dotdash3casestudy
TRANSCRIPT
DOT DASH 3
Case Study Wednesday, February 5, 2014
Jamie Marcus!Sanjay Merchant!Roxanne Mustafa!Kelly Redznak
!2
About DotDash3.com!DOT DASH 3 is a new website that aims to merge the worlds of art and technology together. It features 3D imaging software that allows international artists to display their work in interactive 3D virtual galleries.
About the Project!• To make the site more approachable and inviting to people
who may be new to collecting art. • To improve overall usability, features, appearance and flow.
Overview!3
Research & Discovery !
Analysis & Ideation !
Project Iterations & Design !
Prototype !
Looking Ahead
ɮ
!
⏶
Competitive Analysis!4
• Strengthened Brand Goals • Properly position DOT DASH 3 • Used as a reference/resource
throughout the Iteration & Ideation Phase
Research & Discovery Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
Accessible
Exclusive
Fixed Customizable
Artsy Tappan
Moma
ArtICurate
DotDash3
DotDash3
Usability Testing!5
Research & Discovery
Key Findings:
Opportunities Identified:
• 0/4 users tested were able to purchase art after viewing it from a virtual gallery
• 0/4 users tested were able to navigate and/or browse through the virtual gallery quickly & easily
“I want to use adequate tools to explore.”
“I don’t know where I am. I need to see more texture of the actual art work to connect with it.”
• Users need a better frame of reference in order to quickly & easily navigate & browse through the virtual gallery.
• More visual details about the artwork displayed in the virtual galleries should be provided, in order for users to feel more connected
• More information needs to be presented to the user, before they feel comfortable enough to buy art from the website
(beta website)
Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
“To purchase art, I have to know the facts before I can
purchase.”
User Surveys!6
Research & Discovery Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
Key Findings:• 93.75% of users tested
visit museums & galleries to explore the exhibits
• 68.75% of users tested also visit museums & galleries to learn about the artists
• Digital mediums were the f o u r m a i n r e s o u r c e s referenced as used for keeping up with currently active artists
Opportunities Identified:
Goals!7
" Increase user engagement. !!
" Sell art.!!
" Showcase 3D technology.
Business Goals Brand Goals User Goals● Learn about art & the artists !● Build a connection with the artists
!● Find & purchase affordable artwork
Research & Discovery
● Give an interactive, immersive experience.
!● Maintain minimalist aesthetic. !● Broaden appeal, make site more “friendly”.
Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
Established Use Cases / Personas
• What will users coming to the website be looking to do?
• What type of content will they interact with and how?
!8
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Quote
-Quick way to purchase art-Discover new artists
Interior Designer45
Recent College Grad23
-Learn more about art-Learn about new artists
Shawn ParsonsJessica Summer
Job TitleAge
Goals
Name
“I want to use adequate tools to explore.”
“If I want to purchase art, I have to know the facts
before I purchase.”
Narrowing the Scope!9
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Main Areas of Focus: 1. 3D Exhibitions 2. Artists 3. Artwork
Main UserActions:!1. To Browse 2. To Purchase
Main Focus & Recommendations!10
DOTDASH3 Website
ÊUsability
Research & Discovery Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
Global Site Navigation: Added header & footer across the site
3D Technology: Identified key features to address in order to
improve usability & enhance the interactive user experience within the 3D software, & across the
Dot Dash 3 site
Main Focus & Recommendations!11
DOTDASH3 Website
Information Architecture
ÊUsability
Research & Discovery Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
Header/Footer: Identified pages/links users may need/want access
to at all times
Overall Site: Established an interaction ‘loop,’ allowing for
multiple ways to access the core content
Determined corresponding new pages to be added, in order to complete the loop
Created a new proposed sitemap
Main Focus & Recommendations!12
DOTDASH3 Website
Information Architecture
ÊUsability
Research & Discovery Analysis & Ideation Project Iterations & Design Prototype Looking Ahead
