dongfeng commercial vehicle company 2009.9 overseas business dep
TRANSCRIPT
DONGFENG COMMERCIAL VEHICLE COMPANY
2009.9
OVERSEAS BUSINESS DEP.
3
HISTORIC MILESTONES OF DONGFENG——parent company
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
1100000
1200000
2005LISTED ON HONGKONG BOURSE
FOUNDATION
2003JVs WITH NISSAN
1975OFFROAD VEHICLE LAUNCH
1978EQ SERIES LAUNCH
1986100,000 PRODUCTION CAPACITY
1993PASSENGER VEHICLE BUSINESS FOUNDATION
2007DONGFENG PVOPENING
1969 – 19801969 – 1980Initial Stage1969 – 19801969 – 1980Initial Stage
1981- 1993Rapid Growth1981- 1993
Rapid Growth
1994 – 2003International Cooperation
1994 – 2003International Cooperation
2003- StrengtheningImprovement
2003- StrengtheningImprovement
1969
Units
2009year sales: 29 billion $ 1.4million units
FRAMEWORK OF DONGFENG
DONGFENG MOTOR CO., LTD. (DFL)( DFL )
NISSAN MOTOR CO. LTD
COMMERCIALVEHICLE
COMPANY
SHIYAN
PASSENGERVEHICLE
GUANGZHOU
PARTS &COMPONENTS
SHIYAN
EQUIPMENTMANUFACT -
URING
SHIYAN
50% 50%
DFAC(LDT/PICKUP/
CUMMINS ENGINE)
XIANGFAN
DONGFENG MOTOR GROUP Co. ltd. (DFG)
东风汽车集团股份有限公司
DF-HondaJV
DPCA
70%50%
DF-Yueda-Kia
25%
DFG HEADQUARTERS
DF-UD
75%
——parent company
http://www.dfmc.com.cn/
ORGANIZATIONSORGANIZATIONSORGANIZATIONSORGANIZATIONS
发动机厂 Engine Plant铸造一厂 No.1 Foundry铸造二厂 No.2 Foundry锻造公司 Forging Company
车身厂 Cab Plant车架厂 Frame Plant总装配厂 Final Assembly重型车厂 Heavy CV Plant
事业计划部Business Plan Dept.
人事部Personnel dept.
QCD 改善部QCD Dept.制造技术部Manufacturing Tech. Dept.装备管理部Equipment Magmt. Dept.SCM 部 SCM Dept.品质保证部Quality Assurance Dept.
专用汽车公司Special Purpose Vehicle Co.创普专用汽车厂Trump Special Purpose Vehicle惠州东风汽车公司Huizhou DFC深圳东风汽车公司Shenzhen DFC新疆汽车公司 Xinjiang DFC柳州汽车公司 Liuzhou DFC随州专用汽车 Shuizhou Special Purpose Vehicle
客车底盘公司Bus &Chassis Company杭州汽车公司Hangzhou DFC
湖南东联Hunan Dongfeng
制造总部CV Manufacturing Div.
销售总部Sales & Marketing Div.
总经理办公室Managing Director Office
客车及子公司总部Buses& Subsidiaries Div.
总 裁President
商用车Commercial Vehicle BU
乘用车公司Passenger Vehic
le BU
零部件事业部 Parts & Componen
ts BU
装备公司Equipments BU
东风汽车股份有限公司DFAC
商品规划部Product Planning Dept.PD 室PD . Dept.品牌管理部Brand Management Dept.
商品规划总部Product Planning Div.
采购管理部Purchasing Management Dept.材料采购部Material Purchasing Dept.零部件采购部Parts & Components Purchasing Dept.服务支持采购部Service Support Purchasing Dept.
采购总部Purchasing Div.
企业形象传播部 Corporate Image Dept.
海外事业部 Overseas Business Dept.
SALES
MARKETING
SERVICE
PARTS
……
DONGFENG MOTOR CO., LTD. (DFL)
——our company FRAMEWORK OF DFCV
DONGFENG MOTOR CO., LTD. (DFL)( DFL )
COMMERCIALVEHICLE
COMPANY
(DFCV)
SHIYAN 新疆
湖北
广东
北京
广西
湖南
十堰
武汉
深圳
浙江
Dongfeng Xinjiang Motor.
Hubei: DFCV Headquarters, 7 plants and 5 subsidiaries
Dongfeng Liuzhou Motor
Dongfeng Huangzhou Mot
or
Shenzhen Dongfeng
Motor
Wuhan: DFCV departments
◆ Employees: 29,000 (2006’)
◆ Capability per year: 300,000 units (including truck, bus and MPV etc.)
