dominant distribution to retailer/wholesalelakeland, florida “the shelby report really dials in to...

“I appreciate the factual reporting I find

in The Shelby Report. When reporting on

our company, Bob Reeves will go to

great lengths to ensure accuracy, and

the editing is always well done. I’m sure

other companies experience the

same...which makes The Shelby Report a

faithful and factual supporter of our

industry.”

Pete Van Helden

President and CEO

Stater Bros. Markets

“I typically use The Shelby Report to keep

me up to date on activities and trends in

the Southeast region and our industry. I

also pay close attention to the market

share information provided.”

Bruce A. Lucia, President

Kroger/Atlanta Division

Dominant Distribution to Retailer/Wholesale

Decision Makers

Unique Perspective … Unmatched Coverage

Retail/Wholesale

Brokers, Sales & Mktg, Associations

Suppliers

15,58115,581

14,11014,110 15,75215,752

15,94515,94520,51220,51215,581

14,110 15,752

15,94520,512

Unmatched national audience of

81,000 monthly.

“I look forward to

reading The Shelby

Report to stay current

on industry news and

events. Our industry is

made up of outstanding

people and The Shelby

Report is the best

source to learn who

they are, where they

are, and what they are

doing! I also find the

market share

information very valuable. Keep up the great work!”

Ed Crenshaw, Chairman

Publix Super Markets, Inc.

Lakeland, Florida

“The Shelby Report really

dials in to the [Midwest]

regional news. Industry

related topics covered in

this publication are often

ones that I’m not seeing

elsewhere, which means I read each issue cover to cover. The content, the

visuals - The Shelby Report does it right.”

Mark Skogen, CEO

Skogen's Festival Foods

“’The Shelby Report is a go-to

publication for the latest trends and

news impacting the grocery industry

offering insights from supermarket

leadership into best practices and

innovation. The Market Profiles

deliver regional perspective of the

industry, while the Market Shares

help professionals quickly access the

most up to date information

regarding their markets.”

Erik Keptner

Senior Vice President of Marketing, Merchandising And SalesGiant Food

Stores / Martin's Food Markets

“It is the only industry-focused news magazine that is

information-packed, people- and company-focused and regional in

nature. It addresses the topics and issues that are important to me in

my geographical market area and relevant to my business.

“Thanks for creating such a targeted and comprehensive update on our

industry every month. It saves me time and gives me what I want and

need, every time I read it!”

Kevin Davis, CEO

Bristol Farms

Carson, California

9%

18%

73%

“The Shelby Report is a terrific resource for staying in touch with major

happenings in the marketplace—and for keeping up with old friends!”

Rick Brindle

VP-Industry Development

Mondelez International

“Our industry is competitive and

full of opportunities, so it’s

important to stay current. The

Shelby Report is a must-read

with its well-researched

perspective and insight into retail

grocery trends and news.”

Craig Boyan, President & COO

H-E-B - San Antonio, Texas

2017 Blind, Third-PartyMedia Consumption Study

Ranked #1 in Retail Trade Media

Reaching Retail Owners and Engaged Executives

Best overall source for relevant information

Publication whose advertising most influences my thoughts about a company, category or brand

Publication I enjoy reading the most

Publication I am most likely to find new vendors

Publication I would read if I could only read one

The second, bi-annual analysis of the food retailing industry once again validates The Shelby Report as the “preferred media brand” among retailers, wholesalers, distributors and suppliers

Category Buyers, Merchandisers,

Promotion

VPs, Directors

Owners, C-Suite, Presidents

“I read and use the Shelby Report almost

daily between the online edition and the

monthly print version. Our industry is very

competitive in every way. Understanding

current industry trends in order to better

serve the communities in which we operate

is crucial to our future wellbeing. The Shelby

Report provides a wealth of information on

who is doing what successfully, new

products on the market, best practices for

independent grocers such as myself (i.e.

Peter Larkin's monthly article), in addition to

coverage on regional and national trade events. Thanks and keep up the

good work.”