Content Optimization: Defined existing pages to be redesigned & restructured, in order to maximize opportunities for interaction & engagement across the site
"Interaction & Engagement
DotDash3 Browse Art About
Log In
EventsDiscover Artists Art Advisor
Search Site
Events for the Week
Featured Artists
Carousel:3-D Gallery Feature, Quiz, Showcase Special Event
Footer: contact info, shipping, terms of use, press, social media icons
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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Join the NewsletterNew to DotDash 3
or
Join with Facebook
Name
Last Name
Password
CREATE ACCOUNT
RICHARD HAINES SONYA SCHÖNBERGER ANGELO BELLOBONO RICHARD HAINES
DotDash3 Browse Art About
Log In
EventsDiscover Artists Art Advisor
Search Site
Events for the Week
Featured Artists
Carousel:3-D Gallery Feature, Quiz, Showcase Special Event
Footer: contact info, shipping, terms of use, press, social media icons
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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Join the NewsletterNew to DotDash 3
or
Join with Facebook
Name
Last Name
Password
CREATE ACCOUNT
RICHARD HAINES SONYA SCHÖNBERGER ANGELO BELLOBONO RICHARD HAINES
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Iteration #1
DotDash3 Browse Art About
Log In
EventsDiscover Artists Art Advisor
Search Site
Events for the Week
Featured Artists
Carousel:3-D Gallery Feature, Quiz, Showcase Special Event
Footer: contact info, shipping, terms of use, press, social media icons
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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Join the NewsletterNew to DotDash 3
or
Join with Facebook
Name
Last Name
Password
CREATE ACCOUNT
RICHARD HAINES SONYA SCHÖNBERGER ANGELO BELLOBONO RICHARD HAINES
DotDash3 Browse Art About
Log In
EventsDiscover Artists Art Advisor
Search Site
Events for the Week
Featured Artists
Carousel:3-D Gallery Feature, Quiz, Showcase Special Event
Footer: contact info, shipping, terms of use, press, social media icons
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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Join the NewsletterNew to DotDash 3
or
Join with Facebook
Name
Last Name
Password
CREATE ACCOUNT
RICHARD HAINES SONYA SCHÖNBERGER ANGELO BELLOBONO RICHARD HAINES
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Iteration #1
FOOTER
HEADER
3D Virtual Gallery
Events
Create Your Own
Newsletter
Studio Visits
2D Art
2D Art
2D Art
2D Art
FOOTER
HEADER
Artist/Avitar
Artist/Avitar
Artist/Avitar
Artist/Avitar
Artist/Avitar
Artist/Avitar
Artist/Avitar
Artist/Avitar
Artist/Avitar
FOOTER
HEADER
Artist Info
2D ART/AVITAR
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
FOOTER
HEADER
FOOTER
HEADER
Artist Info2D
Art
2DArt
Exhibition Info
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
Purchase
HEADER
3DVirtual Gallery
3DArt
3DArt
3DArt
3DArt
HEADER
3DVirtual Gallery
3D Art(from Virtual
Gallery)
FOOTER
HEADER
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
FOOTER
HEADER
Footer
3D Virtual Gallery
Events
Create Your Own
Newsletter
Studio Visits
Featured Galleries
2D Art
2D Art
2D Art
2D Art
HOME PAGE
FOOTER
HEADER
Footer
3D Virtual Gallery
Events
Create Your Own
Newsletter
Studio Visits
Featured Galleries
2D Art
2D Art
2D Art
2D Art
HOME PAGE
FOOTER
HEADER
Footer
3D Virtual Gallery
Events
Create Your Own
Newsletter
Studio Visits
Featured Galleries
2D Art
2D Art
2D Art
2D Art
HOME PAGE
FOOTER
HEADER
FOOTER
HEADER
FOOTER
HEADER
2D Art
Filters:Home Page / Browse Art
ExhibitionMedium
ColorSize
Orientation
ExhibitionMediumColorSizeOrientation
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
2D Art
Homepage
Virtual Galleries
Buy Art
Virtual Gallery
Featured
Virtual Galleries
Buy Art
Discover Artists
Discover Artists
EventsEvents
Virtual GalleriesList Page
Art List Page
Artist List Page
Events Page
Art Page
Artist Page
Virtual Galleries
Page
Virtual GalleriesArt Page
!15
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Multiple Paths for Exploration
DotDash3 Browse ArtExhibition About
Log In | Sign up
Discover Artists Get Advice
Search Site
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
CUSTOMER SERVICEContactShipping InformationReturn Policy
COMMUNITYEventsArt Fund
Studio Visits
Events for the WeekFebruary March April May
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Featured curated galleries
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Create your own gallery
