do's & dont's for https migrations #searchldn

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Do's & Dont's for HTTPs migrations #httpsmigration at #SearchLDN by @aleyda from @orainti

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Page 1: Do's & Dont's for HTTPs migrations #SearchLDN

Do's & Dont's for HTTPs migrations

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 2: Do's & Dont's for HTTPs migrations #SearchLDN

I’m Aleyda Solis

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 3: Do's & Dont's for HTTPs migrations #SearchLDN

ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/

I Do SEO

BITLY.COM/LIBROSEOALEYDA

I’m Aleyda Solis

#httpsmigration at #SearchLDN by @aleyda from @orainti

I PublishI Share

Page 4: Do's & Dont's for HTTPs migrations #SearchLDN

I Blog I Speak I’m Featured

I’m Aleyda Solis

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 5: Do's & Dont's for HTTPs migrations #SearchLDN

Why moving?

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 6: Do's & Dont's for HTTPs migrations #SearchLDN

It’s about security, users safety, trust & experience

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 7: Do's & Dont's for HTTPs migrations #SearchLDN

The perfect opportunity to start using HTTP/2 & improve your site speed

#httpsmigration at #SearchLDN by @aleyda from @orainti

bit.ly/http2seo

Page 8: Do's & Dont's for HTTPs migrations #SearchLDN

Provide another Positive Ranking signal

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 9: Do's & Dont's for HTTPs migrations #SearchLDN

bit.ly/spreadhttps

#httpsmigration at #SearchLDN by @aleyda from @orainti

It’s already becoming the “default” in top SERPs

Page 10: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

The goal is that your users can browse securely, earning their trust

Page 11: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

Instead of this

Page 12: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

While also migrating your rankings & traffic from your HTTP to HTTPS URLs

Page 13: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

Without traffic drops

Page 14: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

Instead of this

Page 15: Do's & Dont's for HTTPs migrations #SearchLDN

bit.ly/httpsmigration

#httpsmigration at #SearchLDN by @aleyda from @orainti

Let’s see the most critical do’s & don’ts as well as a checklist to maximize chances of success

Page 16: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

Before Moving

Page 17: Do's & Dont's for HTTPs migrations #SearchLDN

Don’t show and allow access to content via your HTTPS version if you haven’t migrated yet

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 18: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

You want to avoid having mixed indexation, cannibalization & content duplication issues

Page 19: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

Make sure to canonicalize and refer consistently to your HTTP URLs to facilitate the migration

301-redirect Canonicalize LinkInclude in

XML Sitemaps

HTTP

Page 20: Do's & Dont's for HTTPs migrations #SearchLDN

Create GSC profiles for your HTTPS domains & subdomains to start monitoring them

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 21: Do's & Dont's for HTTPs migrations #SearchLDN

Don’t mix HTTPs migrations with other structural Web changes

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 22: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

Verify the type of SSL Certificate you need, like wildcard ones for multiple subdomains

sslshopper.com

Page 23: Do's & Dont's for HTTPs migrations #SearchLDN

It doesn’t need to be expensive! You can even do it for free by using Cloudfare

bit.ly/freehttps

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 24: Do's & Dont's for HTTPs migrations #SearchLDN

Check with your hosting provider if they offer them, as it might be easier to enable it too

#httpsmigration at #SearchLDN by @aleyda from @orainti

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If you work with CDNs you will also need to activate it for your subdomains zones

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 26: Do's & Dont's for HTTPs migrations #SearchLDN

Create a list of your top pages from a visibility & conversion perspective to monitor closely

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 27: Do's & Dont's for HTTPs migrations #SearchLDN

When Moving

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 28: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

https://www.sslshopper.com/ssl-checker.html

Make sure that the SSL certificate is effectively installed

Page 29: Do's & Dont's for HTTPs migrations #SearchLDN

For HTTP to HTTPS migrations you can’t use GSC “Change of address” feature

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 30: Do's & Dont's for HTTPs migrations #SearchLDN

Update your canonical & hreflang tags so they refer to the HTTPS URLs

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 31: Do's & Dont's for HTTPs migrations #SearchLDN

