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2014 Automotive Marketing Roundtable
October 14-16, 2014 ¬ Bellagio Hotel ¬ Las Vegas, NV
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1
Arianne WalkerSenior Director, Media & Marketing SolutionsJ.D. Power
Deirdre BorregoVice PresidentU.S. Automotive DivisionJ.D. Power
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#JDPAAMRJoin the conversation on Twitter at:
Welcome to the J.D. Power Automotive Marketing Roundtable.
We’re delighted to have you join us for our 9th annual marketing roundtable. We have developed an excellent lineup of topics and speakers focused on the latest issues, ideas, concepts, and trends in automotive digital marketing, thanks to all the great participation from the industry and input from our sponsors.
We took your feedback to heart and made some changes for this year’s roundtable, creating an event we are confident you will find exciting and enlightening. The agenda was built around three key themes:
• Consumers in the Driver’s Seat• It’s a Mad, Mad Multichannel World• The Mobile and Social Game
As a result, the agenda features 14 presentations,15 panel discussions, and three outstanding keynote speakers, with representatives from OEMs, agencies, third-party websites, research firms, media companies and more.
Thanks to our many sponsors, we are once again able to provide networking opportunities and exciting activities as well as new features. Since Wednesday night is always a late night affair, we have adjusted our Thursday schedule to begin later, giving you a chance to sleep (a little!) and enjoy the last day’s presentations from start to finish.
There is also a special event app which gives you direct access to the agenda, speaker bios, Twitter feed, surveys, and more. Search “JDPower” on your iTunes store or Google play store to download the JDPowerAMR app.
Follow and comment on Twitter using #JDPAAMR. We will submit relevant tweets to our speakers during the Q&A portion of each session.
If you have any questions, please contact Shawn Slater at 818-632-7378 or at [email protected]. Also, feel free to ask any of our staff at the registration desk and they will gladly assist you.
Thanks for joining us here in Las Vegas. Let’s make this a great interactive experience.
Sincerely,
2014 Automotive Marketing RoundtableOctober 14-16, 2014 ¬ Bellagio Hotel ¬ Las Vegas, NV
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AgendaAll events are in the Main Ballroom except as noted below:
Breakout Room 1
Breakout Room 2
Tuesday, October 14 3:00 p.m. Registration Opens
4:15 p.m. Keynote Speaker: David Murphy, President—U.S., Team Detroit Sponsored by: What’s True in Life is True in MarketingOlder brand marketing models are increasingly out of step with the ways in which consumers currently absorb media and interact with brands. Empathic marketing helps companies build customer relationships by mirroring how people form real, human relationships. In a digitally-driven world, the 4Es of personal relationships—empathy, experiences, endorsement and energy—gives marketers a clear framework for creating deeper and lasting customer relationships. After all, to connect with customers that increasingly prize authenticity in companies and brands, it pays to remember that what is true in life should be true in marketing.
5:15 p.m. Marketing Leaders Discuss Their ChallengesBuilding on the success of last year’s Marketing Leaders panel, key marketing leaders gather again to discuss the current challenges related to digital marketing, as well as creative solutions to them. Panel members share their thoughts on the anticipated major digital marketing issues of tomorrow. Each leader has a unique perspective on marketing, as well as direct experience guiding their company’s efforts. Moderator: Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. PowerPanelists: Jon Beebe, Director, Digital Advertising and Analytics, GM Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover Brent Hillyer, VP Marketing, Gulf States Toyota
6:00 - 8:00 p.m.
AMR Kickoff Gala Sponsored by:
Wednesday, October 15 7:00 a.m. Networking Breakfast Sponsored by:
8:00 a.m. Welcome and Announcements
8:15 a.m. J.D. Power Automotive Marketing Review: How Online Behavior Impacts Offline OutcomesFindings from the latest analysis of the digital ecosystem and its impact on new vehicle purchases. This presentation will focus on how consumers leverage digital information, when and why they utilize the information, and what is most impactful in helping them make their ultimate car buying decisions. A deeper look at how to connect the online behavior to offline sales will also be explored.Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power
9:00 a.m. Diving Deeper into Vehicle Price Transparency: What’s the Impact for Consumers and Dealers?Use of the Internet and smartphones during the auto shopping process increasingly empowers consumers by providing access to on-the-spot information. What does price transparency mean in the car buying process and how is it important for both the dealer and the consumer? Why are leading third-party automotive websites offering pricing programs and how do they compare? What is the impact on dealers? Can dealers use price transparency to improve their business? Is price transparency working? Are dealers honoring pricing programs and are consumers satisfied? What will this look like in the future? Moderator: Steve Finlay, Editor, WardsAuto Dealer Business Magazine, WardsAutoPanelists: Seth Berkowitz, President, Edmunds.com Mark Rikess, CEO, The Rikess Group Stewart Easterby, Chief Operating Officer, TrueCar Langley Steinert, CEO CarGurus Steve Lind, President, Kelley Blue Book Alex Vetter, Senior Vice President, Cars.com
10:00 a.m. Networking Break Sponsored by:
10:20 a.m. Transforming Automotive Retail: The Strategies and Technologies Shaping Today’s Car-Buying ExperienceAs dealerships evolve away from traditional marketing and transactional relationships toward creating experiences that build trust and loyalty, new tools enhance efficiency and effectiveness at every stage along a vehicle shopper’s path to purchase. Dealertrack Technologies’ Amit Maheshwari and Matt Murray discuss the strategies and technologies at the forefront of this industry-wide paradigm shift.Matt Murray, Vice President, Enterprise Solutions, Dealertrack Technologies, Inc.Amit Maheshwari, Sr. Vice President, Corporate Strategy, Business Development and OEM Relations, Dealertrack Technologies, Inc.
Agenda is subject to change, and is current as of 10/8/14.
J.D. Power 2014 Automotive Marketing Roundtable
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10:20 a.m. (continued)
Latest Trends in Data-Driven Digital Marketing for Auto Marketers Programmatic, data-driven marketing has been a hot topic in the world of digital media for the past several years, mainly due to its ability to transform the way the industry sells, buys, measures, and optimizes media. But, what specific power and what critical efficiencies benefit auto marketers? Join a discussion among panelists representing perspectives from auto brands and their agencies, as well as leaders in marketing technology and data science. Moderator: Christopher Hansen, President, NetminingPanelists: Matthew Goldstein, Co-Founder and Principal MSG Inc., Korrelate Saqib Mausoof, SVP, Programmatic Insights, IPG, Magna Global Greg Johns, Client Director Digital Strategy, Initiative Media Matt Mendez, Director Client Partnerships, Automotive, Datalogix
Mobile Is Here—Are You Driving the Right Success Metrics? To achieve true mobile success, you must first identify the best practices in mobile and, more importantly, how to measure their results. In this panel discussion, xAd will report the findings of its groundbreaking mobile measurement study on automotive mobile benchmarks. Join Scion, Land Rover/Jaguar, and Nielsen in a riveting unveiling of true automotive mobile success. Gain a competitive advantage by seeing what a successful lot-visitation rate looks like, measuring the most important secondary engagement rates, and much more. Moderator: Monica Ho, Senior Vice President of Marketing, xAd Panelists: Andrew Feigenson, Managing Director, Digital, Nielsen Ruslan Polinovsky, Regional Marketing Manager, Scion Division, Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover Toyota Motor Sales, U.S.A., Inc.