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Works on Paper
DrawingWorkshop
Visit Studio > Visit Studio >
DotDash3 Browse ArtExhibition About
Log In | Sign up
Discover Artists Get Advice
Search Site
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
CUSTOMER SERVICEContactShipping InformationReturn Policy
COMMUNITYEventsArt Fund
Studio Visits
Events for the WeekFebruary March April May
t����������.POEBZ $QGUHZ�0RRUH·V�'LUW�0HULGLDQ�Yancey Richardson Gallery BU�����&����UI�4USFFU View Details >
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t����������5VFTEBZ Future Perfect Koenig & Clinton BU�����&����UI�4USFFU View Details >
t����������.POEBZ No More Running Man Gagosian Gallery BU�����&����UI�4USFFU View Details >
t����������.POEBZ Save the Village Steven Kasher BU�����&����UI�4USFFU View Details >
t����������4VOEBZ Thomas Bangsted Marc Straus Gallery BU�����&����UI�4USFFU View Details >
Featured curated galleries
/FX�UP�%PU%BTI�� Join the Newsletter
Email Save
Create your own gallery
Sign Up
)*()�5&$)/0-0(:�)*()�"35
Works on Paper
DrawingWorkshop
Visit Studio > Visit Studio >
DotDash3 Browse ArtExhibition About
Log In | Sign up
Discover Artists Get Advice
Search Site
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
CUSTOMER SERVICEContactShipping InformationReturn Policy
COMMUNITYEventsArt Fund
Studio Visits
Events for the WeekFebruary March April May
t����������.POEBZ $QGUHZ�0RRUH·V�'LUW�0HULGLDQ�Yancey Richardson Gallery BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Mike Kelley .P."�14� �BU���UI�"WF� BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Future Perfect Koenig & Clinton BU�����&����UI�4USFFU View Details >
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t����������.POEBZ Save the Village Steven Kasher BU�����&����UI�4USFFU View Details >
t����������4VOEBZ Thomas Bangsted Marc Straus Gallery BU�����&����UI�4USFFU View Details >
Featured curated galleries
/FX�UP�%PU%BTI�� Join the Newsletter
Email Save
Create your own gallery
Sign Up
)*()�5&$)/0-0(:�)*()�"35
Works on Paper
DrawingWorkshop
Visit Studio > Visit Studio >
DotDash3 Browse ArtExhibition About
Log In | Sign up
Discover Artists Get Advice
Search Site
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
CUSTOMER SERVICEContactShipping InformationReturn Policy
COMMUNITYEventsArt Fund
Studio Visits
Events for the WeekFebruary March April May
t����������.POEBZ $QGUHZ�0RRUH·V�'LUW�0HULGLDQ�Yancey Richardson Gallery BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Mike Kelley .P."�14� �BU���UI�"WF� BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Future Perfect Koenig & Clinton BU�����&����UI�4USFFU View Details >
t����������.POEBZ No More Running Man Gagosian Gallery BU�����&����UI�4USFFU View Details >
t����������.POEBZ Save the Village Steven Kasher BU�����&����UI�4USFFU View Details >
t����������4VOEBZ Thomas Bangsted Marc Straus Gallery BU�����&����UI�4USFFU View Details >
Featured curated galleries
/FX�UP�%PU%BTI�� Join the Newsletter
Email Save
Create your own gallery
Sign Up
)*()�5&$)/0-0(:�)*()�"35
Works on Paper
DrawingWorkshop
Visit Studio > Visit Studio >
DotDash3 Browse ArtExhibition About
Log In | Sign up
Discover Artists Get Advice
Search Site
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
CUSTOMER SERVICEContactShipping InformationReturn Policy
COMMUNITYEventsArt Fund
Studio Visits
Events for the WeekFebruary March April May
t����������.POEBZ $QGUHZ�0RRUH·V�'LUW�0HULGLDQ�Yancey Richardson Gallery BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Mike Kelley .P."�14� �BU���UI�"WF� BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Future Perfect Koenig & Clinton BU�����&����UI�4USFFU View Details >
t����������.POEBZ No More Running Man Gagosian Gallery BU�����&����UI�4USFFU View Details >
t����������.POEBZ Save the Village Steven Kasher BU�����&����UI�4USFFU View Details >
t����������4VOEBZ Thomas Bangsted Marc Straus Gallery BU�����&����UI�4USFFU View Details >
Featured curated galleries
/FX�UP�%PU%BTI�� Join the Newsletter
Email Save
Create your own gallery
Sign Up
)*()�5&$)/0-0(:�)*()�"35
Works on Paper
DrawingWorkshop
Visit Studio > Visit Studio >
DotDash3 Browse ArtExhibition About
Log In | Sign up
Discover Artists Get Advice
Search Site
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
CUSTOMER SERVICEContactShipping InformationReturn Policy
COMMUNITYEventsArt Fund
Studio Visits
Events for the WeekFebruary March April May