LAYOUT OF DFCV
July 22, 1980, Mr. Deng Xiaoping visited DongFeng May 25, 1999 ,Mr. Jiang Zemin visited DongFeng
August 21, 2005,Mr. Hu Jintao inspected Dongfeng June 8, 2004, Mr. Wen Jiabao visited Dongfeng
Care of the Head of State
Excellent corporate culture
To maintain constant profitable growth and create more value, so that to be a comprehensive auto makers with
international competitiveness.
CV business: No.1 in China, and Global Top 3 for MD&HDT
Volume (k units)100 200
5%
10%
Margin (%)
[HDT&MDT
B
C
A
ab
c d
A, B, C… : foreign makersa, b, c… : local makers
VISION OF DFCV
COMMERCIAL VEHICLE TECHNOLOGY CENTER
TECHNOLOGY CENTER
CruiseFinite element anlysis
DMU
结构改进
结构改进
Advanced design methods
TECHNOLOGY CENTER
Pollution control
Environmentally Friendly Technology ——ZERO POLLUTION IS OUR GOAL
TECHNOLOGY CENTER
CYLINDER BLOCK LINE
自动加工
自动换刀
自动测量
自动补偿
自动加工
自动换刀
自动测量
自动补偿
Cpk≥1.67 。
CYLINDER HEAD LINE
CRANKSHAFT LINECAM SHAFT LINE
MANUFACTURING
————The advanced manufacturing technologies of engineThe advanced manufacturing technologies of engine
ASSEMBLY LINE
TEST BENCH
————The advanced engine manufacturing lineThe advanced engine manufacturing line
————The advanced vehicle assembly line The advanced vehicle assembly line
——Technology leadership, based spectral range
Super heavy-duty truck—DongFeng Kinland &T-lift
Super medium-duty truck—DongFeng kingrun
Mature product—DongFeng 153 series.etc.
There is always a right for you !!
PRODUCT OF DFCV
Emotion and motivation ——dCi11 series of engines, from the Renault French
A strong heart, power to ensure - dCi11 engine from Renault, Dongfeng introduction, digestion and improve overall localization; the use of advanced BOSH electronically controlled high pressure common rail technology, plus 4valve intake and exhaust, burning completely accurate, heat loss is small, with the following salient features: Output power. Maximum power of 303kw (420hs) / 1,900 rpm. To maintain low speed torque. Start fast, climbing ability. Structure, high strength, high reliability. Fuel economy is good. Meet Euro standard (with Euro and the Euro capacity) Ⅲ Ⅳ ⅤLong service life, maintenance simple - electronic control testing
发动机制动技术 电控共轨技术
——Collection of global’s high technology
ISDe4.5ISLe8.9
ISDe6.7
ISZ12.97
Power range:425Hp --525Hp 290Hp --375Hp 185Hp --270Hp 140Hp --180Hp
Move the world - ISZ, ISLe, ISDe series engines, covering 140-525Hp, meet a variety of operating conditions
Confidence comes from Quality Assurance - Dongfeng DCEC engine uses common-rail system BOSH Motorola control module, to enhance machine cylinder and cylinder heads, multi-valve technology, compact design, has the following advantages: Good fuel economy, as about 3% of the same models High reliability, durability, B10 life of one million kilometers To extend the replacement cycle of oil-20000KM, low maintenance cost Flexible control functions to provide a number of options for the vehicle Global unified platform, offering a convenient quick service on a global scale, in order to OEMs to provide services to protect exports
with the capacity of EuropeⅤ
——Collection of global’s high technology
Power transmission without any reservation - ZF16S181 gearbox, Dongfeng Dana drive axle 16-ton
Rugged, reliable, durable – Kinland and T-Lift Series chassis and suspension system
ZF Series gearbox - the output torque, power loss, low noise, light weight, reliable and a good, long life. ZF16S181 has the following advantages: Ratio width to meet the needs of the various operating conditions (long-distance transport, field driving). High efficiency, light weight, fuel-efficient economy Low gear speed ratio large, climbing ability. Poor small, high-low operation, manipulation of calm
Dongfeng Dana Axle - Heavy Axle from the U.S. company's technology, the 50% stake in the formation of China's most advanced heavy-duty axle company. Wind engineering two-stage round by the bridge shell; use of cast steel axle housing, the largest cross-section size; enhancing gear. Air Brake Brake (Ø410 × 220) high performance; single bridge rated load greater than 16.0 tons.
