domino eight moscow (en)

DOMINO EIGHT

MULTIPLYING THE POWER

STORE

DOMINO EIGHT MOSCOW STORE PROFILE

DOMINO EIGHT MOSCOW

2

STORE PROFILE | DOMINO EIGHT MOSCOW

3


DOMINO EIGHT MOSCOWArarat Park Hyatt Moscow, 4, Neglinnaya Streettel.: +7 (985) 919-8888e-mail: [email protected]


4

On May 27th, 2015 its doors opened art-concept store Domino Eight — the first concept store Domino Group, located in the very center of Moscow, in hotel Ararat Park Hyatt.

DOMINO EIGHT MOSCOW | STORE PROFILE

5

DOMINO EIGHT PERSONNEL Manager, style consultants, supporting personnel,

eight people, higher education.

Alyona Gumenyuk, ideological inspirer of the project: “Domino Eight is not just the next project, it is lifestyle

and the world we live in. Some episodes from life are similar to the scenes from fantastic movie, they are

full of different adventures which surrounding reality gives us. And this is what any other place of the world

would manage to give you.”


6

2015

KEY FEATURESDomino Codes — beauty, sensitivity, domesticity. We form a new paradigm of style changing the approach to concept of norm and destroying stereotypes.


7

Domino Eight represents a special selection of collections positioning them as eternal values. Time intuitively has neither beginning nor end. The example of quality and special approach to design of things, which are beyond fashion of one season

and become the classic, not subject to time.


8

SERVICE EQUIPMENT . . . . . . . . . . . . . . . . MD studio, Valplastick, Bozzi multimedia, Epica Company

LIGHTING . . . . . . . . . . . . . . . . . . . . . . . . iGuzzini

FLOOR . . . . . . . . . . . . . . . . . . . . . . . . . . original Italian stone

TRADE EQUIPMENT . . . . . . . . . . . . . . . . . LISAR www.lisar.it

ATMOSPHERIC SMELL . . . . . . . . . . . . . . . . leather and trees’ roots, the special joint project developed by the leading perfumers of the Oikos & Dr. Vranjes companies

ARCHITECT OF THE PROJECT . . . . . . . . . . . Gianluca Coatti

STORE’S PASSPORTLOCATION . . . . . . . . . . . . . . . . . . . . . . . historical center of Moscow, one of city’s streets where

luxury and industry are concentrated.

TRADE SQUARE . . . . . . . . . . . . . . . . . . . . 100 m²

SHOP WINDOWS . . . . . . . . . . . . . . . . . . . 2

OPENING DATE . . . . . . . . . . . . . . . . . . . . May 2015


9

According to the idea of the creative team, Domino Eight is conceptual art shop. Embodying and reflecting trends of the era, it forms style of generation and shows cultural changes in society. Within the Domino

project two times a year presentation of Giuliana Teso collection takes place.


10

Throughout whole history Giuliana Teso Company invests considerable means into successful communication with its clients. Fashionable defiles, closed-door shows, social events worldwide constantly excite hearts of the audience, not indifferent

to luxury. In response to love of admirers Giuliana Teso creates refined masterpieces in fur execution. The superior quality and an individual approach to each product made this brand such beloved and esteemed around the world.


11

Besides, Domino Eight represents "Artigiano products" and exclusive "made in Italy" which supplement the general concept of Domino Eight — "simplicity the highest form of complexity". Domino’s buyers please

our clients every season with a faultless choice, making new orders with original identity inherent only to collections which are presented in Domino Eight.


12

Domino group declares fashion as lifestyle and became known thanks to successful lifestyle projects: to seasonal Domino Magazine and annual fashion parties.

Everything is comparative. The same in fashion: quality from the powerful producer with ability to make a large number with universal identity or small careful Italian artigiano

with the unique ultimate outcome — made in Italy…


13

14


domino eight moscow (en)

Documents