domotex media information outdoor advertising 2013
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DOMOTEX Media information Outdoor Advertising 2013TRANSCRIPT
Media informationOutdOOr advertising dOMOteX 2013
domotex.de
The World of Flooring
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Media infOrMatiOn
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List Of cOntentsBoards 3-4Frames 5Advertising towers 6-73-sided poster stands 8Taxi stand advertising 9Advertising columns 10Big banner 11Big posters 12Billboards East 3 entrance 13Large-scale surfaces 14Advertising at our restroom facilities 15
advertising yOur tradefair appearanceIn many sectors of business, companies need to have more than just convincing products. Especially companies who are active internationally need to communi-cate their core competencies in a compelling way if they want to stand out from the competition. The more skilled a company is at using the various marketing options available, the more it will raise awareness among its target groups and generate more business leads. Advertise where it counts: Harness the exhibition setting with its numerous trade visitors to your marketing needs. Make an impact on your future customers right as they arrive at the exhibition grounds and be their first contact at the entrance areas, taxi stands and car parks. You can also take advantage of exclusive premium advertising space in our halls as well as innovative advertising options on the exhibition grounds to generate valuable leads! Choose your advertising spaces from a wealth of available options. You can count on the specialists at Deutsche Messe for helpful advice – needless to say, free of charge!
Advertising cubes 16Promotions 17Skywalk advertising 18-20Floor graphics 21XL poster 22-24XL poster mounted on hall facades 25-26XL poster, EXPO cube 27Messe shuttle 28SwingCards 29Ad locations 30Contact 31
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BOardsA particularly eye-catching option in high-traffic areas like taxi stands, publictransport stations and between the exhibition halls is a five-meter-wide board.They can be seen from considerable distances and their striking size makes theman ideal way to draw attention to your trade fair appearance.
dimensions
W 5.00 m x H 0.90 m
Material and processing
Supply of the backplates, digital print production,laminating of the prints onto the backplates, assembly and disassembly
format
double-sided
Quantities and sites
no. site Quantity
1 Nordallee, (northern access road) 30
2 Taxi stand / northern tram terminal 25
3 Northern tram terminal 15
10 Hermesallee/northern access road + West car parks 70
11 North 9 car park 21
12 Near Hall 4, Hall 3, Hall 2 25
13 Near Hall 4, Hall 5, Hall 17 24
14 Near Hall 5, Hall 17 14
15 Near Hall 9, Hall 11 14
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BOards
unit price (subject to vat)
Media € 320
production € 980
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fraMesOur framed posters are placed around car parks and entrance gates. They are mounted on walls and fences at eye level to ensure your advertising slogans catch the attention of trade fair visitors. A series of images is a particularly effective way of using this medium.
dimensions
W 2.50 m x H 2.00 m
Material and processing
Supply of the backplates, digital print production,laminating of the prints onto the backplates, assembly and disassembly
format
one-sided
Quantities and sites
no. site Quantity
a Entry and exit to North 7/8 car park 43
B Fence at West 3 entrance / West 3 car park 20
unit price (subject to vat)
Media € 170
production € 710
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advertising tOwersWith an advertising surface measuring more than 160 square meters on four sides, our advertising towers represent a premium form of advertising space. Around ten meters high, these towers are visible from a great distance and are guaranteed to attract the attention of your target groups, thanks to their prominent placement directly at the exhibition grounds and in the entrance areas.
