don't be a weiner workshop: how to use twitter like a professional
TRANSCRIPT
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The “Don’t Be a Weiner” Workshop
Marijean Jaggers Jaggers Communications
@marijean
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How to Use Twitter Like a Professional
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Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
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http://www.sysomos.com/insidetwitter/#demographics
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The Ins and Outs of Twitter
• The “Rules”– Written and Unwritten
• The “Lingo” & making it work for you– DM -- MT– RT -- .@– @ -- tweet-ups– # -- twtvite, twitpic, etc.
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Don’t• Only “push”• Publish only your own
links• Be a robot• Ignore replies• Have zero friends• Leave profile or photo
blank
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Do• Understand the difference between personal
and private– Nothing private ever goes online. Ever.
• If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them.
• Tweet with your audience and intentions in mind.
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Strategies
Minimize time - Maximize Engagement
• Helpful tools:– Tweepz– My Tweeple – Tweetdeck– Hootsuite
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Must Have Apps
– Hootsuite, TweetDeck and other scheduling/tracking apps
– Mashable & 140 and other information sources– Twitter Lists– Twitter Apps– Klout– Bit.ly & other link-shorteners
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Your Twitter ‘Voice’
• Distinguish your voice from the “noise”• Remain consistent• Be human
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Optimize your Profile
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Uses (and Abuses) of Twitter
• #Fail-ing• Sales vs. Fundraising vs. Engagement• Strategies for Increased Exposure• Scheduling tweets• Links to other social networking sites
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Crisis Communication Basics
• Own up when caught• Apologize quickly• If appropriate, make amends, fix what’s
wrong, and begin the process of restoring faith in your brand
• Be sincere • No, you can’t delete tweets
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@cvilledentistry:A Twitter Tooth Fairy
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Don’t• Don’t block people following you unless they
are obnoxious spammers (in which case, block away)
• Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow
• Don’t regurgitate endlessly.• Use AutoDM’s.• Just push out your content — engage.
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Measurement
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Trending Hashtags
Who's #notguilty about eating all the tasty treats they want?!"
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Action Steps
• Monitor and pay attention• Link to content, yours and others’• Connect, integrate and share the easiest way
you can• Use scheduling wisely• Use mobile apps
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Action Steps• Add your account/s to a Twitter list (e.g. WeFollow)
• Set up a Tweetdeck or Hootsuite app and enter your keyword search terms to monitor
• Use Tweepz to find users to follow by location or keyword or phrase
• Use MyTweeple to discover information about those following you
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Questions?Thank You!
Marijean Jaggers
www.jaggerscommunications.com
http://www.google.com/profiles/marijean.jaggers
http://www.linkedin.com/in/marijeanjaggers
https://www.facebook.com/JaggersCommunications
www.twitter.com/Marijean