Dongfeng Kinland and T-lift seties is equipped with frame, high strength, resistance to grooming, using double-beam, high torsional beams; Dongfeng Tianlong Hercules conditions suitable for multi-use complex conditions of the 16 tons of heavy parabolic leaf spring suspension, using shot blasting technology eliminates the stress, carrying capacity, durable.
——Collection of global’s high technology
Based on CAN bus technology VECU, EECU technology enables intelligent vehicles
VECU
Digital meter
CAN
J1587K 线
Independent development
CAN胎压检测
AMTAMT
LCMWindows& Locks
LIN
ABS/ASR
集成的诊断系统
EECU
•Intelligent Engine Management System-EECU intelligent shift system-AMT (selected) •Intelligent Vehicle Control System-VECU intelligent security systems such as ABS braking •Intelligent maintenance and repair of the system - Diagnostic Interface•Intelligent Instrument Smart Tire Pressure Monitoring System (selected) •Intelligent Cruise Control System •Intelligent Remote Control Door Lock (Optional)
——Collection of global’s high technology
Dongfeng commercial vehicle safety in the pursuit of endless
-40 ℃Snow Brake Trial
——Safety first, love of life
With ABS
No ABS
Have passed the European standards for heavy-duty commercial vehicle occupant protection crash test
Either work or rest, the driver is attentive, a moving home
Dongfeng Kingland, T-lift's cab is the driver pleasant working space, but also its comfortable, warm and mobile homes, using ergonomic design, instrumentation, etc. within easy reach accessible, spacious seating and sleeping comfort. A total of D310-S standard roof, D310-L Long Top, D310-H such a variety of luxury high-top design.
The steering wheel, instrument panels, control panel - convenience nice
Interior lighting and sound systems - solar lamps, sleeper lights; MP3, CD stands ready to provide the best lighting and sound effects
Indoor climate control system - a high sealed duct design coupled with a reasonable air-conditioning, heater, etc. at all times maintain a clear and pleasant
Seats - a complete, comfortable
Sleeper - warm, cozy
Storage space - large space, ensure that the cab clean and tidy
We are confident that comfortable driving environment to reduce the driver's fatigue, is a guarantee of security is the need for harmony.
——Moving homes, luxury enjoyment
High Reliability Mohe China -40 cold℃ Hainan China hot and humid Turpan China 70 temperature℃ Tanggula China 5300m high altitude
——Reliable and durable
MoheHainan
Tanggula
Harsh test environment
Air
Flue
结构改进
结构改进
Optimization
Good economy Aerodynamic test
User demands (User needs)
Technical Design (To achieve functi
onal )
The actual use conditions - Input
A reasonable market-based matching
——Fuel-efficient, environmental protection
——The real king, gallop the world
Gallop the world’s road,towing a better futureDongFeng Kinland : TractorMarket :① long-distance, light goods, high-spe
ed transportation ; ② Multi-purpose transportation③ overloading low-speed transportati
on
Drive4*26*46*2
Cab D310
Engine
TypedCi11
ISLe 、 L
Power(Hp ) Cover 340-420
Transmissio
n
TypeZF,DongFeng,
Belfast
speed 9-16speed
Drive axleDongFeng DA
NA
Superior performance,technology leadership based spectral range ,freedom of choice Science matching, powerful&Economic
carrying a happy future DongFeng Kinland : CargoMarket :① long-distance, light goods, high-spe
ed② Multi-purpose transportation③ overloading low-speed transportati
on
Drive6*2 、 6*4 、 8
*4Cab D310
Engine
TypedCi11
ISLe 、 ISDe L 、C
Power(Hp ) Cover 230-340
transmission8 、 9 、 12sp
eed
Drive axleDongFeng DA
NACargo box lengthinnner ( mm ) 7200-9600
TechnologiesSafetyreliablityEconomical efficientycomfort
——The real king, gallop the world
DongFeng T-lift——DumperToo heavy load on grade roadMarket:Heavy load of mineral transportation , on grade roads , the goods just as coal , sand ,ore , etc., deadweight goods.