dimensions
W 4.10 m x H 9.90 mone-piece panel: W 16.40 m x H 9.90 m
Material and processing
Digital print production of the one-piece panel, positioning of thesupporting frame (including ballasting), assembly and disassembly
format
4-sided
sites (see ad locations page 30)
no. site no. site
1 North 4 car park 6 a Europaplatz - North 1 entrance/ Tram terminal
2 North 4 car park 6 B North 1 entrance /Tram terminal
3 North 4 car park 6 c North 2 entrance /Tram terminal
4 North 3 car park 10 West 36-39 car park
5 North 3 car park 11 West 3 entrance
6 Tram terminal / Europaallee 29 South Skywalk
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advertising tOwers
sites
39 Near Hall 2, Hall 3 44 Near Hall 9
40 Near Hall 6, CC 59 Nordplatz, North 1
41 Near Hall 7, Hall 8, CC 60 Near Hall 2, Hall 3
43 Platz der Nationen, near Hall 8, Hall 9
unit price (subject to vat)
Media € 4,500
production € 10,800
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3-sided pOster standsThese three-sided advertising spaces in A0 poster format are bound to catch theeye of passers-by, no matter which way they are going. The distinctive pyramidscan be booked as a set and placed in ten ideal locations at every entranceway andat the exhibition grounds.
dimensions
DIN A0: W 0.84 m x H 1.19 m
Material and processing
Foil, digital print production, assembly and disassembly
format
3-sided
Quantities and sites
1 set Consisting of 10 poster standsat various locations around the site
Total sets available 5 sets
set price (subject to vat)
Media € 1,100
production € 1,340
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taXi stand advertisingCatch visitors attention by ad spaces located directly at taxi stand. The advertising spaces in a A0 poster format are located at in ideal place reaching visitors coming by taxi.
dimensions
DIN A0: W 0.84 m x H 1.19 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
format
4 double-sided posters
Quantities and sites
1 range of posters Taxi stand, North entrance.Consisting of 4 double-sidedposters (= 8 posters)
Total range of posters available 3
range of posters price (subject to vat)
Media € 800
production € 810
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advertising cOLuMnsThese prominent ad spaces located near East 3 as well as North entrances and the taxi stand areperfect for giving your customers an additionalimage boost. These four-sided advertising spacesare bound to catch the eye of passers-by, nomatter which way they are going.
dimensions
W 0.52 m x H 2.50 m
Material and processing
Supply of the backplates, digital print production, assembly and disassembly
format
4-sided
Quantities and sites
no. site Quantity
1-3 North entrances / taxi stand 3
4-12 East 3 entrance 9
unit price (subject to vat)
Media € 450
production € 710
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Big BannerA particularly eye-catching option in the high-traffic northern and western part ofthe exhibition grounds is a Big Banner. This ad spaces are guaranteed to attract theattention of your target groups, thanks to their prominent placement at North 1 andNorth 2 entrances.
dimensions
BB 1-6 W 3.80 m x H 3.10 m
BB 7-9 W 2.70 m x H 8.70 m
Material and processing
Mesh or Frontlit, digital print production, assembly + disassembly
format
one-sided
Quantities and sites
no. site Quantity
BB 1-2 North 2 entrance, north side 2
BB 3-6 North 2 entrance, west side 4
BB 7-9 North 1 entrance 3
unit price (subject to vat)
no. Media production
BB1-6 € 1,980 € 1,290
BB 7-9 € 3,800 € 1,440
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Big pOstersPosted in the connecting zone between EAST 3 entrance to the exhibition grounds,these big posters are a real eye-catcher. Display several large-format posters linedup in a row – the ideal advertising medium for product series or for branding anentire hall connecting zone with your own corporate design.
dimensions
W 1.30 m x H 1.80 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
format
one-sided
Quantities and sites
no. site Quantity
Bp 1-17 East 3 Entrance, one-sided posting 17
unit price, one-sided, (subject to vat)
Media € 250
production € 155
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BiLLBOards at the east 3 entranceLocated at the East 3 entrance, these large billboards are real eye-catchers.By grouping several of them you can easily promote an entire product range.
dimensions
W 3.42 m x H 2.28 m
Material and processing
Digital print production on Frontlit, assembly + disassembly
format
one-sided
Quantities and sites
no. site Quantity
1-4 East 3 entrance 4
unit price (subject to vat)
Media € 990
production € 1,010
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Large-scaLe surfacesLarge-scale surfaces on our hall facades are the quintessence of outdoor advertising. The advantageous format and blanket coverage on the exhibition grounds add up to numerous options for your product advertising.
