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    DOOR PE STOREA Diferent Kind o GroceryStore

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    Profle

    More than500 brands

    alreadyassociated

    with theCompanyand morethan 5000products toselect rom

    Positioned as an

    nline aswell as

    an !ineStore

    Guaranteed n

    timedeli"eryby wndeli"erynetwor#

    Can order

    throu$hthe

    DoorPeStore %ebsite

    & App

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    Product Mix

    Beverages

    'ner$y &(ealthDrin#s

    )ruitDrin# &

    *uices Sot

    Drin#s+ea &

    Cofee Sharbats Mineral

    %ater

    BrandedFoodItems

    ,a#ery &Dessertitems

    ,iscuits ,rea#ast

    Cereals Chocolate

    s- Sweets*ams &

    Spreads

    Pasta &.ermicelli

    Grocery

    Sta!les

    Dals &Pulses

    ils &Ghee

    )lours &Soo/i

    Masalaandspices

    ice &iceproducts

    Salt-Su$ar &

    *a$$ery

    "ouse#old

    Items

    ConsumerDurables

    Deter$ents

    )resheners &epellents

    'lectricals Stationer

    y 1tems+oilet-

    )loor &therCleaners

    Personal $are

    ,abyCare

    Cosmetics

    Deos &Perumes

    (air Care ral Care Personal

    (y$iene

    Sanitary2eeds S#in Care

    Ot#ers

    ,reads &Dairy

    Churans& Suparis

    1mported&Gourmet1tems

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    T#e Business Process

    Aw3 1t4s a$ain time to $o to the store to buyGroceries

    %o Pro&lem '' I can no( order Online onDoorPeStore

    6our rder isPlaced

    +han# you )orShoppin$ on

    DoorPeStore

    6our rder isDispatched rom ourStore and shall be

    deli"ered shortly

    6our rderis

    Deli"eredSee youa$ain on

    DoorPeStore

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    Benefts to Buyers

    Diversifed Products on Display at theConvenience o Home/Oice. Matter o Fact

    ny!here

    "verythin# you need$ !henever you need at yourDOO% &'"P

    (o More &tandin# in lon# )ueues

    (o More Carryin# heavy *a#s

    &ave travellin# time

    &ave par+in# e,penses

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    Meet T#e Team

    Mr. Sumant Poddar-esides *ein# a ualifed ssociateCompany &ecretary rom the nstituteo Company &ecretaries o ndia$ He iscurrently pursuin# his Doctorate inCommerce. He has more than 01years o e,perience in runnin# 2uteMills in 3est -en#al. He is one o theounder Director4s o 5an#es 2ute 6P78imited *ased in -ans*eria$ 3est-en#al$ a diversifed 9ute #oods andHDPP manuacturer and a &enior

    ",ecutive in ditya 'ranslin+ 6P78imited$ :nit; &amnu##ur 2ute Mills$-hadresh!ar$ 3est -en#al. 5an#es2ute 6P7 8imited is the leadin#",porter o 2ute #oods or the ation$

    !ill *e loo+ed ater *y Mr. &an9ay

    @anoi.

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    Meet T#e Team

    Raghav KanoiHe is a Fresh Mana#ement5raduate rom &t. Aavier4sColle#e$ Calcutta. He has *een apart o DoorPe&tore.Com since itsinception and has an avid

    e,perience on eCommerceplatorms.

    Ms. Kavita Poddar

    &he is a dedicated home=ma+er *uthas al!ays aspired to *e a part ochallen#in# ventures. 3ith her

    creative s+ills$ she has fnally ta+en aplun#e in the "=Commerce ecosystemand !ill deliver her *est in due courseo time !ith her e,perience !ithhousehold #oods.

    Ms. Ekta Agarwal

    &he is a ualifed Chartered ccountantrom the nstitute o Charteredccountants o ndia. &he has contri*uteda lot in the creative feld o "=Commerceecosystem. &he has *een activelyinvolved in the thin+=tan+ oDoorPe&tore.com and !ill defnitely add

    value and e,pertise in this venture.

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    O)ER)IE* OF T"E I%D+STR,

    India is t#e -t# largest grocery mar.et in t#e (orldand t#e online grocery mar.et is ex!ected to gro( ata rate o/ 012 to 342 in ma5or Indian cities6

    Online grocery in India #as reac#ed ne( #eig#ts in t#e!ast year (it# investors !ouring millions into t#is

    s!ace and many venture ca!italists and angelinvestors along(it# cor!orates suc# as Tata Grou!and Reliance and ecommerce giants suc# as 7ma8on9Fli!.art Sna!deal /oraying to ca!ture t#is multi&illion dollar mar.et as t#ere is immense !otentialand sco!e /or gro(t#6T#e reason /or a relatively slo(er gro(t# in t#e s!eedo/ e:grocery is &ecause storage o/ !eris#a&le items iscom!aratively more ex!ensive (#ic# is (#y most!layers o!erate in ma5or cities and #ave not moved indee! into t#e states6

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    E:$ommerce Sector in India

    7s o/ ;< 04erings6 I/ t#isro&ust gro(t#continues overt#e next /e(

    years9 t#e si8eo/ t#e e:retail

    industry is

    !oised to &earound ?

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    E:Grocery A O!!ortunities

    *omen &et(een t#e ages 31:1 are t#e largest ado!ters

    Mo&ile is -12 o/ total traCc in India and

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    Mission & .isiono DoorPeStore

    Mission Convenience 'o Customers For -uyin# Mundane Daily

    (eeds.

    Mi, O Online nd OBine Purchasin# Options.

