does social marketing actually work?
DESCRIPTION
a4u Expo EuropeTRANSCRIPT
![Page 1: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/1.jpg)
Does Social Marketing Actually Work?
Tried & Tested on 400,000 Twitter Followers
![Page 2: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/2.jpg)
Martino MatijevicFounder & CEOWhichBudget Flight Searchwww.whichbudget.com@WhichBudget
co-Founder & Marketing DirectorThe Travel Magazinewww.thetravelmagazine.net@TravelMagazine
![Page 3: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/3.jpg)
Affiliates
Merchants Networks
![Page 4: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/4.jpg)
photo: Gavin Llewellyn
Social messages that convert!
![Page 5: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/5.jpg)
400,000 Followers= big deal??
![Page 6: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/6.jpg)
![Page 7: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/7.jpg)
400,000 Followers= big deal??
vs print circulation of 120,000 copies= YES
![Page 8: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/8.jpg)
Convertvisitors, leads/sales, buzz,
interaction (RTs, follower acquisition)
![Page 9: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/9.jpg)
Twitter = over half of social referrers
![Page 10: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/10.jpg)
Twitter = only 343 visits/month
![Page 11: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/11.jpg)
Convertvisitors, leads/sales, buzz,
interaction (RTs, follower acquisition)
![Page 12: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/12.jpg)
http://www.whichbudget.com/blog/en/deals/1371-this-weekend-only-get-10-off-flights-to-ukraine?utm_source=social&utm_medium=twitter&utm_content=travelmagazine&utm_campaign=aerosvit
![Page 13: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/13.jpg)
![Page 14: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/14.jpg)
10% off flights to Ukraine
![Page 15: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/15.jpg)
10% off flights to Ukraine
76 visits (from Twitter); 63 UVs 6 clicks to Aerosvit website (leads) 2 completed bookings (sales) 10% click-through-ratio 33% conversion rate
photo: enviromineinc.com
![Page 16: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/16.jpg)
10% off flight to Ukraine
OFFERdeals/promotions vs news/articles
URGENCY“this weekend” + “until midnight”
RELEVANCYEuro2012 + increased interest in Ukraine as tourist destination
photo: wellbid.fr
![Page 17: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/17.jpg)
![Page 18: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/18.jpg)
![Page 19: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/19.jpg)
20% off Radisson
805 page impressions 62 clicks 0 sales!!
![Page 20: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/20.jpg)
![Page 21: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/21.jpg)
![Page 22: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/22.jpg)
![Page 23: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/23.jpg)
![Page 24: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/24.jpg)
![Page 25: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/25.jpg)
![Page 26: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/26.jpg)
![Page 27: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/27.jpg)
![Page 28: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/28.jpg)
![Page 29: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/29.jpg)
Convertvisitors, leads/sales, buzz,
interaction (RTs, follower acquisition)
![Page 30: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/30.jpg)
![Page 31: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/31.jpg)
![Page 32: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/32.jpg)
Social marketing is about people [...] It cannot be treated as a mass marketing medium like a banner ad or
a television commercial. Instead all activities must be one-on-one to be successful.
Quote: http://www.webs9.com/sem/making-social-marketing-workPhoto: http://windmillnetworking.com/2012/05/22/3-reasons-why-building-social-into-marketing-is-a-significant-competitive-advantage/
![Page 33: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/33.jpg)
Tweet is short-lived, so don’t expect instant sales.Instead, encourage interraction and viral sharing.
Photo: http://www.webs9.com/sem/making-social-marketing-work
![Page 34: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/34.jpg)
Source: http://www.mediabistro.com/alltwitter/branding-twitter-facebook_b16845
![Page 35: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/35.jpg)
![Page 36: Does Social Marketing Actually Work?](https://reader033.vdocument.in/reader033/viewer/2022051610/5484a6ffb4af9faf0d8b4c1f/html5/thumbnails/36.jpg)
Source: http://www.bizreport.com/2008/09/twitter_as_a_marketing_tool.html
Once you have a relationship and a captive, engaging audience:
Does Social Marketing Actually Work?
Promote deals and discount codes. Monitor and respond to information requests. Extend customer service support. Break news about products/services. Provide real-time event coverage. Generate brand buzz. Alert to new posts/articles on blogs.