don’t just join conversations, participate and contribute
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Don’t Just Join Conversations, Participate and Contribute. What is conversation?. Markets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. - PowerPoint PPT PresentationTRANSCRIPT
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Don’t Just Join Conversations, Participate and Contribute
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What is conversation?
1. Markets are conversations.2. Markets consist of human beings, not demographic
sectors.3. Conversations among human beings sound human. They
are conducted in a human voice.4. Whether delivering information, opinions, perspectives,
dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
-- Cluetrain Manifesto (Thesis 1-6) cluetrain.com
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How do we join conversations?
How do we join conversations?
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Lurking and Learning
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Seagull Commenting
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Adding Value
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Belong…
33.Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.
34.To speak with a human voice, companies must share the concerns of their communities.
35.But first, they must belong to a community.
-- Cluetrain Manifesto (Thesis 33-35) cluetrain.com
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What’s your intention?
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Paying Attention
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Be of Service
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Being Served
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What does it feel like when… ?
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Belong…
80.Don't worry, you can still make money. That is, as long as it's not the only thing on your mind.
81.Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about?
-- Cluetrain Manifesto (Thesis 80-81) cluetrain.com
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Business is Personal
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Scott Becker
photo by Kris Krug
Scott Becker
Meet my best friend
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Kristie Wells
photo by Kris Krug
say hello to my wife Kristie
Kristie Wells
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Kris Krug
photo by Chris Heuer
Kris Krug
President of BryghtFriendSource of ReferralsOne of my vendorsOur Wedding Photographer
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It’s nothing personal, it’s just business.
Do you want to work with anyone you personally don’t like or respect?
Me neither.
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Employees are Social Brand Ambassadors
Already!!!
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Belong…
84.We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
85.When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
-- Cluetrain Manifesto (Thesis 84-85) cluetrain.com
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Social Media isn’t an object,Its what you do with it
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Chris Heuerhttp://www.chrisheuer.com/ http://twitter.com/chrisheuer [email protected]
m.408.834.0884
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Social Media Principles
• Be Human• Be Honest• Be Aware• Be a Participant• Be Smart• Be Open• Be Courageous
--- “The Social Media Playbook”
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Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.