dotcom project navya ashok, sakthi chelliah, thalia cheng, nikita goel, andrea joyce
TRANSCRIPT
Dotcom ProjectNavya Ashok, Sakthi Chelliah, Thalia Cheng, Nikita Goel, Andrea Joyce
GPS app that uses crowdsourced data to provide routing and real-time traffic updates
What is WAZE?
What is a WAZER?
Apple CEO recommends Waze (and others) over iOS6 Maps App (09/28/12)
Smartphone apps can help drivers navigate traffic congestion (LA Times 08/31/12)
Get There Faster With These 4 Traffic Apps (Mashable 08/22/12)
12 web tools to simplify your life (USA Today 08/27/12)
Start-Up Waze Gets A Boost From Apple’s Maps Fiasco (WSJ Blog 09/28/12)
Waze’s Profile
2009 2010 2011 20120
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
# of users
Target Market
Commuters
Travelers
Drivers
How do they reach their Target Market?
Revenue Model
Location-based Advertising Coupons for gas stations & food stores Display advertising
Leverage WAZE database Promote new products & services
License traffic data
Collaborators
Competition
WAZE Competitive Advantage Uses real-time, crowdsourced data It’s social! Automatic keyboard lock when car is in motion Gamification- WAZERs can win points & get
access to more features
Can WAZE Sustain?
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
• App is FREE• Global footprint• SOCIAL & fun app• User adoption growing• Business partnerships• Strong VC funding• Media buzz
• Revenues unknown• Two revenue sources: TV
broadcast partners and location based advertising
• Growth in smartphone users• Growth in mobile technology• Expansion into other mobile
devices• Expansion into other
countries• Establish more partnerships
• NEW navigation apps (potential of substitutes)
• Keeping up with fast changing mobile technology
• Many competitors in location based advertising
Questions?