donation processing presentation
TRANSCRIPT
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CommitChangeRedefining nonprofit software
Let’s talk about donation processing...
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Meet our Team
Roderick CampbellCEO & Co-Founder
Jay R. BoltonCTO & Co-Founder
Jason NicosiaCMO
Tim DraperInvestor
Mark CubanInvestor
Chris SintonNetwork for Good
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What Our Team Does
Donation Processing Online CampaignsEvent TicketingDonor ManagementEmail CommunicationMobile Paymentsand much more...
2.2% + $.30 and no platform feesSetup takes minutes, no training required
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What We’ll Cover Today
Donation Processing Overview
Impact of Design on Conversion Rates
Fees and Business Models
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Part 1: Basics and Design
CommitChangeRedefining nonprofit software
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One Process, Many Forms
Donation Button Crowdfunding
Recurring Gifts
Mobile Payments Event Ticketing
#ManyForms
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What is User Experience?
Versus
Double Online Giving
+500% Recurring Gifts
Reduce Anonymous
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Case Study Introduction
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Hypothesis: Reduce Distance
Supporters
Nonprofits
#ReduceDistance
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One-Click Donations
#OneClickGiving
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Multiple Prompts
#OneClickGiving
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Curing Decision Paralysis
#DecisionParalysis
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Highlighting Recurring
#RecurringRocks
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Dynamic Giving Levels
#RecurringRocks
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Designations/Honorary Gifts
#Designations
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Mobile-Responsive Design
#MobileGiving
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Case Study Results
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Study: Mercy House
#MercyHouse
25 year old cornerstone
nonprofit
$3.8 million
annual revenue
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Study: Mercy House
#MercyHouse
110%
increase in giving
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Study: Open Hands
#OpenHands
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Study: Open Hands
#OpenHands
$10,000 goal in 100 days
3 monthsafter 501(c)3
granted
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Study: Open Hands
#OpenHands
$10,000 goal in 100 days
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Study: Open Hands
#OpenHands
$10,000 goal in 100 days
$412,000
in 100 days
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Part 2: Fees and Models
CommitChangeRedefining nonprofit software
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Processing Costs
#CostMatrix
Razoo Classy Crowdrise FirstGiving CommitChange
4.9% 2% 4% 5% 0%
2.0% + $.30 2.2% + $.30 2.9% + $.30* 2.9% + $.30* 2.2% + $.30
$0/mo $499/mo $49/mo $500/yr Free-$99/mo
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Donation Skimming
#DonationSkimming
Razoo Classy Crowdrise FirstGiving CommitChange
4.9% 2% 4% 5% 0%
2.0% + $.30 2.2% + $.30 2.9% + $.30* 2.9% + $.30* 2.2% + $.30
$0/mo $499/mo $49/mo $500/yr Free-$99/mo
6.9% + $.30 4.2% + $.30 6.9% + $.30 7.9% + $.30 2.2% + $.30
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Donation Skimming
#DonationSkimming
Razoo Classy Crowdrise FirstGiving CommitChange
4.9% 2% 4% 5% 0%
2.0% + $.30 2.2% + $.30 2.9% + $.30* 2.9% + $.30* 2.2% + $.30
$0/mo $499/mo $49/mo $500/yr Free-$99/mo
6.9% + $.30 4.2% + $.30 6.9% + $.30 7.9% + $.30 2.2% + $.30
$0/yr $5,988/yr $588/yr $500/yr $1,200/yr
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Skimming Case Study
#DonationSkimming
Razoo Classy Crowdrise FirstGiving CommitChange
6.9% + $.30 4.2% + $.30 6.9% + $.30 7.9% + $.30 2.2% + $.30
$0/yr $5,988/yr $588/yr $500/yr $1,200/yr
Open Hands Overflowing Hearts: $412,000
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Skimming Case Study
#DonationSkimming
Razoo Classy Crowdrise FirstGiving CommitChange
6.9% + $.30 4.2% + $.30 6.9% + $.30 7.9% + $.30 2.2% + $.30
$0/yr $5,988/yr $588/yr $500/yr $1,200/yr
Open Hands Overflowing Hearts: $412,000
$28,428 $17,304 $28,428 $32,548 $9,064
$28,428 $23,292 $29,016 $33,048 $10,264
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What About Communities?
#DonationSkimming
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What About Communities?
#DonationSkimming
Silicon Valley Gives$8,000,000~
Razoo at 6.9%
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What About Communities?
#DonationSkimming
Silicon Valley Gives$8,000,000~
Razoo at 6.9%$552,000 skimmed
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What About States?
#DonationSkimming
Give MN$100,000,000
since 2009
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What About States?
#DonationSkimming
Give MN$100,000,000
since 2009
Razoo at 6.9%
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What About States?
#DonationSkimming
Give MN$100,000,000
since 2009
Razoo at 6.9%$6.9 million
skimmed
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How About Nationally?
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How About Nationally?
US Online Giving$20,000,000,000 Annually
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How About Nationally?
US Online Giving$20,000,000,000 Annually
Estimate 4% Skim
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How About Nationally?
US Online Giving$20,000,000,000 Annually
Estimate 4% Skim$800 million /yr
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What About Tomorrow?
#DonationSkimming
Future Giving$100,000,000,000 by 2025
Estimate 4% Skim
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What About Tomorrow?
#DonationSkimming
Projected Annual Cost$100,000,000,000 by 2025
Estimate 4% Skim
$6.9 billion2,368,000,000 meals
(*Feeding America)
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What About Tomorrow?
#DonationSkimming
Projected Annual Cost$100,000,000,000 by 2025
Estimate 4% Skim
$6.9 billion2.3 billion meals
(*Feeding America)
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Thank You!
Public Copy:
http://tinyurl.com/noskimming
#DonationSkimming CommitChange.com