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https://twitter.com/Jon_Ferrara www.nimble.com

From The Ultimate Influencer Marketing Playbook of 2018

DOsDON’Ts

ABOUT

INFLUENCERMARKETING

DOs DON’TsFOCUS ON YOUR SALES LIFECYCLE ASSUME YOUR SALES TEAM

CARES ABOUT REACH (THEY DON’T)

SEEK OUT SUBJECT MATTER EXPERTS ASSUME JUST ANYINFLUENCER WILL DO

KNOW ENGAGEMENT IS KING ASSUME INFLUENCE = POPULARITY(IT’S NOT)

MAKE A WIN-WIN OFFER ASSUME INFLUENCERSWANT TO WORK FOR FREE

PUT PEOPLE FIRST TREAT COLLABORATIONSLIKE TRANSACTIONS

KEEP IT REAL MICROMANAGE INFLUENCERS(IT’S A GUARANTEED RECIPE FOR DISASTER)

Closing Thoughts

Follow Us

@Jon_FerraraFounder & CEO, Nimble The CRM that works for you

Check out these Influencer Marketing do’s and don’ts that can make or break your Influencer Marketing campaign.

“Marketers who don't try to achieve sales may see their Influencer Marketing

campaign value questioned and have trouble keeping or increasing

their budgets.

If you can't track sales, find the goal closest to the bottom of

the funnel that you can (eg lead gen or engagement) and

optimize that metric.”

–Brian CarterCEO, The Brian Carter Group

“Focus on the target audience, what motivates them to make a purchase decision, who they engage most when making those decisions, and where they do so...

If you don’t know your purchase lifecycle, an influencer’s message will fall on the deaf ears.”

–Sam FiorellaPartner, Sensei Marketing

“Brands reaching out to marketing influencers to promote car repair

services, for example.

“**FACEPALM**”

–Sam HurleyManaging Director, OPTIMEYEZ

“Influencers are usually well-respected individuals who utilize social media and personal interactions to build word- of-mouth marketing opportunities.

This doesn’t necessarily mean that they have a massive following on their social media platform, but rather that they are credible due to their expertise in a particular subject.”

–Bryan KramerCEO, PureMatter

“In B2B marketing, customers want to see more than just famous talking

heads. They want to see them- selves, or subject matter experts

that are their peers, in the content that brands are promoting.

Focusing solely on popularity drives awareness, but not

engagement or conversions.”

–Lee OddenCEO, TopRank Marketing

“[Skip]...the 'million followers' influencer if only 1% of their followers actually engage with their content.

Find the influencer with 10,000 followers who has 10% engage- ment. Build your bond with them. They are more obtainable, and their audience will be more open to consuming content about your brand.”

–Marcy Massura CEO, MM+CC

“The number one mistake newbies make is trying to work with influencers without any sort of monetary or service compensation in return

for their efforts.

Being an influencer is a full-time job, and they need to be com- pensated fairly for their work.”

–Shama HyderFounder & CEO Zen Media

“Think in terms of generating mutual value. For example, offer VIP access to your products or executives; help up-and-comers advance their brands, or contribute to a cause they believe in.

Also, understand whether financial remuneration is expected, and what the going rates are.”

–Jenna Dobkin Dir. of Communications, Nimble

“It's not a transactional exchange, but rather friends helping friends to

succeed together.

“We go out of our way to provide influencers with help and resources so that when

we ask for help, they can't wait to jump in.”

–Michael AlltonBrand Evangelist, AgoraPulse

“The more you focus on actually creating long-term, mutually beneficial relationships, the more successful your efforts will be.

If you keep the human component at the forefront of your objectives, it will pay off in the long run.”

–Heather DopsonCommunity Builder, GoDaddy

“Micromanaging influencers and constantly interfering with their

work only spells disaster.

Give them creative freedom, and respect their process if you

want your campaign to succeed. Respect their

creative process and allow them to create content the

way they know best.”

–Shane Barker CEO, Shane Barker Consulting

“The relationship should feel natural and fun as opposed to forced and static.

This is important not only to the influ- encer, but also to their audiences. You want your customers to see the influencer as a trusted friend who is speaking positively about their experiences because they want to. Not because of a corpo- rate obligation to do so. Once that happens, you lose the main power of word-of-mouth marketing-credibility.”

–Bryan KramerCEO, PureMatter

Download the completeUltimate Influencer Marketing Playbook of 2018

While there is no one-size-fits all approach to Influencer Marketing,one factor consistently stands out:

authentic relationship building is at the heart of every successful collaboration.

At Nimble, we are dedicated to building a simple-but-powerful contact relationship managerthat help you build genuine, long-term relationships based on trust and mutual success, at scale.

So, what are you waiting for?

Try Nimble free for 14 days at www.nimble.com.

Mention code: Influencer40 and

get a 40% discount off your Nimble Business account for the first 3 months.

To learn how to redeem, visit our website.

*This offer is only available for new Nimble Business account plans.