Jeff Downing

Global International Retailer of the Year 2015 - Foothills IGA

“The Shelby Report continues to be one of my favorite industry

publications to read. It provides thoughtful, intriguing content that

definitely gives me food for thought as my team and I strategically plan for

Smart & Final’s future. Its regional focus is especially important for giving

operators deeper insight into the trends, innovations and people driving

change in the markets we each operate in. I highly recommend it to all!”

Dave Hirz

President & CEO

Smart & Final

“We’ve had a great, longstanding relationship with The Shelby Report and

appreciate all the hard work they put into making a publication of such

high caliber. It’s one of the most current and comprehensive guides I use to

keep up with grocery industry news and trends, and I like that the regional

format highlights a variety of topics specific to our market area.”

Bradley W. Brookshire

Chairman and CEO

Brookshire Grocery Company

“The Shelby Report is an

extremely useful periodical that I

always look forward to reading. It

keeps us well informed of

happenings within the industry,

our states and various markets

and assists us in following people and promotions within our industry.”

Steve Smith, President & CEO

Food City - Abingdon, Virginia

34%29%

37%

“Keeping up with our ever-changing industry is critical to our success in the

marketplace. The Shelby Report is one of the tools we depend on to bring us

up-to-date, relevant information on a consistent basis. They provide diverse

perspectives on all aspects of the food industry for retailers and partners,

large and small. We count on The Shelby Report to keep us informed.”

Bryan Kaltenbach

President

Food 4 Less/Foods Co. - Compton, California

Every marketing mix should incorporate an online presence that offers differentiation in the marketplace, a targeted audience and measurable

results. Theshelbyreport.com provides all of the essential elements for your integrated retail food trade communications campaign.

2018 DIGITAL RATES (Net)

RUN of SITE

HIGH IMPACT INTERSTITIAL

WEBSITE ADVERTISINGt h e s h e l b y r e p o r t . c o m

Interstitials provide more space to engage audience and encourage interaction.

• Often the first impression of the day a user sees• Extreme level of engagement and clickthrough• Flexibility to provide a wide range of interactions

within the ad unit• Can use video, rich media or static creative

ROS banners connect you with your potential customers and drive traffic to your website and/or landing page.

Rates

Rates

TOP BANNER (728 x 90)

$2,075 mo.

TOP SPOTLIGHT (300 x 250)

$2,075 mo.

MIDDLE SPOTLIGHT (300 x 250)

$1,675 mo.

$2,700 mo.

$2,700 mo.

$2,300 mo.

$2,400 mo.

$2,400 mo.

$2,000 mo.

$2,250 mo.

$2,250 mo.

$1,850 mo.

3-6 mos. 12 mos.1-2 mos. 7-11 mos.

3-6 mos. 12 mos.1-2 mos. 7-11 mos.

3-6 mos. 12 mos.1-2 mos. 7-11 mos.

640 x 480

Sold on a weekly basis

Sold on a monthly basis

$3,200 wk. $3,000 wk. $2,800 wk. $2,600 wk.

1x 3x 6x 9x

TAKEOVERS

CATEGORY ENEWSLETTERS

WEBSITE ADVERTISING Cont'd

2018 DIGITAL RATES (Net) t h e s h e l b y r e p o r t . c o m

The Shelby digital platform has seen considerable growth, month over month, from our continued investments in SEO, website updates, email

upgrades, etc. Visitors to theshelbyreport.com are highly targeted, and arrive mainly via daily eNewsletter links, browser bookmarks, targeted

search engine queries, and social media interactions. Theshelbyreport.com is uniquely positioned to offer a highly engaged retail food

audience that is receptive to your advertising communications.

