MobileMarketing

MEDIA KIT

2013

Audience MobileMarketing

The Mobile Marketing website www.mobilemarketingmagazine.com was launched on 1 November 2005 and attracts 35,000 visitors every month. The site is news driven, but also features analysis, interviews with industry leaders and showcases for the latest whitepapers. It is updated 10 – 12 times every business day.

Mobile Marketing also manages and runs more than 40 events per year in the mobile, digital and social media sectors. These include Mobile Marketing Live, the Mobile Retail Summit, the Mobile Gambling Summit, the Effective Mobile Marketing Awards and the Masterclassing series.

Mobile Marketing Magazine is published quarterly. It is available as a printed magazine, or a download from the website and as an iPad app.

Geography Demographics

UK - 40%

Americas - 23%

Europe - 19%

Asia - 14%

Oceania - 2%

Africa - 2%

Other - 1%

OceaniaAfrica Other

UK

Americas

Europe

Asia

Brands/Advertisers inc. Retail, Finance, Publishing, Broadcast, Travel, Transport, Public Sector and more - 54 %

Advertising Agencies/Digital Agencies/ Mobile Agen-cies - 31%

Mobile Operators - 15%

15 %

31 %54 %

Mobile Marketing’s audience is drawn from just about every sector and from more than 200 countries around the world. Our database of registered users numbers some 15,000 mobile and digital marketing executives working in industries as diverse as retail, the third sector, oil & gas, transport and sport & leisure. Below are some of the job titles of registered users on our database, which gives a hint of the variety of business people who rely on Mobile Marketing to stay informed about this fast-changing business:

Director of Business Development - Entertainment company Head of Mobile - RetailerSenior Fundraiser- Charity Head of Apps Propositions - Mobile operatorBrand Manager - Major FMCG/CPG brand Mobile Marketing Manager - Credit card company European Sales Manager - Construction �rm Marketing Manager - Handset makerInvestment Director - VC �rm Digital Integration Manager - Global automotive manufactureriPhone Developer - Software �rm Lecturer - UniversityPurchasing Manager - Major FMCG/CPG brand Director of Marketing - Financial services �rmStrategy Director - Ad agency Director of Marketing - UniversityMarketing Director - Mobile operator Digital and CRM Brand Manager - Major London tourist attraction

Audience summary

Mobile Operators

BrandsAgencies

Multiple reach

Magazine

Digital EDition

Tablet edition

Website

Mobile Site

NEWS | VIEWS | ANALYSISISSUE 12 • DECEMBER 2012

THE 4TH ELEMENTWhat the dawn of 4G in the UK means for mobile marketing

BREAKINGRECORDS7digital CEO & co-founderBen Drury on taking musicto the mobile industry

TEXT TURNS 20After 20 years of SMS, we chart its history and its future

PLUS: INFLUENCE MARKETING • MAN CITY ON MOBILE • EXPERT OPINION & ADVICE

AWARDSSPECIALCelebrating the mobile industry’s stellar year

36 www.mobilemarketingmagazine.com

MAKING SENSE OF MOBILE PAYMENTS

Mobile channels are

now a significant source

of revenue for retailers.

According to a study by the

Centre for Economics and

Business Research (CEBR) and

NetSuite, mobile now accounts

for 10 per cent of UK High Street

spend, with mobile-optimised

commerce sites and smartphone

apps expected to generate sales

totalling £56bn in 2012.

According to an IMRG

CapGemini report, payments

via smartphones and tablets

leapt 356 per cent in June 2012

compared to the same month

last year, against online payment

growth of 12.5 per cent. Average

order values for mobile and

online are now comparable.

These figures prove what most smartphone

users already know: it’s convenient and easy

to research product information and buy on

mobile devices. In one IAB study, 42 per cent

of shoppers interviewed said they use mobile

because it’s the easiest way to research and

buy, and 49 per cent of those who did not

currently engage in mCommerce said they

planned to do so.

Many believe the banks and credit card

providers have had it their way for too long,

and it’s no surprise to see multiple mobile

payment models and consortium partners

jostling for position in the race to develop

convenient, secure, and trusted mobile

payment solutions. Here’s a summary of

the main runners and riders.

Person-to-person payments Apps that allow money to flow between people

via SMS have proved popular in developing

markets, where few people have access to

bank accounts, and several new services have

now emerged in more developed mobile

markets. Barclays Pingit is one such example

– an app that allows anyone in the UK with

a UK-based mobile phone and a current

account with any UK bank to pass sums of

money to their friends and family.

