download dig pink rally toolkit
TRANSCRIPT
We are here to encourage and inspire volleyball teams nationwide who are united
in their goal to fund game-changing cancer research and show their support for
patients. This guide walks you through the process of hosting a Dig Pink® event.
From setting a goal to writing a “thank you” note, the details are in the toolkit!
Thank you for taking the first step.
“ We want our players to have an impact beyond the courts, for them to be role models for athletes of all sports. Coaches and players working with The Side-Out Foundation through its Dig Pink® events are given the opportunity to do just that; they impact the lives of breast cancer
patients through the sport that they love.”
— Russ Rose
WELCOME
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First Steps 4
Rally the Troops! 5
Find Your Fundraising Fit 6
Watch Your $ Grow! 7
Spread the Word 8
Follow Through 9
Managing Funds 10
2015 Wall of Heroes 11
Impact 12
Resources 13
Contact Us 14
TABLE OF CONTENTS
“I think it’s amazing what these girls have done. This cause is really dear to me. I lost my mom to breast cancer, so any way that I can be involved or participate in raising awareness for this cause is really important to me.”
— April Ross
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ASK FOR PERMISSIONAsk your administrator for approval
& get them involved
STEP 1
PICK A DATEChoose your opponent and ask them
to join you in creating a special event
STEP 2
SET A GOAL... AIM HIGH!If each player on a 12 member team asks
10 people to give $10 TOTAL = $1,200
STEP 3
MAKE IT OFFICIALCreate a Side-Out account & online
fundraising campaign
STEP 4
STRATEGIZEMake a plan & brainstorm fundraising ideas
STEP 5
SPREAD THE WORDTell your friends & family what you are
doing & ask for their support!
STEP 6
6STEPS TO
GET STARTED
RALLY
LEARN MORE
LEARN MORE
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ADRIAN HIGH SCHOOL, ADRIAN, OR
Share your story; tell your
supporters why you Dig Pink®.
TREYNOR HIGH SCHOOL, TREYNOR, IA
Involve the elementary schools in
your area! Organize a poster contest
or challenge elementary students to
collect coins.
MASSAPEQUA HIGH SCHOOL, MASSAPEQUA, NY
Recognize survivors and remember
loved ones with special signs or
wear their names on the back of
game jerseys.
DOWNEY HIGH SCHOOL, DOWNEY, CA
Choose one of your biggest rivals
for your Dig Pink® game!
LA COSTA CANYON HIGH SCHOOL, CARLSBAD, CA
Encourage a pink crowd by offering
prizes for best dressed!
SALISBURY HIGH SCHOOL, SALISBURY, NC
Give more than money! Donate
hair to patients who lost theirs due
to treatment.
RALLY THE TROOPS!
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A Dig Pink® campaign is most successful when the entire community is involved. You can include team-
mates, parents, students, faculty, local businesses, school clubs, marketing/business classes and teams from
other schools. The more people you involve, the more support you have to reach your event’s goals! Don’t
be afraid to ask for help from coaches, fellow students and your community. Delegate different tasks and
split up the work so everyone plays a part in making the event successful.
These are merely suggestions; choose whatever works best for your team, school and community,
and make it special.
FIND YOUR FUNDRAISING FIT
MARQUETTE UNIVERSITY, MILWAUKEE, WI
Find fun incentives! Have your coach promise to wear a
silly outfit if you reach your fundraising goal.
IROQUOIS HIGH SCHOOL, ELMA, NY
Design your own Dig Pink® shirt or buy the official Dig
Pink® t-shirts and sell them prior to and at your event to
create a visual of unity and support. For the official Dig
Pink® t-shirts CLICK HERE.
UNC CHARLOTTE, CHARLOTTE, NC
Create unique fundraising activities, like UNC Charlotte’s
Dig Pink® Jail & Bail.
NORTH IOWA AREA COMMUNITY COLLEGE, MASON CITY, IA
Plan the event so it fits well with your community.
NIACC, a community college in rural Iowa, includes a
“Kiss the Pig” fundraising campaign!
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WATCH YOUR $ GROW!UTILIZE OUR FUNDRAISING TOOL TO RAISE MONEY QUICKLY AND EASILY!If each player on a 12 member team asks 10 people
to give $10, the total is $1,200. If each member
asks 10 people to give $20, the total is $2,400!
And these totals are before any event has even
taken place!
To utilize our fundraising tool CLICK HERE.
