down strategy based on porter’s advisors

7
contact us For more inquiries contact us at +91 84249 79599, or email us at [email protected] Visit our subscription page: www.piperserica.smallcase.com Our Presence Name Location Format Investors Min. Investment Piper Serica India Numero Uno Fund Mauritius FPI Non-Indian & NRIs US $100,000 Piper Serica Leader Portfolio Strategy India PMS Resident & NRIs INR 50 Lakh Wealth Compounder by Piper Serica India Smallcase Resident & NRIs INR 2.5 Lakh Formidable Dozen (FD+) by Piper Serica India Smallcase Resident & NRIs INR 2.75 Lakh Emerging Dominators (ED+) by Piper Serica India Smallcase Resident & NRIs INR 2.5 Lakh India Internet Opportunities by Piper Serica India Smallcase Resident & NRIs INR 75,000 Investment Advisory Emerging Dominators - ED+ Formidable Dozen - FD+ Wealth Compounder India Internet Opportunities Small & Mid Cap Strategy Moderately High Risk Large Cap Strategy Moderately Low Risk Multi Cap Strategy Moderate Risk Multi Cap Strategy Moderately High Risk Piper Serica Advisors About Us Piper Serica is a SEBI registered Portfolio Management Service (PMS) provider. The equity assets that we manage include a Mauritius based FPI, an Indian PMS & a Portfolio Advisory Platform. All the funds are managed under a top-down strategy based on Porter’s 5 forces model, that identifies fast-growing industry leaders that compound earnings & grow the wealth of investors for a long period of time. In a short period, Piper Serica’s PMS is rated as one of the top PMS’s based on its performance.

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contact us For more inquiries contact us at +91 84249 79599, or email us at [email protected]

Visit our subscription page: www.piperserica.smallcase.com

Our Presence

Name Location Format Investors Min. Investment

Piper Serica India Numero Uno Fund Mauritius FPI Non-Indian & NRIs US $100,000

Piper Serica Leader Portfolio Strategy India PMS Resident & NRIs INR 50 Lakh

Wealth Compounder by Piper Serica India Smallcase Resident & NRIs INR 2.5 Lakh

Formidable Dozen (FD+) by Piper Serica India Smallcase Resident & NRIs INR 2.75 Lakh

Emerging Dominators (ED+) by Piper Serica India Smallcase Resident & NRIs INR 2.5 Lakh

India Internet Opportunities by Piper Serica India Smallcase Resident & NRIs INR 75,000

Investment Advisory

Emerging Dominators - ED+ Formidable Dozen - FD+ Wealth Compounder India Internet Opportunities

Small & Mid Cap Strategy Moderately High Risk

Large Cap Strategy Moderately Low Risk

Multi Cap Strategy Moderate Risk

Multi Cap Strategy Moderately High Risk

Piper Serica

Advisors

About Us Piper Serica is a SEBI registered Portfolio Management Service (PMS) provider. The equity assets that we manage include a Mauritius based FPI, an Indian PMS & a Portfolio Advisory Platform. All the funds are managed under a top-down strategy based on Porter’s 5 forces model, that identifies fast-growing industry leaders that compound earnings & grow the wealth of investors for a long period of time. In a short period, Piper Serica’s PMS is rated as one of the top PMS’s based on its performance.

Contact Us

For more inquiries contact us at +91 84249 79599, or email us at [email protected]

Visit our subscription page: www.piperserica.smallcase.com

24.8%

12.4%

10.1%11.2% 10.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Piper Serica PMS Top 5 Multi Cap MF Avg. Nifty 50 Nifty 500 Sensex

Our Track Record Since Inception (Feb 2015)

Piper Serica

Advisors

Our Track Record Strict adherence to our Investment Framework and our deep research expertise has not only given better returns but has also helped us beat the benchmarks.

All returns are audited by an independent auditor.

Returns generated on other pools of capital vary based on their vintage and mandated risk level.

Past Performance Is Not Indicative of Future Results. We do not guarantee returns.