Position yourself as a category leader with our high impact Category Takeovers

• Claim ownership of the Category by occupying all ad units and the right and left sidebars on all Category Website pages

• Multiple ad units allow you to convey your points of differentiation and wide range of retailer benefits

• In addition, one Category eNewsletter is deployed per month as a traffic driver

Included in the cost of your Takeover and deployed to our full list of 35,000 national subscribers.Contains:• Shelby Report editorial content relative to the purchased Category Takeover• Two 300x100 banner ads• Two 300x250 banner ads

6x 9x 12x

$4,575 mo. $4,280 mo. $4,022 mo.

• Beverages

• Center Store

• Produce

Health/Wellness

International

Frozen

Private Label

Nonfood

Deli/Prepared Foods

BakeryDairy

Snacks

Merchandising

Store Equipment

Technology

Store DesignSupply Chain/Logistics

•

•

•

Foodservice@Retail•

•

•

•

•

••

•

•

•

•

•

Packaging•

• Meat/Seafood/Poultry

CATEGORIES

Rates

Sold on a six month minimum basis

SPONSORED CONTENTSponsored content allows brands to become part of natural conversations with our Shelby Report online audience. By publishing relevant,

thoughtful, useful, and compelling content, brands can evolve into more than just companies that make and sell things; they can become

producers of ideas and distributors of knowledge. The result is greater exposure, readership, loyalty, and relevance to their customers.


The very best sponsored content blends in with its

surroundings. It feels like a genuine piece of editorial

content that provides value for readers. Sponsored

content within our nationally distributed

Shelby/Griffin Report eNewsletters will provide

premium placement to inform and educate our food

retail audience. An additional two 300x100 ads along

with your sponsored content will build awareness and

drive traffic to your website, help to generate

conversions and produce leads.

Sponsored content is included in two Shelby/Griffin

Report eNewsletter editions per week.

Shelby/Griffin Report eNewsletter Sponsored Content

clicks through to your sponsored Shelby Report article

page. Article content is subject to approval by the

Shelby Report editorial team.

• Receive exclusivity and ownership of the article page by

occupying all ad units (two 728x90’s and three 300x250’s)

• Up to two external links to your website are also included

in the article copy.

• Multiple ad units allow you to convey your points of

differentiation and wide range of retailer benefits

• Ad units can include video or rich media

The Shelby/GriffinReport eNewsle er

SponsoredContent

300x100 ads

Sponsored Content Ar cle with External Link(s)

728x90 and 300x250 Ad Units

$2,750 net per

NATIONAL eNEWSLETTERS REGIONAL eNEWSLETTERS

EMAIL MARKETINGEmail Marketing is one of the only channels that consumers ask to receive. This allows for much higher conversion rates and thus a fantastic

return on investment. Due to the immediacy of email, a business can start seeing results within minutes of messages being sent. email can

drive sales like no other channel.


Surround your message with exclusive, timely and provocative content delivered daily to our national community of more than 35,000 readers. No other digital resource provides coverage Region Wise. Nationwide!

Reach only the geographic region(s) that matter most! Like our print/digital publications, our Shelby and Griffin Report eNewsletters can be delivered explicitly to subscribers in each of the following regions:

• Midwest • Northeast • Southeast • Southwest • West

Editorial content is relative to each individual region. Advertisers can enjoy 100% share of voice by occupying all ad units (two 300x100’s and two 300x250’s).

$4,000 per

Leaderboard (300 x 100) x2

Spotlight 1 or 2(300 x 250)

Full Lower Banner(300 x 100) x2

1/2 Lower Banner (300 x 100)

Leaderboard(300 x 100) x2

Spotlight 1 or 2(300 x 250)

Full Lower Banner(300 x 100) x2

1/2 Lower Banner(300 x 100)

$3,200

$2,500

$1,350

$2,110

$1,785

$1,650

$890

Rates per Week

Rates per Week

The Shelby Report

The Griffin Report

of the Northeast

$2,700

$3,200 per$4,500 per

CUSTOM eNEWSLETTERS / eBLASTSDeliver your message to our 35,000 national subscribers or target only those individuals who meet YOUR criteria by region, industry type, etc. • Custom eNewsletters/eBlasts are single sponsor communications. You receive

100% share of voice.• Enjoy recognition as an educator or thought leader with a Custom eNewsletter.

