Dogs on Deployment | 2015 Financial Report

LEO, THE 2015 DoD MASCOTPHOTO BY JUST B

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Those who choose to serve our country demonstrate honor, courage, and commitment every day, sacrificing for the greater good. Throughout their military career, however, there can be times when that sacrifice negatively impacts those they love, including their pets.

Military service commitments can sometimes leave brave men and women at an unfortunate crossroad. Whether a deployment, permanent change of station or a temporary assignment, pets can be at risk of abandonment. To help military members in their time of need and to minimize the surrendering of animals to local shelters, Dogs on Deployment (DoD) provides a key resource to this very important community. By connecting individuals and families who are willing to board pets with military members in need, DoD provides a much-needed link that gives everyone peace of mind, human and animal.

DoD FOUNDERS: Shawn and Alisa Johnson with their dogs.

FOR THE LOVE OF DOG AND COUNTRYDogs on Deployment is a national 501(c)(3) non-profit organization which provides an online network for service members to search for volunteers willing to board their pets during service commitments.

Dogs on Deployment promotes responsible, life-long pet ownership by advocating for military pet owner rights, providing educational resources and granting financial assistance for military pet owners during times of emergency. We rely on the public’s good will and the dedicated support of businesses like yours to ensure the success of our mission and the organization’s future. By sponsoring Dogs on Deployment, you will directly impact military members and their pets by improving morale, stability and overall livelihood.

• DoD Boarders, or volunteer foster homes, are located in all 50 states

• As of early 2016, nearly 900 military pets have been placed in foster care

• Nearly $200,000 in awards to military families in need

WE OPT TO

• Conduct a full financial audit by a third party to ensure responsible accounting

• Disclose our full financials on Guide Star for transparency

• Register in all required states to operate nationally

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Overview

SPENDING OVERVIEW

Total Expenses Program & Services

Management & General

Products & Merchandise

Grants $ 118,873.82 $ 118,873.82 - -

Website & Network $ 23,289.53 $ 18,631.62 $ 4,657.91 -

Printing & Educational $ 8,126.03 $ 6,500.82 $ 1,625.21 -

Legal & Professional $ 21,480.08 - $ 21,480.08 -

Bank & Insurance $ 2,809.73 - $ 1,404.88 $ 1,404.88

Operating & Supplies $ 6,384.41 - $ 6,384.41 -

Merchandise & Shipping $ 8,100.52 - - $ 8,100.52

Registration & Licenses $ 3,667.32 - $ 3,667.32 -

Travel $ 5,211.56 - $ 5,211.56 -

Total $ 197,943.03 $ 144,006.27 $ 44,431.36 $ 9,505.40

AN ORGANIZATION YOU CAN TRUSTDogs on Deployment is an organization committed to transparency and honesty with its donors and sponsors.

2015 FINANCIAL OVERVIEW

Revenue (Gross) $ 294,810.15

Donations $ 268,927.63

Sales $ 25,313.52

Other Income $ 569.00

Total Expenses $ 197,943.03

Program & Services $ 144,006.27

Management & General $ 44,431.36

Products & Merchandise $ 9,505.40

Revenue (Net) $ 96,867.12

*Numbers are not audited

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Definitions

DEFINITIONS OF MAJOR SPENDING

Revenue —Total assets held by non-profit. Dogs on Deployment aims to budget the following year’s spending plan based on a 75% total of the current year’s revenue in order to ensure our program’s budgets will be met.

Total Expenses —Total spending by Dogs on Deployment in 2015 broken down into three categories.

Program & Services —Core spending by Dogs on Deployment in order to meet our mission and have increased effectiveness on our positive impact on the military-pet community. Includes the following sub-categories: Grants, Website & Network and Printing & Educational.

Management & General —Required and routine operating costs of running a national non-profit. Includes the following sub-categories: Printing & Educational, Legal & Professional, Bank & Insurance Registration & Licenses, Travel and Operating & Supplies.

Products & Merchandise —Expenses related to the sale and stocking of our online store. Our store is self-sustaining through its own income and does not have a direct affect on our incoming donations. Includes the following sub-categories: Bank & Insurance and Merchandise & Shipping.

Revenue (Net)33%

Total Expenses67% Program & Services

73%

Management & General22%

Products & Merchandise5%

Dogs on Deployment increased Program & Services from 40% in 2014, to 73% in 2015.

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Definitions (cont)DEFINITIONS OF SPECIFIC SPENDING

Grants —Known commonly as Dogs on Deployment’s Pet Chit Financial Assistance Program, these grants are given to active duty and veteran military members to help cover emergency and general pet care. This money is given directly backed to the military community who we serve.

Website & Network —As on online based non-profit, this is Dogs on Deployment’s most crucial category of spending in which we budget for improvements, upgrades and expansion of our online network, to include hosting, server and development costs.

Printing & Educational —Flyers, brochures and other promotional materials are handed out during community events, given to animal shelters, facilities and military units, promote local awareness and education.

Legal & Professional —As a nationally recognized and registered non-profit, Dogs on Deployment is required certain legal filings to operate and fundraise within all 50 state governments. Additionally, includes payments made to cover professional companies and individuals outside of Dogs on Deploy-ment’s volunteer network required for consistent operations.

