Pernille Müller Andersen

Marketing & Communications Manager

PMA@BIC-electric.com

Doing business in Poland 2014

BIC Group - started in 2006 (est. 2004)

The company 2002

BIC Group 2014

Core competences

HR (especially labour law across borders and working according to all rules and regulations)

Project management

Quality management

Sales and marketing

What we do

We are more than 100 electricians, welders, mechanics, semi-skilled workers and engineers who are ready to perform electrical and mechanical installation work, wherever you need it.

Projects w 34 2014

Employees

66 blue-collar technicians at work x 1,5 => 99 needed

13 full time white-collar / incl. management

112 employees in total

Projects around Europe 2014

Denmark Norway Finland Sweden Greenland Holland Belgium Germany England Ukraine Czech Republic Poland

Selected reference projects 2014

KT Electrotech A/S

Electrical installations in road tunnels in Norway

- Pulling cables, mounting cable ducts, installing street lighting

Lödige GmbH

- Mechanical and electrical installation of an automatic car park with a capacity of over 1,000 cars

- Logistics systems for car assembly at

Beumer Group GmbH / Crisplant A/S

Electrical and mechanical installations of sorting and conveyor systems

- Logistics centres, post terminals and airports around the world

Lillegården El A/S

Renovation of power plants in Greenland for

Electrical installations and services on oil and gas platforms on the North Sea:

Tyra West, Dan F, Harald, Tyre SE, Gorm

References – Maersk Oil & Gas

Organization BIC Group

Development in Poland

BIC Electric 2004:

• Choosing location Szczecin - West Pomerania • Based on feasibility study - the long way around (Demex electric 2002)

• Not much help to get – no one spoke English

• Very complicated administrative procedures • Difficult to find help

• No help from authorities

Now:

• Many choose location based on knowledge from network

• Different administrative procedures (than in Denmark) • Easy to find help and get assistance

• Fine professional help from authorities (better than in Denmark)

• Good Danish network in North-Western Poland

Development in Poland

Infrastructure:

• 8 hours between borders 5 hours between borders

• A looong time in a truck 10 hours from Jutland – cheaper then internal transport in Denmark

• Good ferry connections still good ferry connections – even better when the Femern connection comes

• Poor plane connections still poor connections to Goleniow, but from Berlin to the world

• Very bad roads in Poland highways between major cities

Development in Poland

• Rebuilt stable

• Max 512 kbit/s internet

• State of the art office buildings

• 20 Mbit/s internet

Recruitment in Poland

White-collar

• 1:1 performance

• Highly educated – technical and financial knowledge

• English-spoken

• Hard-working

Blue-collar

• 1:1 performance – maybe even better in Poland

• English-spoken (the younger generation)

• Skilled – educate in their spare time – be careful to test skills

• Hard-working

• Salary level (electricians, smiths etc.) incl. overhead pr. hour: • Szczecin (NOT Warsaw + 20-40%) DKK 50 / PLN 25

A few experiences with cultural differences

• Money as a motivational factor

• More competition internally

• Belief in authority – titles and material goods matters

• Status symbols matter in the hierarchy – e.g. managers must have a company car

• Ambitious female managers • In BIC Group: Office staff: PL: 6 women + 2 men /DK: 3 women + 2 men

• Differences – maybe not that big differences…

Some major advantages

• Help to get – qualified and much of it

• Competitive labour (price / performance)

• Fast and easy access to suppliers and customers

• Large network of Danish companies - maybe too large

• From the Marketing Manager’s point of view:

• Much lower prices on marketing materials • Printing

• Displays

• Postage for direct mail – cheaper than sending within Denmark

• Website development

Memberships

THANK YOU

Questions are welcome

during lunch or at

PMA@BIC-electric.com