Print OptimizationIs Killing Us

Does News Even Work on Mobile?

OR

#SNDmakes - Indianapolis March 22, 2014 Damon Kiesow @dkiesow

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BostonGlobe.com

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Marathon terror

Obama resoluteThe president vowed to findthose responsible and voicedconfidence in Boston. A9.

A city transformedThe annual celebration turnedinto a jumble of screams,smoke, and blood. A7.

Clues to the attackThe blasts appeared to be thework of domestic rather thaninternational terrorists. A10.

A test for hospitalsCity doctors found themselvesfacing injuries more common-ly found in a war zone. A6.

High security todayPolice will patrol, T riders’bags may be searched, and thearea will be a crime scene. B1.

Firms take stockAfter quick evacuations, com-panies pondered when to re-sume normal operations. A11.

Abrupt endingRunners were halted withoutexplanation, starting hours ofuncertainty for many. A8.

Vast networkThe questions and worries re-verberated for those close tothe 23,000 competitors. C1.

JOHN TLUMACKI/GLOBE STAFF

A woman received help at the scene of the first of two explosions on Boylston Street Monday. Medical workers at the finish line treated life-threatening wounds and losses of limbs.

By Mark Arsenault

GLOBE STAFF

Two bomb blasts, 12 seconds apart,rocked the finish line of the 117th run-ning of the Boston Marathon Monday,killing at least three people, includingan 8-year-old Dorchester boy, wound-ing more than 130, and leaving thesidewalks of Boylston Street covered inblood.

Medical professionals on hand tocare for blisters and sore knees inCopley Square suddenly found them-selves treating life-threatening lacera-tions and lost limbs, as a high holidayin Boston, Patriots Day, turned into anepic tragedy. Emergency workersrushed to the scene, despite the veryreal possibility of more blasts.

The explosions blew out windows,sent plumes of smoke into the sky, andleft victims piled on each other in ascene far more reminiscent of a battle-field than a celebrated day in Boston’sBack Bay. The blasts occurred at 2:50p.m., several hours after the elite run-ners had finished the race.

About 30 people were transferredto hospitals under a Code Red, mean-ing life-threatening injuries, whichmay point to a rising death toll, said alaw enforcement official.

Flags were lowered to half-staff in

Washington, D.C., and around thenation, as the country mourned withBoston.

“We will find out who did this; we’llfind out why they did this,” pledgedPresident Obama, in remarks from theWhite House. “Any responsible indi-viduals, any responsible groups willfeel the full weight of justice.”

The grief resonated sharply inDorchester, where residents gatheredMonday night at Tavolo Restaurant inmemory of 8-year-old Martin Richard,who was killed in the attack, and hismother and sister, who suffered griev-ous injuries. Martin’s father, Bill, is acommunity leader in the Ashmont sec-tion of Dorchester. A third child wasreportedly uninjured.

“They are beloved by this commu-nity,” said City Councilor at LargeAyanna Pressley, who was among themourners. “They contribute in manyways. That’s why you see this outpour-ing. It’s surreal, it’s tragic’’

A massive investigation was under-way Monday night under the directionof the FBI, as much of the Back Baywas locked down to protect the sprawl-ing crime scene. Last night, officialscalled the investigation “very activeand fluid.” Authorities were question-

BOMBING, Page A5

3 killed, 130 hurt by bombs

at finish line; area locked down

By David Abel

GLOBE STAFF

The woman’s eyes stared va-cantly into the sky.

T h e r u n n e r s h a d b e e nbounding in, beaming with re-lief. On both sides of BoylstonStreet, hundreds of spectatorsstill had packed the area, manycheering with hoarse voices forthe late finishers surging in,scores of them every minute.An elderly volunteer greetingrunners kept repeating thismantra: “You’re all winners.”

When the first boom shat-

tered the bliss and the haze ofwhite smoke washed over thefinish line, I could see in theeyes of the woman what hadhappened. She wasn’t breath-ing. She wasn’t moving. Hereyes appeared lifeless as shelay beside the metal barrierson the sidewalk, where dozensof people were sprawled on theconcrete, their limbs mangled,blood and broken glass every-where.

I had been in a crouchshooting video of runners tak-

EYEWITNESS, Page A7

AMID SHOCK, A RUSHTOHELP STRANGERS

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SOURCES: Boston Police, BRA JAVIER ZARRACINA/GLOBE STAFF

Second explosionA few seconds afterthe first blast.

First explosion2:50 p.m

Finish lineBridge

200 FTN

By Patricia Wen

GLOBE STAFF

Liz Norden, a mother offive, had just finished haulinggroceries into her Wakefieldhome Monday afternoon whenher cellphone rang.

“Ma, I’m hurt real bad,”said her 31-year-old son. Hewas in an ambulance, he toldher, being rushed to BethIsrael Deaconess Medical Cen-ter.

It was her second boy, whohad gone with his older broth-

er to watch a friend run in theBoston Marathon.

On the phone, her son saidhis legs were badly burned inan explosion. His brother hadbeen next to him, but he didn’tknow where he was.

Within the next two hours,amid frantic phone calls and apanicked drive into Boston,Norden pieced together thehorrific truth that will foreverchange her two sons’ lives —and her own. Each of the

BROTHERS, Page A7

AMOTHER REELSAS 2 SONS LOSE LEGS

The path from hereGlobe columnists examinewhat the Marathon attackshave done to the soul of thecity. A14-15, B1, C1.

We love print.  The storytelling, the emotion, the serendipity It is highly curated, information dense and context rich @dkiesow

Does the way readers discover and consume the news impact their understanding and engagement?@dkiesow

A beautiful page - but lacking the context of print.@dkiesow

So in the age of mobile is context why some people still love this@dkiesow

Complete“ ”

!They want a package, a filter, to know when they are done@dkiesow

Loves her daily newspaper, but got tired of picking it out of the snowbank Owns an iPad - and wants to read the paper? Maybe, but the product is also popular among younger (30s to 50s) readers.@dkiesow

Support“ ”

We distribute via multiple channels, but the process is driven by print-first thinking and tools News is more than just words and pictures on a page. It is a framework of information that supports understanding !

@dkiesow

Younger audiences may not have the print habit But, we need to support their reading habits, not complicate them Good design lifts all ships@dkiesow

What category of content? - News, health, feature, opinion, sports? How important is it? Is it new reporting, a follow up, a rumor? How recent is it? How current is it? What is the narrative frame? Absent that, how do I know how to read it? @dkiesow

In print - is there any question? @dkiesow

Sensemaking“ ”

Is less ‘context’ a problem for digital readers? To think it isn't is to assume the effort we put into print is meaningless We are making readers do the heavy lifting@dkiesow

Understanding News

Visibility of system status

Match between system and real world

Recognition rather than recall (Nielsen & Molich 1990)

System Status - recency, section, source Real World Match - position on page, big photo, headline, related stories Recognition - reduce the user memory load. Provide visual cues for important context@dkiesow