- Provide us with an eNewsletter title, three to five news article teasers (including headlines, clickthrough URLs and article images) on the topic of your choice, accompanying banner ads, test/seed list and we’ll build your very own Custom eNewsletter.

• Employ a Custom eBlast to showcase your product’s features and benefits or to outline/expand upon your company’s services.

- Provide us with your html file, subject line, test/seed list and we take care of the rest.

National content categorized by region, delivered to national audience 5 times weekly.

Northeast content delivered to a national audience 2 times weekly.

Janu

ary

Febr

uary

Mar

chAp

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gust

Sept

embe

rOc

tobe

rNo

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Dece

mbe

r

SFA Winter Fancy Food Show ..........1/21-23IDFA Annual Dairy Forum ..............1/21-24FMI Midwinter Executive Conf. ........1/26-29

KeHE Summer Selling Show ..............2/6-7IGA Global Rally.................................2/9-11NGA Show.......................................2/11-14FMI/NAMI Meat Conference .........2/25-27Convenience Distribution Association Marketplace and Expo....................2/26-28

AFFI-CON ............................................3/3-6RFA Conference...................................3/4-7Int’l. Home/Housewares Show ......3/10-13Seafood Expo North America.........3/11-13SFA SNAXPO....................................3/12-14Natural Products Expo West..................TBD

IRI Growth Summit.........................4/16-18SIGMA Spring Conference..............4/17-19NACDS Annual Meeting...................4/21-24

SIAL Canada.......................................5/2-4WAFC................................................5/5-9Food Safety Summit.........................5/7-10ROFDA Spring Conference.............5/18-20NRA Show.....................................5/19-22NCA Sweets & Snacks Expo............5/22-24

IDDBA .............................................6/10-12KeHE Holiday Show.........................6/13-14GMDC GM Conference.....................6/15-19SFA Summer Fancy Food Show.......6/30-7/2

PMA Foodservice.............................7/27-29

Total Store Expo.....................................TBD

CDBX Convenience DistributionBusiness Exchange..........................9/11-14KeHE Natural Fall Show............9/12-13GMDC HBW Marketing Conf............9/13-17

The NACS Show...............................10/7-10Pack Expo Int’l............................10/14-17PMA Fresh Summit........................10/18-20

Closings

SpaceReservation

12/14/17

Materials12/21/17

SpaceReservation

11/13/17

Materials11/20/17

SpaceReservation

2/14/18

Materials2/21/18

SpaceReservation

1/16/18

Materials1/23/18

SpaceReservation

4/13/18

Materials4/20/18

SpaceReservation

3/15/18

Materials3/22/18

SpaceReservation

6/13/18

Materials6/20/18

SpaceReservation

5/14/18

Materials5/21/18

SpaceReservation

8/13/18

Materials8/20/18

SpaceReservation

7/13/18

Materials7/20/18

SpaceReservation

10/11/18

Materials10/18/18

SpaceReservation

9/12/18

Materials9/19/18

Organics, Health,Wellness & Natural

Arizona

Wholesalers &

Independent GrocersNevada

Equipment,

Services &

Technology

Southern

California

Meat,

Seafood &

Poultry

Oregon

Snacking

including

Candy

N/A

Foodservice@Retail

Dairy

Washington

Beverages Montana

Online Shopping Northern

California

The Multicultural

Marketplace

Utah

Produce

Year in Review

7th Annual

ROFDA Report

Idaho

Wyoming

N/A

Features Profile Conventions

of the WEST


81,000 monthly.

Business ClassificationsRetailersWholesalersManufacturersBrokers & OtherTOTAL

10,6511,4842,2721,17415,581

Retail & Wholesale NewsSignature Market Shares and Profiles, grocer news, major

industry and state event coverage, columnists and faces of

the industry.

PerishablesLatest trends, products and promotions in the dairy,

produce and meat departments.

