Education Qualification: Btech Business Administration Skills: SEO, SMO,

SEM.

EBAY/FASHION OUTLET eBay Inc., (stylized as ebay), is an American 

multinational corporation and e-commerce company, providing consumer-to-consumer& business-to-consumer sales services via Internet.

It is headquartered in San Jose, California, United States

 eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble; it is a multi-billion dollar business with operations localized in over thirty countries.

eBay.com is not a free website, rather it charges users an invoice seller fee on the basis of if they have sold or listed any items.

eBayMobile and accessories

Tablets and laptop

s

Fashion

entertainment

Home and

Living

Data Storag

e

Jewellery

cameras

TARGET AUDIENCE Age: 16+ Gender: Male and Female Location: All the Countries

COMPETITORS

DIGITAL MARKETING STRATEGY

smoseosmmsememail

SEARCH ENGINE OPTIMIZATION

SEO IMPLEMENTATIONOn P age

Optimization Filename

Optimization Title Optimization Meta Description Meta Robots Header Tags Content

Optimization Image Optimization Social Share Buttons Breadcrumbs Footer Optimization

Off Page Optimization Directory

Submission Classified

Submission Photo Submission Video Submission Document

Submission Include Blog SMO

Implementation Press Release

WEBSITE ANALYSIS/WEB POSITION ANALYSISPage RANK 6Indexed Pages 12,400,000Internal links 107External Links 107Age N/A

TARGETED KEYWORDS Buy shoes online Online shopping Shopping online Men's wear online Best camera online store Electronics online shopping Buy LED TV online

ON PAGE ACTIVITIES URL: www.ebay.in

TITLE: eBay: Electronics, Cars, Fashion, Collectibles, Coupons.

DISCRIPTION: Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, coupons, and everything else on eBay, the world's.

Keywords: Shopping Online, online shopping, buy watches online.

COMPETITION ANALYSIS

SCREEN SHOTS OF ADS FROM GOOGLE AD WORDS ACCOUNT

SEARCH ENGINE MARKETING

SOCIAL MEDIA IMPLEMENTATION

EBAY ON FACEBOOK

SUGGESTIONS HOW TO PROMOTE ON FACEBOOK Follow 80/20 rule. Building like for page by pull and push marketing. Posting with latest updates and images. Run contests. Post more number of photos and videos.

EBAY ON TWITTER

SUGGESTIONS HOW TO PROMOTE ON TWITTER Should Run the Contests by using # tags, @, retweet,

favourite. Follow 80/20 Rule. Keep posting photos and videos.

EBAY ON GOOGLE+

SUGGESTIONS HOW TO PROMOTE ON GOOGLE+ Follow 80/20 rule. Building like for page by pull and push marketing. Through Google Hangouts we should maintain

Customer Relationship Management Post pictures and videos regularly.

INSTAGRAM PROMOTION Have good following Keep posting pictures and videos. Run contests.

RECOMMENDATIONS IF I’M A DIGITAL MARKETING MANAGER 80/20 rule should be followed in social media marketing. Giving importance on weightage to SEO and SMO. Need to target in LinkedIn for professional

look, social media for Marketing purpose.