The eventual winners in this market

will be those who succeed in combining a

seamless and easy user experience, secure

payment processing, and flawless tech and

data integration at the back end.

On-device payments Two main rivals provide on-device b2b and

b2c payments: Square and PayPal Mobile.

Twitter co-founder Jack Dorsey set up Square

to enable anyone to take credit card payments

on smartphones. Users simply attach the

white ‘Square’ device to Apple or Android

phones and insert the card into the device.

The card transaction is verified and validated

Rob Thurner, mobile consultant and lead trainer at the Mobile Training Academy, analyses the mobile payments landscape

BEST PRACTICE DECEMBER 2012

In store, consumers can

already see High Street and

shopping mall merchants

accepting Google Wallet,

providing a quick, easy, and

fast checkout experience

with real-time reporting of

all transactions and loyalty

program redemptions.

@mmmagtweets

via a secure connection. Apple

and Android charge a 2.75 per

cent commission for each

swiped payment.

In the other corner, PayPal

Here enables businesses to

take payments using a similar

(albeit blue and triangular) credit

card reader device, which is

plugged into the smartphone’s

headphone jack. The card data is

encrypted before transmission,

and the customer receives email

confirmation of the transaction.

Contactless payments There is extensive interest

and investment in contactless

payments and all the key players

are at the table, including banks;

mobile operators; point-of-sale

technology providers; mobile app

and site developers; and device

manufacturers. The stakes are

high – the prospect of contactless

payments brings the potential for

making margins on hundreds of

millions of transactions, and real

competitive advantage in winning

and retaining customers.

Contactless payments are

just one of the data exchanges

enabled by NFC (Near Field

Communication) technology,

which requires a second chip

(or ‘tag’) to be installed in the

handset. At the time of writing,

there are very few handsets (the

Android-powered Samsung

Galaxy S II and SIII are two notable

examples), that are equipped with

this second chip. Many industry

commentators were surprised by

Apple’s decision to omit a second

chip from its iPhone 5 model. That

said, there are a number of retrofit

solutions, such as NFC-enabled

stickers which can be attached

to the handset, as well as NFC-

enabled SIM cards.

To date, use of NFC on

mobile devices has been

confined to social interface,

transport and ticketing, mobile

ID recognition, and customer

loyalty programmes. NFC’s use

for mobile payments, whether

person-to-person or with

retailers, remains at a nascent

stage of development, with low

transaction values.

Mobile walletsWe’ve left this one till last because,

while it promises to have the most

radical impact on consumers’

shopping behaviour, there are

some considerable barriers to

adoption to overcome first.

For mobile wallets to become

part of an end-to-end consumer

experience, the process has to

be more convenient, and as

user-friendly and secure as the

traditional payment options. All

eyes are on Google, as usual, to

see how the ‘Mobile-first’ internet

giant will roll out its solution.

Google has teamed up with

Citi MasterCard as its credit

card partner. Users can also

select a Google Prepaid card.

As you’d expect, connectivity sits

at the heart of the Google Wallet

offer, with Google Offers synced

automatically to the handset.

Users can lock their Google

Wallet with a secure PIN.

Google Wallet is available as

an app that securely stores your

customers’ credit cards and offers

on their phones. When they

check out at bricks-and-mortar

stores that accept Google Wallet,

they can pay and redeem offers

quickly, by simply tapping their

phone at the point of sale.

How various service providers are embracing NFC

NFC in the market

37

DECEMBER 2012 BEST PRACTICE

Visa & Samsung payWave

This joint NFC wireless payment

system launched in London for the

2012 Olympic Games. Some 3,000

wireless payment terminals were

installed across Olympic venues,

enabling Visa customers to make

contactless transactions. Samsung,

one of Visa’s fellow Olympic

sponsors, weighed in with its

NFC-enabled Galaxy S III handset.

Barclaycard and Orange Quick Tap

One of the most high-profile NFC services on the market, Quick

Tap was launched by Barclaycard and Orange in April 2011,

enabling Barclays debit and credit card customers to make

payments via their handsets using NFC. The limit for single

payments was increased in June 2012 from £15 to £20 to meet

growing customer demand, and retail outlets now accepting

Quick Tap include McDonald’s, Subway, EAT, and Pret a Manger.