    Dynamic n=store nd Online Oers 'o ttract Customers

    Vision

    &el &ervice &tore at "very 1=0 +m %adius O @ol+ata:sin# Franchise Model

    Fruits Ee#eta*le Carts 'o Move cross Cities 'o DeliverFruits Ee#eta*les 6Perisha*les7 %i#ht t 'he Customers4Doorstep on Franchise Model.

    ims On Profta*ility nd void :ndercuttin# nd &ellin#-elo! M%P -y Providin# n ",tremely Convenient

    lternative 'o Purchasin# Daily (eed Products

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    )ocus on )ranchisin$

    Ma9ority O 'he &tores 'o -e "sta*lished &hall -e On 'he FranchiseModel 3here 'he "ntire Procurement$ Pricin#$ Promotions$ "tc&hall -e 'a+en Care O -y Doorpstornd 'he Franchisee &hall-e :nderta+in# -illin# 'o 'he Customer. 'he -enefts OFranchisin# Model re ;=

    Havin# n O!ner 6Franchisee7 &ittin# t 'he &hop 'o Oversee5ro!th nd &pecially Customer &atisaction

    dopted 'o Decentrali>e &torin# Products t Franchisee Operated8ocations 'hrou#hout 'he 5eo#raphy For Faster Delivery

    :sin# 'he Cro!d Fundin# Model 'o &pread %is+s5ettin# 8ocal People 'o 3or+ 3ith Doorpstor 'o ncrease"iciency

    Havin# Centrali>ed "%P -ased &ot!are &olution$ 3hich &hall-e 'he Conver#in# Point For Online OBine &ales lon#!ith-ac+ Oice Operations

    :sin# Proessional 'eam 3hich Has Created 'he FranchiseModel. Franchise ndia

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    .e$etable .endin$ Carts

    7ni8ue %ay +o Sell Perishables 7sin$ '9istin$ r 2ew.e$etable .endors

    '9ploitin$ +he ,i$ .e$etables & )ruits Mar#et %hich 1s .eryPro:table

    1ncrease .isibility- ecall %hich 1s Pro:table Ad"ertisin$;1nstead Cost< )or DoorPeStore

    Data Mana$ement 2eeds +he People 1n Diferent=ocations +o (elp 1n +ar$etin$ Customers %ith especti"eProducts 2eeded ,y +hem

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    Competition & Comparisons=o

    w .arietyofProducts

    2o(omeDeli"ery

    =owM

    ar$ins

    Customer0elation(

    i$h

    1n"entoryAsPerD

    emand

    =ow=abour

    Cost

    2

    o(omeDeli"ery

    (i$hCostof=abour

    7ndercuttin$Costs

    =eadto=owerPro:ts

    Customer0elation(

    i$h

    (i$h.alueofProducts

    GoodMar$in

    Dueto

    .olume,

    uyin$

    >uic#Deli"ery

    =ar$e.arietyof

    Products

    Custom

    erGoodwill=ow-

    2oPersonal+ouch

    =ac#Controlon>uality

    %afer+hinMar$ins

    7ndercuttin$Costs=ead

    to=osses

    (i$hM

    ar$in

    s

    =ar$e.

    ariet

    yof

    Produc

    ts

    2o>

    uic#D

    eli"e

    ries

    +ooM

    uch1

    n"entory

    =ead

    in$to

    %as

    ta$e

    (i$h

    Costo

    f=ab

    our

    7nd

    ercuttin$

    Costs

    =ead

    to=oss

    es

    KiranaStores

    Supermar#ets

    1n"entory,asednlineModel

    (yper=ocal

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    Pros o All Models Gi"es ise+o +he DoorPeStore Model

    (yper?=ocalModel

    1n"entory =ednline Model

    (yper ;,i$

    =ocal wnerDri"en ;Kirana>!as around #rocery sites shuttin# do!n. (o!$ ho!ever$ thesurvivors and the ne! entrants are thrivin#.

    'he top fve online #rocery start=ups in ndia raised over Gmillion. -i# -as+et and 5roers have raised IG1 million and0JJ. million$ respectively.

    *out our years a#o$ a num*er o start=ups had come up in thissector$ ho!ever$ most o these had to shut do!n pretty soon mostlydue to lac+ o investment and customer *ase. (o!$ -i#-as+et$alon# !ith other survivors Kop(o! and the ne! +ids on the *loc+li+e 5roers$ Pepper'ap$ and 2u#noo are e,pandin# rapidly$launchin# in ne! cities$ hirin# ne! talent and raisin# resh unds.

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    S*OT 7nalysis

    Strngths

    Evry!ody "s A #ustomr

    An Assortmnt $% "tms &o#hoos 'rom

    (sr 'rindly )!sit * App

    $n &im Dlivry#ommitmnt

    "n+rasing #ustomr ,as

    $pportunitis

    ,usinss E-pansion "n $thr#itis

    "mproving #ustomr AndMr+hant Rlationship

    &iups )ith Mor ,rands And"n+rasing &h Produ+t Rang

    )aknsss

    #an ! rpli+atd !y othrs

    E-pnditur r/uird toin+ras and rtain th+ustomr !as

    &hrats

    "ntns #omptition 'rom

    Prs 0w Entrants

    Rtaining &h #ustomr ,as

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    &+hnology Plat%orm

    )!sit

    Current 3e*site is runnin#

    on Opencart 6PHPPlatorm7

    (e! 3e*site *ein#developed *y .. onDot.(et 6MEC7 and !ill *e

    ready *y ..ny other important inoL

    Appli+ation

    n a#reement !ith ..and the application !ill *e

    ready *y 3ould support devices

    6ndroid/ Phone7..

    ny other important inoL

    (o o users it can supportat a time

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    Milstons Ra+hd

    @ Sel wned Store pened

    est to be done on

    )ranchisee Model1n process o ma#in$

    a$reements with)ranchisees or upcomin$

    Stores

    1n"estments made thus ars 0 =a#hs

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    ;1n Crores