Drive 6*4 8*4
Cab D310
Engine
TypedCi1
1 ISLePower(h
p)290hp-375hp
Transmissi
on
Type ZF,Belfast
Speed 9-16speed
Front axle(kg) 9,000
Drive axle(kg)
TypeDongFeng D
ANACapacit
y 2×16,000
Length of box ( mm )
5800-8600( 9600 侧
翻)
USP :Leadership technologyreliability 、 durableeconomicalcomfortsafety
——DongFeng T-lift: strong, reliable, efficient, never tired of the builders; to 100 tons in the name of famous at home and abroad.
8*4 : DFL3310A*6*4 : DFL3251A*
——God vigorously, invincible
DongFeng T-lift——DumperToo heavy load and off roadMarket:Ore pocket transportation,peel off covers of minecapital construction used truck
Drive 6*4
Cab D310
Engine
Type dCi11 ISLePower
(hp) 290hp-375hp
Transmissio
n
Type ZF,Belfast
Speed 9-16speed
Front axle(kg) 9,000
Drive axle(kg)
TypeDongFeng D
ANA
Capacity 2×16,000
Length of box ( mm ) 4800-5800USP :
Leadership technologyreliability 、 durableeconomicalcomfortsafety
——DongFeng T-Lift is an advanced design, exquisite technology and excellent quality of the crystallization of the construction business confidence to ensure that it embodies the project Dongfeng commercial vehicle fine interpretation.
6*4 : DFL3251A*
——God vigorously, invincible
DongFeng T-lift——Concrete mixer
Drive 6*4 8*4
Cab D310
Engine
TypedCi1
1ISLe
Power(hp)
340hp-375hp
Transmissi
on
Type ZF9,Belfast
Speed 9 speed
Front axle(kg) 9,000
Drive axle(kg)
TypeDongFeng D
ANACapacit
y2×13,000/1
6,000
Volume ( m³ ) 8-14USP :Leadership technologyreliability 、 durableeconomicalcomfortsafety
——DongFeng T-lift concrete mixer is an advanced chassis, with the perfect combination of lean tops, upload the key assemblies have adopted the U.S. or Italian imports, reliable quality, perfect performance is the best choice for construction enterprises.
8*4 : DFL5310A*6*4 : DFL5251A*
——God vigorously, invincible
——Technology leadership, based spectral range
Super heavy-duty truck—DongFeng Kinland &T-lift
Super medium-duty truck—DongFeng kingrun
Mature product—DongFeng 153 series.etc.
There is always a right for you !!
PRODUCT OF DFCV
DongFeng KingrunDongFeng Kingrun :: Mature truck& AdvancedMature truck& Advanced Technical truckTechnical truck
——Kingrun medium-duty truck Based on Dongfeng 40 years, middle truch R & D, manufacturing and sales experience accumulated; Use of electronically controlled common rail engine (Euro III emission standards) and the D530 Cabin.
2 、 Advanced cab design, manufacturing technology
1 、 30-year medium truck design and manufacturing
experience , Sophisticated electronically controlled common rail Euro III emission engine technology
Adjustable steering wheel, within reach of the switchAdjustable steering wheel, within reach of the switch, CAN bus, and so the true sense of the electronic instrument; equipped with cruise control switch.
580
storage Double cup holder Wide berth
Comfortable seats, generous spaceComfortable seats, generous space
Large-capacity storage compartment, cup holder, wide berthLarge-capacity storage compartment, cup holder, wide berth
Air-conditioning, heater
reading lights
MP3/CD/DVD
DongFeng KingrunDongFeng Kingrun ::Attention to detail, comfort medium truckAttention to detail, comfort medium truck
Kingrun spectrum of cargo/special chassis
Light TruckLight Truck
4*2 Medium Truck4*2 Medium Truck
6*2 Medium Truck6*2 Medium Truck
6.1 7.1 6.2 7.56.6 8.6the box inner length
(m)
Engine Type :
EQH 140-160hp 、 DCEC:ISDe 140-185hp Electronically controlled common rail
GVW : 8ton-12ton
Engine Type : DCEC:ISDe 180 、 185 、 210hp , Electronically controlled common rail
GVW : 12ton-16ton
Engine Type : DCEC:ISDe 180 、 185hp , Electronically controlled common rail
GVW : 16ton-19ton
market :daily necessities, food and vegetables and other living materials in the city transport
6.2 7.56.6
market :Building materials, electrical components, clothing and other materials inter-city transportation
market :Building materials, vegetables and daily necessities such as inter-city and inter-provincial transport
——Collection of global, cutting-edge technologies
IS4De,IS6De——BOSH Common-rail injection engine
Power transmission - DF6 Gearbox, Dongfeng Dana drive axle 6-10 ton
Reliable, Durable - chassis and suspension systemDongfeng medium trucks, the glory history comes from its customer-first philosophy, as well as the eclectic blend of world's science and technology as I was using the constant quest for improvement.
