don’t be boring! how to craft content to engage in 2016
TRANSCRIPT
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BANK OF MISERY.Dear Sir or Madam,
(Or to whom it may concern… )
We’re writing to inform you that the interest rate on all saving accounts is now a paulty 0.02%. Do not pass ‘GO’. Do not collect $200.
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BANK OF MISERY.Dear Sir or Madam,
(Or to whom it may concern… )
We’re writing to inform you that the interest rate on all saving accounts is now a paulty 0.02%. Do not pass ‘GO’. Do not collect $200.
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WHAT(message)WHO(segment),WHY(action)
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WHAT(message)WHO(segment),WHY(action)
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WHAT(message)WHO(segment),WHY(action)
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“Buy earlybird Learn Inbound tickets for January 2017”Repeat Learn Inbound attendees,Sell early bird tickets
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WHAT(message)WHO(segment),WHY(action)
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WHAT(message)WHO(segment),WHY(action)
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WHAT(message)WHO(segment),WHY(action)
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WHAT(message)WHO(segment),WHY(action)
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“Answer this question”Available content strategists,To reactivate churning members
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“Answer this question”Available European content strategists,To reactivate churning members
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“Answer this question”Available European content strategists,To reactivate churning contributors
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“Get your Inbound Certification badge”HS Academy Grads in the USA,Encourage profile completion
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“Get your Inbound Certification badge”HS Academy Grads in the USA,Encourage profile completion
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“Get your Inbound Certification badge”HS Academy Grads in the USA,To encourage profile completion
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WHAT(message)WHO(segment),WHEN(time), WHERE(tool)WHY(action)
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WHAT(message)WHO(segment),WHEN(time), WHERE(tool)WHY(action)
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WHAT(message)WHO(segment),WHY(action)
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“Comment here”Senior Agency MarketersTo encourage community contribution
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“Watch Barcelona Live”Repeat mobile visitors searching for Barcelona,3+ scrolls, via Banana SplashTo encourage inbound calls
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“Watch Barcelona Live”Repeat mobile visitors searching for Barcelona,3+ scrolls, via Banana SplashTo encourage inbound calls
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“Welcome to Segment”New signups (by job title),To encourage user activation
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“Welcome to Segment”New signups (by job title),To encourage user activation
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“Hello Sony”Sony Employees (IP address),Via Optimizely,To encourage account starts
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“Hello Sony”Sony Employees (IP address),Via Optimizely,To encourage account starts
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“Hello Sony”Sony Employees (IP address),Via Optimizely,To encourage account starts
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“Hello Sony”Sony Employees (IP address),Via Ad Audiences,To encourage account starts
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“Hello Sony”Sony Employees (IP address),Via Email,To encourage account starts
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