donor experience design dxdprocess donor experience design –dxd uses design thinking framework to...
TRANSCRIPT
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Donor Experience Design
Creative Online FundraisingDXD
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In a hyper-connected world, the need to foster
innovation in philanthropy and to have a more donor-
centric approach has never been more necessary.
People do not give TO an organization, they give THROUGH it.
Most fundraisers do not want to lose the opportunities offered by
the Internet. Unfortunately, 60% of online fundraisers struggle and
fail because there is a big gap in knowledge about online donor
engagement. To inspire, mobilize and acquire new donors online,
the first step is to learn to create meaningful experiences.
The Donor Experience Design (DXD) program is designed to
expose students to a new mindset that promotes creativity,
collaboration and provides a public face to overall fundraising
efforts.
THE ONLINE
FUNDRAISING
IMPERATIVE
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COURSE
DESCRIPTION
The Donor Experience Design (DXD) Program helps
fundraisers improve the knowledge gap to take online
fundraising to the next level. DXD is designed as an
experiential learning program to learn, plan and implement a
successful online fundraising event to:
- Analyze problems from the donor perspective,
- Provide practical and actionable knowledge about online
fundraising,
- Show how to inspire an online community to work together
through creative and meaningful tactics
- Expand capacity through volunteers and board members,
- Acquire new donors at low cost.
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PROCESSDonor Experience Design – DXD uses design thinking framework
to encourage students to apply what they are learning in real
circumstances.
DXD program is divided into 3 phases:
Phase 1: Training in what inhibits or drives online donors.
Phase 2: Creative planning of campaign of choice with a donor-
centered approach guided by an expert.
Phase 3: Build a prototype and deploy the campaign through a
risk-free pilot to raise funds for a nonprofit applying the concepts
learned.
When you have completed all the training, you will not only have
learned more about designing meaningful donor experiences, but
you will also have extra money in your pocket.
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PROGRAM
OUTCOMES
Upon completion of the DXD Program,
students will be able to:
Establish and develop online fundraising skills
Understand and experience the
donor experience design process
Identify social and situational factors
that encourage or inhibit donor behavior
Identify, evaluate, and validate
opportunities in real-world circumstances
Identify and interact with donors
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COURSE ELEMENTS
TRAINING
PLANNING COACH
IMPLEMENTING
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UNDERSTANDING DONOR
EXPERIENCE DESIGN
Why DXD
Why People Give
Building Your Army
Cultivating Your Following
Convert Passive Audience to Active Donors
1 2
THE ONLINE
FUNDRAISING CAMPAIGN
The Seven Pillars of Successful Fundraising
Fundraising vs Friend-Raising
Planning and Designing Your Online
Fundraising Approach
3
APPLYING WHAT YOU
HAVE LEARNED
Using PixGift
Framework for a Successful Implementation
TRAINING
Closed Loop vs Open Loop Fundraising
Power of Storytelling
Case Study
SUPPLEMENTAL CALL OUT LESSONS
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MODULE ONEUNDERSTANDING
DONOR EXPERIENCE DESIGN
What is DXD?
Why DXD is different?
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Why Do People Give?
Empathy
Specificity
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Cultivating Your Following
Building Your Army
What Social Media is good for
What Social Media is not good for
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Convert Passive Audience
to Active Donors
to Impassioned Influencers
Value of Online Fundraising
Power In Numbers
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MODULE TWOTHE ONLINE
FUNDRAISING CAMPAIGN
The Seven Pillars of
Successful Fundraising
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Fundraising vs. Friend-raising
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Designing and Planning Your
Online Fundraising Approach
EMPATHIZE DEFINE IDEATE PROTOTYPE
Empathize
Define
Ideate
Prototype and Test
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The Donor Journey Canvas
Awareness
Cultivation
Solicitation
Recognition
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Building Your Donation Platform
The Giving-Website Components
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MODULE THREEAPPLYING WHAT YOU’VE LEARNED
Using PixGift
Fueling Your Imagination
Giving Board Settings
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Framework for a
Successful Implementation
APPLYING WHAT YOU’VE LEARNED
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EXTRASSUPPLEMENTAL CALL OUT LESSONS
Closed Loop vs Open Loop Fundraising
Case Study
Power of Story Telling
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