t����������.POEBZ $QGUHZ�0RRUH·V�'LUW�0HULGLDQ�Yancey Richardson Gallery BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Mike Kelley .P."�14� �BU���UI�"WF� BU�����&����UI�4USFFU View Details >
t����������5VFTEBZ Future Perfect Koenig & Clinton BU�����&����UI�4USFFU View Details >
t����������.POEBZ No More Running Man Gagosian Gallery BU�����&����UI�4USFFU View Details >
t����������.POEBZ Save the Village Steven Kasher BU�����&����UI�4USFFU View Details >
t����������4VOEBZ Thomas Bangsted Marc Straus Gallery BU�����&����UI�4USFFU View Details >
Featured curated galleries
/FX�UP�%PU%BTI�� Join the Newsletter
Email Save
Create your own gallery
Sign Up
)*()�5&$)/0-0(:�)*()�"35
Works on Paper
DrawingWorkshop
Visit Studio > Visit Studio >
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Iteration #2
Site Map!17
Header
2.2 Past Galleries
2.1 Featured Galleries
2.0 Virtual Galleries1.0 Home 3.0 Discover
Artists
8.3 Manifesto
8.5 Contact
8.2 Our Technology
4.0 About
8.1 About
10.3 Quizzes
5.0 Get Advice
10.2 n the News (Articles)
10.1 Events1.0 Homepage
DOTDASH3 | NEW PROPOSED SITEMAP VERSION 2.0
7.1.1 Artist Bio Pages
6.0 Community
Newsletter Sign Up
2.3 Future Galleries
6.1.i Artwork Detail Pages
9.1 Art Advisory Service
!Filters
ExhibitionMedia TypeColorSizeOrientationPrice Range
"Sort Small/Large
Price High/LowMost Recent
6.1 All Art for Sale Page
3.0 Buy Art
7.1 List of Artist PageS
2.0 Search 3.0 Invite1.0 Login / Signup
Logged in area
1.0 User’s Name
1.2 Sign Out
1.1.2 My Gallery
1.1.2.1 My Gallery
1.1.2.2 Create New Gallery
1.1.3 Settings
1.1.3.1 Account Settings
1.1.3.2 Newsletter Settings
1.1.1 Favorites
1.1 Profile
‘Join Now’ Modal
‘Sign In’ Modal
Newsletter Sign Up
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Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Prototype!18
ABOUTOur TechnologyManifestoArt Advisory SerivceTrade Membership Program
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• 2/10/14 Monday $QGUHZ�0RRUH·V�'LUW�0HULGLDQ�Yancey Richardson Gallery at 112 E. 24th Street View Details >
• 2/18/14 Tuesday Mike Kelley MoMA PS1, at 46th Ave. at 112 E. 24th Street View Details >
• 3/10/14 Tuesday Future Perfect Koenig & Clinton at 112 E. 24th Street View Details >
• 4/14/14 Monday No More Running Man Gagosian Gallery at 112 E. 24th Street View Details >
• 5/12/14 Monday Save the Village Steven Kasher at 112 E. 24th Street View Details >
• 5/18/14 Sunday Thomas Bangsted Marc Straus Gallery at 112 E. 24th Street View Details >
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Miguel Angelo Rocha Sara Bichão Jelena TomasevioYann Pocreau Davide Balliano
Featured EventFebruary, 2 - May 18, 2014 Yann Pocreau/SwitzerlandUpti blab inus, inulpa ni corporibus abo. Et, odisinctia consend eliquunt lit, sendest facitat. Cesequodiora illauda vendand untemqui consed magnihit atiisci muscia pro tem eliquam exped utem. Adigeni hiliquo cum que nobit, sapist, commo verit minvelibus qui rem nonsedis magnaturest es repedig endaeped moles exercit, tem excearum id qui cusdae poresto esequi tem essus ma nis etum ut aut volutatium ullande ndamusam, invel est, unt ad quo blant lame dollaccuptio estium. View Details >
ArticlesHow Art is Getting to Grips ZLWK�2Q�DQG�2IÁLQH�6SDFHUpti blab inus, inulpa ni corporibus abo. Et, odisinctia consend eliquunt lit, sendest facitat. Cesequodiora illauda vendand untemqui consed magnihit atiisci muscia pro tem eliquam exped utem. Adigeni hiliquo cum que nobit, sapist, commo verit minvelibus qui rem nonsedis magnaturest es repedig endaeped moles exercit, tem excearum id qui cusdae poresto esequi tem essus ma nis etum ut aut volutatium ullande ndamusam, invel est, unt ad quo blant lame dollaccuptio estium. Read More>
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Analysis & Ideation Research & Discovery Project Iterations & Design Prototype Looking Ahead
Looking Ahead!19
Looking Ahead
Future Considerations:!• Optimize Virtual Gallery using existing standards and practices
• Streamline transitions between Virtual Gallery and 2D pages
• Strengthen relationship with sister site zibitr.com
-Implement personal galleries based on favorite art
Analysis & Ideation Research & Discovery Project Iterations & Design Prototype
Jamie Marcus ! ! [email protected]!Sanjay Merchant!! [email protected]!Roxanne Mustafa! [email protected]!Kelly Redznak! ! [email protected]
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