donor stewardship (individuals) judy savage president
TRANSCRIPT
Donor Stewardship(Individuals)
Judy Savage
President
Stewardship done well…
Is the most impactful and cost-effective development activity which invariably results in the greatest financial return.
Goes beyond accountability Means making regular, effective, personal
communication with each donor a priority.
Stewardship done well..
Targets: Donors (at every level) Professional Advisors (lawyers, accountants,
financial advisors) Executors/Powers of Attorney/Family Volunteers
Stewardship done well …
Will result in: Repeat giving, often without asking Increased level of giving Legacy (planned) gifts New donors – satisfied donors will tell others New volunteers Builds ‘community’
Stewardship Strategies
Prompt personalized donor acknowledgement: Personally signed letter regardless of gift amount Add a p.s.– “you’ve been a very loyal contributor,
please know how much we appreciate your continued support.”
Check ‘Actions’ – when were they last phoned? Personally deliver the receipt along with a
stewardship report (impact of previous gifts).
Non-solicitation communication Mid-campaign update(s) from Campaign or Board
Chair – share good news/challenges Campaign completion – thank you letter from
physician, faculty
Include personal notes with: Newsletters Relevant newspaper articles Annual Report
‘Thank You’ Events
Receptions/celebration events – unveiling new area, equipment, Report to the Community
Chairman’s Tea – Legacy/monthly donors Complimentary Gala tickets (major donors) Special donor presentations – high level and very loyal
(regular) donors Directors – get them to attend and communicate with donors;
send attendee list.
Doctors of Philanthropy
Other Strategies
Honourary Directorships (steward retired directors, $1M+ donors)
Legacy Society Breakfast Club – educational sessions,
physician speaker followed by tour Professional Advisors’ Breakfast Donor Clubs Birthday/anniversary cards Foundation blankets