donorcast analytics survey presentation

8/9/2019 DonorCast Analytics Survey Presentation

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DonorCast AnalyticsSurve 2010


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Key Takeaways

There were over 60 respondents to an online survey.

Higher Education Research organizations tend to engage inanalytics on a greater than average basis.

provided a measurable, positive impactand 75% of allrespondents agreed.

Of the remaining 25%, several organizations admitted they didnot know how to measure this impact.

until a more standardized, easy-to-understand, and measureprocess is developed for organizations of all sizes.

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Staffing

85% have dedicated prospect research/prospecteve opment sta .

Of those 85% with dedicated prospect staff, 28% have a full-time dedicated anal tics staff.

Of those 15% without dedicated prospect staff, 22% have a

full-time dedicated analytics team.81% have two or fewer staff conducting data-mining orpredictive analytics for at least a portion of their duties.

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Does your organization have dedicated prospect research/

prospect development staff?

No15%

Yes85%

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Does your organization have full-time dedicated analytics

or data-mining staff?100%

80%

40%

60%

28%22%

20%

0%Organizations WITH dedicated prospect research or

development staff Organizations WITHOUT dedicated prospect research or

development staff

Dedicated analytics staff

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Select the number of staff who conduct data-mining or predictive

modeling for at least a portion of their responsibilities and duties.

Three16%

Four or Five3%

Ten +0%

One

Two21%

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Software

Microsoft Excel (75%) and SPSS Statistics (56%) are the twomost w e y use or n- ouse ana yt cs.

Nearly 20 other software packages were used by at leastone organ za on. owever, none o ese so warepackages were used by 10% of the survey participants.

.

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If your organization conducts analytics in-house, what

statistics software do you use?

100%

75%

56%60%

80%

31%

12% 10% 8% 8%20%

40%

2% 2% 0%0%

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Excel and SPSS Breakdown by Organization Type

100%

79% 83% 79%

64%

80%

45%

59%

46%

33%40%

60%

20%

0%Higher Education:

ResearchHigher Education:

Excluding ResearchAll Healthcare All Other Organizations

Microsoft Excel SPSS Statistics

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Do you use data visualization software?

Yes25%

No75%

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Analytics Applications

The most common analytics produced is predictivemo e ng , escr pt ve ana ys s ; most commonapplication is prospect identification (88%).

ew organ za ons ave con uc e orecas ngor simulations.

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What types of analytics has your organization produced?

100%

67% 67%

80%

53%60%

25%

12%20%

40%

8%

2%

0%Descriptive

Anal sisPredictiveModelin

Point-basedRankin

Clustering Forecasting or Simulation

Other N/A

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How do you apply analytics?

88%

62% 58%60%

80%

100%

40% 40%

25%

10%20%

40%

0%

ProspectIdentification

AppealSegmentation

PerformanceAnalysis

IdentifyingNew

Geographic

SettingFundraising

Goals

EventsSegmentation

Other

Regions

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Analytics Applications by Organization Type

100%100%

86%91%

67%62%

73%83%

62%

80%

36%

55%

36%40%

60%

0%

20%

Higher Education:Research

Higher Education:Excluding Research

All Healthcare All OtherOrganizations

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Prospect Identification Appeal Segmentation Performance Analysis


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Looking Forward

75% indicated that analytics has provided a positive,measura e mpact or t e r organ zat on. t e ot er25%, several commented that they were unsure how tomeasure an im act.

70% of the organizations mentioned they have a staff member doin anal tics in addition to other res onsibilities.

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Has analytics provided measurable, positive impact foryour organization?

No

25%

Yes

75%

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For our organization, analytics, and data-mining isconducted by:

100%

70%80%

28%40%

5%

20%

A Staff Memberin Addition to

Other

An Outside Vendor A Full-time,Dedicated Staff

No OneDo NotUse Analytics

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Responsibilities


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Survey Respondent Breakdown

Institution type

Staff sizeAnnual fundraising totals

Geography

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Select the institution type that best describesyour organization.

Arts2%

Social or CommunityServices

2%

Other

Research University38%

Academic Medical

Healthcare2%

18%

Private College15%

Childrens Hospital5%

3%

Masters LevelUniversity

pec a tyHealthcare

7%

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Select the number of full-time fundraising/developmentstaff at your organization/institution.

< 1022%100 +23%

10 to 2418%

25 to 9937%

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How much does your organization raise annually?

< $5 million16%$100 million+

$5$24 million32%$50$99 million

$25$49 million7%

16%

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Geographic Breakdown

Northeast31%

West10%

International8%

South29%

Midwest22%

22 89054:JDL/cry:051710.

donorcast analytics survey presentation

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