11:10 a.m. Panel: Is the Traditional 3-Tiered Automotive Marketing Model Obsolete? Changes in consumer shopping behavior as well as the proliferation of digital media choices have disrupted the traditional “buy this,” “buy now,” and “buy here” hierarchy. As a result, there is greater potential for duplication, competition, and contradiction across tiers and screens, creating a potential crisis in efficacy. Is it time to rethink this model in order to create a new ecosystem that eliminates redundancies and capitalizes on new channels, dynamic advertising, and third-party capabilities to maximize ROI? A diverse panel will tackle this issue as they define their new role in the automotive marketing ecosystem of the future. Moderator: Cindy Scott, Founder and Principal, Brand TractionPanelists: Ciaran Bossom, Managing Director, Digital Enterprise and Scot Cottick, Senior Manager, Social Media Marketing, Nissan North America Social Media Strategy, Saatchi & Saatchi LA Mike Dillon, Account Director, Automotive, PointRoll Michel Brennan, Marketing VP, Southeast Toyota Distributors, LLC Kristi VandenBosch, Chief Digital Officer, Meredith Xcelerated Marketing
PRESENTATION SET: A Year of Innovative Marketing CampaignsPresentation 1: FIAT Drives Awareness by Putting Mobile Consumers FirstThe presentation will highlight FIAT’s recent mobile campaign for the launch of the FIAT 500L, which resulted in above-average interaction rates and video completion rates twice the industry level. Chrysler and Millennial Media will offer a deeper dive into how targeting and creative put consumers first and create successful campaigns. Alia Lamborghini, RVP Sales, South and Central U.S., Millennial MediaDenise Smith, SVP, Client Business Partner, Universal McCann
Presentation 2: Mobile First: How Auto Shoppers Have the Power in the Palm of Their HandsConsumers are spending more time than ever on their mobile devices, giving them real time access to information and more control when shopping for a vehicle. This comprehensive research study, including behavioral and attitudinal data, examines the role of mobile devices—specifically the impact of video—in the automotive shopping process. Attendees will learn how these devices influence each stage of the process, the most beneficial types of video during each stage, and how this evolving process is changing consumers’ relationships with brands and dealers. Brian DeAngelo, Brand Communications Manager, MINI USADoron Wesly, Head of Market Research Strategy and Research, Tremor Video
Presentation 3: Digital Storytelling through Marketing AutomationDigital marketing needs to be about more than just churning out disconnected ads and emails and content. It needs to be about artfully and tactically weaving a story, presenting a sequence of logical messages in a particular order across various media, which in turn fosters a relationship between marketer and consumer; establishes trust and, most importantly, retains a customer’s attention longer, whereby forging greater results, read: generating more leads and selling more product. IgnitionOne’s Chris Knoch, VP Strategy will share his views on how to leverage user data and cross-channel orchestration to deliver powerful digital stories and Subaru’s Robert Font, Director, Digital Communications and would illustrate the brand’s successes with Marketing Automation for both desktop and mobile strategies. Robert Font, Director, Digital Communications, Subaru Chris Knoch, VP Strategy, Ignition One
Agenda
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PRESENTATION SET: Reaching the Diverse Consumer: How to get the attention of Women, Hispanics and MillennialsPresentation 1: Navigate the Difference in Marketing to Female vs. Male Car ShoppersThis discussion will be a deep-dive into the respective marketing strategies designed specifically for female vs. male car shoppers. Kelley Blue Book will share its exclusive research on the differences in perception of car brands between male and female shoppers and will reveal which factors, from affordability to safety, are most important to the respective groups when considering purchasing a vehicle. Hwei-Lin Oetken, Vice President of Market Intelligence, Kelley Blue Book
Presentation 2: The New American Reality: Effective Auto Marketing in a Multichannel and Multicultural WorldAs U.S. media consumption shifts and becomes more fragmented quarter after quarter, marketers are challenged to effectively reach young, digital-first consumers at scale and with impact. This session will showcase a distinct case study from Hyundai, with partners Innocean and Univision, illustrating the engagement and success Hyundai garnered this summer by tapping into Hispanic passion points, while still staying on-brand, on-message and on-strategy in their overarching #BecauseFutbol campaign. This unique perspective will provide POV on reaching the youngest and fastest growing consumer segment in the U.S., Hispanics, who are huge drivers of sales growth in the auto industry.Ben Gogley, Vice President, Hyundai Media Planning, InnoceanSara Hasson, SVP Strategy and Insights-Automotive, Univision Communications, Inc.Jason Croddy, Client Director, Strategy, Initiative
Presentation 3: Realigning to the New Reality:How Millennials are Changing the Game Online and OfflineThis session will identify the five realities that are changing the automotive shopping experience: the overwhelming amount of information and choices consumers now have; the fact they’re spending the majority of their time online; their increasing use of multiple devices; why Millennials are critical to your success; and why your messages need to be consistent no matter where you advertise. Rick Wainschel, Vice President Automotive Insights, Autotrader.com
12:15 a.m. Networking Lunch Sponsored by:
1:15 p.m. Big Advertisers Pay Big Money for Big TV Events; Bigger Data Can Prove Whether or Not It’s Worth ItAdvertisers are now paying more than $1 million per commercial aired during major, live, TV events—spending more than $1.5 million for airtime for events such as the Oscars and as much as $4 million for the Super Bowl. Such events typically attract the largest audiences, but, are they key drivers of advertiser value? Does ad exposure during these big events equate to better brand awareness and more effectively direct consumers to specific action? Advertisers and media clients need to know whether their ad expenditures are smart short- and long-term investments. Kantar and Autometrics share their perspectives and data on what does and doesn’t pay. Moderator: Will Sayre, Senior Director, J.D. PowerPanelists: Jeffrey Boehme, Chief Research Officer, Kantar Media Stephen Shaw, CEO and Co-Founder, Autometrics
