dominate with data

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EMAIL: ed @ sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ ed_reese Dominate with data Karate Chop the Data- Get Results

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My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.

TRANSCRIPT

Page 1: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Dominate with data

Karate Chop the Data- Get Results

Page 2: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“Hey Doc,... it hurts when I hitmy serve really hard.”

-Patient

“Don’t hit your serve really hard.” -Doctor

Page 3: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure What Matters!

• Brand Demand & Awareness

• Search Traffic that Converts

• Campaigns (online & offline)

• Communication (social, email, etc.)

• Content, Content, Content

• Goals, KPI’s, & Revenue

Page 4: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Help Data Defeat the HiPPO

HiPPO=Highest Paid Person’s Opinion

Page 5: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Open Your Mind and Discover!Arghhh!No gold.

Only platinum.

Page 6: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Brand Demand &

Awareness is DAMN

Important People!

Page 7: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 8: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 9: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 10: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

People Search for

stuff,... A LOT!

Page 11: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Know What Matters

FOR YOUR Business

Page 12: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 13: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 14: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 15: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 16: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 17: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Dang it, People...

Track Campaigns!

Page 18: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 19: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Content,...Content,...

Content,... etc.

Page 20: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 21: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 22: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 23: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 24: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 25: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Communication -

Talk, Social, Email

Page 26: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“It doesn’t matter how many friends, followers, or subscribers you have. Orevent the number of posts, tweets, or

follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master)

Page 27: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“What matters is everything thathappens after you post, tweet,blog, share, or participate.”

-Avinash (The Man, Myth, Legend)

Page 28: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“Did you grab attention? Did youdeliver delight? Initiate a discussion?

Cause people to take action?DID YOU PROVIDE VALUE?!!!”

-Avinash Kaushik (Analytics Legend)

Page 29: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure Communication

• Track offline communication

• Measure email marketing efforts

• Define “realistic” social media goals

• Measure using advanced segmentation

• Measure with your brain + tools of choice

• Measure Micro + Macro Conversions

Page 30: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

How to Grab Data Driven Dollars!

• Define Business Objectives

• Set up Goals & KPI’s

• Segment Traffic (Know Your Audience)

• Do Stuff, Man (Make Improvements)!

• Grow Your Business!

Page 31: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 32: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Now Go Dominate with Your Data!

Page 33: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Ed ReeseEMAIL: [email protected]:509. 624.5580TWITTER: @ed_reese

Page 34: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“What matters is everything thathappens after you post, tweet,blog, share, or participate.”

-Avinash

Page 35: Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure What Matters!

• Brand Demand & Awareness

• Search Traffic that Converts

• Campaigns (online & offline)

• Communication (social, email, etc.)

• Content, Content, Content

• Goals, KPI’s, & Revenue