Source: Piper Serica, Bloomberg, Valueresearch

7%

7%

9%

9%

10%

14%

44%

0% 10% 20% 30% 40% 50%

QSR

Online services

Materials

Real estate

Consumer Discretionary

Healthcare

Banking and Capital Market

Mid Cap25%

Small cap 75%

Emerging Dominators+ (ED+) by Piper Serica

Investment Objective To multiply wealth for a long period of time by investing in a portfolio of multi-baggers from high growth small and mid-cap stocks.

Investment Strategy With an increase in per capita GDP there is a significant change in the consumption pattern of Indian consumers. This will create new industries and will give an opportunity to young companies to grow fast and benefit from these new trends. We have chosen 12 such companies that have already created a substantial market presence and are now geared to grow rapidly.

Top 5 stocks

Name Sector

CDSL Financials

Dixon Technologies India Ltd Industrials

APL Apollo Tubes Ltd Materials

Apollo Hospitals Enterprises Ltd Healthcare

MCX India Ltd Financials

Strategy vs. benchmark:

Investment Universe Our chosen universe is companies that have a market capitalization of less than INR 35,000 crores. They are all rapidly growing in their fast growth industry. They have demonstrated high level of corporate governance and are managed by transparent and successful professional managers. The average market cap of the portfolio will be capped at INR 15,000 crore to ensure adequate representation of both small and mid-cap stocks.

Sector Breakup:

Market Cap Breakup

Fund Manager: Abhay Agarwal About Piper Serica: Abhay started his investment career with Citibank in 1993 by managing its investment program. In 1998 he joined Chase Capital & worked in Hong Kong & Singapore as part of a team that invested in companies in Asia. As part of this team, he invested in upcoming companies like HDFC Bank, ICICI Bank, Marico etc. & provided seed capital to companies like Jubilant Foodworks, HDFC Securities & MTR Foods. He uses his 25 years of extensive investment experience to manage funds in a disciplined & systematic manner in order to compound the wealth of investors for a long period of time with minimal volatility.

Piper Serica is a SEBI registered Portfolio Management Service (PMS) provider. The equity assets that we manage include a Mauritius based FPI, an Indian PMS & a Portfolio Advisory Platform. All the funds are managed under a top-down strategy based on Porter’s 5 forces model, that identifies fast-growing industry leaders that compound earnings & grow the wealth of investors for a long period of time. In a short period, Piper Serica’s PMS is rated as one of the top PMS’s based on its performance.

73.7%

97.1%

34.0%

6.7%0.2%

21.9%

55.2%

15.9%

4.9%

-1.1%

-20.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

3 year 1 year 6 month 3 month 1 month

ED+ Nifty Mid-Smallcap 400

Riskometer

Min Investment: INR 2,50,000 Fees: 2.5% of avg. AUM per year, paid monthly SIP Option: Available after min. investment of INR 2,50,000. Min SIP: INR 50,000

As of 30-Nov-2021

Upto $5 bil. – smallcap $5 to $10 bil. -midcap above $10 bil. - largecap

Strategy vs. benchmark:

Wealth Compounder by Piper Serica

As on 30-Nov-2021

Grow wealth by investing in natural compounders of earnings that produce above-average returns with below average business volatility.

Abhay started his investment career with Citibank in 1993 by managing its investment program. In 1998 he joined Chase Capital & worked in Hong Kong & Singapore as part of a team that invested in companies in Asia. As part of this team, he invested in upcoming companies like HDFC Bank, ICICI Bank, Marico etc. & provided seed capital to companies like Jubilant Foodworks, HDFC Securities & MTR Foods. He uses his 25 years of extensive investment experience to manage funds in a disciplined & systematic manner in order to compound the wealth of investors for a long period of time with minimal volatility.

Piper Serica is a SEBI registered Portfolio Management Service (PMS) provider. The equity assets that we manage include a Mauritius based FPI, an Indian PMS & a Portfolio Advisory Platform. All the funds are managed under a top-down strategy based on Porter’s 5 forces model, that identifies fast-growing industry leaders that compound earnings & grow the wealth of investors for a long period of time. In a short period, Piper Serica’s PMS is rated as one of the top PMS’s based on its performance.

