don't be afraid of social media
DESCRIPTION
A presentation for Kilkenny Carlow Skillnets & Carlow Chamber of CommerceTRANSCRIPT
Don’t Be Afraid Of Social Media
What is Social Media?All interactive content online eg:
• Blogging• Customer Reviews• Forums• Facebook• Twitter• Linkedin• YouTube• Flickr• Newsletters• Social Media Newsrooms• Your own social network
Advantages
• Drives traffic to your website
• Good for SEO
• Establishes you as an expert
• Nurtures relationships with customers
= MORE SALES
Disadvantages / Fears
• Time Consuming
• Open to attack from ‘enemies’
• Unable to have complete control of your message
• “Accidentally outsourcing the building of your brand”
Look at the stats!
FACEBOOK - Worldwide
• 400,000,000 users
• 50% of these log on at least once a day
• Average user is connected to 60 pages, groups or events
• 25 Billion pieces of content are shared every month on Facebook
Look at the stats!
FACEBOOK - Ireland
• 1,418,100 Facebook users in Ireland• 847,000 of these log in everyday• 83% log in at least once a week. • 73% penetration of the online population • 55 % of users are Male 45% are Female • 27% of users are over 35 years of age• 35% of users are 25 - 34 years of age• 91% of users are over 18 years of age (1,286,960)
Look at the stats!
TWITTER - Worldwide
• 105,779,710 users (April 2010)
• 300,000 new users per day
• 180 million unique visits a day
• 37% of users update their status via their mobile phone
Look at the stats!
TWITTER - Ireland
• 150,000 users
Blog – January 2008Case Studies – Garrendenny Lane Interiors
Case Studies – Garrendenny Lane InteriorsBlog – January 2008
“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”
Case Studies – Garrendenny Lane InteriorsTwitter – March 2009
Case Studies – Garrendenny Lane InteriorsFacebook – September 2009
Facebook & Twitter
“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”
“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”
Case Studies – Garrendenny Lane Interiors
Product of The MonthCase Studies – Garrendenny Lane Interiors
Freebie FridayCase Studies – Garrendenny Lane Interiors
“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”
Case Studies – Garrendenny Lane Interiors
If you do nothing else…
BLOGAnd…
Link it to Twitter, Facebook, Linkedin
Linking your blog
The Rules
• Content is King!
• Consider your target market – always add value
• Treat each network differently
• Be consistent
• Be honest
• don’t hard sell!
All About
Creating your business page
• Setting up a page: www.facebook.com/pages/create.php
• Create a temp URL: www.bit.ly or www.short.ie
• 25 fans: www.facebook.com/username
• logo 140x140px
How to populate your page
• Post links of interest to your target market – Google Alerts
How to populate your page
• Post links of interest to your target market – Google Alerts
• Ask questions – run polls
• Fun Quizzes and competitions
• Facebook only special offers and discounts
• Company news
How to build your community
• Provide great content
• Suggest page to friends
How to build your community
• Provide great content
• Suggest page to friends
• Add buttons to website
• Tell your customers
• Drive traffic from Twitter
• Add URL to all printed matter
All About Twitter
Getting people to follow you
• Follow people
• Add button to website
• Tweet interesting content
• Have a contest
• Add your url to all your printed material
• Engage people in conversation
Finding people to follow
• Follow a bunch of people from Ireland
• Search for keywords relevant to your industry
Finding people to follow
Finding people to follow
• Follow a bunch of people from Ireland
• Search for keywords relevant to your industry
• Engage people in conversation
• Follow people that your ‘influencers’ are following
• Pluggio and Follow Finder
Finding people to follow
How to speak twitter@ Symbol
”@stephenfry please don’t leave twitter we’d miss you immensely”
”I hope @stephenfry doesn’t leave twitter”
RT - Retweet
“GarrendennyLane RT @Hamperlady: RT @Spiderworking: Competition: Got a twitter question? Tweet it to us using #smq,u cud win a €50 voucher for Spiderworking.com”
How to speak twitter
#tags - Hashtags
#coronationstreet #iphone4 #fail #freedomflotilla#followfriday
#smq #bizcampdublin #learningtousetwitter
•Search
•Create Your Own
How to speak twitter
• Keep it relevant
• Keep it on topic
• Ask for input
• Come up with a strategy – And stick to it
What to tweet
What not to tweet
• How many followers you have
• Whinging and moaning (unless it’s satirical)
• Chitter Chatter
• Don’t set up auto responders!
• Complain about friends, family or workmates
All About Linkedin
Creating your profile
• Add a good picture of yourself
• Complete as much info as possible
• Ask for recommendations and recommend others
Creating your profile
Creating your profile
Creating your profile
• Add a good picture of yourself
• Complete as much info as possible
• Ask for recommendations and recommend others
• Add applications
Creating your profile
Creating your profile
• Add a good picture of yourself
• Complete as much info as possible
• Ask for recommendations and recommend others
• Add applications
• Update your status regularly
Making connections
• Invite by email
Making connections
Making connections
• Invite by email
• Ask people you meet at networking events
• See who your connections are connected to
• Only ask people you know
• Include a personal message in your invite
Making your presence felt
• Join groups and participate in discussions
• Start your own groups
• Go to events and research participants in advance
• Promote your own events
Time Saving Tips
Timesaving Tips
• Have a plan
• Use a Twitter Client eg. Hootsuite or Tweetdeck
• Schedule Tweets and blog posts – Hootsuite & Pluggio
• Be strict with yourself!
Email me: [email protected]
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking
Website: www.spiderworking.com