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  • 8/14/2019 Does Green IT Matter?

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    Does Green IT Mat t er?

    Edwin Ding

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    Agenda

    Does Green IT Really Matter?

    Green Success Stories

    Todays Take Aways:

    Green Metric

    Determining ROI of Green IT

    Green IT Solutions & Action Plan

    Conclusion

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    Does Green IT Real ly Mat t er?

    Green IT movement was nothing morethan a clever marketing ploy

    Green IT overpitched by vendors Al Gore preaches it. HP, IBM, Sun and

    other tech giants sell it. And a good

    number of businesses are buying into it. Green IT: Buzzword or strategy?

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    In February07, the UNIPCCreleased a summary of its

    Fourth Assessment Report. Inthe opinion of the UNIPCC -there is more than a 90%certainty that global warming is

    occurring and caused by man'sburning of fossil fuels.

    Does Green IT Real ly Mat t er?

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    UNIPCCs report also shows thatGlobal warming in this case is said

    to be demonstrated by an increaseof 0.75 degrees Celsius in averageglobal temperatures over the last100 years. It is now widely acceptedthat the activities carried out in

    pursuit of our daily lives are rapidlywarming the climate to the detrimentof habitation and the global climate.

    Does Green IT Real ly Mat t er?

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    Analyst firm Gartner calculatesthat the IT and

    communications sector isresponsible for approximately2% of all global carbon dioxideemissions, the same amountas aviation, an industry vilifiedby environmentalists.

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    The WWF published a report inMay 2008 which shows how ITcan contribute to one billiontons of CO2 reductions.

    Does Green IT Real ly Mat t er?

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    Does Green IT Real ly Mat t er?

    Venture Capitalists Bullish on Greentechand Biotech, KPMG Study Says Venture capitalists will largely direct their investments to the

    greentech industries in the coming years, according to a recent

    survey by the U.S. audit, tax and advisory firm KPMG LLP.

    When asked to identify the industrysectors that would receive the mostcapital over the next two years, 24

    percent indicated greentech/cleantech,which was followed by biotech/pharmaceuticals at 15 percent, Internetservices at 13 percent, and mobiletechnology was cited by 11 percent.

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    Does Green IT Real ly Mat t er?

    WSJ reports on the trend towardcost-saving green technology,especially in data centers.

    A survey done by CIOInsight shows that half of thecompanies are launching green initiatives, and most

    say theyre doing it out of environmental concernsnot just the bottom line. When asked about theirmotivations for launching green strategies, 74 percentof IT executives claim environmental concerns.Following closely behind, though, at 73 percent, is

    cost savings.

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    Does Green IT Real ly Mat t er?

    Biz-Tech 3.0s Future of IT survey: when asked whichtechnological developments will have the biggest impactin the next five to 10 years, IT execs overwhelminglypointed to green IT. And the total (47 percent) spikeddramatically from 2007 (32 percent).

    According to the Forrester report, as of October08, 38%of IT professionals said their companies useenvironmental criteria in their evaluation and selection ofIT equipment. Just six months ago that number was 25%.Cast a look six months prior to that, and the current shiftis dramatic.

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    Does Green IT Real ly Mat t er?

    Green IT tops Gartners Top 10 Strategic Technologieslist for 2008, as defined by Gartner, they aretechnologies that could disrupt IT or business in thenext 18 to 36 months if adopted too late. In other

    words, these technologies carry a high potential toshake up your job, big time, with comments fromGartner analyst Carl Claunch

    A new EPA report shows that data centers in the

    United States have the potential to save up to $4 billionin annual electricity costs through more energy efficientequipment and operations, and the broadimplementation of best management practices.

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    Does Green IT Real ly Mat t er?

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    Green Suc c ess St or ies

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    Green Met r ic s

    Power Usage Effectiveness (PUE), which is known asthe Green Grid standard. This measurementdetermines the effectiveness of your IT facilities bymeasuring the energy used by the IT equipment aswell as the ancillary equipment.

