dot media release: dot endorses explore ph guidebook
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Philippines Department of Tourism (DOT) Media Release: DOT endorses Explore PH guidebookTRANSCRIPT
MEDIA RELEASEApril 2011
DOT endorses Explore PH guidebook
The Department of Tourism (DOT) has signed a Memorandum of Understanding
(MOU) to endorse Explore PH, a comprehensive travel guidebook series on the
Philippines published by Austrian company AustroMedia Corp.
“We commend Explore PH, especially so as a foreigner-initiated enterprise, for
helping spread the good word on the Philippines as a tourist destination of choice,” said
Secretary Alberto. A. Lim at the signing.
An all-inclusive travel guide, Explore PH contains both indispensable information
(maps, an embassy consulate directory, emergency numbers) and interesting add-ons
(travel tips, Filipino phrasebook) for local and foreign tourists, specifically foreign
business travelers, expats and returning overseas Filipinos. The first issue, launched
in December 2010, began with a focus on Metro Manila, while an upcoming summer
edition will serve as a tourist’s primer to Cebu.
The guidebook will include a listing of DOT-accredited establishments, as well as
updated information on Philippine tourist destinations and attractions to be provided by
the Department. The MOU also supplements the guidebook’s distribution channels –
which at present include airports and several coffee chains – with placement at DOT
regional and overseas offices and foreign missions.
DOT Media Release – April 2011 Page 1
AustroMedia Corp., which publishes Explore PH locally, also plans on printing
books about Dr. Jose Rizal and Ferdinand Blumentritt in honor of friendly Philippine-
Austria bilateral relations.
For supplementary features or more information, visit www.exploreph.com.
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CONTACT: EVELYN A. MACAYAYONGOffice of Tourism Information525-18-05
DOT Media Release – April 2011 Page 2
DOT Media Release – April 2011 Page 3
DOT-Austro Media MOU Signing. (L-R) DOT Asst. Secretary Benito C. Bengzon, Austro Media’s Thilo Krueger, DOT Secretary Alberto A. Lim and Austro Media’s Alfred Reiterer.