dove presentation
DESCRIPTION
TRANSCRIPT
• Research & Key Findings• Goals & Objectives• Competition & Consumer Overview• Creative Strategies• Future Outlook and Conclusion
• Secondary research shows need for better product
• Graph shows how little of impact Men’s Care has on profits
• Saw opportunity
GOALS•Develop Brand Image•Create Awareness
OBJECTIVES
•Generate Sales •Stand alone from competitors•Show consumers that Dove is a quality product
http://www.youtube.com/watch?v=L15CZ6HWbLw
• We understand our consumers
• Our target market is a special niche
• Calm, cool, confident
• Great quality at affordable prices
• Competition advertising
• Our Competition advertising strategies: Axe Old Spice
• Our Ad Campaign’s:–Tone–Message–Delivery–Media usage
• Increase brand awareness• Create / maintain brand loyalty• Increase profit• Gain market share