Using DCEC series engine
Dana's technology-driven bridge, high reliability and transmission
High-strength steel beams
Advanced cab
DongFeng Kingrun——Benchmarking and Qatar of medium truck
Dongfeng Kingrun – Road Freight Vehicle
Drive 4X2 、 6X2
Engine
ISDe 、 EQ4H
140~285Ps
Transm
ission
Type
DongFeng
Speed
6 speed
Front axle capacity ( ton
)4.5 、 6
Drive axle capacity ( ton
)9 、 10
Box inner ( mm )
6100~8600
A new generation of medium truck
Fuel economy Reliable Safe Comfort Diversity
——Dongfeng new generation of medium truck, widely used modification of the KingDongfeng Kingrun Brand meaning is: Tim Golden for users that have had a splendid future
The product is fully embodies the principle of the supremacy of users to achieve a common, economical, and the perfect combination of comfort, the chassis rails and pre-installed with straight holes designed to make uploading easy installation, fast, highly modified The first widely used in a variety of modifications, also applies in the short-distance transport
——以专赢天下Dongfeng Kingrun:
- Special Purpose Vehicle Chassis Purposes: the card sanitation vehicles, tank cars, attendant crane trucks ,3-5 side mixer, special-purpose van, Wrecker, aerial vehicles and fire engines and so on.
Drive 4X2 、 6X2
Engine ISDe 、 EQ4H
140~285Ps
Transmission DongFeng 6speed
Front axle capacity ( ton )
4.5 、 6
Drive axle capacity ( ton )
9 、 10
effective length ofchassis
4820~7520
Beautiful shape Lightweight Design Frame optimized design, Hole-standard design, Convenient conversion of electr
ical interface Easy modification And efficient maintenance syste
m
——Technology leadership, based spectral range
Super heavy-duty truck—DongFeng Kinland &T-lift
Super medium-duty truck—DongFeng kingrun
Mature product—DongFeng 153 series.etc.
There is always a right for you !!
PRODUCT OF DFCV
PROFILE OF DFCV
MEADIUMDMEADIUMDUTY UTY
TRUCKSTRUCKS
EQ4186
Mature Products Mature Products (CPB12)(CPB12)Mature Products Mature Products (CPB12)(CPB12)
PROFILE OF DFCV
HEAVY HEAVY DUTY DUTY
TRUCKSTRUCKS
DFCV OVERSEAS MARKETSDFCV OVERSEAS MARKETS DFCV OVERSEAS MARKETSDFCV OVERSEAS MARKETS
8702
1938
2005 2007
4273
1401
2004 2006
12069
2008
SALES UNITS- OVERSEAS
150,897
1,938
179,353
8,702
175,428
12,069
0
50,000
100,000
150,000
200,000
2006 2007 2008
unit
Overseas
Domestic
188,005 187,470152,830
DongFeng Commercial Vehicle core value——DongFeng Commercial Vehicle core value——To ensure that users get maximum earningsTo ensure that users get maximum earnings
Earning=Unit transportation income ×attendence-Operating costs -Investment costs +Vehicle salvage Earning=Unit transportation income ×attendence-Operating costs -Investment costs +Vehicle salvage
High reliability, ensure a high attendance
A reasonable match, accurate sales, lower fuel consumption, reduce operating expenses
Improve the life of the vehicle to protect the residual value of vehicles
Thorough consideration to ensure that customers maximize returns
High reliability, ensure a high attendance
A reasonable match, accurate sales, lower fuel consumption, reduce operating expenses
Improve the life of the vehicle to protect the residual value of vehicles
Thorough consideration to ensure that customers maximize returns
DongFeng Truck’s ConceptDongFeng Truck’s Concept
————To provide users with the best solution of transportationTo provide users with the best solution of transportation
Contact usAdd:No.10 Dongfeng Avenue , Wuhan Technology & Economic Development Zone , Wuhan city , Hubei Province, 430056,P.R.,China, Tel:+86 (27) 8428 4782Fax:+86 (27) 8428 4785 , Mobile:13212705533 E-mail: [email protected] Business Dept, DongFeng Commercial Vehicle Company Far East Asia & Europe District.http://www.dfcv.com.cn/
Sunny Service
END