DOOR DROPMARKETING

We exist to help get you new business!

A guide to targetting your audience

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INTRODUCTION TO THEPOWER OF DOOR DROP

MARKETINGAt The Design Print Distribution Groupwe are committed to providing youwith marketing that ultimately helpsyou to grow your business.. In a world where marketing has neverbeen more complex, a differentapproach and vision is called for. Consumers today are beingbombarded every day by hundreds ofmarketing messages, it's a verycrowded space, as a result they canoften tune out, meaning you have towork harder to get attention. The average consumers trust inadvertising is in decline, almost aquarter of people have already optedout of receiving some form ofmarketing.

The challenge for today'sbusinesses is how do you findnew customers, get theirattention and convert this intosales? By adding a physical channel as part ofyour overall range of marketingactivity you can rise to that challengeand give a unqiue marketingexperience with customers in theirown home. We've produced this guide for you tohelp you understand the value of doordrop campaigns and how they canwork exceptionally well as part of yourcombined marketing strategy.

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Fantastic service. Collected my leafletsfrom my door and emailed me an updateand a visual route drop once the leafletshad been delivered. It generated lots of

enquiries. Just booked again for my nextleaflet distribution.

Jacqui Knowles, KUMON

Great service from the start. We also got agreat response from the leaflet drop. Thanks

to the GPS tracking that they provide wecould see exactly which leads came from

the leaflets so we were able to easilydemonstrate cost effectiveness.

Shaun Duncan, International House

DPDG always achieve great results for us. Recently their results have been so goodthat we have had to temporarily hold offleafleting for a week, so we can catch upwith the vast volume of sales coming in

generated through leafleting.

Sarah Comber, Bens Gutters

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WHAT IS DOOR DROPMARKETING?Quite simply, a door drop is yourmarketing material, delivered throughthe letterbox and into consumershomes. It is a targetted and cost effective wayof communicating a marketingmessage using professionaly designedleaflets, flyers, brochures, menus etc,without the need to use personal data. Using this method gets your messageor promotion directly into the handsand homes and your next potentialcustomer. We highly recommend using doordrops as part of an overall strategy,combined with other methods, a doordrop campaign provides great results.

A 1-2-1 moment with yourpotential next customer Door drops are an almost uniquechannel, they give you an opportunityto get your message into the recipientshand and in their own home, an idealscenario in the attempt to gain trustand ultimately new business. 80% of the UK's top advertisers includedoor drops as part of their overallmarketing activities and strategies. A campaign with us will help you to getyour message through, we can betargetted on locations anddemographics, tailored to your targetaudience. Our Industry unique service levelsensure you get maximum value from acampaign with us.

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90% of campaigns that included door drops sawan increase in new customers, compared to

59% of those without.

80% of the UK's top advertisers includedoor drops as part of their marketing

activities

Door drops are fully GDPR compliant asthey do not use personal data.

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HOW CAN A DOOR DROPCAMPAIGN HELP YOURBUSINESS?Regular and targetted door dropcampaigns, particularly when workingalongisde other methods, can help anybusiness type to grow. Our range of clients are vast, all linkedby the common theme of with the aimof consistently gaining new business. Local Trades, National Restaurantchains, Charities, Leisure Centre's,Estate Agents, Political Parties, TouristAttractions and many more all usedoor drops successfully as part of theirmarketing strategies. If your business is targetting newcustomers in the B2C domain then adoor drop campaign will almostcertainly complement your existingmarketing.

Door drops can help bring inimmediate enquiriesDrip feeding of enquiries over longperiods of timeBuilds a pipeline of salesIncreases trust in yourbrand/businessEnhances your credibility

Printed material has a greater recallthan social media adsCompliments other marketingDoor drops kept in home foraverage of 5.4 daysShared with average of 2.8 people

BOOST SALES

BUILDS BRAND AWARENESS

Advertising products or servicesTrialing of a new product or serviceDrive customers to your websiteDrive customers to physical storePromotion of a local eventHighlight seasonal sales offers andspecific promotionsBuilding cost effective brandawareness over a period of timePublic information messagesAcquiring new customers

TYPICAL USES OF DOORDROPS: Door drop campaigns can make asignificant impact for any of thefollowing:

80% of the UK's top advertisersinclude door drops as part of

their marketing activities

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90% of campaigns that included doordrops saw an increase in new

customers, compared to 59% of thosewithout.