Looking Under the Hood: Exploring Ad Viewability and Issues Related to Bots and Suspicious Traffic From personalized display advertising to enhanced media efficiencies and dynamic pricing models, the digital advertising industry now offers more opportunities for marketers to reach audiences than ever before. However, with this new climate come new challenges, including viewability issues and wide-scale fraud across programmatic inventory. Regardless of whether you’re an auto advertiser or auto publisher either buying or selling inventory direct or via an exchange, it’s in your best interest to ensure that your ads have an opportunity to be seen. This interactive discussion will educate auto brands on the true meaning of viewability as it shares insights on how to combat ad fraud and block the bots. Moderator: James Green, CEO, MagneticPanelists: Joshua Chasin, Chief Research Officer, ComScore Ari Jacoby, Founder & CEO, Solve Media Jeff Collins, Chief Revenue Officer, Interactive Media Holdings, Inc. Matt McLaughlin, COO, Double Verify
Presentation 1: Beyond Facebook: Content, Social, and Mobile Media Strategies for Increased Brand Engagement The adoption of mobile devices and social media is showing no sign of slowing down. What are the megatrends in the ways consumer view, interact with, and share auto-related content? Is Facebook the only game in town? What metrics are important when it comes to content engagement? Hear the results from analyses that includes more than 100 million content interactions related to auto. Gregory Cypes, SVP Product Marketing, AddThis, Inc. Alex Hultgren, National Digital Manager, FCSD, Ford Motor Company
Presentation 2: Because Futbol: How Hyundai Leveraged Tumblr to Turn Futbol Fan Passion into Hyundai Brand Engagement Tumblr is where consumers come to explore their passions. One of which we identified as being futbol. As an official sponsor of the FIFA World Cup since 2002, Hyundai wants passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world. Tumblr is home to the world’s most avid fans and where they can act as curators of content related to futbol. This session will explore how Hyundai and their agency, INNOCEAN USA, executed the #Becausefutbol campaign on Tumblr and how paid and earned media translated to meaningful results.Jennifer Klawin, Director, West Coast Sales, Tumblr Uwe Gutschow, VP Digital and Engagement Strategy, INNOCEAN USA
Wednesday, October 15 (continued)
J.D. Power 2014 Automotive Marketing Roundtable
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2:05 p.m. Who Will Control the Vehicle Center StackMillions of new-vehicle buyers focus on the infotainment screen in the center stack as they get into their vehicles. Who will control that screen? Will it be the car companies, the software companies, or the phone companies? How will this affect vehicle marketing in the future?Moderator: Tim Dunne, Director Automotive Industry Analysis, J.D. PowerPanelists: Ben Anderson, President, Automotion Dealer App Robert Edwards, Manager of Creative Technology, Team One Advertising Jim Bak, Director, INRIX, Inc. David Miller, Chief Security Officer, Covisint
3rd Party Leads: Friend or Foe The Internet has changed the way car buyers shop by providing more tools, vehicle information and pricing transparency than ever before. At the same time, it has given dealers a new way to reach prospective customers and promote their products and services. While digital has rapidly changed the shopping experience and empowered shoppers, the negotiation sales model has not adapted as quickly. As a result, a new player has emerged: the third-party lead, which provides a range of services and transparency between buyers and sellers monetized through advertising and identifying shoppers who are close to purchasing. How should we think about third-party leads moving forward—as a necessary function in a complex ecosystem or a tax contributing additional noise to an already burdensome process? Moderator: Todd Thiessen, SVP Strategy, RazorfishPanelists: Joe Herman, Executive Vice President, Kuni Automotive Group Jeffrey Tognetti, Product Development Lead, DealerX Eric Jillard, General Manager, Marketing Services, Mercedes-Benz USA, LLC
Hyper Local Targeting: Time to Believe the Hype? Hyper local targeting is being touted as the next big thing in mobile marketing; but does it live up to the hype? Panelists representing some of the top companies in the space—such as PlaceIQ, Voltari, and UberMedia—explain their company’s offerings and the technology that drives their business, giving attendees an opportunity to better understand the differences and unique proposition of each company. Learn how automotive marketers are using hyper local targeting and what kind of results they have achieved. The panel will also discuss consumer sensitivity and privacy concerns about targeting at such a personal level. Moderator: Mark Brown, SVP, Communications Planning Director, The Garage / Team Mazda Panelists: David Castillo, Chief Technology Officer, Voltari Michael Hayes, Chief Revenue and Marketing Officer, UberMedia Bill Clifford, Chief Revenue Officer, SessionM Duncan McCall, CEO & Co-Founder, Place IQ
2:55 p.m. OEM Keynote Speaker: Sponsored by:
Steve Shannon, Vice President of Marketing, Hyundai Motor AmericaAre you interrupting or are you connecting?Finding new ways to interrupt and disrupt people’s lives only motivates them to find new ways to tune you out. The solution: connect with people emotionally by sharing the experiences that they’re passionate about. In other words, stop interrupting people, and become what they are interested in.
3:40 p.m. Networking Break Sponsored by:
4:00 p.m. A la Carte Media Consumption: How to Reach the UnreachableNew technology is making it easier than ever for consumers to control what, where, and when they consume content. Additionally, a growing percentage of viewers are choosing to avoid cable fees altogether in order to take control of their viewing choices and costs. They skip commercials, avoid cable bundling costs for channels they don’t use, and opt out of expensive sports packages. Consumers can also decide when and where they watch video through options like VOD and Netflix and when and where they listen to audio content through services like Spotify and Pandora. With consumers in control of their media consumption, how can auto advertisers be sure to reach critical target audiences? Moderator: Lincoln Merrihew, SVP Transportation and Thought Leadership, Millward Brown DigitalPanelists: Richard Frankel, President & Founder, Rocketfuel Tod Sacerdoti, Founder & CEO, BrightRoll Michelle Morris, Vertical Manager, Auto, Facebook Jon Schulz, Chief Marketing Officer, Specific Media
Agenda
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4:45 p.m. The U.S. Auto Industry: Healthy Growth or Risky Growth? To date, 2014 has been a strong year for the U.S. auto industry with new-vehicle demand and transaction prices rising above pre-recession levels. Simultaneously, extended term financing and leasing is becoming increasingly widespread, and more sub-prime consumers are buying new cars. Deirdre Borrego from J.D. Power highlights these and the other key trends of 2014 and discusses how they relate to a healthy U.S. auto industry. Deirdre Borrego, Vice President, U.S. Automotive Division, J.D. Power
5:15 - 8:00 p.m.
