doodle redesign 2011 - presentation uxcamp berlin 2011
DESCRIPTION
A presentation about Doodle's Redesign 2011. From the UX team's perspective. How we did it. Insights and learnings.TRANSCRIPT
The biggest (non-)Redesign in Doodle‘s History
Reto Lämmler, Rahel Vils
Agenda
• About us
• How we started• How it became a Redesign
• The process
• Our learnigs
• Discussion
Rahel VilsWeb & User Interface Designer
• namics AG• MAS HCI
(in progress)
I‘m a Mac
Reto LämmlerVP Product Management
• BS Computer Science • MAS HCI
(in progress)
I‘m a PC
Start small
Start small
Less is more
• Easier estimations• Easier to sell to the management
Find the best designer• Several designers: same task
1. Analyse theproblem zones
Boxed Design
No padding
Tetris
Advertisement
?
Vote
Advertisement
Functions
Poll info
Socializing
What is the goal of the site?
2. Prioritization
Vote
Poll info
1
Functions
3
Socializing4
Advertisement
5
2
3. Defined main goals
Intuitive & simple
Light & fresh
Time saving & fast
4. Change it
FunctionFunction
Poll info
Doodle info
Vote
Socializing
To protect your own Corporate Identity (CI)
Clear separation
The reason for the Redesign
How we worked
Visual Design
(Remote User-Test)
Requirements & Analysis
Iteration Start
Build
UCD
Paper-Prototyping
Hallway-Tests
Interactive Prototype
In-House User-TestVisual Design
(Remote User-Test)
Requirements & Analysis
Iteration Start
Build UCD
1. Requirements & Analysis
Options
Options
2. Paper-Prototyping
3. Hallway-User-Test
4. Interactive Prototype
5. In-House User-Test
6. Visual Design
7. Remote User-Test
8. Revised Visual Design
Biggest Learnings• Form follows function• Don‘t assume anything. Test it. Often.• Expectation Management (prior to Launch)
First user reaction (after 2 min)
How is UCD handeled in your Company?