MAXIMIZE YOUR FUNDRAISING WITH MATCHING DONATIONS
Encourage your donors to ask if their employers
have matching gift programs.
Many companies will give donations to match what
the employee has given, thereby doubling your
donation! Some companies will even give double the
donation the employee gave, thus tripling the
original donation!
When donors give online, the confirmation screen
includes a section at the bottom where they can
type in their company’s name to see if it offers a
matching gift program. If it does, they simply have
to follow the prompts. Donors don’t have to donate
online to receive a matching donation though...
as long as they have a receipt that confirms their
donation, they can submit it to their company
with whatever paperwork their company requires.
To see if a company offers matching donations,
visit side-out.org/matching-donation-finder/.
THEIR
NETWORK
DONORS
TEAM
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• Adding videos and/or photos
• Personalizing it with the story of why you are fundraising
• Detailing when and where your event will take place
• Using the comment tools to write updates on event planning
and fundraising
• For more ideas, visit support.side-out.org and search
keyword “campaign”
EMAIL Dear (Insert name),
Each year, tens of thousands of volleyball players, coaches and families across the country join together to participate in The Side Out Foundation’s Dig Pink® Rally.
In an effort to bring more awareness and funding for stage 4 (metastatic) breast cancer, my volleyball team is working with The Side-Out Foundation. On (Insert date), we are hosting a Dig Pink® event to benefit Side-Out, and we need your support!
Help us reach our goal of (Insert goal amount) by donating to our Dig Pink® Rally campaign page (Insert link). If you are in town for the event, come on out and watch us play, and don’t forget to wear your pink!
Side-Out is the only charity using the power and teamwork of the volleyball community to beat cancer. Only 2 percent of breast cancer research funding goes toward metastatic cancer which makes their focus on stage 4 unique and very important.
Thank you for helping me give hope to patients and their families!
Sincerely,(Insert your name)
TWITTERHelp me give hope to stage 4 breast cancer patients & their families. Donate to my @digpink campaign: (Insert campaignpage link)
Communication is key to hosting a successful event. Take time to create a thoughtful campaign page, share
that page and then market your event! Below are some helpful hints.
SPREAD THE WORD
TIPS FOR A GREATCAMPAIGN PAGE Your campaign page is the
hub of your online fundraising.
Make it special by:
• Send an email with a link to your campaign page to
friends and family
• Share details in school announcements
• Create a letter to share with possible sponsors
• Notify local newspapers and radio stations
• Make posters and flyers to put up around your school
and community
• Spread the word via social media
ANNOUNCE YOUR CAMPAIGN!
The only way you will get
people to support your
campaign is if you ask!
To download templates go to:
support.side-out.org (Search keyword “Templates”)
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FOLLOW THROUGHKEEP THEM POSTEDMost people don’t give the first time you tell them
about a fundraiser. It’s your job to remind them!
• Send follow-up emails, detailing your progress.
Make sure you include a link to your
campaign page!
• Take pictures and videos of you and your team
as you move forward in event planning and
fundraising, and share these on social media
• Post facts about metastatic breast cancer on
your social media pages, and always link to your
fundraising page to remind people of your goal
THANK YOUR DONORS!
• No matter the donation amount, all donors
deserve a “thank you” note. Email and social
media is always an option, but a letter in the
mail is even better. Feel free to use the
template here, and add personal touches to
make it special
• Create a short “thank you” video with your team
and share it with each donor
Dear (Insert name),
On behalf of (Insert school and team name) and The
Side-Out Foundation, we would like to thank you for
your donation received on (Insert donation receipt
date) in support of the (Insert year) Dig Pink® Rally.
Your contribution will assist Side-Out in its mission to
inspire science and hope in the match against breast
cancer. Stage 4 breast cancer is the most advanced
form of the disease yet the least funded area of
research. With your help, we are supporting the
development of treatments that are giving stage
4 breast cancer patients more quality time with
their families.
Thank you again for your support.
Sincerely,
(Insert your name)
Tax ID: 20-2510044
Event: (Insert year) Dig Pink® Rally
Contribution Type: Donation
Amount: (Insert donation amount)
To download templates go to:
support.side-out.org (Search keyword “Templates”)
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MANAGING FUNDSDonations should be submitted as soon as possible after your event. To be eligible for awards, all teams
participating in the fall Dig Pink® Rally must submit their funds by December 1st.