Networking Nightclub Party
Sponsored by:
Thursday, October 16 9:45 a.m. Networking Brunch Sponsored by:
10:20 a.m. Keynote Speaker: Jeffrey Cole, Director, Center for the Digital Future at USC Annenberg SchoolTrends, Fads and Transformation: The Impact of the InternetDrawing on 14 years of data and insights from a worldwide study in 45 countries, Jeffrey Cole, director of the USC Annenberg Center for the Digital Future, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. What are the cycles of social media and what is a friend of a brand really worth? Why has e-commerce changed so dramatically over the past two years and is Amazon really trying to take over the world? How do brands absorb all the data, insights and noise around them to learn from best practices and avoid mistakes? The latest trends and projected developments expected to occur in the next two to three years are examined in this presentation.
11:10 a.m. Announcements
11:15 a.m. TV Advertising Is Changing: Get In The Driver’s Seat As TV viewing habits continue to change and the fragmentation of both consumer attention and devices sky rockets (an average of eight devices per household), there is no room for inefficiency in the buy cycle of this $200 billion a year industry. To maximize their investment, auto marketers should first consider the reasons behind this fragmentation to determine the most effective strategy for their spend. Join panelists from Maserati, Team Detroit, YuMe, and Delivery Agent as they discuss the latest research and insight surrounding this growing issue and provide examples of successful campaigns and ways in which marketers can successfully reach their target audience at the right time, on the right screen. Moderator: Trey MacLeod, Senior Vice President, MarketSharePanelists: Joe Farrell, Vice President of Sales, Midwest, YuMe Brian Bos, SVP Group Director of Emerging Media, Team Detroit Chad Beasley, Vice President of Advanced TV Sales, Delivery Agent Jeff Sayen, Advertising Manager, Volkswagen of America
12:00 p.m. The Customer Feedback TsunamiCustomer feedback data is pouring in to automotive companies from sources and at volumes never seen before. Manufacturers go to great lengths to measure, monitor and influence brand perception and reputation. However, many of the drivers of brand perception happen in the dealership showroom and service drive. Gary Tucker discusses the importance of aligning customer feedback systems with social reviews and ratings in order to create alignment between OEMs and dealers and support brand image goals.Gary Tucker, CEO, DealerRater
12:20 p.m. Making Online Video More VisibleToday’s consumers are: mobile, local, social, native, online, offline, OTT, and OOH. How is a marketer to know who’s behind door number three and when they’ll be there? The prize will go to the marketer that invests in the time, resources and technology to crack the omni-channel attribution nut. Marketers must understand how the consumer gets to the point-of-purchase and at which step in the journey they’re most influenced. Without this knowledge, they’ll continue to over-invest in channels that may not merit the dollars allocated.Moderator: Cory Cox, VP Industry Solutions, ShoutletPanelists: Kevin Ascher, Group Director, National Reseller Channel, Mixpo Eric Mancini, Sr. Director, Business Leader, Initiative Jeremy Crandall, SVP Operations & Client Services, Adroit Digital Aleck Schleider, VP, Data and Analytics, Videology, Inc.
Wednesday, October 15 (continued)
J.D. Power 2014 Automotive Marketing Roundtable
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1:05 p.m. Networking Break Sponsored by:
1:25 p.m. Winning Strategies for Effective Cross-Channel Automotive Advertising Attend this session for the chance to win a Samsung Connected TV! Experts from leading brands and agencies discuss the challenges and opportunities auto marketers face in planning and executing digital ad campaigns in the era of cross-channel consumers. Panelists explore innovative methods for leveraging big data and cross-channel insights to target audiences across screens, as well as identify how to optimize campaigns to increase buying efficiencies. Attendees can take away key cross-channel advertising strategies to effectively reach auto intenders throughout the purchase cycle in today’s complex media environment.Moderator: Raj Gill, Vice President, Automotive, AmobeePanelists: Jeffrey Hey, Associate Digital Media Director, Team Detroit Olga Weinraub, VP Media Director, Digital, The Garage Team Mazda Scott Martino, Marketing Analytics Lead, Mercedes-Benz USA
2:10 - 3:30 p.m.
Farewell Beer Garden Sponsored by:
Roundtable Advisory Board
Premier Sponsor
2014 Automotive Marketing Roundtable Elite Sponsor
Agenda
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A
Jerry AcciaioliNational Account ExecutiveAutoTrader.com
Prianka AdvaniExec. DirectorUSAA Federal Savings Bank
Amit AggarwalAnalystJ.D. Power
Raja AgnaniClient SolutionsFacebook
Patty AguilarAccount ExecutivePandora
JT AlbersAccount ManagerShift Digital
Wendy AlbersDigital Communications ManagerTeam Detroit
Brian AlexanderSales Director, WestYuMe
Laurie AlexanderSr. Manager, Product ManagementJ.D. Power
John AlguardSurvey Research AnalystKelley Blue Book
Christina AlibrandiSenior Manager, Events MarketingTremor Video
Jim AllaSales DirectorSignal
Heidi AllenAssociate Manager, Trade EventsCars.com
Eduardo AlvarezWeb Statistical AnalystKelley Blue Book
John AmthorBrand ManagerAutoTrader.com
Akshay AnandKBB Insights AnalystKelley Blue Book
Ben AndersenPresident AutoMotion Dealer App
Amy AndersonManager, Competitive IntelligenceCox Automotive
Ryan AndersonPartner ManagerNADAguides
Tyler AndersonDirector - Strategic PartnershipsDealer.com
Christian AndrewsAccount ExecutiveUrban Science
Nancy AndrewsExecutive Director, Corporate PartnershipsConde Nast
Paul AndrewsVP, Sales & Strategy & Bus. DevelopmentAutoTrader.com
Todd AngevineBrand StrategistTumblr
Kae AnonDirector, Automotive OEMCallSource
Priscilla ArgunizoniDigital Director, Senior PartnerMindshare - Team Detriot
David ArmitageSales Director Adroit Digital
Adam ArneggerExecutive Director of Media StrategyMerkley & Partners
Cliff AtkinsonInteractive Comm. DirectorSaatchi & Saatchi LA
Megan AusMarketing DirectorDurango Motor Company / Rhinelander Auto Center
B
Jim BakDir. & Author of the INRIX Traffic ScorecardINRIX, Inc.
