double the value of your social software
DESCRIPTION
Presentation from Connectbeam's November 20, 2008 webinar, Double the Value of Your Social Software. The presentation discussed the issue of Enterprise 2.0 silos, and how tying them together adds a new layer of value. Focuses on 3 areas: (1) Expand information's reach; (2) Create a dynamic, living employee skills database; (3) Strengthen and diversify employees social networks.TRANSCRIPT
Double the Value of Your Social SoftwareNovember 20, 2008
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Connectbeam’s Social Profile for Microsoft Outlook
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Here’s what we’ll cover
hc What’s happening in the enterprise right now?less than 5 seconds ago
hc Three ways to double the value of social softwareless than 5 seconds ago
hc A bit about Connectbeamless than 5 seconds ago
hc Let’s see how this worksless than 5 seconds ago
hc @you Q&Aless than 5 seconds ago
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wikis
blogs forums microblogging
social bookmarking
video
photos
Enterprise social software is growing…
podcasts
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…but we’re creating a new set of silos.
Wikis
Blogs
Video
Microblogs
Forums
Book-marks
Photos
Podcasts
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What happens when we integrate these tools?
Each social software application provides value by
itself.
Tie them together, and a new layer of value takes hold.
1. Expand information’s reach
2. Create a dynamic skills database
3. Diversify and strengthen workers’ information sources
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Expand Information’s Reach
photo: flickr.com/photos/melodycampbell/2656648032/
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Why expanded information reach matters
Today, more than 85% of a typical S&P 500 company's market value is the result of
intangible assets.
For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that
counts but what you know. . .
Craig Symons, Forrester Research
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To improve reach, put information in the flow
A large online publisher was experiencing a low rate of online subscription. Out of 10,245 visitors they got 27 subscribers…
Then they reduced the number of pages in their online subscription process — a long sequence of 9 pages — down to just 3 pages.
After the change — another 10,314 visitors passed through the site, resulting in 107 subscriptions… a 300% improvement.
Ed Rivis, Web Marketing with Ed Rivis
Lesson: Remove extra steps to get information, and improve reach
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Three types of information reach
Searchyou seek information
Serendipityyou happen upon information
Notificationsinformation finds you
photo: flickr.com/photos/craigmdennis/3027968531/
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Where are employees most likely to run searches?
“Only 44% of business users can find what they want on their corporate Intranet.”
- Forrester Research
“Yet, 87% of people say they can find what they are looking for on the Internet most of the time.”
- Pew Internet & American Life Project
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Then make sure your employee generated content shows up there!
Connectbeam’s integration with Google search
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How Connectbeam search integration saved $50,000
Departmental employee writes about software contract discount on wiki
Other departments interested in same software, but unaware of existing discounted contract
So other departments ran web searches, saw the wiki entry, inquired internally
Result? Other departments participate in existing dept contract, save $50,000
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Serendipity is useful information when you aren’t seeking it
Pixar's campus was designed to maximise
serendipity - lots of places you bump into people
Kevin Marks, Google Engineer & Twitterer
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Consider serendipity in a portfolio context
innovationproductivity responsiveness
The odds are low that any specific item of content
created in social software will be useful to you.
But multiply information exposure over thousands
of interactions, and strategic advantages
emerge.
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But serendipity better not require a lot of time!
Connectbeam’s real-time enterprise tag cloud
Connectbeam’s real-time activity stream
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How do you foster awareness of new, relevant information? Notifications.
Search is only done when you have a specific need.
Serendipity does not provide systematic coverage of areas
you care about.
Notifications are the third component of information
reach.
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Notifications help you find relevant content in a sea of information
It’s not information overload.
It’s filter failure.
Clay Shirky, Web 2.0 Expo
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Enterprises provide a natural filtering basis
Hiring process results in colleagues with judgment you can trust
photo 1: flickr.com/photos/dedrawolff/2361072444/
Colleagues’ daily work provides relevant context
photo 2: flickr.com/photos/timpatterson/476108035/
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Let workers personalize their filters
People are not monolithic information
consumers – give them control and options to
personalize their content filtering.