dimensions
W 3.62 m x H 2.52 m
Material and processing
Digital print production on Frontlit, assembly + disassembly
format
one-sided
Quantities and sites
no. site no. site
1-2 Connecting zone Hall 3/4 5-8 Hall 6
3-4 Connecting zone Hall 4/5 13-14 Hall 23
unit price (subject to vat)
Media € 1,100
production € 630
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advertising at Our restrOOM faciLitiesTake advantage of the time spent by tradeshow visitors at our restroom facilities to communicate your advertising message. You can display A1, A3 and A5 posters in a number of flexible places. Just let us know what part of the exhibition grounds you want to have your posters displayed, and we will help you implement an advertising campaign that is guaranteed to be remembered by your potential customers.
dimensions
DIN A1, DIN A3 and DIN A5
Material and processing
Self-stick foil, digital print production, assembly and disassembly
format
DIN A1, DIN A3 and DIN A5
Quantities and sites
Restroom facilities in exhibition halls and convention areas
unit price (subject to vat)
Media € 1,450
production € 1,800
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advertising cuBesBearing a total of six advertising surfaces, these advertising cubes are guaranteed to grab the attention of passersby in any direction. These eye-catching advertising cubes can be flexibly positioned in a number of places around the exhibition grounds – contact us!
dimensions
Per side: W 1.00 m x H 1.00 m
Material and processing
Foil, digital print production, assembly and disassembly
format
6-sided
Quantities and sites
no. site Quantity
1-10 various locations on the exhibition grounds 10
unit price (subject to vat)
Media € 450
production € 490
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prOMOtiOnsReach your customers directly – via exclusive promotional campaigns! Distribute flyers or giveaways to address your target groups personally onsite and disseminate your product and company information. We guarantee you exclusive distribution locations. If required, we can also provide competent promotional helpers for you.
format
2 promotional helpers per promotion
Quantities and sites
site Quantity
Hall 2/Hall
NORTH 1 entrance 3
NORTH 2 entrance 2
WEST 3 entrance 1
EAST 3 entrance 3
cost per campaign, without outside staff (subject to vat)
entrance Media
Hall € 2,600
NORTH 1 € 2,100
NORTH 2 € 2,100
WEST 3 € 1,100
EAST 3 € 1,100
Pleaser inquire for individual campaign charges
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skywaLk advertising Thousands of exhibitors and visitors use the southern Skywalk every day, as this represent an ideal, weatherproof way to reach the heavily frequented entrance gate from the large car parks to the south of the exhibition complex. Make the most of this heavy volume of foot traffic by advertising your innovative products.
skywaLk pOsters, One-sided
Catch visitors’ attention as they glide along on the Skywalker people-mover, with plenty of time to cast their gaze upon your posters mounted right alongside. A great way to promote products, especially for multiple motifs or repeat exposure.
dimensions
W 1.30 m x H 0.90 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
format
one-sided
Quantities and sites
no. site Quantity
s 1-367 South Skywalk 326
unit price (subject to vat)
Media € 95
production € 130
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skywaLk advertisingspeciaL skywaLk pOster
Your ads cannot be missed on the zigzag walkway connecting the South Skywalk with the East 3 entrance. As visitors follow each bend of the walkway, your mes-sage will pop right out at them.
dimensions
W 1.30 m x H 0.85 m
Material and processing
Self-stick foil, digital print production, assembly + disassembly
format
one-sided
Quantities and sites
no. site Quantity
sB 1-46 South Skywalk, bridge to East 3 entrance 46
unit price (subject to vat)
Media € 150
production € 130
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skywaLk advertisingMega skywaLk Banner, sOuth skywaLk
Big is beautiful! To really stand out in the South and West Skywalks, mega Skywalk banners are just what you need.
