dominate with data
DESCRIPTION
My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.TRANSCRIPT
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Dominate with data
Karate Chop the Data- Get Results
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“Hey Doc,... it hurts when I hitmy serve really hard.”
-Patient
“Don’t hit your serve really hard.” -Doctor
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Measure What Matters!
• Brand Demand & Awareness
• Search Traffic that Converts
• Campaigns (online & offline)
• Communication (social, email, etc.)
• Content, Content, Content
• Goals, KPI’s, & Revenue
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Help Data Defeat the HiPPO
HiPPO=Highest Paid Person’s Opinion
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Open Your Mind and Discover!Arghhh!No gold.
Only platinum.
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Brand Demand &
Awareness is DAMN
Important People!
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Know What Matters
FOR YOUR Business
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Dang it, People...
Track Campaigns!
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Content,...Content,...
Content,... etc.
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Communication -
Talk, Social, Email
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“It doesn’t matter how many friends, followers, or subscribers you have. Orevent the number of posts, tweets, or
follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master)
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“What matters is everything thathappens after you post, tweet,blog, share, or participate.”
-Avinash (The Man, Myth, Legend)
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“Did you grab attention? Did youdeliver delight? Initiate a discussion?
Cause people to take action?DID YOU PROVIDE VALUE?!!!”
-Avinash Kaushik (Analytics Legend)
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Measure Communication
• Track offline communication
• Measure email marketing efforts
• Define “realistic” social media goals
• Measure using advanced segmentation
• Measure with your brain + tools of choice
• Measure Micro + Macro Conversions
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
How to Grab Data Driven Dollars!
• Define Business Objectives
• Set up Goals & KPI’s
• Segment Traffic (Know Your Audience)
• Do Stuff, Man (Make Improvements)!
• Grow Your Business!
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Now Go Dominate with Your Data!
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed ReeseEMAIL: [email protected]:509. 624.5580TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“What matters is everything thathappens after you post, tweet,blog, share, or participate.”
-Avinash
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Measure What Matters!
• Brand Demand & Awareness
• Search Traffic that Converts
• Campaigns (online & offline)
• Communication (social, email, etc.)
• Content, Content, Content
• Goals, KPI’s, & Revenue