Bank & Insurance —This category includes bank and transaction fees, as well as insurance fees re-quired for operations.

Operating & Supplies —General expenses by Dogs on Deployment required to effectively operate as a national non-profit including, but not limited to, common supplies, travel, contests, event fees and more.

Merchandise & Shipping —Items purchased for sale through our online store in order to raise money and public awareness. Also includes payments made to mail merchandise and products through our store. Generally self-sustaining and paid for by the buyer.

Registration & Licenses —In order to legally operate as a national non-profit, Dogs on Deployment is required to be registered in several states to fundraise. These costs are associated with the legal registrations of Dogs on Deployment.

Travel —As a non-profit operating virtually, with volunteers, events and media appearances occuring across the nation, Dogs on Deployment has a small travel budget to coordinate volunteer and military reunions, events and media appearances.

Grants (Pet Chit)60%

Website & Network12%

Legal & Professional11%

Printing & Educational4%

Merchandise & Shipping4%

Operating & Supplies3%

Travel3%

Registration & Licenses2%

Bank & Insurance1%

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Growth

GROWTH OF DOGS ON DEPLOYMENT'S PROGRAMSDogs on Deployment increased our Pet Chit Financial Assistance Program from 29% in 2014, to 60% in 2015, and reached over 806 successfully deployed pets in 2015.

Dogs on Deployment has two major programs: the Pet Chit Financial Assistance Program, which provides financial grants to needing military families for help with their pets' care, and our foster network which aims to "deploy" military pets with volunteer foster homes. The year of 2015 marked tremendous growth in our programs' effectiveness.

PET CHIT PROGRAM

0= 2012 | $2,427.44

42= 2013 | $6,662.82

207= 2014 | $27,317.35

916= 2015 | $118,874.82

SUCCESSFULLY DEPLOYED PETS

99= 2012 | 99

233= 2013 | 233

498= 2014 | 498

806= 2015 | 806

Program & Services Management & General Products & Merchandise

LIFETIME TRENDS

Since incorporating in 2012, Dogs on Deployment has seen consistent positive growth in program spending and services offered and available to military pet owners.

Total Expenditures

2012 2013

2014

2015

2012

2013

2014

2015

2012 20

13

2014

2015

2012 20

13

2014

2015

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Appreciation

We could not achieve our mission without the generous support of our sponsors. These companies make our mission a success.

PETSMART

Our sponsor, Petsmart, has supported our organization by fund-ing our San Diego Chapter, as well as providing significant fund-ing to the development and maintenance of our foster network.

BANFIELD PET HOSPITAL

Our sponsor, Banfield Pet Hospital, has supported our organi-zation by funding our Pet Chit Financial Assistance Program. In 2015, their sponsorship allowed us to fund over $8000 in emergency treatment for military pets.

PEST BEST INSURANCE

Our sponsor, Pets Best Insurance, has supported our organi-zation by participating in our annual Military Pet of the Year competition, and sponsoring the care of our mascots each year since 2014. In addition, they assist in raising awareness for our organization each veteran holiday.

TRACTOR SUPPLY CO & PURINA ALPO

Our sponsor, Tractor Supply Co & Purina Alpo, has supported our organization by working in partnership with Dogs on Deployment to provide awareness and fiscal support through their stores nationwide.

Special thanks goes to Purina & Hogwarts Running Club for their significant contribution to Dogs on Deployment in 2015.

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Looking Forward

MISSION SUCCESSDogs on Deployment's primary goal from contributions is to fund our Pet Chit Financial Assistance Program, providing monetary grants directly to military families in need for help with their pets' care.

From general procedures such as spay and neuter and vaccinations, to emergency treatment such as chemo therapy or joint repair surgeries, to basic needs such as food and transportation assistance, Dogs on Deployment aids military pets through our granting program.

Since 2012, Dogs on Deployment has awarded nearly $200,000 in financial assistance to help military and veteran families. Each year, we aim to increase the amount of funding we are able to grant through our Pet Chit Program. We can achieve this is two ways:

• Increase our incoming revenue by attracting new donors and sponsors.• Increase awareness of our program with military pet owners through advocacy and education.

As we grow as our organization, our goal is to maintain the highest level of program spending possible to ensure our mission is accomplished, and our funding is directly and positively impacting those it was intended to help. Our goal for 2016 is to grant $120,000 in our Pet Chit Financial Assistance Program.

Our network is continuously improved through needed technological and infrastructure updates, which makes our online foster network easier to use and more accessible to our military pet owners and volunteers.

Through providing the newest technology to our users, Dogs on Deployment’s network can better assist in the connection between military member and need, and volunteers who want to help.

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CONNECT

@DOGSONDEPLOYMENT

@DOGSONDEPLOYMNT

@DOGSONDEPLOYMENT

DOGSONDEPLOYMENT1

DOGS-ON-DEPLOYMENT

SPONSORSHIPContact Dogs on Deployment at sponsor@dogsondeployment.orgto learn about opportunities to support military members and their pets.

PHOTO BY WESTWAYPETS