dot point simple - refresher what is marketing

www.metabiz.com.au

Bulletproof your businessmetamorphbiz [email protected] www.metabiz.com.au 1300 916 082

WHAT DOES METAMORPH DO?

“We increase the performance of People, Plant and Process”

“We develop Business Sustainability through Innovation”

“We Build Collaborative Networks of Leaders and Champions”

http://www.metabiz.com.au

www.metabiz.com.au

Bulletproof your businessmetamorphbiz [email protected] www.metabiz.com.au 1300 916 082

OUR GUIDING PRINCIPLES

★ Cross-Disciplinary - Approach to Problem Solving. Mix of Academic Principles, Practical Application & Psychology.

★ Implementation - We know that real value is not in the idea - it’s in it’s successful Implementation.

★ People - We work within organisations to develop Champions and Leaders. To continue while we are not around


July 18, 2013metamorphbiz [email protected] www.metabiz.com.au 1300 916 082

How do we get here? These are the skills we need to do it

This is the vehicle to get us there

The Goal The Tools The Skills

Text SUSTAINABILITY INNOVATION ENTREPRENEURSHIP

OUR VIEW OF THE BUSINESS WORLD

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“The Ultimate Business Goal in Today’s Business Landscape is Sustainability”

July 18, 2013 www.yourcompany.com

Everyday Herometamorphbiz [email protected] www.metabiz.com.au 1300 916 082

A REFRESHER - WHAT IS “MARKETING”

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▪Many people think marketing is telling people all about a company through advertising. ▪Marketing is much, much more than simply “advertising” and “sales”.

http://www.yourcompany.com




A REFRESHER - WHAT IS “MARKETING”

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▪Many people think marketing is telling people all about a company through advertising. ▪Marketing is much, much more than simply “advertising” and “sales”.





WHAT IS “MARKETING”

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▪Marketing is... •Marketing at McDonald's is creating enjoyable experiences for every customer who visits a McDonald's restaurant. •Marketing is talking with customers to find out what McDonald's can do for them. •Marketing is building relationships with people in the communities in which we operate. •Marketing is providing value to customers both in the food and experiences they have every time they visit McDonald's. •Marketing is building sales and profitability for all McDonald's restaurants. •Marketing is enhancing our key areas of Quality, Service, Cleanliness and Value.

Source: http://www.mcdonalds.com.au (Accessed 21-‐05-‐2001)






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▪“A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

Philip Kotler






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▪“Marketing is the frontline business function that: ▪Identifies customer needs and wants; ▪Determines which target markets the organisation can serve best; and ▪Designs appropriate products, services and programs to serve these markets.”

Philip Kotler






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▪In reality, Marketing is more than a business function—it’s THE business philosophy—the customer comes first and you build the firm accordingly ▪Some would argue that employees are even more important than customers—perhaps the best approach is to have customers and employees at the centre of the business.





THE MARKETING MIX

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▪Traditionally 4 Ps: ▪Product ▪Price ▪Place (distribution) ▪Promotion





MORE INFO? GOOGLE: METAMORPH BUSINESS

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