Barclaycard PayTag

PayTag is a plastic sticker, one third of the size of a credit

card, which users stick to their handset to make contactless

payments. PayTags are linked to customers’ traditional credit

card accounts, and can be used by mobile users regardless

of their handset, whether smartphones or feature phones.

Published four times a year in March, June, September and December. The Average Print Circulation is 8,000 globally.

Available to read on all desktop devices in an interactive navigable format. The digital editions are read by 5,000 on average per edition.

Available to read on the iPad. Average downloads are currently 3,000 per edition.

The website is growing exponentially, with 35,000 unique visitors coming back to the site every month.

Fully mobile-optimised site which receives 7,000 unique visitors every month.

NEWS | VIEWS | ANALYSISISSUE 11 • SEPTEMBER 2012

GET THE LOWDOWN ON OUR ESSENTIAL EVENT

BRAND

NEW L

OOK

VOICE OF REASON Why device makers are

talking up voice control

PLUS: PROJECT GLASS • MOBILE COUPONS • EXPERT OPINIONS • BEST PRACTICE

MISSING A TRICKAre mobile operators late to the mobile marketing party?

AHEAD OF THE GAME

Adfonic’s Victor Malachard on how to stay competitive as

mobile advertising grows up

DATE LINEHow internet dating

met its mobile match

MobileMarketing

Our quarterly magazine complements the website with a more in-depth analysis of the hot topics and trends in mobile marketing. In each issue, we take a look at three or four major themes, such as Mobile Advertising, Location-based Services, Mobile Payments and Augmented Reality, and examine the current state of the market and where it’s heading. This is supplemented by insightful opinion pieces from our regular columnists, including Helen Keegan and Russell Buckley. The magazine is also available online as a digital edition, and as an iPad app.

MAGAZINE / FEATURES

In addition to our daily coverage on the website, our quarterly magazine delivers in-depth business analy-sis on the crucial issues affecting the mobile marketing business. It is offered in print, iPad and digital formats in response to the needs of our global audience.

MobileMarketing

March 2013

June 2013

september 2013

December 2013

Responsive web designWe investigate the design concept that’s revolutionising the mobile web, delivering a quality experience across devices

Future devicesHow mobile devices are set to develop, according to our man on the ground at the Consumer Electronics Show in Las Vegas

Mobile in educationHow teachers and teaching institutions are using tablets and connected devices to enhance the learning experience

Tablet publishingMobile presents an opportunity for the ailing print business – we investigate how publishers and readers are embracing tablet publishing.

Festival marketingWith it’s savvy young audience, cut off from the world for a weekend, the summer festival season presents a perfect opportuni-ty for mobile marketing. We look at how brands engage with festival-goers

Hubs of mobile activityLondon’s ‘Silicon Roundabout’ isn’t the only hub of mobile innovation and commerce. We look to the cities around the country and beyond developing their own mobile start-up scene

Reading on the goFrom Kindles to tablets and smartphones, reading on mobile devices has come of age. What does it mean for books and how does the ebook industry work?

Mobile Marketing LiveYour complete guide to the biggest event in the mobile calendar – Mobile Marketing Live promises a stellar line up of thought leaders and a networking opportunity like no other

Mobile healthWe look at how the healthcare industry is embracing the mobile channel and using connected devices to improve services and patient health

Banking appsHigh Street banks recognise that their customers want to bank on the move on their mobile handsets – so now a flurry of mobile banking apps have landed. How are they faring?

Effective Mobile Marketing AwardsFind out who scooped the gongs at our prestigious gala Awards Ceremony, as well as the lowdown on the work that impressed the judges this year

The newsHow news providers are approaching mobile, from tablet editions to mobile websites via the rise in citizen journalism

Clients/Testimonials

Telegraph Media GroupI have indeed been involved as a speaker at Mobile Marketing Live and Masterclass eventsand can confirm that:A. The events were expertly run. David is a true professional!B. The events attracted senior and good quality delegates, testament to the pre-marketing efforts.C. The events were very enjoyable to be at in terms of content and speaker quality.

Recommended!

AMErican ExpressI just wanted to say I’m really looking forward to the next Mobile Masterclass! Last time I was there we ended up meeting and almost immediately hiring one of your presenters, and they have now been our creative, UX/UI agency on multiple projects over the last year.  There are always some really interesting and knowledgeable mobile experts there and it’s a great environment to bounce ideas with other industry leaders.

Betfair

The Sports & Leisure Masterclass on the 18th September was excellent again, and I was able to take back to the office some straight off the presses updates on HTML5 that have gone into practice, and the latest geo-fenced messaging technologies. Entertaining, informative and worthwhile.