About Piper Serica: Fund Manager: Abhay Agarwal

Security Sector

Dixon Technologies India Ltd Industrials

Info Edge (India) Ltd Technology

Apollo Hospitals Enterprise Ltd Healthcare

HDFC Life Insurance Company Ltd Financials

Godrej Properties Ltd Real Estate

Sector Breakup: Top 5 stocks

Investment Universe Investment Strategy

Investment Objective

Min Investment: INR 2,50,000 Fees: 2.5% of avg. AUM per year, paid monthly SIP Option: Available after min. investment of INR 2,50,000. Min SIP: INR 50,000

Riskometer:

Market Cap Breakup:

Leaders of fast growth industries that score more than 7 out of 10 on Piper Serica’s 5 Forces Competitive Edge Model. Multi cap universe with a large cap bias. Active universe is about 50 companies out of which 15-20 are part of the portfolio.

Identify high-growth industries that will grow for next 15-20 years because of rapidly changing demographics and invest in leaders of these industries after validating their competitive edge. These leaders will compound earnings for a long period of time resulting in market beating returns for investors. Actively manage an optimally diversified portfolio of 15-20 leader stocks.

Upto $5 bil. – smallcap $5 to $10 bil. -midcap

above $10 bil. - largecap

Formidable Dozen (FD+) by Piper Serica

Investment Objective Generate higher than Fixed Income returns by investing in a portfolio of select 12 mega-cap stocks.

Investment Strategy As the share of India in global GDP grows over the next 5 years so will the market capitalization of its stock market. The mega cap stocks that are part of the Nifty Fifty Index will create tremendous wealth over the next 5-10 years as they grow their leadership and competitive moat. These companies have very stable and defensive business models. By investing in them the investor has a very high probability of making a much higher return that the current returns available from fixed income options. These stocks have been chosen carefully after detailed research and the portfolio construction is done in a way to reduce risk and optimize returns.

Investment Universe Our chosen universe is companies that have a market cap of more than INR 1 lakh crore and are a part of the Nifty50 Index. They are all profitable, growing, dividend paying and have a dominating presence in their industry. They have a stellar track record of generating shareholding value for more than twenty years and are managed by a team of highly successful professional managers.

Sector Breakup:

Top 5 stocks

Security Sector

Nestle India Ltd FMCG

HDFC Bank Ltd Banking and Capital Market

HDFC Ltd Banking and Capital Market

HDFC Life Insurance Company Ltd Insurance

Tata Consultancy Services Ltd Information technology

Strategy vs Benchmark:

Market Cap Breakup:

Fund Manager Abhay Agarwal Abhay started his investment career with Citibank in 1993 by managing its investment program. In 1998 he joined Chase Capital & worked in Hong Kong & Singapore as part of a team that invested in companies in Asia. As part of this team, he invested in upcoming companies like HDFC Bank, ICICI Bank, Marico etc. & provided seed capital to companies like Jubilant Foodworks, HDFC Securities & MTR Foods. He uses his 25 years of extensive investment experience to manage funds in a disciplined & systematic manner in order to compound the wealth of investors for a long period of time with minimal volatility.

About Piper Serica: Piper Serica is a SEBI registered Portfolio Management Service (PMS) provider. The equity assets that we manage include a Mauritius based FPI, an Indian PMS & a Portfolio Advisory Platform. All the funds are managed under a top-down strategy based on Porter’s 5 forces model, that identifies fast-growing industry leaders that compound earnings & grow the wealth of investors for a long period of time. In a short period, Piper Serica’s PMS is rated as one of the top PMS’s based on its performance.

Large Cap100%

Min Investment: INR 2,75,000 Fees: 2.5% of avg. AUM per year, paid monthly SIP Option: Available after min. investment of INR 2,75,000. Min SIP: INR 50,000

Riskometer

As of 30-Nov-2021

7%

7%

10%

15%

17%

18%

26%

0% 5% 10% 15% 20% 25% 30%

Materials

Retail

Insurance

Consumer Discretionary

Information Technology

FMCG

Banking and Capital Market

Upto $5 bil. – smallcap $5 to $10 bil. -midcap above $10 bil. - largecap

23.6%

28.8%

15.2%

-0.8% -1.07%

15.9%

32.0%

9.3%

-0.6% -3.4%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

3 year 1 year 6 month 3 month 1 month

FD+ Nifty 50

Invest in fast growth Internet companies that are using the Internet to disrupt industries.