Center StoreNews from the CPG world, including the GM/HBC,

housewares, pets, beverages and snack categories.

OperationsInsight and analysis on marketing,

merchandising, technology, equipment and logistics.

Nation at a GlanceThought-provoking stories from around the country.

Foodservice@RetailFeature stories and news about this explosive growth

area, to include in-store restaurants, delis, bakeries and

prepared foods.

FEATUREDin EVERY Issue...

AUDIENCEAUDIENCE

Store Brands

SIGMA Annual Conference................11/6-8ROFDA Fall Conference.....................11/9-11PLMA Show...........................................TBD

PMA Foodservice.............................7/27-29


Snacking

including

Candy

Janu

ary

Febr

uary

Mar

chAp

rilM

ayJu

neJu

lyAu

gust

Sept

embe

rOc

tobe

rNo

vem

ber

Dece

mbe

r

Closes

Minnesota

The Dakotas

Nebraska

Ohio

N/A

Indiana

Kansas/

Missouri

Iowa

Michigan

Wisconsin

Illinois

N/A


of the MIDWEST


81,000 monthly.



the industry.










prepared foods.

AUDIENCEAUDIENCEBusiness ClassificationsRetailersWholesalersManufacturersBrokers & OtherTOTAL

11,1892,021 5,6181,68420,512


in EVERYISSUE



AFFI-CON ............................................3/3-6RFA Conference...................................3/4-7Int’l. Home/Housewares Show ......3/10-13Seafood Expo North America.........3/11-13SFA SNAXPO....................................3/12-14Natural Products Expo West..................TBD


SIAL Canada.......................................5/2-4Food Safety Summit.........................5/7-10ROFDA Spring Conference.............5/18-20NRA Show.....................................5/19-22NCA Sweets & Snacks Expo............5/22-24




SpaceReservation

12/20/17

Materials12/27/17

SpaceReservation

11/16/17

Materials11/27/17

SpaceReservation

2/20/18

Materials2/27/18

SpaceReservation

1/22/18

Materials1/29/18

SpaceReservation

4/19/18

Materials4/26/18

SpaceReservation

3/21/18

Materials3/28/18

SpaceReservation

6/19/18

Materials6/26/18

SpaceReservation

5/18/18

Materials5/25/18

SpaceReservation

8/17/18

Materials8/24/18

SpaceReservation

7/19/18

Materials7/26/18

SpaceReservation

10/17/18

Materials10/24/18

SpaceReservation

9/18/18

Materials9/25/18

Wholesalers &

Independent Grocers

Equipment,

Services &

Technology

Meat,

Seafood &

Poultry

Foodservice@Retail

Dairy

Beverages

Online Shopping

The Multicultural

Marketplace

Produce

Store Brands


Year in Review

7th Annual

ROFDA Report


PMA Foodservice.............................7/27-29

Snacking

including

Candy



Janu

ary

Febr

uary

Mar

chAp

rilM

ayJu

neJu

lyAu

gust

Sept

embe

rOc

tobe

rNo

vem

ber

Dece

mbe

r

Closes

Georgia

Alabama

South

Florida

Central

Florida

N/A

North

Florida

Louisiana/

Mississippi

Tennessee

Kentucky

The

Carolinas

Virginia

N/A


of the SOUTHEAST



the industry.










prepared foods.


9,7882,1122,425 1,42715,752


WATCH for it

in EVERYISSUE



SEPC..................................................3/1-3AFFI-CON ............................................3/3-6RFA Conference...................................3/4-7SE Petro-Food Marketing Exposition....3/7-8Int’l. Home/Housewares Show ......3/10-13Seafood Expo North America.........3/11-13SFA SNAXPO..................................3/12-14

Gulf Coast Food & Fuel Expo.........3/14-15Natural Products Expo West.................TBD


SIAL Canada.......................................5/2-4Food Safety Summit.........................5/7-10ROFDA Spring Conference.............5/18-20NRA Show.......................................5/19-22NCA Sweets & Snacks Expo............5/22-24




