domestic manufacturing/global marketing chuck odom averitt vp global development 11-21-2006
TRANSCRIPT
Domestic Manufacturing/Global
MarketingChuck OdomChuck OdomAverittAveritt
VP Global DevelopmentVP Global Development
11-21-200611-21-2006
• ““Extremely powerful bombs of a Extremely powerful bombs of a new type may thus be constructed. new type may thus be constructed. A single bomb of this type, carried A single bomb of this type, carried by boat and exploded in a port, by boat and exploded in a port, might very well destroy the whole might very well destroy the whole port together with some of the port together with some of the surrounding territory.”surrounding territory.”
• Letter to the President of the United StatesLetter to the President of the United States
• ““Extremely powerful bombs of a new Extremely powerful bombs of a new type may thus be constructed. A type may thus be constructed. A single bomb of this type, carried by single bomb of this type, carried by boat and exploded in a port, might boat and exploded in a port, might very well destroy the whole port very well destroy the whole port together with some of the together with some of the surrounding territory.”surrounding territory.”
•Albert EinsteinAlbert Einstein -August 2, -August 2, 19391939
Letter to Franklin D. Letter to Franklin D. RooseveltRoosevelt
Automotive35%
Manufacturing30%
Retail20%
Other15%
Key Industries ServedKey Industries Served
QUICK FACTSQUICK FACTS
• 104 104 facilitiesfacilities
• 7,800+ 7,800+ associatesassociates
• 5,000 5,000 power units power units (99% equipped with (99% equipped with Qualcomm)Qualcomm)
• 14,000+ 14,000+ trailerstrailers
• Non-unionNon-union
• Privately-heldPrivately-held
Top North American Railways
Domestic Manufacturer Global Marketer
Domestic Manufacturing/Global Domestic Manufacturing/Global MarketingMarketing (general Strategy)(general Strategy)
• Take advantage of existing and future trade Take advantage of existing and future trade regulations.regulations.
– NAFTANAFTA– CAFTA (CBI)CAFTA (CBI)– AGOAAGOA– Jordan QIZJordan QIZ– Thailand FTAThailand FTA
AGOAAGOA
• The African Growth and The African Growth and Opportunity Act (AGOA) was Opportunity Act (AGOA) was signed into law on May 18, 2000 as signed into law on May 18, 2000 as Title 1 of The Trade and Title 1 of The Trade and Development Act of 2000. The Act Development Act of 2000. The Act offers tangible incentives for offers tangible incentives for African countries to continue their African countries to continue their efforts to open their economies efforts to open their economies and build free markets.and build free markets.
JORDAN QIZJORDAN QIZ
• Qualified Industrial Zones (QIZ) is a unilateral Qualified Industrial Zones (QIZ) is a unilateral act by the USA in an innovation designed to act by the USA in an innovation designed to encourage Jordanian exports to the U.S encourage Jordanian exports to the U.S market, thus inviting National and market, thus inviting National and International Companies to take advantage of International Companies to take advantage of this unprecedented initiative enabling Jordan this unprecedented initiative enabling Jordan to offer a unique opportunity to all to offer a unique opportunity to all Manufacturers.Manufacturers.
This concept allows goods manufactured in This concept allows goods manufactured in these Zones to enter the USA these Zones to enter the USA Duty free & Duty free & Quota freeQuota free thus offering a unique opportunity thus offering a unique opportunity to all International Manufacturers to move to all International Manufacturers to move their Industries to these Zones.their Industries to these Zones.
GENERAL STRATEGYGENERAL STRATEGY
• Minimize risk by diversification and Minimize risk by diversification and prudent country selection.prudent country selection.
• Build a base of large, vertical, full Build a base of large, vertical, full service manufacturers.service manufacturers.
• Use a mix of dedicated agents and Use a mix of dedicated agents and factory direct relationships.factory direct relationships.
• Capitalize on owned facilities.Capitalize on owned facilities.
• * 2.3M Sq. ft.* 2.3M Sq. ft.• * Disposable income* Disposable income
CURRENT SOURCING MIXCURRENT SOURCING MIX
• Owned facilitiesOwned facilities• ContractorsContractors• AgentsAgents• Factory Direct RelationshipsFactory Direct Relationships• Vertical factoriesVertical factories• Portable factoriesPortable factories
VERTICAL VERSUS VERTICAL VERSUS PORTABLEPORTABLE
• Vertical refers to a company that owns or Vertical refers to a company that owns or controls both raw materials and manufacturing controls both raw materials and manufacturing facilities/factories. Typically these companies facilities/factories. Typically these companies require the use of their raw materials if you require the use of their raw materials if you manufacture in their facilities/factories. There manufacture in their facilities/factories. There are price and lead time advantages to using are price and lead time advantages to using vertical suppliers.vertical suppliers.