If your links use absolute URLs they need to be updated with your HTTPS ones

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 32: Do's & Dont's for HTTPs migrations #SearchLDN

Generate a new XML sitemap with your HTTPS URLs

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 33: Do's & Dont's for HTTPs migrations #SearchLDN

Implement 301-redirect from each of your HTTP URLs to their HTTPS versions

bit.ly/redirectgenerator

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 34: Do's & Dont's for HTTPs migrations #SearchLDN

#httpsmigration at #SearchLDN by @aleyda from @orainti

bit.ly/chromedevicemode

It’s critical to move all the resources (images, css, js) too to avoid “mixed content” issues

Page 35: Do's & Dont's for HTTPs migrations #SearchLDN

Remember these should be permanent 301-redirects & not 302s

#httpsmigration at #SearchLDN by @aleyda from @orainti

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Make sure to also update your robots.txt to your HTTPS domain & update URLs if needed

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 37: Do's & Dont's for HTTPs migrations #SearchLDN

If you use Wordpress there’s a plugin that facilitates it

#httpsmigration at #SearchLDN by @aleyda from @orainti

https://es.wordpress.org/plugins/really-simple-ssl/

Page 38: Do's & Dont's for HTTPs migrations #SearchLDN

After Moving

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 39: Do's & Dont's for HTTPs migrations #SearchLDN

Validate your SSL certificate & secure content status

#httpsmigration at #SearchLDN by @aleyda from @orainti

https://www.whynopadlock.com/

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Crawl your migrated site emulating both desktop & smartphone Googlebots

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 41: Do's & Dont's for HTTPs migrations #SearchLDN

Do also a list crawl of those top pages that you wanted to prioritize

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 42: Do's & Dont's for HTTPs migrations #SearchLDN

Have all URLs been migrated or are there any remaining ones in the crawl? Is there a

performance change?

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 43: Do's & Dont's for HTTPs migrations #SearchLDN

Do you find HTTP URLs in the crawl? Errors, redirects & canonicalization issues?

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 44: Do's & Dont's for HTTPs migrations #SearchLDN

See which old HTTP URLs you’re still linking, if they’re showing errors or are redirected

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 45: Do's & Dont's for HTTPs migrations #SearchLDN

Do the same looking for canonical tags pointing to old HTTP URLs

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 46: Do's & Dont's for HTTPs migrations #SearchLDN

Have XML sitemaps also been updated? What’s the gap vs. the crawled URLs?

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 47: Do's & Dont's for HTTPs migrations #SearchLDN

Check if the Page-to-Page Redirects are Effectively Implemented with 301s

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 48: Do's & Dont's for HTTPs migrations #SearchLDN

… and that they’re redirecting to the relevant HTTPS URLs showing the content with a HTTP

200 OK Status

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 49: Do's & Dont's for HTTPs migrations #SearchLDN

That there are no chained redirects between them…

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 50: Do's & Dont's for HTTPs migrations #SearchLDN

And If there’s an independent mobile Website, verify that the redirects and rel alternates &

canonicals with desktop URLs are correct

#httpsmigration at #SearchLDN by @aleyda from @orainti

Don’t do this

Page 51: Do's & Dont's for HTTPs migrations #SearchLDN

Prioritize the fix of those pages w/ erroneous protocol, status & canonicalization w/ highest

traffic

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 52: Do's & Dont's for HTTPs migrations #SearchLDN

Look for orphan URLs by identifying which URLs with organic traffic are not in the crawl

#httpsmigration at #SearchLDN by @aleyda from @orainti

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Once you’ve checked all this is fixed you can submit both your HTTP & HTTPS versions to be

re-crawled & submit XML sitemaps

#httpsmigration at #SearchLDN by @aleyda from @orainti

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And start monitoring maximizing your changes to see this

#httpsmigration at #SearchLDN by @aleyda from @orainti

Page 55: Do's & Dont's for HTTPs migrations #SearchLDN

Thanks! Questions?

#httpsmigration at #SearchLDN by @aleyda from @orainti