    Total Facility Power (TFP) is the power beingprovided to the IT Facility / Data Centre

    Total IT Equipment Power (IEP) is the power used bythe IT equipment in the Data Centre such as Storageequipment, Servers, Networking equipments, Desktop,

    Laptops, KVM Switches, and Display Units etc.

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    Green Suc c ess St or ies

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    Green IT So lu t ions & Ac t ion Plan

    The low-hanging fruit Measure your organisational carbon footprint

    using a recognised business CO2 calculator,allowing for further benchmarking, and successmeasurement of green initiatives undertaken.

    Do not leave hardware on standby overnight,particular hardware items such as monitor, printers,and even chargers, have high-energy consumptionrates even when idle.

    Computers should be turned to standby (or sleepmode), and monitors turned completely off whenemployees are away from their desks for a period oftime. Screen savers should also be prohibited.

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    Green IT So lu t ions & Ac t ion Plan

    Printers should be set to default to double sided,and employees encouraged in limiting their printing toonly where it is necessary.

    Recycling initiatives implemented where possible,particularly for items which can easily be reused suchas printer cartridges, etc.

    Where possible, the lifespan of hardware should beincreased, if your firm normally upgrades PCs every

    two years, try increasing this to four years. The energyconsumed in producing a PC is the equivalent toseveral years' use.

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    Green IT So lu t ions & Ac t ion Plan

    Medium-term goals Analyse organisation energy bills in order to

    gauge success of measures implemented.

    From your own organisational benchmarks on

    energy consumption, analysis of potentialsuppliers environmental attitude, or theefficiency of prospective equipment purchasescan be calculated. Use standards like Energy Star,EPEAT, which indicate governmental and private

    sector accepted environmental assessments onelectronic goods, specifically IT equipment.

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    Green IT So lu t ions & Ac t ion Plan

    Check the green credentials of all suppliers, andconsider moving to a more environmentally friendlysupplier. A change of energy supplier to a moreenvironmentally friendly provider can prove to be ahighly successful strategy; an incumbenttelecommunications organisation hit their 60%reduction target (one million tonnes) of CO2 emittedwithin 10 years, by switching. This allowed them tohit their environmental targets far earlier thananticipated.

    Revise procurement criteria and study suppliers'sustainability practices, favouring those with thegreenest products and services.

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    Green IT So lu t ions & Ac t ion Plan

    Favour products with smaller total carbon

    footprint in the manufacturing, packaging anddistribution. Study supplier evaluations from thirdparties such as Greenpeace.

    Put incentives and performance goals in placefor teams and individuals within the organisation, to

    encourage them to conform to green practices andprinciples.

    Assess potential for remote working, and reducestaff travel by introducing video conferencing, more

    remote staff and home working. Staff travel is amajor creator of carbon emissions, and its reductioncan greatly improve your carbon footprint.

    Build measuring and management tools that, forexample remotely turn off hardware if it has been leftunused for a period of time.

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    Green IT So lu t ions & Ac t ion Plan

    Long-term goals: Virtualization & Consolidation of data centres

    and upgrading to more energy efficient servers.Most current applications only run at peakworkload a fraction of the time, and average

    utilisation of datacentre capacity is between 5 and10%. Server consolidation is where hugereductions in running costs can be achieved.

    Gain certification with ISO14001 theEnvironmental Management Standard. Conformity

    to this internationally recognised standarddesignates a rigorous environmental model isfollowed by the organisation, acting as a superbindicator of your green credentials to stakeholdersand potential vendors.

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    ROI of Green IT where ecology meets

    economy. Moral Imperative. Ethical Obligation.

    Global Duty.

    Sustainable Development for our future,our children.

    Green IT Does Mat t er

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    The urgency of environmental damage control on ourvery planet.

    Rising energy cost, diminishing supply and increasedregulatory scrutiny.

    The Triple Bottom Line approach that contribute tosustainable development is shaping the industry. Asorganizations begin to evaluate the true cost of goinggreen, they begin to realize that the biggest advantageof Sustainability and Corporate Social Responsibility is

    the cost reductions associated with it. In the end, that's not a bad thing or even a cynical ploy.

    After all, doing good while doing well is a worthy goalfor any company.

    Conclus ion

    Thank You