• Portable refers to raw material producers that Portable refers to raw material producers that are willing to ship to any manufacturing are willing to ship to any manufacturing contractor. A vertical supplier can be portable contractor. A vertical supplier can be portable if they ship some of their raw materials to if they ship some of their raw materials to other companies.other companies.
SOURCING REGIONSSOURCING REGIONS
• Western Hemisphere – Mexico, Western Hemisphere – Mexico, Guatemala, Honduras, and El Salvador.Guatemala, Honduras, and El Salvador.
• Asia – China, Philippines, Malaysia, Asia – China, Philippines, Malaysia, Vietnam, Cambodia, Thailand, Brunei, Vietnam, Cambodia, Thailand, Brunei, Singapore, Hong Kong, Taiwan.Singapore, Hong Kong, Taiwan.
• Indian Sub-continent – India, Sri Lanka, Indian Sub-continent – India, Sri Lanka, Nepal.Nepal.
• Middle East – UAE, Egypt, Jordan.Middle East – UAE, Egypt, Jordan.• Africa – South Africa, Mauritius, Africa – South Africa, Mauritius,
Namibia.Namibia.• Europe – Turkey, Bulgaria, Russia.Europe – Turkey, Bulgaria, Russia.
REGIONS AVOIDEDREGIONS AVOIDED
• Western Hemisphere – Haiti, Belize, Western Hemisphere – Haiti, Belize, ColombiaColombia
• Asia – Indonesia, MyanmarAsia – Indonesia, Myanmar• India Subcontinent – Bangladesh, India Subcontinent – Bangladesh,
PakistanPakistan• Middle East – IsraelMiddle East – Israel• Africa – Kenya, Lesotho, MadagascarAfrica – Kenya, Lesotho, Madagascar• North KoreaNorth Korea• * Cuba* Cuba
Manufacturers/Marketers Manufacturers/Marketers FutureFuture
• Take advantage of existing and future Take advantage of existing and future trade regulations.trade regulations.
• Low-Cost Country sourcingLow-Cost Country sourcing• Partner with Countries providing quality Partner with Countries providing quality
manufacturing expertisemanufacturing expertise• Long-term Infrastructure InvestmentsLong-term Infrastructure Investments• Provide Efficient Provide Efficient
Management/production standardsManagement/production standards
FUTURE CONCERNSFUTURE CONCERNS
• Quota or no-quotaQuota or no-quota• Another outbreak of SARS or similar Another outbreak of SARS or similar
contagious disease.contagious disease.• Continued and increasing violence in Continued and increasing violence in
the Middle East.the Middle East.• Increased delays in US Customs due to Increased delays in US Customs due to
security concerns.security concerns.• Port StrikesPort Strikes• Natural DisastersNatural Disasters• TerroristTerrorist• Political “unrest”Political “unrest”
““Our Partnership with Averitt, in which true Our Partnership with Averitt, in which true information-sharing allows for information-sharing allows for collaborative solutions, has helped us collaborative solutions, has helped us improve our service and reduce our improve our service and reduce our costs.”costs.”
The Operational Risk The Operational Risk EnvironmentEnvironment
ŸŸ
Ÿ
ŸŸŸ
ŸŸŸ
EmergencyResponse
CrisisManagement
BusinessContinuity
Threat to lives, brand, stock
price, company reputation.
Threat to systems, data,
processes, supply chain.
Threat to life, safety, physical
assets, infrastructure.
SituationSituation: Pandemic Outbreak in : Pandemic Outbreak in ShanghaiShanghai
SituationSituation: Pandemic Outbreak in : Pandemic Outbreak in ShanghaiShanghai
CrisisCrisis:: 50% labor outage for 3 days, followed by government and quarantine of 50% labor outage for 3 days, followed by government and quarantine of
regional perimeter around Port of Shanghai.regional perimeter around Port of Shanghai.
EffectEffect: : 68 containers of toys for Holiday (Mattel, Hasbro) are frozen in China, 68 containers of toys for Holiday (Mattel, Hasbro) are frozen in China,
with no chance for re-routing.with no chance for re-routing.
ImpactImpact: : Toys miss Christmas completely - $40 million hit to top line revenueToys miss Christmas completely - $40 million hit to top line revenue Negative trade and consumer pressNegative trade and consumer press Permanent loss of market sharePermanent loss of market share
SituationSituation: Port Strike in Los : Port Strike in Los AngelesAngeles
SituationSituation: Port Strike in Los : Port Strike in Los AngelesAngeles
CrisisCrisis: : 100% of dock workers support strike; unloading abruptly ceases for 12 100% of dock workers support strike; unloading abruptly ceases for 12
days; days; Dock workers at Ports of Long Beach, San Diego, San Francisco and Dock workers at Ports of Long Beach, San Diego, San Francisco and
Oakland stage sympathy slow-downs. (reported)Oakland stage sympathy slow-downs. (reported)
EffectEffect: : Cumulatively, 162 cargo ships are lined up twenty miles out to sea, Cumulatively, 162 cargo ships are lined up twenty miles out to sea,
awaiting for dockage; awaiting for dockage; Major shipments of white goods, brown goods, lumber, household goods, Major shipments of white goods, brown goods, lumber, household goods,
home furnishings are delayed; home furnishings are delayed; Other ports handle only 5% of the traffic.Other ports handle only 5% of the traffic.
