don't wait for a redesign: improve your user experience now
TRANSCRIPT
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2010 Technology Conference & Expo
Don’t Wait for a Redesign: Improve Your User Experience Now
Amy Knox & Dina Lewis, CAEDecember 14, 10:30 a.m.
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Agenda
• Assess
• Tweak
• Repeat
• Quick Site Evaluations
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Assess
• Site Analytics
• Usability Testing
• Content Strategy
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Assess – Analytics
CrazyEgg
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Segments
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Mobile Users
Google Analytics blog 11/30/10
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Assess - Analytics
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Usability Testing
Read the books
Test with Online Tools
Conduct an Expert Review
Professional Testing with Morae
Professional Eyetracking
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Usability TestingTree Testing• Does navigation make
sense to users?• Test existing or proposed
navigation
• $109 / month; $990 / year• Quick & easy to implement• Participants don’t need special
software• Online & available 24/7• Immediate, real-time results
Sample tree testTreejack
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Usability Testing
Attention Analysis• What do users see on
your site?• Use on design comps or
screen shots of live site
• $5 per image; Free preview• Submit images, get responses• Fast turn-around• No recruiting requiredFeng-Gui
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Usability TestingRemote Asynchronous
Usability Testing• Can users accomplish the
key tasks on our site?• Your users on your site!
• $350 per test• Participants don’t need special
software• Online & available 24/7• Immediate, real-time resultsLoop11
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Usability Testing
Live Usability Testing• Can users accomplish
key tasks on our site?• Quickly ID problem
areas
• $1,495 license• Mobile lab• Real users, real-time results
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Content Strategy
Learn • Plan • Create • Govern
• Scannable • Plain language• Call to action• Keywords• Think mobile
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Tweak
• Inform
• Invite
• Gather feedback
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Tweak - Forms
The $300 Million ButtonHow Changing a Button Increased a Site's Annual Revenues by $300 Million
Forgot Password?
Email Address
Password
Register
Log-in
Check OutFirst time customers
Returning customers
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Email Address
Password
Continue
Log-in
Check Out [New & Improved]First time customers
Returning customers
You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. …
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Repeat
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Site evaluation checklist
• General• Navigation • Content is employed effectively• Design does not impede usability• Site Search• Forms • Advanced
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Contact InformationAmy KnoxInformation Architect & User Experience ConsultantBeaconfire ConsultingPhone: 703-894.0080 ext 248Email: [email protected]: www.beaconfire.comTwitter: amyk1203
Dina Lewis, CAEPresidentDistilled Logic, LLCPhone: 202-320-3060Email: [email protected]: www.distilledlogic.netTwitter: dinalew