doing it differently - making sense of the future
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Josephine Green Philips Design 2006 1
Doing it differently
Making Sense of the Future
Josephine GreenPhilips Design, Royal Philips Electronics
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People age
Industrial age
2Innovation Transformation
Network knowledge age
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Society
© Philips Design
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Technology
The dream of wellbeing dreamt until now by a few is not sustainable for all. We have to change. We have to learn how to live better consuming less
environmental resources and regenerating the contexts of lifeEzio Manizini. Politecnico of Milan
The context economy
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New economic model
New production
and consumption New socialindustries
Newlifestyles
New organizationsand cultural models
(GDP)
(ISEW)
GrowthAn economic model not based on productivity and consumption but on resource efficiency and quality of life. A model that supports not how to give more but to take less
Production and consumptionLocal distributed economies based on local resources and knowledge, local production and consumption, relevant to the social and environmental context
LifestylesLearning to live elegantly, within limits and in harmony with nature. Deciding how much is enough Wolfgang Sachs”Globalization and Sustainability” The Wuppertal Institute, Germany
Re-design just about everything
Sustainability Social Innovation, Design
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SustainabilitySocial Innovation and Design
•to improve wellbeing and the quality of life•to shift of emphasis from the economic and the market to the social and people•to be accountable for positive social and environmental results•to re-design much our industrial legacy
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PROCEEDINGS ARE NOW ON-LINE
HOW TO CONTACT [email protected]
The conference Changing the Change seeks to make a significant contribution to a necessary transformation that involves changing the direction of current changes toward a sustainable future. It specifically intends to outline the state-of-the-art of design research in terms of visions, proposals and tools with which design can actively and positively take part in the wider social learning process that will have to take place.
At the heart of the conference design researchers will present concrete and documentable research results. This will be complemented by invited keynote speaker's presentations that will help paint a clearer picture of the common ground from which the conference will take off.
This website is managed by non-native english speakers. It is continuously update without english revision.This procedure allow us to better use this website to immediately inform you our news. In case of doubts please send us a mail: [email protected]
www.changing the change.org
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20th century 21st century
the market the socialmarket innovation social innovationconsumer needs/insights stakeholder needs/insightsexperts /professionals partners and value network
social innovation
Why innovate What we innovateHow do we innovateWho Innovates
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Researching the FutureForesight,Trends &People Research: Integral futures, Socio-dynamics, CultureScanPersonas, Generations on line communities
Fore
sight
in D
esi
gn
Engaging with the FutureCultural InnovatorsCreative CommunitiesSocial Entrepreneurs
Co-Creating the Futureopen, collaborative inclusive researchreal and virtual
Envisaging the FutureProbes-experience demosApplication demos
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Innovation by Design
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Josephine Green Philips Design 2006 1416 PG - design led innovation
design led innovation: different activities for the 3 horizons
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www.changing the change.org
Three meta themesNew ways of living - water, energy, lifestyles
- time, self, community
New ways of producing - localized production- distributed, networked economy
New ways of designing - new roles of professional design- knowledge and education
envisaging the changesupporting the changedisseminating the change
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Industrial design Social design
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Understand the driving forces of change
Challenge assumptionsImagine positive sustainable
futuresEngage with stakeholdersCreate new partnershipsThink the economic caseMake it happen
Doing it differently
The business of design is to add value
The culture of design is to re-invent value