doe: organic waste king5 custom research survey usa 2008 confidential client communication document....

DOE: Organic Waste

KING5 Custom ResearchSurvey USA

2008

Confidential client communication document. No information may be shared or published without consent of KING5

KING5 Custom Research-Survey USA

Research Methodology

Sample: 800 adults from King, Kitsap, and Snohomish counties.

Technique: Telephone surveys conducted by Survey-USA for KING5 Television.

Field Dates: September 28-30, 2007 April 28-29, 2008 September 30 – October 1,2008

Data Collection: This SurveyUSA poll was conducted by telephone in the voice of a professional announcer. Respondent households were selected at random, using Random Digit Dialing (RDD). All respondents heard the questions asked identically. Respondents answered questions by pressing buttons on their phones.

Margin of Error: Overall results considered significant +/- 4.5%. A larger +/- applies to sub-populations, see legend for details.


Highlights

• The number of respondents that dispose of grass clippings, branches and other yard debris in their yard waste cart grew 13% from April-08.

• Households with a yard waste cart collection service increased 13% from April-08.

• Respondents who put their leftover vegetable food scraps in their yard waste cart grew 10% from April-08.


Respondent Profile

Sep-07 Apr-08 Sep-08Gender: Male 49% 49% 49%

Female 51% 51% 51%

Age: 18-34 33% 33% 33%35-49 34% 34% 34%50+ 33% 33% 33%

Race: White 79% 79% 79%Black 4% 4% 4%Hispanic 4% 4% 4%Other 13% 13% 13%

Region: King County 62% 50% 65%Kitsap County 12% 22% 13%Snohomish County 25% 27% 22%

Results may not add to 100%, because percentagesare rounded to whole numbers.


Do you live in a single family home? – Yes– No– Not sure

Single Family HomeAll Adult Respondents

78%

20%

2%

74%

24%

2%

78%

21%

2%

Yes No Not Sure

Sep-07 +/-2.9%

Apr-08 +/-3.1%

Sep-08 +/-2.9%


Do you have a lawn or garden at your home? – Yes– No– Not sure

Lawn/Garden at HomeAdults Who Live in a Single Family Home

81%

18%

1%

78%

22%

0%

81%

18%

1%

Yes No Not Sure

Sep-07 +/-3.2%

Apr-08 +/-3.4%

Sep-08 +/-3.2%


How do you dispose of grass clippings, branches and other yard debris?

– Do you put them in your yard waste cart? – A compost bin or pile? – Regular garbage? – Do you burn them? – Take them to a dump or transfer station? – Do you leave it on your lawn? – Do you use a lawn service? – Or do you do something else?

Disposal of Grass Clippings, etc.Adults Who Have a Lawn or Garden

52%

27%

2% 3% 2%

7%3%

31%

3% 2% 1%

9%

3%

61%

3%3%

48%

2%3%6%

1%2%2%

23%

YardWasteCart

CompostBin

Garbage Burn Them Dump Leave onLawn

LawnService

Other

Sep-07 +/-4.5%

Apr-08 +/-4.7%

Sep-08 +/-4.4%


Does your household have a yard waste cart collection service?

– Yes– No– Not sure

Yard Waste Collection ServiceAdults Who Have a Lawn or Garden

68%

31%

2%

64%

36%

0%

77%

23%

0%

Yes No Not Sure

Sep-07 +/-4.2%

Apr-08 +/-4.5%

Sep-08 +/-3.8%


When you throw away your leftover vegetable food scraps, what do you normally do with them?

– Put them in your yard waste cart? – Put them in the garbage? – Put them in your compost bin? – In the garbage disposal in your sink? – Feed them to animals? – Or something else?

Vegetable Food ScrapsAdults Who Have a Lawn or Garden

22%

39%

17% 17%

5%

0%

20% 20%18%

6%

1%

30%

18% 17%

3%1%

36%

31%

Yard WasteCart

Garbage Compost Bin GarbageDisposal

Feed Animals Other

Sep-07 +/-4.5%

Apr-08 +/-4.7%

Sep-08 +/-4.5%


What is the main reason your household does NOT put leftover vegetable scraps in your yard waste cart?

– It's too messy? – The cart attracts animals or insects? – You are not sure what food scraps can go in the cart? – The cart is not collected often enough? – It's not convenient? – Don’t have a yard waste cart (not in Sep-07 survey)– Or some other reason?

Main Reason for Not Using Yard Waste Cart for Food ScrapsAdults Who Do Not Have a Yard Waste Cart

7%

18%

20%

5%

23%

2%

8%

23%

9%

12%

1%

18%

7%

21%

2%

24%

13%

16%

18%

8%9%

14%

21%

Too Messy AttractsAnimals

Unsure WhatGoes in Cart

NotCollectedEnough

NotConvenient

Don't HaveCart

Other Not Sure

Sep-07 +/-6.5%Apr-08 +/-6.9%Sep-08 +/-6.5%


What is the main reason your household puts leftover vegetative scraps in your yard waste cart?

– Saves money on the garbage bill? – It reduces landfill waste? – It's good for the environment? – It makes compost for parks and gardens? – It's easy and convenient? – It's the law? – Fight global warming? (not in Sep-07 survey)– Or some other reason?

