dom19352 overview presentation h

8/2/2019 DOM19352 Overview Presentation H

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Brand OverviewBrand Overview


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Dme is a unique concept led by a strong leadership team with a proven track record.Built for the long term by its owner-managers, the system is proven to be both robust and scalable.

dmegroupcorporatesnapshot

isy

Originally founded in 1993 as a speciality coffeeroasting business, Dme has been re-engineeredinto a unique caf casual dining experience.

sip

An executive team witha combined tenure ofover 25 years, now ownthis business and leveragetheir previous corporate

experiences at Shell, Burger King and Ernst& Young as well as other successfulentrepreneurial ventures.

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Having invested in anddeveloped turnkeyoperational systems,foundation systemsand the base network,

current management arecommitted to furthergrowth across Australia.

CCp

Casual dining themed asa classic European cafbistro with coffee usedas an anchor. Qualitypositioning with itsunique selling pointbeing an all-day broadcommunity appeal.

Ci

Currently there are 100 cafsoperating in seven countries.International operations aregrown through territorydeveloper agreements andthe Australian base is acombination of franchise andcompany owned operations.

C C

Over the last ten yearsthe same managementteam has grown thebusiness to its currentposition approaching

$100m in sale revenuesacross the system.

si

current coming soon


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winningguestexperience

Personal serviceto the table

High-qualitymenu presentation

Alfresco dining andsocial experience

Good quality,value and

healthy food

European cafambience and

charm

Strong familyand community

focus

High qualitydesign and t-out

Great tastinghigh quality coffee


4/10

Iconicaustraliancafs


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awarmandwelcominginterior


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aplacewhereeveryonefeelswelcome


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thesoulofacaf, underpinnedbyseamless systems

Training materialsthat engage as well

as educate

Step by stepoperational guidelines

Dedicated training facilities

Efcient, user-friendly kitchens


8/10

Dme presents some compelling points of difference to the rest of the players in the coffee competition space.A focus on quality, food and service in a stylish European bistro ambience make it a unique concept.

A format and realestate footprintthat successfully

markets to allmeal day-parts

and snackoccasions.

Dme has astrong product

offer with

conveniencefactor to keep

success inminor day-parts.

aroundtheclocktrade

around-the-clock trade

supper

lun

Ch

dinner/B

reakfast

sn

aCk


9/10

+

=Creates a sense of

communityand a place where everyone

feels welcome

Build a place that

is socially level and

seen as inclusive andwelcoming rather than

exclusive or trendy.

A place of comfort and

familiarity for all.

The central core driver of the long term success of the Dme model is building a sense of community through the creationof neutral ground and the providing of inclusive, accomodating space.

dmerevivesthe communityhall

rovde a neutral ace rovde ervce, roduct

and buld a relatonh


10/10

economc

utanablt

EMPLOYMENT IMPACTS

ACTIVATION OF TOWN CENTRE

LOCAL BUSINESSES GROW

ATTRACT WORKERS

DRIVE TOURISM

ENCOURAGES ONGOING

DEVELOPMENT

...a community caf has benets which transcend the experience of the caf itself. There is a wider social and economichalo impact which contributes to community sustainability.

communityinfrastructuredrivingsocialandeconomicstability

ocal

utanablt

ALL DAY ACTIVATION

THE MEETING PLACE

LOCAL EMPLOYMENT

FOSTER SOCIAL GROUPS

SOCIAL DEVELOPMENT

STRENGTHENING FAMILIES

COMMUNITY GROUPS

EDUCATION AND TRAINING

MITIGATE ANTI-SOCIAL BEHAVIOUR

Creating a sense of

communityand a place where everyone

feels welcome

dom19352 overview presentation h

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