Clients/Testimonials

Mark Challinor,Director of Mobile Platforms

Chris Lomas,Senior Manager, Digital StratEgy & Innovation

Christine KelloggMobile Acquisition Marketing Manager

Global bay

“What I’d say is different about the Mobile Retail Summit is the quality of the people we’ve seen on the breaks. They have been of a calibre that is different to other events, and secondly we have found that the people that spoke to us had a requirement that they are specifically interested in and want to meet with us pretty soon to take that forward.”

Justin CowardTechnical Account Manager, Global Bay

Propel

We have partnered with the Mobile Marketing team on numerous event and initiatives over the past 18 months and found the partnership to be an extremly fruitful one. The events the guys put on are always brilliantly organised and well attended by senior digital marketers, and we find the magazine's excellent reputation rubs off on us by dint of our association with it.

Melina JacovouFounder, CEO

MobileMarketing

NETWORK PARTNER PACKAGES

Silver

Platinum

Gold

∤ 1 video interview with our team (max 5 mins)∤ 1 Month Banner Advertising - run of site∤ 1 Advertorial/Case Study in the Quarterly Magazine - option of March, June, September or December∤ Host up to 2 whitepapers at: www.mobilemarketingmagazine.com/whitepapers

£5,500

· 2 video interviews with our team (max 5 mins each)· 2 Months Banner Advertising - run of site· 2 Advertorials/Case Studies in the Quarterly Magazine - option of March, June, September or December∤ Host up to 4 whitepapers at: www.mobilemarketingmagazine.com/whitepapers∤ e-blast to our database promoting your whitepaper∤ Interview published on the website

· 4 x video interviews with our team (max 5 mins each)· 4 x Advertorials/Case Studies in the Quarterly Magazine - all four editions: March, June, September and December· 6 Months banner advertising - run of site· Host up to 6 whitepapers at: www.mobilemarketingmagazine.com/whitepapers· One e-blast to our database promoting your whitepaper∤ Interview published on the website· A seat on one of our Making Sense of Mobile Webinars. Subjects incude mCommerce, Gamification, Apps, Sites and Mobile CRM/Loyalty

£7,500

£12,500

All of the packages below are valid over a period of 12 months. This means that you will have a year to take up any of the deliverables in the network packages.

MobileMarketing

EventsEvents

MOBILE RETAILSUMMIT

MobileMarketing

The Mobile Retail Summit launched in 2012, bringing retailers and mobile marketing experts together for a day of insight, education and inspiration. Feedback for the event was excellent.

We launched Mobile Marketing Live in 2012, bringing together leading brands to talk about their experiences in the mobile chan-nel, and leading practitioners to update delegates on the latest developments in their area of expertise. The event was a great success and will run again in October 2013.

GAMBLINGSUMMITMM

There has been a huge increase in social gaming and gambling on mobile devices in recent years, and this event reflects that trend. The event will bring together gambling company executives and mobile experts to explore how mobile can be used to increase loyalty and generate new revenue streams.

We run the Mobile, Digital and Social Masterclassing series of events in partnership with Camerjam. Each half-day event focuses on a particular sector, such as Retail or Financial Services. Delegates attend for free to hear 10-minute presentations from six experts. After the presentation, each expert spends 15 minutes on each table, answering questions from delegates, before moving on to the next table, giving each delegate the opportunity to talk to each speaker about their particular needs and plans.

EFFECTIVEMOBILEMARKETINGAWARDS

We launched the Effective Mobile Marketing Awards in 2010. Last year’s Awards program attracted more than 200 entries from lead-ing global brands, including Barclays, Easyjet, Mazda and Starbucks. The Call for Entries for the 2013 Awards will be issued in the Spring.

Mobile retail summit

Mobile marketing live

Mobile gaming & Gambling Summit

Masterclassing

EFFECTIVE MOBILE MARKETING AWARDS

In the last two years alone, we have staged more than 50 events, from conferences to private dinners. If you need help in organising an event to get your message across, our events team will be happy to help. Just call Lisa Slavin on +44 (0) 20 7183 5285.

BESPOKE EVENTS

BESPOKEEVENTS

The Mobile Training Academy, which we run in partnership with digital marketing expert Rob Thurner (ex-Clear Channel, Incentivat-ed) offers off-the-shelf and bespoke training solutions to brands and agencies, to help them understand the mobile marketing landscape, and develop their own mobile marketing solutions. Rob runs inter-mediate and advanced courses for the IDM, IPM and the IAB where he was a founding member of the Mobile Leadership Council. He’s also Course Tutor on The IDM’s Diploma in Digital Marketing.

