doing social vs being social

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DOING SOCIAL VS. BEING SOCIAL A QUICK CHAT WITH JEREMY EPSTEIN, VP MARKETING, SPRINKLR

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Post on 07-May-2015

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Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.

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Page 1: Doing Social VS Being Social

D O I N G S O C I A L V S . B E I N G S O C I A L A Q U I C K C H AT W I T H J E R E M Y E P S T E I N , V P

M A R K E T I N G , S P R I N K L R

Page 2: Doing Social VS Being Social

W e a r es o c i a l b e i n g s .

Page 3: Doing Social VS Being Social

W e a c t i n s o c i a l ways w i t h e a c h o t h e r .

Page 4: Doing Social VS Being Social

w e j u s t a r e s o c i a l .

Page 5: Doing Social VS Being Social

J e r e m y E p s t e i n i s V P o f M a r k e t i n g

at s p r i n k l r

Page 6: Doing Social VS Being Social

s p r i n k l r m a n a g e s t h e s o c i a l c u s t o m e re x p e r i e n c e a c r o s s va r i o u s f u n c t i o n a la r e a s o f t h e e n t e r p r i s e

Page 7: Doing Social VS Being Social

F o r a m a r g i n a l c o s t o f z e r o ,c o n s u m e r s c a n c o m m u n i c at e w i t h m u lt i t u d e s ,

a n y w h e r e , a n y t i m e…b a s i c a l ly f o r f r e e .

T h at c h a n g e s t h e n at u r e o f w h o c o n t r o l s t h e m e s s a g e .

Page 8: Doing Social VS Being Social

T h e o p p o r t u n i t y i sc l e a r…u s e t h ei n f o r m at i o n y o u g at h e ra b o u t p e o p l e t ob e t t e r s e rv e t h e m .

Page 9: Doing Social VS Being Social

“d o i n g s o c i a l” f l i e si n t h e fa c e o f h o w h u m a n sb e h av e w i t h e a c h o t h e r .W e j u s t a r e s o c i a l .

Page 10: Doing Social VS Being Social

People expect companies to BE socialwith them. To have a relationship with them.Not to have things acted upon them

or forced upon them.

Page 11: Doing Social VS Being Social

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