dimensions
W 1.87 m x H 2.10 m
Height lower handrail: approx. 0.24 m - 0.30 m
Height middle handrail: approx. 0.41 m - 0.47 m
Height upper handrail: approx. 0.95 m - 1.01 m
Material and processing
Digitex, digital print production, assembly + disassembly
format
one-sided
Quantities and sites
no. site Quantity
1-40 South Skywalk approx. 40
unit price (subject to vat)
Media € 350
production € 520
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fLOOr graphicsShow your customers the way to go … straight to your stand! Floor graphics areevery bit as effective as they are attractive.
dimensions
W 3.00 m x H 1.30 m
Material and processing
Special self-stick foil, digital print production, assembly + disassembly
Quantities and sites
site Quantity
South Skywalk 22
NORTH 1 entrance 4
NORTH 2 entrance 4
EAST 3 entrance 4
prices for south skywalk (subject to vat)
Media € 400
production € 510
prices for entrances (subject to vat)
Media € 500
production € 510
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XL pOsterThese extremely large surfaces in poster formats of up to 275 square meters lend themselves to all kinds of designs and radiate a strong, assertive impression. Our high-quality production standards impart a powerful impact to your advertising slogans in prominent locations like the main access roads or the front side of on-site parking ramps.
dimensions
no. 1 165 m2 (W 15 m x H 11 m)
no. 2 165 m2 (W 15 m x H 11 m)
no. 3 192.5 m2 (W 17.5 m x H 11 m)
no. 4 192.5 m2 (W 17.5 m x H 11 m)
no. 5 192.5 m2 (W 17.5 m x H 11 m)
no. 6 192.5 m2 (W 17.5 m x H 11 m)
no. 13 260 m2 (W 26 m x H 10 m)
no. 14 260 m2 (W 26 m x H 10 m)
no. 19 2 x 21 m2 = 42 m2 (each with W 3.50 m x H 6 m)
no. 20 2 x 21 m2 = 42 m2 (each with W 3.50 m x H 6 m)
no. 21 2 x 21 m2 = 42 m2 (each with W 3.50 m x H 6 m)
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Material and processing
Supply of the panel, digital print production, assembly and disassembly, lighting
Quantities and sites
no. site
1-6 Excellent visibility from the adjacent expressway plus at the exitramp for traffic heading to the North entrance
13-14 Directly across from the North car parks/ramps for cars and bu-ses Directly across from the “Messe/Nord” tram terminal serving the North entranceAdjacent to the North entrances
19-21 On the stairway towers for the South Skywalk (which connects the South car parks with the East 3 entrance), with very high visibi-lity for: a) visitors using the Skywalk; b) drivers approaching the grounds from the south
XL pOster
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XL pOster
unit price (subject to vat)
Media production
no. 1+2 each with 165 m2 € 10,250 € 7,730
no. 3-6 each with 192,5 m2 € 9,250 € 9,020
no. 13+14 each with 260 m2 € 12,500 € 10,040
no. 19-21 each with 2 x 21 m2 € 2,000 € 1,840
All rates specified also cover spotlighting so posters remain visible throughout the evening hours.
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XL pOsterMOunted On haLL facadesXL posters on the outer walls of our exhibition halls are impressive from near and far. Brand the hall you‘re exhibiting in with your own design or take advantage of these giant-sized posters to steer visitors to your hall. These large-format posters are guaranteed to capture visitors‘ attention!
dimensions and sites
no. 22 100 m2 (W 20 m x H 5 m) Hall 5
no. 23 23 m2 (W 5 m x H 4.50 m) Hall 5
no. 24 75 m2 (W 15 m x H 5 m) Hall 5
no. 25 100 m2 (W 20 m x H 5 m) Hall 6
no. 26 75 m2 (W 15 m x H 5 m) Hall 6
no. 27 100 m2 (W 20 m x H 5 m) Hall 6
no. 28 100 m2 (W 20 m x H 5 m) Hall 7
no. 29 25 m2 (W 5 m x H 5 m) Hall 7
Additional locations available on request
Material and processing
Mesh, digital print production, assembly + disassembly
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unit price (subject to vat)
Media production
no. 22, hall 5 € 5,200 € 3,600
no. 23, hall 5 € 1,200 € 830
no. 24, hall 5 € 3,900 € 2,700
no. 25, hall 6 € 5,200 € 3,600
no. 26, hall 6 € 3,900 € 2,700
no. 27, hall 6 € 5,200 € 3,600
no. 28, hall 7 € 5,200 € 3,600
no. 29, hall 7 € 1,300 € 900
XL pOsterMOunted On haLL facades
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XL pOster, eXpO cuBeThe Expo cube is a highly exclusive advertising medium. Its central location puts it at the center of attention of all visitors. Your advertising virtually looms over the heads of our tradeshow visitors. Located between a row of exhibition halls and the Conven-tion Center, this cube guarantees a high number of contacts with virtually zero waste coverage.
