doin' it on the road 2012
TRANSCRIPT
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NATIONAL PERFORMANCE NETWORKpresents:
Doin’ It On the Road
An Artist’s Guide to Touring and Community Engagement
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Introductions
• Who we are:A network of 62 performing arts organizations called Partners representing 43 cities and 28 states throughout the United States
Visual Artists Network (VAN) – 15 VAN Partners
• What we do:Support the creation and touring of performing and visual arts across the United States in a context of community engagement
National Performance Network
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Why tour?
• Broaden audience base
• Connect to like-minded communities
• Extend the life of the work
• Confirmed income
• See the country, meet new people
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What they are looking for:How presenters identify work they are
interested in booking
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Kinds of Presenters•Colleges and Universities•Multi-Disciplinary Arts Centers•Community Centers•Festivals•Municipal Performing Arts Centers•Producing Dance/Theater Companies (other artists)•Booking/Touring Houses•Arts Councils•And many more…
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How do Presenters find artists to present?
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Learning about artists and their work
• Seeing work live
• Booking conferences
• Packets and media
• Rosters
• Web
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Different approaches to presenting
• Peer presentation
• Partnering with diverse organizations
• Box Office Splits
• Festivals
• International Opportunities
• Touring Support Structures
• Creative Exchanges
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Touring support structures• Association of Performing Arts Presenters• National Performance Network• South Arts • New England Presenters• Mid Atlantic Arts Federation• Mid-America Arts Alliance• Western Arts Alliance• Arts Midwest• Alternate ROOTS• National Dance Project• National Theater Pilot
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After you get booked: Tools for touring
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Tools for touring• Presenter Responsibilities• Artist Responsibilities• Pricing your work• Mutual understanding of presenter’s and artist’s
financial realities• Subsidies and financial resources • Sample contract• Insurance
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Pricing your work:Sample artist budget
ARTIST FEES, 1-WEEK 5 Artists, 1 Tech• Salaries for artists/tech 6 x $700 $4,200• Fringe benefit for artists/tech 6 x $140 $840• Transportation 6 x $350 $2,100• Lodging 6 x 7 nights x $75/night $3,150• Per diem 6 x 7 days x $40/day $1,680• Administrative Allowance $1,500• Artistic Director's Contingency $300
TOTAL FEE $13,770
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Presenter expenses and revenues:Sample presenter budget
• EXPENSESFacility Costs
Rental $2,000 Insurance $100 Personnel
• Front of House
$600• Backstage
$1,200• Booth
$1,500• Presenter (admin/misc.)
$1,000Box Office $2,000Hospitality $500Marketing
Advertising $5,000 Direct Mail $1,000 Web $100 Program/playbill $1,000
Equipment Rental $1,000Artist Contract $13,770
• TOTAL EXPENSES $30,770
• REVENUESBox Office (400 seats @ $15.00 x 2 nights) $12,000Ad Sales $1,000Contributions and Grants $17,770
• TOTAL REVENUES $30,770
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Tools for touring
• Subsidies and resources
• Sample contract
• Insurance
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On the road:Connecting with community
• Contextualization of your work for an audience
• What are your intentions, and to whom does your work speak?
• Deepening the experience: Community engagement activities
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Other opportunities
• Commissioning
• Long-term residencies
• Artistic collaborations
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Questions / Answers