FOLLOW THE INSTRUCTIONS BELOW TO SUBMIT YOUR DONATIONS:
Checks
Donors should make checks payable to The Side-
Out Foundation and should reference the school/
club in the memo of the check. If they would like
to include a personal message to be posted on the
fundraising site with their donation, have them fill out
the mail-in donation form.
Check dollar amounts and contact information will
be manually entered into your campaign website
by a Side-Out representative upon receipt.
Make a copy of all checks. Keep these for your
records.
Dig Pink®/USPS Safe, Secure and Economical
Method of Mailing Donations:
Take all cash donations to your local bank.
Request a cashier’s check made out to The
Side-Out Foundation.
Total your donations. You may also want to include
a mail-in donation form, but it is not required. As
soon as funds arrive at Side-Out, a representative
will manually enter dollar amounts and contact
information into your campaign website.
Mail your donations. The checks should be mailed
at any US post office via Priority Mail to:
The Side-Out Foundation
Attn: Treasurer
3935 University Drive
Fairfax, VA 22030
Place your checks into the USPS special tear-proof
Priority Mail envelope and specify registered mail.
This will insure that the envelope will be easily
trackable.
The cost for Priority Mail with the additional services
designated above can be easily calculated on the
USPS website and will depend on weight. In most
cases across the country, it should be less than
$10.00, which is also a deductible expense. There is
no charge for the Priority Mail tear-proof envelopes.
Download mail-in donation form CLICK HERE.
To download templates go to:
support.side-out.org (Search keyword “Mail”)
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ABOVE THE NET $10000 OR MORE RAISED
The John Cooper School The Woodlands, TX
Carrollton School of the Sacred Heart Miami, FL
Hastings High School Hastings, MN
Oakton High School Vienna, VA
Yoe High School Cameron, TX
Randolph High School Randolph, MN
HARD HITTING $5000 OR MORE RAISED
Pascack Hills High School Montvale, NJ
Massapequa High School Massapequa, NY
Orestimba High School - Yolo Middle School, CA
Presentation High School San Jose, CA
Newberry High School Newberry, MI
Suffolk County Community College Selden, NY
Wellesley High School Wellesley, MA
Olathe Northwest High School Olathe, KS
Treynor High School Treynor, IA
Lancaster High School Lancaster, VA
Rocky Point High School Rocky Point, NY
Sherwood High School Sandy Spring, MD
Johnston High School Johnston, IA
Sacred Heart Academy Hempstead, NY
John Handley High School Winchester, VA
Stanley High School Stanley, ND
Giles High School Pearisburg, VA
Medway High School Medway, MA
Grimsley High School Greensboro, NC
Kent City High School Kent City, MI
The Woodlands High School The Woodlands, TX
Carolina Courts Trail,NC
UNC at Charlotte Charlotte, NC
West Allegheny High School Imperial, PA
Riverside High School Leesburg, VA
West York Area High School York, PA
University of Maryland College Park, MD
SERVICE ACE $1500 OR MORE RAISED
Grace School Houston, TX
West Essex High School North Caldwell, NJ
Highland School Warrenton, VA
New Richmond High School New Richmond, WI
Quakertown High School Quakertown, PA
Russellville High School Russellville, AR
James Wood High School Winchester, VA
Quince Orchard High School Gaithersburg, MD
Columbia Preparatory School New York, NY
Grandville High School Grandville, MI
Montclair High School Montclair, NJ
Hondo High School Hondo, TX
Brenham High School Brenham, TX
Arizona College Preparatory Chandler, AZ
Clayton Valley Charter High School Concord, CA
Mountain Island Charter School Mt. Holly, NC
Desert Vista High School Phoenix, AZ
Mountain Pointe High School Phoenix, AZ
Edgewood High School Ellettsville, IN
North Davidson Middle School Lexington, NC
Twinsburg High School Twinsburg, OH
Bonita High School La Verne, CA
Penn State University University Park, PA
Westborough High School Westborough, MA
Papillion LaVista South High School Papillion, NE
Upper Arlington High School Upper Arlington, OH
Park Hill South High School Riverside, MO
Weston High School Weston, MA
Joel Barlow High School Redding, CT
Lakeside Lutheran High School Lake Mills, WI
Rappahannock County High School, VA
Metea Valley High School Aurora, IL
Viera High School Viera, FL
