dont wait for them to come to your dealership! you go to them at the 31st annual greater new orleans...
TRANSCRIPT
Don’t wait for them to come to your dealership!You go to them at the 31st Annual
Greater New Orleans International Auto Show!
Auto Show ROI
New Orleans...#2 In Tech Job Growth in US! - Bright.com 2013
94% Employment percentage - GNO, Inc. 2013
New Orleans…#1 Economic Recovery Brookings Institute 2012
#1 Growing Metro Area for Employment -Metro Monitor
New Orleans New Frontier for Business -Forbes 2013
Auto Show ROI
#2 Best Big City for Jobs in the United States - Forbes 2012
America’s Best City for School Reform
Top city for entrepreneurs on two separate lists
#1 America’s Biggest Brain Magnets for drawing people under the age of twenty-five with college degrees.
You will see more interested consumers in 3 days than in 3 months
Auto Show ROI
That New Car Feel and Smelldoesn’t come from
Television, Radio, Newspaper,
Magazines, Billboards, Email,
Internet, Word of Mouth or Direct Mail
It only comes from actually getting in the car!
Marketing ROI Study
51% indicated that the auto show influenced their interest in a brand or type of vehicle Foresight Research 2012
Marketing ROI Study
30% indicated that prior
to coming to the auto show they did not plan to visit the display of the brand they ultimately chose.
Consumers are more likely to be swayed to a different brand at the Auto Show.Be Sure You Are There!
Marketing ROI Study
39% said it influenced their decision to shop at dealerships for that vehicle
Auto Show Visitors
• Discover brands and carlines that they would have otherwise overlooked!
These consumers would have never shopped your dealership!
Not familiar with your current product!
Don’t think your product is for them!
Your Participation pays off…
in other ways, too!
Your vehicle(s) promoted in auto show media• Television• Radio• Internet• Email Promotions
You’ll receive back much more in advertising than cost of space!
Do you get this many people…
in 3 days or even a month after running this type of advertising
Do you get this many people…
NO DAILY PAPER
in 3 days after you run a ¼ page ad3x in classified
Do you get this many people…
in 3 days after you run 4 x Prime Time
TV Spots
But, you can ….
1000 sq ft $3950
includes mentions in auto show advertising, carpet, carpet
cleaning and visqueen.
in 3 days
See thousands of consumers whose sole purpose in attending the Auto Show is to see the new products.
1000 sq ft $3850
Greet consumers that may never shop your dealership.
30% of Auto Show Visitors ultimately chose a brand that was not on their shopping list.
Regional, Mid Size and Smaller Marketsoffer the best ROI in auto show marketing
Better ROI
According to a groundbreaking consumer survey just completed by Foresight Research…
auto shows are still of great value to automakers
delivering better return on investment
than many other forms of marketing
New Orleans Study3 Months Later
1500 respondents from email addresses
collected at show
22.50%
25.70%
35%
16.70%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Shopping for New Car
Compare Vehicles
See What's New
Fun Family Outing
Other
Why Did You Visit the New Orleans Auto Show
New Orleans Study3 Months Later
More than 45% of show visitors either purchased or are actively shopping due to visit to Auto Show
30.90%
45.80%
14.80%
7.70%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Yes
No
Actively Shopping
Not shopping
No Response
Have you purchased a vehicle since visiting the Auto Show?
Auto Show ROI
New Orleans is committed to a cost-effective Show.
$3.95 sq ft - includes carpet, carpet cleaning, visqueen
Each manufacturer’s vehicle(s) of choice is promoted on radio, television and the internet at no extra charge
Marketed regionally from Baton Rouge to Mobile
The Auto Show and the promotions surrounding it, stimulates the car buying public into new car fever, more
than any other single event.
Seize the Moment.