Groups
Individuals
Keywords
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So let’s recap this…
hc It is no longer what you own that counts but what you knowless than 5 seconds ago
hc Establish an information reach program built on 3 components less than 5 seconds ago
hc (1) Put employee-generated content right where people searchless than 5 seconds ago
hc (2) Increase chances of serendipity with a minimum attention commitment less than 5 seconds ago
hc (3) Give employees personalized filters to track information relevant to them less than 5 seconds ago
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Create a Dynamic Skills Database
photo: flickr.com/photos/27620885@N02/2655218248/
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It’s not about your resume, it’s about your contributions…
If you don't have a resume, what do you have?• How about three extraordinary letters of
recommendation from people the employer knows or respects?
• Or a sophisticated project they can see or touch?• Or a reputation that precedes you?• Or a blog that is so compelling and insightful that
they have no choice but to follow up?
Seth Godin, Why bother having a resume?
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…But this philosophy is still not implemented in most organizations.
“67% of employees believe that colleagues can help them do their job better.
39% say they have difficulty locating the right people.”
- Harris Interactive & Tacit Knowledge Systems
Hutch CarpenterDept 4592 - Product Group605 Ellis St, Suite 100Mountain View, CA 94043650-980-5080 [email protected]
typical corporate directory
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Isn’t this a lot better?
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Social software is more than an execution tool
Rich Hoeg @Defrag08 Honeywell & All-Around Smart Guy
With Connectbeam, I was looking for a social bookmarking application.
I ended up with a skills database.
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Key is to surface those who can help
Connectbeam’s people recommendations
Connectbeam’s list of users related to a content search
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Diversify and Strengthen Employees’ Social Networks
photo: flickr.com/photos/walkering/973836763/
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Employees have varying internal connections
Andrew McAfee, How to Hit the Enterprise 2.0 Bullseye
Strongclose collaborators
Weakinfrequent interactions
Potentialunknown, but would be good to know
Nonewouldn’t make sense as connection
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Company performance is determined by working the Weak and Potential ties
Employees already leverage their Strong ties.
Moving outside that band is where the differentiation occurs.
Workers tend to rely on close contacts
Cheryl, Director of Marketing
Victor, IT Manager
John, Director of Operations
Nora, Director Field Services
Irene, Product Manager
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Let the statistical analysis do the talking
“A one standard deviation increase in employees’…
Betweenness centrality results in $76,000 greater revenue per year.
Network diversity results in $83,000 greater revenue per year.”
NYU, MIT, BU researchers
Study of the email-based social network for an exec recruiting firm
“Betweenness centrality” measures the breadth and depth of one’s social connections.
“Network diversity” measures the degree to your contacts are connected.
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Leaders will increase the overall average of network strength and diversity
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How to move the Weak and Potential ties closer to Strong ties?
hc Make employee contributions as findable as possibleless than 5 seconds ago
hc Associate activity and tags to individualsless than 5 seconds ago
hc Enable easy following of the activities of othersless than 5 seconds ago
hc Fish where the fish are – put employee generated content where people do their work less than 5 seconds ago
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OK, let’s review…
hc Breaking through “enterprise silos” 2.0 reveals a new layer of value less than 5 seconds ago
hc Outcome #1: improve information’s reach, increasingly important for today’s human capital driven organizations less than 5 seconds ago
hc Outcome #2: enable a dynamic, automatically updated skills database for employees to find colleagues that can help less than 5 seconds ago
hc Outcome #3: work the Weak and Potential bands of employees’ social networks to strengthen and diversify information sources less than 5 seconds ago
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About Connectbeam
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Connectbeam is…
The award-winning collaborative information sharing company
Connectbeam, Inc.
A pioneer in enterprise social bookmarking and tagging
Focused on making useful information findable, and meta data actionable
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Social search, activity awareness and expertise location
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Tying together enterprise social software
Blogs
Wikis
Bookmarks
Forums
Podcasts
Photos
Video
Microblogs