does google love your website?

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Jeremy Dawes Jezweb CEO

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Post on 06-Sep-2014

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What does it take for Google to love your website? We bare the facts of search engine optimisation and spell it out in simple terms with examples.

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Page 1: Does google love your website?

Jeremy DawesJezweb CEO

Page 2: Does google love your website?

Does Google love your website?

Get onto the first page of Google for your keywords

Page 3: Does google love your website?

The ‘free’ search resultsOrganic listings in Google

Page 4: Does google love your website?

Google

Page 5: Does google love your website?

Google loves words• Title tag describing the page contents

• Meta description tag explaining whats offered

• Page headings and sub headings summarise

• Images tagged with descriptive keywords

• Descriptive text and links to other pages

• Original, well written structured text and lots of it

Page 6: Does google love your website?

Embedded keywordsMeta tags, titles, descriptions and everywhere else that it

makes sense to put relevant text in the page.

Page 7: Does google love your website?

Google loves enthusiasm• Detailed, interesting websites that provide solutions

• Fast loading, high quality, detailed pages and blogs

• Mix of information and media: text, lists, tables, quotes, photos, pdf, video, audio, links.

• Trusted brands, real businesses and people

• Links and citations referencing your website

• Pages that people like to stay on and read more

Page 8: Does google love your website?

Google loves thisReal business with contact details, tidy layout, logical

context, well written, appropriate images and links.

Page 9: Does google love your website?

Google hates spam• Google’s engineers and moderators go to

incredible lengths to weed out the junk websites

• If you produce flimsy, plagiarised content then expect to be slapped down into search obscurity

• It’s not easy to find spammy websites in Google that are useless and poor quality, hint hint

• Produce junk at your peril, it’s a waste of time and and could damage the credibility of a website.

Page 10: Does google love your website?

Google hates thisPoorly written, spelling and grammar errors, lacks context, irrelevant links, not a real business…ads.

Page 11: Does google love your website?

Google loves linking:• Citations on prominent business directories

• Links on relevant topic and local websites

• Reviews and ratings on testimonial sites

• Shares and links on social media pages

• Referrals from forums and news sites

• Google maps local listings

Page 12: Does google love your website?

Google loves citationsGet your business listed in prominent business

directories like TrueLocal, Dlook and YellowPages

Page 13: Does google love your website?

Google loves linksRelevant links that have appropriate context on credible

websites where your link is logically related.

Page 14: Does google love your website?

Google loves reviewsClient testimonials on review and directory sites like

womo, YellowPages, TrueLocal, DLook etc.

Page 15: Does google love your website?

Google loves sharesShare links to your pages and blog posts on Facebook

pages, Google+ Pages and twitter.

Page 16: Does google love your website?

Google loves referralsContribute in a meaningful way to relevant forums and

news or media websites that will link to you.

Page 17: Does google love your website?

Google loves localManage and update your Google+ Local (maps) listing

and stuff it full of relevant words, images and videos.

Page 18: Does google love your website?

What have we learnt?1. Build a good website that provides solutions

2. Fill your website with interesting original content

3. Add your business to prominent directories

4. Get reviews and testimonials externally verified

5. Find other websites and pages to link to you

6. Fill your Google+ local listing with information

Page 19: Does google love your website?

Would you like help?A lot of these methods to get Google love you can DIY

!We provide free guides on www.jezweb.info

!or !

Jeremy and the team at Jezweb can do it all for you !

www.jezweb.com.au - [email protected]

Page 20: Does google love your website?

Jeremy DawesJezweb CEO