dot berlin at ig summer school meissen 2008
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dotBERLIN contribution on cityTLD Internet Governance at the 2nd European Summer School on Internet Governance (EURO-SSIG) in Meissen, Germany. Speaker is Founder and CEO Dirk KrischenowskiTRANSCRIPT
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Top-Level-Domains for Cities and Regions (GeoTLDs) Thoughts on Internet Governance
July 26, 2008, MeissenSummer School on Internet Governance
Dirk Krischenowski, CEO dotBERLIN GmbH & Co. KG
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
What are the Drivers behind GeoTLDs?
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
1. Urban Population growths continously
Today 50%
Tomorrow > 60%Source: http://esa.un.org/unup/p2k0data.asp
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
2. Globalisation
Quelle: Zooknic, Verisign
.com | .net | .org | .info.biz | .mobi | .travel | etc.
70% Market Share
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Does Globalisation rule the Internet?
Today we see a homemade globalimbalance of Internet addressing
.comother gTLDs
.net .org .bizother ccTLDs
.cn .de .uk .eu
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
„All Business is local“
Regionalisation of the Internet could be a Counterbalance to ongoing Globalisation
.comother gTLDs
.net .org .bizother ccTLDs
.cn .de .uk .eu
GeoTLDs
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
3. Tight Name Spaces
.com is overcrowed with 77 mio. domain names, the same for .de and others
Over 300.000 domain names already contain „nyc“
Over 150.000 domain names already contain „nyc“
Examples
www.zoo-berlin.de
www.schools-nyc.com
www.mairie-paris.fr
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
4. Identity is local - Pride/Culture/Language
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
City Identity is 2nd most important
Forsa Institute May 2005Survey with 2,000 persons, aged 18-30
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
cityTLDs - A Must for Metropolises
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
5. Every place needs branding vehicles 5. Every place needs branding vehicles
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
6. Significant local Added Value Chain
IT
Creative
Portals
SMEs
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Which GeoTLDs are there?
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
GeoTLD Initiatives in Europe
.eu
.cat
.cym
.sco
.bzh
.gal
.berlin
.paris
.hamburg
.vlx
.sapmi
.eus.lli
.eng
.ven
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Market Research
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Findling E-Government Sites is the main Problem
Quelle: User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Internet Users like www.mayor.berlinwww.mayor.berlin
43%
26%
21%
8%
1%
* Representative study, eco eV, Oct 2007
www.mayor.berlin
mayor.berlin.de
www.berlin.de/mayor
www.berlin.de/de/dept/offices/mayor
www.berlin.de
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Internet User like Choice and Diversity!
„User confusion by new TLDs is crap.
Users are not more confused by new TLDs as by 15 kinds of peanut butter in a supermarket“*
Beau Brendler, Consumer Reports WebWatch, ICANN Meeting, Juni 2007Beau Brendler is director at Consumer Reports WebWatch, the Internet department of the world biggest
consumer protection agency (Consumers Union (USA))
* At ICANN Workshop „New Geo-TLDs - More Consumer Choice or More Consumer Confusion?“26. June 2007, Link: http://sanjuan2007.icann.org/node/35
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
.berlin in a Nutshell
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
We are - The Top-Level-Domain for Berliners
Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbara berlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand, Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, Aleksandar Cergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, Dirk Elbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, Marco Giese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, Markus Grundmann, Frank Hägele, Wolfgang Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, …
People like you and me
Sponsors
Partners
sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, …
Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco-Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für mehr lokale Identität im weltweiten Netz.“
Der Deutsche Bundestag und die Bundes-regierung unterstützen die Einführung vonTop-Level-Domains für Städte und Regionenmit den Stimmen von CDU/CSU, SPD und FDP.
.berlin is a bottom-up community project with a multi-stakeholder approach
User rights
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Why do we need Internet Governance?
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
cityTLDs and Governance
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
The .berlin Internet Governance Challenge
User rightsReserved Names
Monopoly
TechnicalFinance
Operation
Data Safety
Fair & transparent
Confusion
To develop and define principles, norms and guidelines for a best practice for the management of the .berlin name space
Trademarks
Security
……
…
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
This is only our ICANN Stakeholder Map
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
German Parliament/Governement likes GeoTLDs
* Approved Resolution German Bundestag 16/4564 Jan 2008
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
How TLDs are managed today?
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
How TLDs are managed today
.de .uk
.gov .edu
.eu
.fr
.cn
.cat
.com
.asia
.es
.info .biz
.us.org
.net
.tv.mobi
.ru.dk
.jp
.ca
.at
.ch
.mil
.fi
.nl
.tr
.ar
.ee
.gr
.in
.mt
.mx .pl
.hu
.cy
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
Why do Goverments step in (Geo)TLDs?
Legal reasons
Use of the name of a place for the TLD
Economic value of the TLD
Political opinion (e.g. a matter of pride)
Personal believes
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
What Internet Governance in GeoTLDs can mean
Financial responsibility of the government?
Responsibility for domain allocation?
Responsibility for content?
Responsibility for …
Do governments really want this?
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
GeoTLDs and Internet Governance
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
New TLD Internet Governance – A Guess
Very limited governmental involvement expected– .shop / .web /.hotel /.sport / .car / .blog– .google / .ibm / .ebay
We may see some governmental involvement– .gmbh / .bank (semi-official)– .maya / .cym / .rhine (culture, language, geography)
Governmental influence will definately be there– .africa / .brazil / .arab (continent, country)– .london / .toskany / .bzh (city, region)– IDN ccTLDs
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
How GeoTLDs might be managed tomorrow
.de .eng
.shanghai
.paris
.berlin
.bzh
.africa
.gal
.quebec
.cym
.nyc
.lat
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
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Dirk KrischenowskiSummer School ofInternet GovernanceMeissen 26 July 2008
My Guess: There‘s likely more Internet Governance in the Future because the Internet concerns all of us and IG is a logial and natural approach to this global
challenge