Main Reason for Using Yard Waste Cart for Food Waste

Adults Who Have a Yard Waste Cart

8%

32%

36%

13%

2%

7%

0%

17%

30%

20%

4%

1%

1%

1%

10%

28%

40%

11%

6%

0%

1%

3%

26%

Saves Money

Reduce Landfill Waste

Good for Environment

Makes Compost

Easy / Convenient

It's the Law

Fight Global Warming

Other

Sep-07 +/-9.7%

Apr-08 +/-10.9%

Sep-08 +/-8.2%


In the past six months, has the amount of vegetative food scraps and yard clippings you put in your yard waste cart or compost bin

– Increased? – Decreased? – Or stayed about the same?

Food/Waste AmountsAdults Who Have a Yard Waste Cart

26%

10%

61%

3%

20%

10%

67%

2%

27%

11%

60%

2%

Increased Decreased About the Same Not Sure

Sep-07 +/-5.2%

Apr-08 +/-5.4%

Sep-08 +/-5%


What is the main reason the amount of vegetative food scraps and yard clippings you put in your cart has increased?

– You learned more about what can go in the cart? – You learned more about the benefits of recycling? – You just have more food scraps and yard clippings? – You want to cut waste and save money? – You have a new cart or compost bin? – Or some other reason?

Reason Food/Waste Put in Cart Increased

Adults Who Have Increased Food/Yard Waste Put in Cart

64%

4%

22%

0%

5% 3% 3%

17%

26%

3% 5% 4%0%

7%

31%

3%6% 4%

0%

45%48%

LearnedWhat can

Go In

LearnedAbout

Benefits

Have MoreScraps

Cut Waste /Save

Money

Have aNew Cart

Other Not Sure

Sep-07 +/-10.2%

Apr-08 +/-12.8%

Sep-08 +/-9.9%


Have you seen or heard any information recently on recycling vegetative food scraps or yard clippings?

– Yes– No– Not sure

Seen/Heard Information on Food/Yard Recycling

Adults Who Have a Lawn or Garden

49% 50%

1%

51%49%

1%

50% 49%

1%

Yes No Not Sure

Sep-07 +/-4.5%

Apr-08 +/-4.7%

Sep-08 +/-4.5%


Where Was Information Adults Who Saw/Heard Information

Where did you see or hear the information?

– TV? – Radio? – Newspaper? – A collection calendar or newsletter

mailed to your house? – Internet? (asked in Sep-07)

– Word of mouth? (asked in Sep-07)

– A community event? (asked in Sep-07)

– Or somewhere else? (asked in Sep-07)

10%

12%

31%

1%

3%

1%

2%

50%

12%

1%

2%

0%

2%

10%

9%

0%

3%

5%

41%

7%

26%

27%

47%TV

Radio

Newspaper

Collection Calendar

Internet

Word of Mouth

Event

Grocery Display

Friend / Neighbor

Greenfest

Not Sure

Sep-07 +/-6.4%

Apr-08 +/-6.6%

Sep-08 +/-6.3%

– Or somewhere else? (asked in Sep-07 only)

– Grocery store display (asked in Apr-08, Sep-08)

– Friend or neighbor (asked in Apr-08, Sep-08)

– Greenfest (asked in Apr-08)

– Not sure


Radio AdAdults Heard Radio Ads

In what Radio ad did you hear information about food and yard waste collection?

– A Tom Douglas ad? – Bite of Seattle ad? – In a Goods for the Planet Ad? – In a Julia's Restaurant Ad? – In a Snoose Junction Restaurant Ad? – In a news story? – Or some other ad?

20%

0%

7%

0% 0%

61%

9%

2%

Tom

Dou

glas

Bite o

f Sea

ttle

Good

s for

Plan

et

J ulia

's Re

staur

ant

Snoo

se J u

nctio

n

News S

tory

Other

Ad

Not S

ure

Sep-08 +/-19.8%


Animated Commercial Adults Who Saw TV Ads

Now I'd like to ask you if you have seen specific TV commercials that contained recycling information. The animated cartoon commercial about compost that ends with the phrase, "Recycle. Why Waste a Good Thing?" Have you seen that commercial?

34%

65%

1%

43%

53%

4%

34%

64%

2%

Yes No Not Sure

Sep-07 +/-9.4%

Apr-08 +/-9.2%

Sep-08 +/-8.8%


Fremont Octoberfest Adults Who Saw TV Ads

Now I'd like to ask you if you have seen specific TV commercials that contained recycling information. First, a commercial promoting the Fremont Oktoberfest? Have you seen that commercial?

16%

82%

2%

Yes No Not Sure

Sep-07 +/-7.6%


Tom Douglas & Kathy Casey Adults Who Saw TV Ads

The cooking commercial with Tom Douglas and Kathy Casey? Have you seen that commercial?

24%

75%

2%

Yes No Not Sure

Sep-07 +/-8.6%


Pagliacci Pizza Adults Who Saw TV Ads

Next, the Pagliacci Pizza Commercial that tells you pizza boxes can go in yard waste cart. Have you seen that commercial?

62%

37%

0%

40%

60%

0%

Yes No Not Sure

Sep-07 +/-9.6%

Apr-08 +/-9.1%


Ciscoe Morris Commercial Adults Who Saw TV Ads

A TV Commercial featuring Ciscoe Morris promoting natural yard care. Have you seen that commercial? (asked in Apr-08 survey only)

62%

38%

0%

Yes No Not Sure

Apr-08 +/-9%

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