"Door drops have a role to play inall of the millions of customerjourneys that are out there"

David Beale, Global Chief DataOfficer, MediaCom Response

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THE UNIQUE BENEFITS OFDOOR DROP MARKETING

A UNIQUE CHANNEL IN ACONGESTED SPACE The average consumer is exposed tomany different forms of marketingevery single day, email, social media,pop ups, TV, Radio etc etc.Door Drops cut through the noise of allof these and put your message directlyinto the hands of the householder. PHYSICAL AND GRAPHICNATURE BOOSTS ENGAGEMENT 73% of people who receive a door dropitem state that they either open, reador set aside the item, they are alsorevisited for an average of three times,plus shared with an average of 2.8people, all of which mean you createmore engagements for no further cost.

UNRIVALED VALUE FOR MONEY A campaign will target areas anddemographics of your choice, ourminimum orders are for just 5000homes (no maximum).For just £275 you could start gettingnoticed now, if you have a larger budgetyou could reach 100'000 homeownersfor just £5500. TARGETTED TO YOU Specific postcode sectors, a particulardemographic or a radius of yourpremises are some options on how wecan target, we work around yourrequirements.. The targetting evenextends to the item itself, you couldproduce different material/messages todifferent locations or specific redemptioncodes.

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A SOLUTION TO SUIT ALL BUDGETS

You could reach 10'000 households

You could reach 40'000 households

You could reach 100'000 households

DOOR DROPS AS PART OF ANOVERALL ONGOINGMARKETING STRATEGY Research states that campaigns thatinclude door drops as part of thecampaign perform better than thosewithout. They are an essential part of theoverall strategy and provide a uniqueaspect. Like all forms of advertising andmarketing, the overall key to successis a wide range of activities. Successwill not happen without engaging in aconcerted campaign taking in differentaspects, each of which support theother. Research also proves that on averagea prospective buyer will need to seethe business they are buying from orproduct they are buying 7 times,making door drops a key factor inbuilding that trust and visibility.

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2.8The average number of times a door

drop item is interacted with

5.4The average number of days a doordrop item remains in the recipients

home

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WHY CHOOSE US?WE CAN HANDLE IT ALL As our name suggests, if youneed us to, we can Design, Printand handle the Distribution,we're here to help yourcampaigns work for you. SERVICE LEVELS Solus Delivery of MAX of 1 other,GPS and Video Tracked. Unlike almost all of our competitorsincluding Royal Mail, Whistl and mostlocal companies, we do not deliver youritem with any more than 1 other leaflet.All of the above will distribute your itemwith upto 5 other items, making italmost impossible for your item to getnoticed. We don't believe this is eitherworthwhile or fair. We want your itemnoticed and acted on, giving you resultsand us repeat business. All campaigns are GPS tracked asstandard, we also provide videotracking on selected campaigns too.

ONE STOP FOR DOOR DROPPLANNING AND EXECUTION We will work around you and aim tohelp in everything we do. We have in-house Graphic Designerswho can put your material together ifneeded or can just be on the end of thephone or an email if you just need someadvice. Likewise with the print aspect, we canhandle all print requirements for youwith the aim of saving both money andtime for you. We then distribute and carry out thecampaign, all to your specifications andwith the ultimate aim of gaining younew business. We are always here for you!.

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WHAT NEXT?

0333 202 6989www.designprintdistributiongroup.co.ukinfo@designprintdistributiongroup.co.uk

Get in touch. We would be delighted to discuss anyrequirements you have either now or inthe future.