SIGMA Annual Conference................11/6-8

SpaceReservation

12/27/17

Materials1/4/18

SpaceReservation

11/22/17

Materials12/1/17

SpaceReservation

2/26/18

Materials3/5/18

SpaceReservation

1/26/18

Materials2/2/18

SpaceReservation

4/25/18

Materials5/2/18

SpaceReservation

3/27/18

Materials4/3/18

SpaceReservation

6/25/18

Materials7/2/18

SpaceReservation

5/24/18

Materials6/1/18

SpaceReservation

8/23/18

Materials8/30/18

SpaceReservation

7/25/18

Materials8/1/18

SpaceReservation

10/23/18

Materials10/30/18

SpaceReservation

9/24/18

Materials10/1/18

Wholesalers &

Independent Grocers

Equipment,

Services &

Technology

Meat,

Seafood &

Poultry

Foodservice@Retail

Dairy

Beverages

Online Shopping

The Multicultural

Marketplace

Produce

Store Brands


81,000 monthly.

Year in Review

7th Annual

ROFDA Report


Texas Restaurant Association..........7/15-16Texas Retailers Assoc Forum............7/22-23PMA Foodservice.............................7/27-29

Snacking

including

Candy


Janu

ary

Febr

uary

Mar

chAp

rilM

ayJu

neJu

lyAu

gust

Sept

embe

rOc

tobe

rNo

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Dece

mbe

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Closes

New

Mexico

West

Texas

North

Texas

Houston

N/A

South

Texas

On The

Border

Arkansas

Colorado

Oklahoma

Texas

Roundup

N/A


of the SOUTHWEST



the industry.










prepared foods.


9,4081,332 2,1171,25314,110


in EVERYISSUE

Store Brands

MIO Coalition Culinary Expo.................1/18SFA Winter Fancy Food Show ..........1/21-23IDFA Annual Dairy Forum ..............1/21-24FMI Midwinter Executive Conf. ........1/26-29


AFFI-CON ............................................3/3-6RFA Conference...................................3/4-7Natural Products Expo West............3/7-11Int’l. Home/Housewares Show ......3/10-13Seafood Expo North America.........3/11-13SFA SNAXPO..................................3/12-14

Gulf Coast Food & Fuel Expo.........3/14-15Affiliated Amarillo Spring Show..........3/22TRA Advocacy Summit..................3/23-25Brenham Wholesale Trade Show.........3/28Natural Products Expo West.................TBD

Viva Fresh Expo.................................4/5-7IRI Growth Summit.........................4/16-18SIGMA Spring Conference..............4/17-19NACDS Annual Meeting...................4/21-24

Oklahoma Super Trade Show..................5/2SIAL Canada.......................................5/2-4WAFC................................................5/5-9TX Food & Fuel Assoc SWFuel & Convenience Expo................5/9-11

Food Safety Summit.....................5/7-10Grocers Supply Expo...........................5/15ROFDA Spring Conference.............5/18-20NRA Show.....................................5/19-22NCA Sweets & Snacks Expo............5/22-24





SpaceReservation

1/3/18

Materials1/10/18

SpaceReservation

11/30/17

Materials12/7/17

SpaceReservation

3/2/18

Materials3/9/18

SpaceReservation

2/1/18

Materials2/8/18

SpaceReservation

5/1/18

Materials5/8/18

SpaceReservation

4/2/18

Materials4/9/18

SpaceReservation

6/29/18

Materials7/9/18

SpaceReservation

5/31/18

Materials6/7/18

SpaceReservation

8/29/18

Materials9/6/18

SpaceReservation

7/31/18

Materials8/7/18

SpaceReservation

10/29/18

Materials11/5/18

SpaceReservation

9/28/18

Materials10/5/18

Wholesalers &

Independent Grocers

Equipment,

Services &

Technology

Meat,

Seafood &

Poultry

Foodservice@Retail

Dairy

Beverages

Online Shopping

The Multicultural

Marketplace

Produce


81,000 monthly.