This portfolio comprises companies that have strong Internet businesses. These are Indian companies that have the capability to compound wealth just like FAANG (Facebook, Apple, Amazon, Netflix, and Google) stocks. This portfolio aims to capture the growing value of Internet companies as more trade and commerce is made possible via the internet every day.

Name Sector

Angel Broking Limited Banking and Capital Market

Apollo Hospitals Enterprises Limited Healthcare

CDSL Banking and Capital Market

Indiamart Intermesh Limited Online Services

Zomato Limited Online Services

Fast growth companies that have a very strong Internet based business or a no–touch business model.

Abhay started his investment career with Citibank in 1993 by managing its investment program. In 1998 he joined Chase Capital & worked in Hong Kong & Singapore as part of a team that invested in companies in Asia. As part of this team, he invested in upcoming companies like HDFC Bank, ICICI Bank, Marico etc. & provided seed capital to companies like Jubilant Foodworks, HDFC Securities & MTR Foods. He uses his 25 years of extensive investment experience to manage funds in a disciplined & systematic manner in order to compound the wealth of investors for a long period of time with minimal volatility.

Piper Serica is a SEBI registered Portfolio Management Service (PMS) provider. The equity assets that we manage include a Mauritius based FPI, an Indian PMS & a Portfolio Advisory Platform. All the funds are managed under a top-down strategy based on Porter’s 5 forces model, that identifies fast-growing industry leaders that compound earnings & grow the wealth of investors for a long period of time. In a short period, Piper Serica’s PMS is rated as one of the top PMS’s based on its performance.

92.3%

122.7%

41.9%

2.7% 4.0%

19.7%

62.2%

15.0%3.9%

-1.0%

-20.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

140.0%

3 year 1 year 6 month 3 month 1 month

India Investment Opportunities NIFTY Multi Cap

Riskometer

As of 30-Nov-2021

Min Investment: Varies Between INR 79,000 to INR 85,000 Fees: INR 1500 for 3 Months.

INR 2500 FOR 6 Months

India Internet Opportunities

Strategy vs. Benchmark :

Top 5 Stocks

Fund Manager : Abhay Agarwal About Piper Serica:

Market Cap Breakup

Sector Breakup :

Investment Universe Investment Strategy

Investment Objective

Upto $5 bil. – smallcap $5 to $10 bil. -midcap above $10 bil. - largecap

contact us For more inquiries contact us at +91 84249 79599, or email us at

[email protected] Visit our subscription page: www.piperserica.smallcase.com

Subscription & Structure www.piperserica.smallcase.com

Empaneled Brokers Quick links: Website: https://piperserica.smallcase.com/

FD+: https://piperserica.smallcase.com/smallcase/PSRNM_0001

ED+: https://piperserica.smallcase.com/smallcase/PSRNM_0002

Wealth compounder: https://piperserica.smallcase.com/smallcase/PSRMO_0003

India Internet Opportunities : https://piperserica.smallcase.com/smallcase/PSRMO_0009

Android app:

https://play.google.com/store/apps/details?id=com.smallcase.android&hl=en_IN

iOS app:

https://apps.apple.com/in/app/smallcase/id1345309437

Structure & Commercials:

1. This is a direct equity product. We do not take assets in our custody. There is no lock-in nor is there any exit load. 2. To subscribe, an investor needs to have an online broking account with any one of the 9 empanelled brokers

mentioned below. 3. After funding the broking account, click on “subscribe now” in the above link and within a few clicks, the

subscription will be completed and investment will be made. 4. The shares purchased are credited to the investors demat account that is linked to his broking account. Dividends

are credited to his linked bank account. 5. The investor can monitor and add to the portfolio through the Smallcase mobile app or the website. The links are

provided below. The app also provides real time news updates on portfolio companies and real time NAV of the portfolio.

6. Piper Serica periodically rebalances the model portfolio. Investor will only need to log-in to the app or website to approve rebalancing of their portfolio.

7. Minimum subscription for each strategy is INR 2,50,000 and in multiples of that thereafter. SIP option is available. 8. Fees: 2.5% (ex. GST) per year, payable monthly based on daily average closing AUM.