Megan BakerDirector, BrandCapital One
Brandon BaldassariNational Regional Marketing ManagerJaguar Land Rover North America
Sheeva BantonSales Manager, WestAdColony
Ian BarberDigital ConsultantShift Digital
Heather BarcStrategic Accounts, NationalDoubleVerify
Morgan BarclayIntegrated MarketingDefy Media
Jennifer BarendrechtVP/Sales ManagerTurner Broadcasting
Chris BarltropMarketing AssistantReevoo Ltd
Andrew BarnetVice PresidentDIRECTV
Elaine BaroneManager, Trade EventsCars.com
Asher BarrowRegional Account DirectorUniversal McCann
Russ BartlettAccount ExecutiveShift Digital
Andy BartonDigital & Interactive Marketing ManagerScion
Amy BatchelorVP, Strategy and PlanningCarat Toronto
Daniel BatesSenior Sales DirectorSignal
Tamila BauerChief Marketing OfficerSummit Automotive Partners
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J.D. Power 2014 Automotive Marketing Roundtable attendees
9
Amy BayesManager Category SolutionsAOL
Chad BeasleyVP of Advanced SalesDelivery Agent
JoAnn BedenbaughExecutive Vice President, CICDMEautomotive
Jon BeebeDirector, Digital Advertising & AnalyticsGeneral Motors
Blake BeersClient PartnerFacebook
David BehmProgram AnalystShift Digital
Eshwar BelaniVP, Strategy Rocket Fuel
Jess BeldnerSenior Director, Agency RelationsRocket Fuel
Paul BellVP Digital SolutionsEquifax Automotive Services
Danielle BenjaminNational Media PlannerToyota Motor Sales, U.S.A., Inc.
Mary Jo BenjosephMultichannel Marketing DirectorTake 5 Solutions LLC
Shelly BenneckeBrand DirectorAutoTrader.com
Craig BennerSr. VP of US SalesSpecific Media
Shalise BennetAssociate DirectorMindshare - Team Detriot
Damon BennettVP Syndication & eCommerceKelley Blue Book
David BennettManager, Automotive ProgramsAAA
Karen BennettManaging Drector, Land RoverMindshare - Team Detriot
Seth BerkowitzPresidentEdmunds.com
David BerneySVP, EcommerceNext Jump, Inc.
Mel BessahaVP of Ad Sales, East CoastAdColony
Amanda BestCorporate Events PlannerDMEautomotive
Brennan BeyerVP of SalesRadiumOne
Viktor BezicAccount DirectorSapient Nitro
Seraj BharwaniChief Analytics OfficerVisible Measures
Killol BhutaManager, Product Management and 3PAmazon.com
Tony BielAccount DirectorRadiumOne
Tony BielSr. Account ExecutiveYuMe
Alan BirdPresident & CELSCI MarketView
Peter BirgbauerAutomotive MarketingHooklogic, Inc.
Kevin BlaineSales DirectorTremor Video
Alex BlandDirector, Research & Market IntelligenceCox Automotive
Rick BlankenDCA Zone DirectorSubaru of America, Inc.
Kathryn BloomDirector, Category MarketingAOL
Martha BlueVice President, Business DevelopmentCarGurus
Susan BlueSr. Director Business DevelopmentKelley Blue Book
Pam BoddenSales Account ExecutiveBankrate.com
Ron BoeVP, National AccountsAutoTrader.com
Jeffrey BoehmeChief Research OfficerKantar Media
Meredith BolingAccount ManagerShift Digital
Lon BollenbacherChief Revenue OfficerAutoweb.com
Rob BollingerVP Channel DevelopmentJumpstart Automotive Group
Kristine BondsDirector of Sales, DetroitRadiumOne
Marc BonfeldAccount ExecutiveGoogle
Jesse BonnerDigital Account DirectorGannett Co.
Teresa BordenetDirector of SalesTelmetrics Inc.
Kim BoredSVP, Analytics & Advertising OperationsAutobytel, INC.
Christine BorowskiMedia Manager, KiaInnocean USA
Deirdre BorregoVP, Automotive DivisionJ.D. Power
Allison BorrowEvent Marketing SpecialistAdroit Digital
Brian BosSVP, Group Director - emerging MediaMindshare - Team Detriot
Dana BoskoffSenior Account Executive Rocket Fuel
Ciaran H. BossomManaging Dir., Digital Enterprise & Social MediaSaatchi & Saatchi LA
Jessica BostonMarketing AssociateDurango Motor Company
Courtney BoswellDigital SupervisorMediacom
Matt BouyeaRVP SalesTriad Retail Media
Brad BowersStrategic Account ExecutiveSquare Root
Art BradyBrand StrategistTumblr
Karl BrauerSr. Director, InsightsKelley Blue Book
Alex BravyCo-FounderWeb2Carz.com, LTD.
Michael BrennanVP, MarketingSoutheast Toyota Distributers, LLC
Robert BrennanNational Digital Training ManagerSubaru of America, Inc.
Bernie BrennerEVP, Business DevelopmentTrueCar, Inc.
Greg BrinkMarketingAutoweb.com
Ashley BronsteinSales Account ExecutiveBankrate.com
Chad BronsteinVP of Direct Sales-Midwest and CentralAdconion Direct
Jeff BrooksSales DirectorThinknear by Telenav
Andre BrownPublisher AnalystJumpstart Automotive Group
Claude BrownVP of SalesTumblr
Jeff BrownDigital Sales DirectorTime Inc.
Jessie BrownSales Director, WestTapad, Inc.
Mark BrownSVP - Comm Planning DirectorThe Garage/ Team Mazda
Russell BrownAnchorCBT News
Susan BrownVP, OEM Adv & Bus DevKelley Blue Book
Kim Brown-RobinsonSr. Dir., West Coast Sales, VideoYahoo!
Brian BrownieDir. Operations & Programmatic, Display Advert.eBay
Danielle BruskinSenior Account ExecutiveCars.com
Marty BryantAccount ExecutiveGoogle
Marina BuedelMarketing AssociateJ.D. Power
Melody BurchDirector, Research Project AdvertisingJ.D. Power
Brian BurchettStrategics Insights AnalystKelley Blue Book
Kelly BurkeVP, Group DirectorOptimedia
Luke BurkeVP Sales, WestMartini Media
Jamie BurnellManager, US Analytics OperationsGeneral Motors
Jamie BurnellManager, U.S. Analytics OperationsGeneral Motors
Rebecca BuschSenior Vice President, Team DetroitTeam Detroit
Jason ButkiHead of Mobile Business SolutionsChrysler Group LLC
Ed ButtsNational Sales ManagerYP
Jason ByrnesPartner Development ManagerCARFAX
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Kelley CabbleSenior Account ExecutiveCars.com
Caitlin CahalanDirector, Sales StrategyThe Weather Channel
Qing CaiManagerShanghai General Motors Corporation Limited
Yue CaiSenior ManagerShanghai General Motors Corporation Limited
Frances CailleVice PresidentJ.D. Power
Kathy CallaghanVP East SalesPointRoll
Gene CameronEnterprise SolutionsDataium
Erin CaminsDirectorHudson Rouge
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Brian CampanaNational ManagerToyota Motor Sales, U.S.A., Inc.