Year in Review

7th Annual

ROFDA Report

Affiliated Amarillo Fall Show................8/30AWG OKC/Fort Worth Food Show...........TBDTotal Store Expo.....................................TBD

PMA Foodservice.............................7/27-29

Snacking

including

Candy



KeHE Summer Selling Show ..............2/6-7IGA Global Rally.................................2/9-11NGA Show.......................................2/11-14FMI/NAMI Meat Conference .........2/25-27New England Food Show................2/11-14Convenience Distribution Association Marketplace and Expo....................2/26-28

Viva Fresh Expo...................................4/5-7IRI Growth Summit.........................4/16-18SIGMA Spring Conference..............4/17-19NACDS Annual Meeting...................4/21-24

SIAL Canada.......................................5/2-4Food Safety Summit.........................5/7-10ROFDA Spring Conference.............5/18-20NRA Show.....................................5/19-22NCA Sweets & Snacks Expo............5/22-24





SpaceReservation

1/9/18

Materials1/16/18

SpaceReservation

12/6/17

Materials12/13/17

SpaceReservation

3/8/18

Materials3/15/18

SpaceReservation

2/7/18

Materials2/14/18

SpaceReservation

5/7/18

Materials5/14/18

SpaceReservation

4/6/18

Materials4/13/18

SpaceReservation

7/6/18

Materials7/13/18

SpaceReservation

6/6/18

Materials6/13/18

SpaceReservation

9/5/18

Materials9/12/18

SpaceReservation

8/6/18

Materials8/13/18

SpaceReservation

11/2/18

Materials11/9/18

SpaceReservation

10/4/18

Materials10/11/18

Wholesalers &

Independent Grocers

Equipment,

Services &

Technology

Meat,

Seafood &

Poultry

Foodservice@Retail

Dairy

Beverages

Online Shopping

The Multicultural

Marketplace

Produce

Janu

ary

Febr

uary

Mar

chAp

rilM

ayJu

neJu

lyAu

gust

Sept

embe

rOc

tobe

rNo

vem

ber

Dece

mbe

r

Closes

Maine

Delaware

New

Hampshire/

Vermont

Connecticut

N/A

Massachusetts

New York

Rhode Island

Pennsylvania

New Jersey

Maryland

N/A


of the NORTHEAST



the industry.










prepared foods.


10,5031,5752,4571,41015,945


AFFI-CON ............................................3/3-6RFA Conference...................................3/4-7SE Petro-Food Marketing Exposition....3/7-8Int’l. Home/Housewares Show.......3/10-13Seafood Expo North America.........3/11-13SFA SNAXPO..................................3/12-14Natural Products Expo West..................TBD

Store Brands


81,000 monthly.

Year in Review

7th Annual

ROFDA Report


National Ratesp e r M o n t h

Regional Ratesp e r E d i t i o n

N a t i o n a l P l a n D e a d l i n e c o i n c i d e s w i t h W e s t E d i t i o n C l o s e D a t e s

Full

Page

Jr.

Page

1/2

Page

1/3

Page

1/4

Page

1/5

Page

1 x 3 x 6 x 9 x 12 x

$11,770 $11,418 $11,064 $10,711 $9,995

$4,995 $4,568 $4,294 $3,998 $3,800

$8,240 $7,994 $7,746 $7,498 $7,252

$3,497 $3,197 $2,997 $2,798 $2,660

$7,650 $7,420 $7,191 $6,962 $6,732

$3,246 $2,968 $2,783 $2,597 $2,468

$6,120 $5,936 $5,753 $5,570 $5,386

$2,597 $2,375 $2,226 $2,078 $1,975

$5,180 $5,023 $4,868 $4,712 $4,558

$2,198 $2,010 $1,884 $1,759 $1,672

$4,709 $4,568 $4,426 $4,284 $4,144

$1,998 $1,827 $1,713 $1,599 $1,520

Front Banner (11.375”W x 3.5”H which includes .25” bleed to trim on left, bottom and right) ....................................................................................... 30%