Mobile Training Academy

WebinarS / Client list MobileMarketing

Making Sense of Mobile Webinar Series

We launched the Making Sense of Mobile webinar series in 2012 to offer brands and agencies advice and education on some of the key mobile marketing tools at their disposal. Over the course of the year, more than 1,000 delegates tuned in to the series.

Each webinar in the series is moderated by Mobile Marketing editor, David Murphy, and presented by a maximum of four speakers, who each have 10 minutes to show their expertise on the subject in question. At the end of the presentations, there’s a Q&A session where delegates can put questions to the speakers to address anything they have not understood, or dive a little deeper into one partic-ular aspect.

In 2013, we are running five webinars as part of the Making Sense of Mobile series. The dates are:

13 February - Making Sense of Mobile Apps10 April - Making Sense of Mobile CRM12 June - Making Sense of Mobile Advertising18 September - Making Sense of Gamification6 November - Making Sense of Commerce

CLIENT LIST

advertising rates

Magazine rates

website rates - Mobilemarketingmagazine.com

Newsletter rates

Mechanical data - Magazine

1 insertion 2 insertions 3 insertions 4 insertionsFront Cover Sponsorship £7,500 £6,400 p/issue £6,100 p/issue £5,500 p/issue

Double Page Sponsored Feature £5,500 £4,900 p/issue £4,500 p/issue £4,250 p/issue

Single Page Sponsored Feature £2,650 £2,450 p/issue £2,250 p/issue £2,150 p/issue

Double Page Spread £4,500 £4,300 p/issue £4,200 p/issue £4,000 p/issue

Outside Back Cover £3,050 £2,750 p/issue £2,550 p/issue £2,350 p/issue

IFC or IBC £3,050 £2,750 p/issue £2,500 p/issue £2,350 p/issue

Full Page £2,250 £2,150 p/issue £2,050 p/issue £1,950 p/issue

1/2 Page £1,250 £1,000 p/issue £900 p/issue £800 p/issue

1/4 Page £700 £650 p/issue £600 p/issue £550 p/issue

Header MPU 250 x 250

Small Rectangle 120 x 240

Skyscraper120 x 600

Mobile Site

3 months £1,250 p/mth £1,150 p/mth £800 p/mth £1,050 p/mth £550 p/mth

6 months £1,050 p/mth £950 p/mth £600 p/mth £850 p/mth £500 p/mth

9 months £950 p/mth £850 p/mth £500 p/mth £750 p/mth £450 p/mth

12 months £850 p/mth £750 p/mth £400 p/mth £700 p/mth £400 p/mth

Newsletter AdvertisingWeekly £650

Monthly £1,550

DPS Full page 1/2 page (Horz) 1/4 (Vert)Trim size 420 x 280mm 210 x 280mm 210 x 140mm 90 x 120mm

Bleed Size 430 x 290mm 220 x 290mm 220 x 145mm n/a

Copy area 40 x 260mm 190 x 260mm 190 x 130mm n/a

MobileMarketing

Contact Details

Dot Media Ltd114-116 Curtain RoadLondonEC2A 3AH

EditorialEditor: David Murphydavid.murphy@mobilemarketingmagazine.com

Magazine Editor: Andy Penfoldandy.penfold@mobilemarketingmagazine.com

Online Editor:

Alex Spenceralex.spencer@mobilemarketingmagazine.com

Advertising/SponsorshipPublishing Director: John Owenjohn.owen@mobilemarketingmagazine.com

Business Development Manager: Richard Partridgerichard.partridge@mobilemarketingmagazine.com

Events

Events Logistics: Rebecca McRobbrebecca.mcrobb@mobilemarketingmagazine

MobileMarketing

Sales Director: Shelley Dowsettshelley.dowsett@ mobilemarketingmagazine.com

Events Sales Executive: Lisa Slavinlisa.slavin@mobilemarketingmagazine

.com

Reporter: Kirsty Styleskirsty.styles@mobilemarketingmagazine.com

Tel: +44 (0) 207 183 2920

Masterclassing Sponsorship Sales: Fraser McGruerfraser@masterclassing.com

.com

Mobile Training Academy: Rob Thurnerrobthurner@mobiletrainingacademy.com