Colleen CantyAssociate Media DirectorMediacom/Audi
Lisa CardenRegional Sales ManagerForbes Media
Christine CareySales ManagerSpecific Media
Meghan CarlisleOEM Field Program DirectorSearch Optics
Pamela CarlsenSales RepresentativeThe Washington Post
Kyle CarpenterAccount DirectorBrightRoll, Inc.
Olga CasabonaSr. Director, Advertiser Analytics & InsightsTurner Broadcasting
Nicole CaseGeneral ManagerDominion Dealer Solutions
Ryan CaseyAssociate Digital DirectorZimmerman Advertising
Donna CassellDirector of OperationsHooklogic, Inc.
David CastilloCTOVoltari
Debbie CerritoVice PresidentiHeartMedia
Tina ChaSouthwest Account ManagerSlate
Simon ChachmanSenior Account ManagerCars.com
Sabrina ChamerlainDigital Analytics DirectorMediacom/VW
David ChanDirector of MarketingRBM of Atlanta
Ryan ChandlerAccount Executive, WestSignal
Elain ChangSr. Account ExecutiveMicrosoft
Janis ChangCorporate CounselGulf States Toyota
Rick ChangSr. Manager, SEO, MarketingKelley Blue Book
Josh ChasinChief Research OfficercomScore
David ChengSenior OEM Analytics AnalystTrueCar, Inc.
Jerry ChinnerVice President, Business DevelopmentSCI MarketView
Connie ChiuMedia Supervisor MediaVest
Thomas CholSVP Digital DirectorMedia Vest
Raj ChoudhuryCEOBLiNQ Media
Stephen ChuAccount DirectorAutoGuide.com Group
John ChungDirector, Sales & Client ServicesSpecific Media
Rosabel (Chung) MuraiAsst Mgr-US DSO National AutomotiveTwitter, Inc.
Julie ClarkVice President of Sales, EastRocket Fuel
JC ClarkeRVP Sales, CentralInnovid
John ClavadetscherVP, Direct SalesCars.com
Diana ClephaneHead of West Coast SalesGoogle/Songza
Bill CliffordChief Revenue OfficerSessonM
Beth ClosStrategy DirectorPlaceIQ
Jeff CoatsPRESIDENT/CEOAutobytel, INC.
Lindsey CohenAssociate Manager, MarketingMillennial Media
Jeffrey ColeDirectorCenter for the Digital Future at USC Annenberg School
Cathy ColletteSales ManagerRhythm New Media
James CollinsDirector of Sales, DetroitEyeview Digital
Jon CollinsDirector, Strategic AccountsNeustar
Justin CollinsManager, Customer MarketingKelley Blue Book
Sue CollinsDirector, Client ServicesJ.D. Power
Janet ComenosVP of Strategic AccountsPromoboxx
Bill CondonSr. Dir. Digital & Mobile Sales StrategyESPN
Mark ConnerAVP MarketingLithia Automotive Dealerships
Steve ConniffSenior ManagerUrban Science
Brendan ConnorsSales RepresentativeTEN: The Enthusiast Network
Oscar ContrerasAccount ExecutiveVEVO
Devon CookSenior Sales ExecutivePandora
Allan CooperPresidentCooper Media Group
Michael CoopermanDirector of CommunicationsTrueCar, Inc.
Stacey CoopesChief Executive OfficerFordDirect
Ryan CopaciaSales ExecutiveSay Media
Leah CorselliVP SalesMode Media
Scott CottickSenior Manager, Social Media MarketingNissan North America
Melissa CouturierSales ManagerKelley Blue Book
Gary CoveyouVice President, Business DevelopmentDMEautomotive
Evan CowittVP West Coast SalesPointRoll
Ashley CoxVP Internal OperationsShift Digital
Colleen CoyneVP of SalesDefy Media
Summer CraigAss. Dir., Digital/Magazine ActivationZenith
Jeremy CrandallSVP, Operation & Client ServicesAdroit Digital
Danielle CravattVice President, Southwest SalesExponential Interactive
Jason CroddyClient Director, StrategyInitiative Media
Victora CromieDigital DirectorInnocean - Canada
Kate CsikiRegional Sales ManagerTremor Video
Dan CullenSr. Director, MarketingKelley Blue Book
Ian CunninghamAccount Director Goodway Group
Giovanbattista CurradoExecutive Leader, TechnologySCI MarketView
Phil CurryAssociate Media PlannerCarat
Paul CushmanCRODstillery
Nick CybelaSenior eCommerce Strategy DirectorForce Marketing
Greg CypesSVP, Product Marketing AddThis, Inc.
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Craig DaitchVPSapient Nitro
Stephanie DangMarketing Comm. EditorXtime
Cheng DaoManager, Integrated Web AnalyticsKelley Blue Book
Brady DarvinManager of Consumer IntelligenceKia USA
Catherine DavenportSales, LAAddThis, Inc.
Simon DaviesGeneral Manager, A&O US Sales WestMicrosoft
Carlos De la VillaIng.Automotive Systems de México, S.A. de C.V.
Michael De TurrisSr. Director, OEM Sales, EastTEN: The Enthusiast Network
Andries de VilliersSVPadMarketplace
Brian DeAngeloBrand Communications ManagerMINI USA
Christian DeBonvilleDirector, Ad Sales ResearchESPN
Al DeGaetanoDirector, Digital SalesEquifax Automotive Services
Marty DehlerAccount DirectorYahoo!
Eric DeiningerCOO, Mobile DivisionAutobytel, INC.
John-Michael Del ValleDirector of Sales, EastxAd
Dustin DeLaMontanyaSales DirectorMillennial Media
Anthony DeMaioAssociate PublisherSlate Magazine
Andrew DerrSales DirectorYahoo!
Dan DescargarParts & Service Marketing ManagerToyota Motor Sales, U.S.A., Inc.
