donor relations for athletics
TRANSCRIPT
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Donor Relations for Athletics
Lynne M. Wester
@donorguru
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Traditional Athletic Stewardship
• Entitled Benefits
– Ticket priority
– Parking
– Other tangibles
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A New Age, A New Era
• Unrestricted Athletic Funding
• Treating Donors as more than ticketholders
• How do we shift the Paradigm?
• Entitlement vs. Philanthropy
• The Concept: Free vs. Exclusive
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A Sense of Appreciation NOT Entitlement
• Falling in line with the rest of the University
• Small touches that are meaningful
• Recognition that tells a story rather than promises an end result
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Enlightened Athletics
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How do we Change this?
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The Program:
• First Time Donors
• Loyalty Donors
• Endowment Donors
• Weeding Out Ticket Donors vs. Philanthropists
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