Dexter High School Dexter, MI
Downers Grove North High School, IL
Alamo Heights High School San Antonio, TX
Delphi Community High School Delphi, IN
Franklin Pierce University Rindge, NH
Connetquot High School, Bohemia NY
Jupiter Christian School Jupiter, FL
Laingsburg High School Laingsburg, MI
Angelo State University San Angelo, TX
St. Joseph Notre Dame High School Alameda, CA
South Side High School Rockville Centre, NY
Faith Lutheran High School Las Vegas, NV
Faith Lutheran School Eustis, FL
Poolesville High School Poolesville, MD
Loudoun Valley High School Purcellville, VA
Burlington High School Burlington, MA
The Bear Creek School Redmond, WA
West Davidson High School Lexington, NC
Palo Alto High School Palo Alto, CA
Twin Falls Senior High School Twin Falls, ID
Jourdanton High School Jourdanton, TX
Southeast Polk High School Pleasant Hill, IA
Shawnee High School Medford, NJ
Jonathan Dayton High School Springfield, NJ
Hopewell-Loudon High School Bascom, OH
North Harrison High School Ramsey, IN
Susquehannock High School Glen Rock, PA
McLean High School McLean, VA
Texico High School Texico, NM
Fremont High School Fremont, NE
Triton College Grove, IL
Chadwick School Palos Verdes Peninsula, CA
Oakfield-Alabama Middle-High School Oakfield, NY
West Springfield High School Springfield, VA
Bel Air High School Bel Air, MD
Our Lady of Good Counsel High School Olney, MD
South Kitsap High School Port Orchard, WA
Newton South High School, Needham High School
Newton Centre, MA
Bunker Hill High School Claremont, NC
Southwestern Middle/High School Hanover, IN
Canon-McMillan High School Canonsburg, PA
Normangee High School Normangee, TX
Crandon High School Crandon, WI
Huntington Beach High School, CA
Georgetown High School Georgetown, TX
Denison University Granville, OH
Sport and Medical Sciences Academy Hartford, CT
Bellport High School Brookhaven, NY
Episcopal High School Bellaire, TX
Tom Gallagher & Kathy McNabb Fairfax, VA
Wachusett Regional High School Holden, MA
Clare High School Clare, MI
University at Albany Albany, NY
Liberty High School Brentwood, CA
Eustace High School Eustace, TX
RHAM High School Hebron, CT
Wilcox High School Santa Clara, CA
Moriarty High School Moriarty, NM
Klein Oak High School Spring, TX
Analy High School Sebastopol, CA
The Kinkaid School Houston, TX
University of Texas at Arlington Arlington, TX
Hiroshi Miyamura High School Gallup, NM
Bishop Feehan High School Attleboro, MA
Louisville High School Woodland Hills, CA
Iroquois Central High School Elma, NY
Clear Springs High School League City, TX
John F. Kennedy High School Bellmore, NY
Clear Falls High School League City, TX
Milken Community High School Los Angeles, CA
Fennville High School Fennville, MI
Brashier Middle College High School SC
Delta Valley Volleyball Club Lodi, CA
Round Top-Carmine High School Carmine, TX
Laguna-Acoma High School Casa Blanca, NM
Lake Braddock Secondary School Burke, VA
Shrewsbury High School Shrewsbury, MA
Tallassee High School Tallassee, AL
Eisenhower Middle School San Antonio, TX
Thomas Jefferson High School Alexandria, VA
Bethlehem Catholic High School Bethel Park, PA
T.R. Robinson High School Tampa, FL
Friendswood High School Friendswood, TX
Radford High School Radford, VA
Blackstone Valley Reg Tech High School Upton, MA
Otto-Eldred High School Duke Center, PA
Murray High School Murray, UT
Tomball Memorial High School Tomball TX
Valley Regional High School Deep River, CT
Campbellsville University Campbellsville, KY
Gahanna Christian Academy Gahanna, OH
Lynnfield High School Lynnfield, MA
Kenyon College Gambier, OH
Dripping Springs High School Dripping Springs, TX
Cranbrook School Bloomfield Township, MI
Tex Hill Middle School San Antonio, TX
Division Avenue High School Levittown, NY
Princeton High School Princeton, TX
North Caroline High School Ridgely, MD
Turtle Lake High School Turtle Lake, WI
Trinity University San Antonio, TX
Centennial High School Las Vegas, NV
Central Bucks High School South Warrington, PA
East Meadow High School East Meadow, NY
Klein High School Spring TX
Malvern High School Malvern, AR
Ripon Christian High School Ripon, CA
South Iredell High School Statesville, NC
United Faith Christian Academy Charlotte, NC
Woodgrove High School Purcellville, VA
Culver City High School Culver City, CA
Newark High School Newark, NY