Brian DiamondStrategy DirectorInitiative Media
Christina DiazBrand StrategistTumblr
Mario DiezChief Executive OfficerPointRoll
Mike DillonAccount Director, AutomotivePointRoll
J.D. Power 2014 Automotive Marketing Roundtable attendees
11
Donna DirkseSr. Account ExecutiveBusiness Insider
Lance DockenSVP Solutions ArchitectureEpsilon
Jill DodsonDigital ConsultantShift Digital
Larry DominiquePresidentALG
Karen DonovanSr. Manager, Global Digital AnalyticsFiat Chrysler Automobiles
Steve DooleyVP Client PartnershipsDatalogix
Erin DorrAccount Executive, MidwestInnovid
Ezra DotyGM - Advertising SolutionsDealer.com
Bret DoughertyDirector of Sales4INFO
Skip DowdSr. Vice President, Automotive SolutionsContact At Once!
Brien DownieSales DirectorUberMedia, Inc.
Genevieve DrennenBusiness Strategy Partner Rocket Fuel
Beth DressmanAccount Director, DetroitRadiumOne
Leo DrewExecutive V.P. OEM PartnerKelley Blue Book
Eric DrieselmanBrand StrategistTumblr
John DriscollVP, Business DevelopmentUnivision Communications, Inc.
Heidi DryierRegional Account ExecutiveAutoTrader.com
Brian DukesExecutive VPShift Digital
Dan DulikSenior Director, B2B MarketingCars.com
Bret DunlapSVP, Mobile DivisionAutobytel, INC.
Tim DunneDirector, Automotive Industry AnalyticsJ.D. Power
Phil DupreePresident, Dealer ServicesAutobytel, INC.
Shane DwyerAccount DirectorYahoo!
Jim DykstraAutomotive Sales Manager Comcast Spotlight
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Bill EagerVP, Dealer Business UnitCARFAX
Stewart EasterbyChief Operating OfficerTrueCar, Inc.
Patrick EberleSr. Business ManagerCapital One
Chuck EddyDealerBob & Chuck Eddy Chry. Dodge Jeep Ram
Jackie EdwardsVice President, Merchant ServicesNext Jump
Robert EdwardsManager of Creative TechnololgyTeam One Advertising
Scott EhlersVP ProductAutoTrader.com
Scot EisenfelderPresidentEmpiritas
Jim ElliottVP, AutomotiveSolve Media, Inc.
Lisa ElliottAccount DirectorMediacom
Lynsey EllisSales ExecutiveExponential Interactive
Rusty Elmaccount supervisorCarmichael Lynch
Chris ErdichDirector of Interactive ProductionCarmichael Lynch
Skip EschHead of AutomotiveReevoo Ltd
Josh EspinosaMarket Intelligence AnalystKelley Blue Book
Stephannie EsquivelOEM Brand ManagerContact At Once!
Chad EstesEVP, ProductBLiNQ Media
Chris EvansSr. Manager, Consumer MarketingKelley Blue Book
Dean EvansCEOLotLinx, Inc.
Bridget EverettVP/COO/AnchorCBT News
Michele EverettSales ManagerKelley Blue Book
Amber EwellParts & Service Marketing PlannerToyota Motor Sales, U.S.A., Inc.
Matthew EwingSales, Adometry by GoogleGoogle
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Stacy FairbanksManager, Media Communications Mazda
Joe FarrellVP Sales, MidwestYuMe
Rebecca FaulknerDigital ConsultantShift Digital
Monica FavoriteManager, Multi Media StudioJ.D. Power
Hannah FederAssociate Media DirectorMerkley & Partners
Andrew FeigensonManaging Director, Digital Client SolutionsNielson
Adriana FelixHonda Digital MarketingAmerican Honda Motor Co., Inc
Amanda FerberExecutive Vice President22 Squared
Linda FernandezDirector, Digital InvestmentInitiative Media
Robin FernandezRegional MarketingHonda
Meaghan Ferrall KessmanExecutive DirectorPandora
John FerraroDirectorOUTBRAIN
Erik FidelSales Manager, Advertising SalesThe Washington Post
Robert FigueroaSales DirectorPointRoll
Steve FinlayEditorWards Auto Dealer Business Magazine
Erika FioreDirector, Adv & Bus Dev WestKelley Blue Book
Bryan FirthAccount ExecutiveAutoGuide.com Group
Jessica FittsAccount ExecutiveMicrosoft
Jean FitzpatrickSales ManagerOpenX
Jim FitzpatrickPresident/FounderCBT News
John FitzpatrickCEO / PresidentForce Marketing
William FlaniganAssociate Marketing ManagerCapital One
Richard FlynnVice President, Category Sales Director, AutosAOL
Bryan FonsecaSales Manager, Tier 1Kelley Blue Book
Rob FontDir, Digital Marketing Comm.Subaru of America, Inc.
Jessica FordProduct InnovationNissan North America
Julie FordSenior Account ExecutiveCars.com
Neil FordVice PresidentRadiumOne
Bill FormecaDirector Communications StrategyConill
Carolyn ForsterRegional Sales DirectorTremor Video
Bill FoySenior Account ExecutiveNetmining
Steve FranciscoVP - Marketing & BrandDealer.com
Daniel FrankeAccount ExecBBC
Richard FrankelPresident & FounderRocket Fuel
Joel FrazierAccount ExecutiveBizo
Brian FreeDirector, eCommerceAutoNation
Jay FreedmanChief Revenue OfficerNATIVO
Patrick FrendPresident, EastRazorfish
Zachary FriedmanResarch SpecialistJ.D. Power
Brad FrohnAccount ExecutiveShift Digital
Valerie FullerChief Operating OfficerFordDirect
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Daniel GalaragaStrategy DirectorPHD
John GallagherAccount ExecutiveMicrosoft
Steve GallagherTCUV ManagerToyota Motor Sales, U.S.A., Inc.
Albert GallegosDirector of International AffairsNADA
Anil GarapatiDirectorSapient Nitro
Mike GarganoVP, General ManagerCars.com
Joe GarnettDirector of MarketingBraunAbility
Ben GarvinDirector of AutomotiveIntegral Ad Science
Juan GarzaSr. Director of Sales, Southwest RegionRocket Fuel
Rob GattoSVP, Media and AdvertisingNeustar
Allyson GeberSr. Director, Business DevelopmentTrueCar, Inc.
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Dianne GeeManagement SupervisorSaatchi & Saatchi LA
Daniel GeigerDirector, Adv & Bus Dev EastKelley Blue Book
Simon GendelmanDirector of Strategic PartnershipsAddThis, Inc.
Natalie GengaroAssociate Director, DigitalOMD LA
Trey GerlichDirector, Solutions EngineeringDigital Motorworks
Joe GermscheidDirector of Consumer EngagementSubaru of America, Inc.
