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Dot & Bo: A Case Study

Achieving a 4x Revenue Boost with a Two-step Cart Abandonment Campaign  

About Dot & Bo Dot & Bo is a San Francisco-based e-tailer that weaves content with commerce by providing daily interior design inspiration and beautiful collections of hand picked items for the home. Their millions of fans are modern style enthusiasts who love to express their creativity through great home design.  

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The Challenge Dot & Bo was quickly outgrowing their previous ESP. Segmenting their growing subscriber base with the ESP became too slow, and they had to look to another tool to slice through customer data. In addition, email deliverability and send speeds were unreliable; this was harmful to their business since subscribers expected to receive design inspiration and new product announcements in their inbox at a certain time each day. Dot & Bo’s previous tool also had limited capabilities around A/B testing and creating multi-step drip campaigns. As a result, Dot & Bo needed to find a more robust ESP that could scale to its growing needs.

The Need When selecting a new ESP, Dot & Bo had several requirements around deliverability, segmentation, A/B testing and drip campaigns. They needed an email solution that can quickly and reliably deliver business critical transactional emails and large volumes of daily promotional messages. The platform must also be able to instantly slice and dice through a large subscriber base to create customer segments. Finally, the company needed a powerful solution that could allow the marketing team to quickly A/B test new email variations and design complex multi-step drip campaigns. The Solution Dot & Bo switched 100% of its emails over to the all-in-one Iterable email platform. Iterable provided Dot & Bo with multiple dedicated IP’s, removed hard bounced emails and enabled email authentication to ensure highest deliverability and send speeds. Dot & Bo uses Iterable’s subscriber query builder to segment subscribers instantly, thus removing the need for a

“Iterable’s workflows are a great tool for managing and optimizing triggered campaigns. I love the easy-to-use interface and flexibility, and how it allows us to test each step of our drip campaigns.”

- Allyson Campa, VP of Marketing at Dot & Bo

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third party segmentation tool. With Iterable, Dot & Bo was able to finally create and A/B test

advanced email campaigns, such as the two-step cart abandonment campaign. The Results Dot & Bo’s two-step shopping cart abandonment campaign is a huge success and has generated 400% more revenue than the previous single step campaign. The company has also seen increased open and purchase rates and learned valuable lessons through A/B testing shorter, snappier subject lines. What’s Next? Dot & Bo plans to continue innovating their successful two-step shopping cart abandonment campaign by testing different promotions, time delays between messages, and number of messages in the series. They plan to also iterate on their other email campaigns by varying the subject line and sender name, and even introducing product suggestions to transactional emails.

“Because the tech team doesn’t need to spend as much time focusing on marketing needs, they’ve been able to prioritize and push out other product features instead. “ -Sura Hussain, US Marketing Manager at Wrapp

“Iterable saves us time and allows us to do things we couldn’t do before, like A/B testing triggered campaigns or creating complex drip campaigns.”

- Jonah Schwartz, Co-Founder & CTO at Dot & Bo

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About Iterable Growth-hack email engagement and revenue with the all-in-one Iterable platform for transactional, promotional and lifecycle messages. Iterable covers 110% of your email needs with a full suite of tools including subscriber segmentation, A/B testing, a drag-and-drop drip campaign builder, real-time analytics and more. Make both engineers and marketers smile with our flexible API's, seamless integration and intuitive interface.

• Create dynamic, highly personalized drip campaigns • Enjoy world-class deliverability • Easily manage email templates • Segment subscriber lists • Conduct advanced A/B testing experiments • Access robust metrics reports

Get in touch www.iterable.com (866)-487-2567 team@iterable.com @Iterable