dimensions
W 12.05 m x H 13.30 m
Material and processing
Mesh, digital print production, assembly and disassembly
format
one-sided
Quantities and sites
1 XL poster, EXPO Cube, south-east side
unit price (subject to vat)
Media € 8,000
production € 9,130
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Messe shuttLeEach eye-catching bus offers a huge 25 m² of total ad space, distributed on bothsides and the rear. Get right on board – for new business contacts! Our shuttlebuses cruise the grounds along regular routes, displaying 3-sided ads (left, rightand back side) in plain view of thousands of visitors every day. This makes shuttlebuses an ideal way of scoring major POS image gains and “driving“ customersstraight to your stand!
dimensions
Left / right side each W 4.60 m x H 2.10 mBack W 1.40 m x H 1.60 m
Material and processing
Foil, digital print production, assembly and disassembly
Quantities and sites
7 buses criss-crossing the DOMOTEX showgrounds
unit price (subject to vat)
Media € 1,050
production € 2,100
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swingcardsSwing along – with SwingCards. These eye-catchers are hung inside our exhibition shuttle buses and offer you an unusual opportunity to make a direct advertising impact on your target groups. Our SwingCards are suspended from the support rails of the bus, right where passengers can see them. What is special about them: They are easily detachable, so each passenger can take a card with them. Make the most of this exclusive, mobile advertising option – for example, for invitation cards containing all the key facts about your exhibition stand! Our exhibition shuttle buses are used hundreds of times daily by a huge audience of attending specialists, provi-ding you with a superb advertising medium that offers room for creative advertising schemes – for example in the form of coupons, information, invitations, cards adver-tising your talk or product presentation or even a prize contest.
dimensions
W 0.1 m x H 0.27 m
Material and processing
Printed on both sides, suspended from support rails in the interior of ourexhibition shuttle buses
format
double-sided
Quantity
SwingCard Package 1 package/bus = 100 cards
Total number of available packages 7 units
package price (subject to vat)
Media € 720
production € 270
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IKEA
EAST11
NORTH 8
NORTH 10
NORTH 7
NORTH 9
NORTH4
NORTH 3NORTH 2NORTH 1
EAST16
EAST22-23
EAST21
EAST17-19
EAST12
EAST13
EAST14-15
EAST 20
SOUTH26
SOUTH32
SOUTH31SOUTH 30
SOUTH33
6C
60
Skywalk Advertising
NORTH 1
EAST 3
WEST 3
NORTH 3NORTH 2
SOUTH 2
A
B
10
11
1
2
3
14
13
2 1
4 3
8
7
6
5
12
13
14
15
123456
13
14
19
20
21
22
23
24
25
26
27
28
29
1
6A6
2
3
4
5
10 11
29
39
40
41
43
44
59
5 Advertising towers
2 XL poster
XL poster / EXPO cube
Boards
Billboards at the East 3 entrance
Big poster
Big banner
3-sided poster stands
2
Taxi stand advertising
Advertising columns
Large-scale surfaces15
6B
A Frames
The World of Flooring
CONTACTS
anke robbersTel.: +49 511 89-31227E-Mail: [email protected]
sabina kroll-BehrensTel.: +49 511 89-31256E-Mail: [email protected]
deutsche MesseMessegelände30521 hannovergermany
Tel. +49 511 89-0Fax +49 511 [email protected]