dotgo

super simple smswith DOTGO

text “jakemcgraw” toDOTCOM (368266)

Sunday, October 17, 2010

presenter

• jake mcgraw

• developer at DOTGO

• [email protected]

• @jakemcgraw



mailto:[email protected]




sms rocks

• push updates

• higher engagement

• always available



sms sucks

• dedicated short codes are expensive, slow and restrictive

• sms aggregators are expensive

• third party sms services suffer from the same issues

• random shortcode, random keyword, did I mention really expensive?!



solution

• make sms apps more like web apps

• own the access method

• own the app code

• remove the high cost

• diminish third party interference



DOTGO

• build an sms app like a web app

• instantly deploy code to your server

• use your domain as a shortcode keyword

• send, receive messages for free

• access a ton of additional features

• it’s good to go, right now!



compare

roll your own third party service

DOTGO



cmrl

• concise message routing language

• xml-based language for text messaging content

• describes what happens when a user texts a domain name with a given keyword pattern

• lives on your server



hello worldsave index.cmrl to your domain root

text domain to DOTCOM (368266)

<?xml version="1.0" encoding="UTF-8"?>

<cmrl xmlns:dotgo="http://dotgo.com/cmrl/1.0">

<match pattern="*">

<message>

<content>DOMAIN.COM<br/>

Hello World! </content>

</message>

</match>

</cmrl>



match hierarchy

text domain foo or domain foo bar

use match tags to create a hierarchy<?xml version="1.0" encoding="UTF-8"?>


<match pattern="foo">

<match pattern="">

<message><content>Foo</content></message>

</match>

<match pattern="bar">

<message><content>Foobar</content></message>

</match>

</match>

</cmrl>



http://dotgo.com/cmrl/1.0

http://dotgo.com/cmrl/1.0

reply to navigate

text domain then reply with 1 or 2

use a tags to create reply codes<?xml version="1.0" encoding="UTF-8"?>


<match pattern="">

<message><content>Reply:<br />

<a query="domain foo" /> for foo<br />

<a query="domain foo bar" /> for foobar<br /></content></message>

</match>

<match pattern="foo">

<message><content>Foo</content></message>

</match>

<match pattern="foo bar">

<message><content>Foobar</content></message>

</match>

</cmrl>



dynamic content

text domain time to get current time

use engine tags to generate messages

<?xml version="1.0" encoding="UTF-8"?><cmrl xmlns:dotgo="http://dotgo.com/cmrl/1.0"> <match pattern="time"> <engine href="http://domain.com/time.php" /> </match></cmrl>

<?php

print '<message><content>';print date('c');print '</content></message>';



much more

• subscriptions

• push updates

• keyword corrections

• session variables

• analytics

• premium accounts

• DOTCOM (368266)

• DOTNET (368638)

• DOTORG (368674)

• DOTGOV (368468)

• DOTEDU (368338)

• Send any domain to DOTCOM



one more thing...

• jQuery Mobile UI + CMRL

• http://jakemcgraw.com/jqcon/convert.php?url=jakemcgraw.com

• http://goo.gl/fQf5


http://jakemcgraw.com/jqcon/convert.php?url=jakemcgraw.com




http://goo.gl/fQf5

http://goo.gl/fQf5

sources

• http://gigaom.com/2007/03/16/10-things-to-know-about-short-codes/

• http://dotgo.com/Support/Documentation/

• http://github.com/jakemcgraw/dotgo-jqcon-presentation



http://gigaom.com/2007/03/16/10-things-to-know-about-short-codes/




http://dotgo.com/Support/Documentation/

http://dotgo.com/Support/Documentation/

http://github.com/jakemcgraw/dotgo-jqcon-presentation




dotgo

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