Indiana University-Purdue University
at Indianapolis Indianapolis, IN
Caddo Mills High School Caddo Mills, TX
Rockville High School Vernon, CT
Dickinson College Carlisle, PA
Franciscan University Steubenville, OH
Devine High School Devine, TX
Springfield High School Akron, OH
Wishkah Valley High School Aberdeen, WA
Churchill High School San Antonio, TX
Texas A&M University College Station, TX
Glencoe-Silver Lake High School Glencoe, MN
New Castle Chrysler High School New Castle, IN
Fargo South High School Fargo, ND
Waverly High School Waverly, NE
Byron Area High School Byron, MI
Tehachapi High School Tehachapi, CA
Hopkinton High School Hopkinton, MA
Trevor Day School New York, NY
Wichita State University Wichita, KS
East Lyme High School East Lyme, CT
Norfolk County Agricultural High School MA
Kearsley High School Flint, MI
Westwood High School Palestine, TX
Corona High School Corona, CA
Attica Central High School Attica, NY
Plainville High School Plainville, CT
White Bear Lake Area High School St. Paul, MN
St. Lucy’s Priory High School Glendora, CA
Rio Rancho High School Rio Rancho, NM
Langley / Robinson / Battlefield High School VA
Cedar Grove High School Cedar Grove, NJ
Conestoga Senior High School Berwyn, PA
Melrose High School Melrose NM
La Sierra High School Riverside, CA
San Antonio Christian Schools San Antonio, TX
Winston Churchill High School Potomac, MD
Fort Cherry Jr/Sr High School McDonald, PA
North Ridge Middle School North Richland Hills, TX
Garland Christian Academy Garland, TX
Superior High School Superior, WI
Bay Shore High School Bay Shore, NY
Bunceton High School Bunceton, MO
Hendrix College Conway, AR
Kankakee Valley High School Wheatfield, IN
Butler County Community College Butler, PA
Trinity College Hartford, CT
Omaha Burke High School Omaha, NE
Nebraska Wesleyan University Lincoln, NE
Kenmare High School Kenmare, ND
Cornell University Ithaca, NY
Ball State University Muncie, IN
Lord Botetourt High School Daleville, VA
Maryvale Preparatory School Lutherville, MD
Brookhaven College Farmers Branch, TX
University of San Francisco San Francisco, CA
Abraham Lincoln High School Philadelphia, PA
Grinnell High School Grinnell, IA
Bronson Jr/Sr High School Bronson, MI
Eastport-South Manor Jr/Sr High School NY
Grant Union High School John Day, OR
Mountain View High School Stafford, VA
North Point High School Waldorf, MD
Sutherland High School Sutherland, NE
Theodore Roosevelt High School Wyandotte, MI
West Potomac High School Alexandria, VA
Alma/Pepin High School Pepin, WI
2015 WALL OF HEROES
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You are in the extraordinary position of slowing the progress of
stage 4 (metastatic) breast cancer and improving the way all
cancers are treated.
Stage 4 breast cancer is the most advanced form of the disease,
yet it is the least funded area of research (approximately 2% of
funds raised for breast cancer research goes toward metastatic
studies). The Side-Out Protocol is a major advancement in the
field, and volleyball is responsible for all of it!
IMPACT
“Thanks to The Side-Out Foundation, my mother-in-law is
receiving cutting edge treatment for her stage 4 breast cancer, &
covering costs that her insurance won’t. We need more funding for
metastatic breast cancers!”
— Misty Winter Kelly
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Download the templates below to reach out to friends, family, businesses and media.
RESOURCES
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To download templates go to:
support.side-out.org Search keywords “Facts”, “Research”
• Donor Request Letter
• Sponsorship Letter
• Donation Receipt
• Thank You Letter
• Stats Pledge Sheet
• About Side-Out
• Side-Out Research
• Breast Cancer Facts
• Pre-Match Release
• Post-Match Release
• Side-Out Letterhead
• Promotional Poster
To download templates go to:
support.side-out.org Search keywords “Letters”, “Stats”
To download templates go to:
support.side-out.org Search keyword “Letters”
To download templates go to:
support.side-out.org Search keywords “Letters”, “Poster”
DONORS/SPONSORS HANDOUTS MEDIA GENERAL
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THE SIDE-OUT FOUNDATION3935 University Drive
Fairfax, VA 22030
side-out.org
877.DIG.PINK (877.344.7465)
CONTACT USsideoutfoundation
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