ImpactImpact: : ‘‘Spring’ season is severely impacted - $79 million hit to top line revenueSpring’ season is severely impacted - $79 million hit to top line revenue Negative trade and consumer pressNegative trade and consumer press Permanent loss of market sharePermanent loss of market share
SituationSituation: ‘Katrina’ Destroys : ‘Katrina’ Destroys US PortsUS Ports
CrisisCrisis: : Ports from Ft. Lauderdale and Miami/Everglades to New Orleans, LA are Ports from Ft. Lauderdale and Miami/Everglades to New Orleans, LA are
unusable during 2 day storm (Port Bienville); unusable during 2 day storm (Port Bienville); Damage to port physical plant is extensive, rendering ports only 20% Damage to port physical plant is extensive, rendering ports only 20%
capable for 8 weeks; capable for 8 weeks; Port work force down 45%; 14 cargo ships are lost or incapacitated in Port work force down 45%; 14 cargo ships are lost or incapacitated in
Gulf.Gulf.
EffectEffect: : Thousands of containers of back-to-school apparel from Mexico (denim Thousands of containers of back-to-school apparel from Mexico (denim
jeans), Peru (woven shirts) and other southern source countries are lost jeans), Peru (woven shirts) and other southern source countries are lost at sea or cannot make other ports for offloading for 5 weeks.at sea or cannot make other ports for offloading for 5 weeks.
Move Port Panama CityMove Port Panama City
ImpactImpact: : Back-to-school season is lost - $112 million hit to top line revenueBack-to-school season is lost - $112 million hit to top line revenue Negative trade and consumer pressNegative trade and consumer press Permanent loss of market sharePermanent loss of market share
SituationSituation: ‘Katrina’ Destroys US : ‘Katrina’ Destroys US PortsPorts
Inventory is largest Inventory is largest assetasset – at factory, in transit, on – at factory, in transit, on shelf.shelf.
Few Few supplierssuppliers have “best practices” plans for have “best practices” plans for operational resilience around predictable disasters. operational resilience around predictable disasters.
Few Few retailersretailers have have visibilityvisibility into vendor complete into vendor complete supply chain.supply chain.
Biggest asset is in the hands of vendors with a high Biggest asset is in the hands of vendors with a high risk of supply chain breakage; We do not risk of supply chain breakage; We do not controlcontrol this risk!this risk!
What’s at stake? (Back-to-school, Holiday, financial What’s at stake? (Back-to-school, Holiday, financial performance, company reputation).performance, company reputation).
RiskRisk
““THIS LITTLE PIGGY WENT TO MARKET”THIS LITTLE PIGGY WENT TO MARKET”
•3 days3 days•9 days9 days•30 days30 days•TomorrowTomorrow ????
““THIS LITTLE PIGGY WENT TO MARKET”THIS LITTLE PIGGY WENT TO MARKET”
•Inventory carrying costsInventory carrying costs–““Trading inventory for Trading inventory for information”information”
Thank YouThank You
• Speed-to-marketSpeed-to-market– Direct-to-storeDirect-to-store– DC by-passDC by-pass– Sort/segSort/seg– Consolidate/deconsolidateConsolidate/deconsolidate– Rapid-fire-fulfillmentRapid-fire-fulfillment– Allocate to order vs forecastAllocate to order vs forecast
• Dock-SurgeDock-Surge• DockDirectDockDirect• PortSide™PortSide™• Origin Country consolidationOrigin Country consolidation• Sequencing CentersSequencing Centers• VMIVMI
““Don’t buy it till it’s Don’t buy it till it’s Built!”Built!”
Don’t Build it till it’s Don’t Build it till it’s Sold!”Sold!”
““Release it as you bill Release it as you bill it!”it!”
““Catch a man a fish, and Catch a man a fish, and you can sell it to him.you can sell it to him.
Teach a man to fish, and Teach a man to fish, and you ruin a wonderful you ruin a wonderful business opportunity.” business opportunity.”
Karl Marx
Thomas Edison:Thomas Edison:
““Rules! Heck! There are Rules! Heck! There are no rules! no rules!
We are trying to We are trying to accomplish something!”accomplish something!”
Domestic Manufacturing/Global
MarketingThank You!Chuck OdomChuck Odom
AverittAverittVP Global DevelopmentVP Global Development
11-21-200611-21-2006
Managing a Global Transportation Network
Thank You!Chuck OdomChuck Odom
Vice PresidentVice President Global DevelopmentGlobal Development
10-25-200610-25-2006