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and 5 other content strategies I learned from pop ‘Doing a Taylor Swift’ @StickyContent @catherinetoole @FestofMarketing #FOM14

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If you’re going to do content marketing well, you really need to find your editorial niche. That one thing you can sing about, that really resonates with your audience. In the case of American popstrel Taylor Swift, her chosen content niche of sharing embarrassing dating stories has seen her soar to #3 in the Forbes music rich list. And surprising though it might seem, you can apply a very similar technique to marketing B2B financial services. So if you’re curious as to what will.i.am has to teach us about content curation or how Calvin Harris could inspire your content plan, view this one-off gig from Econsultancy’s content strategy trainer and Sticky Content chairman Catherine Toole.

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Page 1: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

and 5 other content strategies

I learned from pop

‘Doing a Taylor Swift’

@StickyContent

@catherinetoole

@FestofMarketing

#FOM14

https://twitter.com/StickyContent
https://twitter.com/StickyContent
https://twitter.com/catherinetoole
https://twitter.com/catherinetoole
https://twitter.com/FestofMarketing
https://twitter.com/FestofMarketing
Page 2: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

© PA Images

Page 3: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
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Empathise

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disaster recovery services

Page 8: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

disaster recovery services

Page 9: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

ISO 9000 audit

Page 10: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

ISO 9000 audit

Page 11: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

ISO 9000 audit So, you’ve heard an ISO audit is in your near future

and you want to know what you can do to get ready?

One of the best ways you can prepare for an audit is

to learn the language your auditor will be using.

Page 12: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

UX consultancies

www.bunnyfoot.com

Page 13: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

UX consultancies

www.bunnyfoot.com

Page 14: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

wine clubs

Page 15: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

wine clubs

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wine clubs

Money back guarantee Get ALL your money back if you don’t love the wines, the service of anything else, so there’s nothing to lose.

Page 17: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Case study courtesy of www.contentverve.com

Control: Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook Treatment: Read the book in just 25 minutes and get Insights from 4 years of research and over 350 A/B tests

Page 18: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

https://www.facebook.com/U2

One of the tracks is so reminiscent of With or Without You that I’m surprised Bono didn’t sue himself

“ “

Page 19: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Know your niche

Page 20: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Should I install an outdoor swimming pool?

Page 21: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Should I install an outdoor swimming pool?

Page 22: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Should I install an outdoor swimming pool?

Blog and video • 211,000 page views • 2500 inbound links from

top 8 articles • $2m sales

Page 23: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
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© PA Images

Page 30: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Invite & curate

Page 31: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
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© PA Images

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Work your formats

Page 38: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
Page 39: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

BuzzFeed

Page 40: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
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© PA Images

Page 42: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Get to the chorus

Page 43: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
Page 44: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Straight to the point marketing eg 1

Page 45: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Introduction

Page 46: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing
Page 47: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Hey. Got 4 minutes to spare?

it’s clear that information mobility is the most important business trend

don’t worry. We’ll get you up to speed. And all it takes is 4 minutes

Download this free ebook and start improving your business today.

Page 48: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

Go a ‘little bit country’

© PA Images

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+ 24%

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© PA Images

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Embrace risk

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© PA Images

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Top pop points

Empathise: make an emotional connection

Know your niche

Invite, curate and work those formats

Get to the chorus…

Take risks

Title well

Page 65: Doing a Taylor Swift' and 5 other content strategies I learned from pop | Catherine Toole | Sticky Content | Festival of Marketing

For a free copy of our ebook ‘40 clever ways to build

your business case for content’ visit:

www.stickycontent.com/fom

Complete our State of digital content survey to win a

Sticky Content audit

[email protected]

+44 (0) 207 963 7070

@StickyContent

@catherinetoole

http://www.stickycontent.com/fom
http://stickycontent.insightnow.co.uk/s.asp?ro2=%24YqWbMIEYAs43BfCuR2NJGjmazUPHWydbB
mailto:[email protected]
https://twitter.com/StickyContent
https://twitter.com/StickyContent
https://twitter.com/catherinetoole
https://twitter.com/catherinetoole

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