2018 ADVERTISING RATES (Net)

Market Data Sponsor Banner ........................................................................................................................................................................................................ 12%

Power Cover ( Front Cover, Inside Front, Inside Back, Back Cover )

Power Center (All Four Center Pages)

Power Saddle (4 pages: front /back pg first half; front/back pg second half of issue)

Power Center Gate Fold (8 page fold-out, pull-out; specs provided on request)

............................................................................................................................................ $20,096

.........................................................................................................................................................................................$17,620

................................................................................................................ $10,300

........................................................................................................................ $24,668

H I G H I M P A C T P O S I T I O N S

Front Banner ............................................................................................................................................................................................................................... 30%

Back Cover ................................................................................................................................................................................................................................... 20%

Inside Front Cover .........................................................................................................................................................................................................................15%

Inside Back Cover ........................................................................................................................................................................................................................ 10%

C O V E R P O S I T I O N S A L L G L O S S Y

G L O S S Y P A G E S 8 0 # G L O S S T E X T • P E R E D I T I O N • D I S C O U N T S F O R F R E Q U E N C Y

CUSTOM AD DESIGN SERVICES AVAILABLE

P r e m i u m c h a r g e

P r e m i u m c h a r g e

R a t e C a r d # 4 7

2018 AD REQUIREMENTS

DIMENSIONSAd Sizes

• We will only accept HIGH RESOLUTION PDFs built at 300 dpi or higher.

• Colors Black and Gray must be created using Black (K) and NOT Four Color (CMYK).

•

• Maximum Ink Density: 240

Email files to: [email protected]

Note: If your file size exceeds 25MB please contact production for upload instructions.

Artwork should be in CMYK format. Please use Black (K) rather than Four Color Black (CMYK) for all black or

gray colors. The trim size is 10.875”Wx15”H for a ONE PAGE AD. Please design your ads at 11.375”Wx15.5”H

Glossy center spread ads are printed on 80# Gloss Text.

Center Spread Includes the following positions:

• DIGITAL FILES ONLY

• All photos and/or logos must be submitted at 300 dpi or higher.

• Please send INDIVIDUAL, NATIVE ART FILES ONLY.

• The acceptable formats for artwork to be used to build your ads are limited to:

EPS, JPEG, TIF, PDF.

• Microsoft Word, Excel, Powerpoint, Illustrator, Photoshop, QuarkXpress, InDesign, Corel

• Ads designed for web (gif, jpeg, png, swf, etc.)

• Low Resolution Art (less than 300 dpi)

• Ads/Art comprised of mostly heavy black/dark inks. (Heavy ink coverage saturates the paper,

often causing ink transfers or smudges. Additionally, it can lead to illegible reverse type as the

Completed Ads

Submitting Your Ad

Glossy Center Spread Page(s) & Center Spread Guidelines

Shelby In-House Design Services

Unacceptable File Formats

• FRONT RIGHT CENTER• FULL CENTER SPREAD• BACK LEFT CENTER

OR POWER CENTER SPREAD(when you purchaseall three positions)

FINAL PUBLICATION TRIM SIZE = 10.875”Wx15”H

22.25”W x 15.5”H (includes .25” trim all sides)

11.375”W x 15.5”H (includes .25” trim all sides)

8.266”W x 10.4”H

10.375”W x 7.3”H

5.1”W x 14.5”H

8.275”W x 6”H

6.175”W x 8”H

8.275”W x 4.5”H

4.075”W x 9”H

10.375”W x 3”H

6.175”W x 5”H

Center Spread BLEED

Full Page BLEED

Junior Page

1/2 Page Horizontal

1/2 Page Vertical

1/3 Page Horizontal

1/3 Page Vertical

1/4 Page Horizontal

1/4 Page Vertical

1/5 Page Horizontal

1/5 Page Vertical

Questions? Call us Toll Free at 877-743-5291

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