dos and dont's of web design sexton

• 1. Dos and Dontsof Web Design Shirley SextonDirector, Interactive Marketing and Fundraising

2.

• Web Design and Development

• Video Production

• Interactive Marketing

3. "People are on the Web not toenjoy your Web design, but to get something done. --Jakob Nielsen 4. Treat every pagelike your front door.

• Only 25% of Web visitors entersites via the home page. --Nielsen Norman Group, 2008

5. Give the peoplewhat they want.

• Site visitors look for:

• Text field to search

• Links (make them obvious)

• Next steps

• Answers

6. Focus on the user,not the organization.

• Donors want to know:

• Mission

• Goals

• Objectives

• Work

• How donations are used

7. Do not try this at home.

• Choose a design firm witha proven track record ofrelevant experience.

8.