Frank GerstenbergerDir. Product ManagementJ.D. Power
Kim Geyman NotarioDirector of SalesYuMe
Bageshri GhateGMU.S. News Autos
Ryan GhiardiAccount ExecutiveCars.com
Sean GiancolaGroup Category DirectorAOL Advertising
Bob GibbAccount DirectorYahoo!
Sarah GibbonsSales DirectorRadiumOne
Liz GielPlanning Director, Brand Sociology Carmichael Lynch
Linda GielniakSales Manager, Tier IIKelley Blue Book
Matt GielowExecutive Leader, Enterprise SolutionsSCI MarketView
Alli GilickSenior Account ExecutiveSearch Optics
Raj GillVP,AutomotiveAdconion Direct
Bryan GlickmanExecutive Account DirectorEdmunds.com
Richard GluckManaging PartnerTake 5 Solutions LLC
Tarsie GoesMarketing CoordinatorRhinelander Auto Center
Simone GogaSalesLiveIntent
Ben GogleyVP, Hyundai Media PlanningInnocean Worldwide
Matthew GoldsteinCo-FounderKorrelate and Principal MSG Inc.
Frederic GolenGlobal Automotive MarketingFacebook
Ron GolminasDirector of Midwest SalesRGM Group
Mitch GolubPresidentCars.com
Felix GomezDirector, WestYuMe
José Gómez BáezLic.Automotive Systems de México, S.A. de C.V.
Jackie GormanMarketing DirectorMabry Auto Group
William GorskiSVP, Strategic PartnershipsMerkle, Inc
Kelley GottEVP, SalesBLiNQ Media
Laura GraffDirector of Strategic Accounts Rocket Fuel
Dan GrahamAccount ExecutiveAdconion Direct
John GrayPresidentExperian Automotive
Steven GrayCROPeak Performance
Brad GreenSales DirectorRocket Fuel
Brian GreenSr. Director, Business DevelopmentDealertrack
James GreenCEOMagnetic
Ray GreenVP Operations & Sales Local MarketsVerve Wireless, Inc.
David GreeneVP, Auto SalesCallSource
Molly GrubbsCreative StrategistTumblr
Greg GunwallVP, Product ManagementTrilogy
EJ GurenMarketing ManagerSignal
Mark GushoSr. DirectorJ.D. Power
Uwe GutschowVP Director of Digital & Engagement StrategyINNOCEAN USA
Angel Guzmán LesagabasterLic.Automotive Systems de México, S.A. de C.V.
Cristobal Guzmán LoboLicAutomotive Systems de México,
Aaron GwinAssociate Media DirectorZimmerman Advertising
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Janett HaasVP, West & Central RegionsForbes Media
Steve HadVPIHS
Stephanie HainaAccount Executive, AutomotiveSolve Media, Inc.
Holly HakAnalystJ.D. Power
Brian HalpinRegional Solution ManagerUrban Science
Lauren HalversonSalesMillennial Media
Galal HamdyManager - BusinessDealer.com
Jinar Han-BombardSales ManagerKelley Blue Book
Tim HandVP, OEM Sales WestKelley Blue Book
Ryon HanessRegional District ManagerMicrosoft
Mollie HannerManager, Industry SolutionsALG
Debby HanniganVP, DigitaliHeartMedia
Christopher HansenPresidentNetmining
Jason HansenDirector of MarketingAutoland, Inc.
Stacy HanstadSenior Account ManagerDataXu
Lindsay HardingManager, Client SolutionsRocket Fuel
Adam HardtManaging Director, Auto Buying ExperienceAAA
Josh HareVP of Sales - Central & Southern USSpecific Media
Sean HarringtonAccount DirectorYahoo!
Pat HarrisDir.- Strategic Partnerships-AutomotiveTrulia
Paul HarrisDirector, SW RegionTremor Video
Matt HarrisonMedia SupervisorTeam One Advertising
Tom HarterBus. Development Dir., Automotive IndustryMarchex
Andrea HartmanRegional Sales VPVerve Wireless, Inc.
Meghan HaslemannDirector Direct MailAutoNation
Pierce HaslerVP Automotive Products Datalogix
Sara HassonSVP, Strategy & Insights-AutomotiveUnivision Communications, Inc.
William HaubrichSales ResearchESPN
Shaun HavilandField Team StrategistDealer.com
Richard HawkinsVice President, National AdvertisingInternet Brands
Gina HaydenNational Account DirectorDMEautomotive
Marc HayesFounder & Executive VP of StrategyContact At Once!
Michael HayesChief Revenue & Marketing OfficerUberMedia, Inc.
Darren HaygoodVP - Digital Marketing SolutionsDealer.com
Heather HazeltonSales DirectorTapad, Inc.
Andy HazyDirector of Sales, AutomotiveAddThis, Inc.
Rachel HazyAccount DirectorBrightRoll, Inc.
Kim HellerDigital Media SupervisorMerkley & Partners
Jason HendersonInternational Account ExecutiveShift Digital
Maureen HendricksonDigital Media DirectorTeam Detroit
Arthur HenryManager, Market IntelligenceKelley Blue Book
Doug HerkoDirector of Sales, EastRocket Fuel
Joe HermanExecutive Vice PresidentKuni Automotive
Adam HerrmanVice President, New Business DevelopmentFocus USA
Joey HerschelSVP Marketing and Creative ServicesCostco Auto Program
Robert HessSVP Global Business DevelopmentSignal
J.D. Power 2014 Automotive Marketing Roundtable attendees
13
Jo HettwerDigital Marketing ManagerRhinelander Auto Center
Jeffrey HeyAssociate Digital Media DirectorTeam Detroit
Rhonda HillEVP Marketing & OperationsBLiNQ Media
Teri HillMedia DirectorLexus
Brent HillyerVice President, MarketingGulf States Toyota
Angela HilterbrandtBusiness Development ExecutiveContact At Once!
Sallie HirschSVP, ResearchNielsen Global Automotive
Monica HoSVP of MarketingxAd
Joel HockmanManager Dealer Digital MarketingNissan North America
Peyton HoffmanDirector of PR & Event ManagementDominion Dealer Solutions
Phil HojnackiDirectorEmpiritas
John HolcombAccount DirectorYahoo!
Mike HoldenWeb Operations ManagerSubaru of America, Inc.
Sky HoldenSVP, Advertising SalesAdColony
Leslie HollingsworthDirector, Digital SolutionsGS Marketing, Inc.
Kelly Hollis BrownVice President, National SalesTremor Video
Steve HolmanSr. Account ExecutiveCBS Interactive
Ben HolmesManaging DirectorUrban Science
Stuart HolmesVP, Partner DevelopmentCarFinance Capital
John HolowatySales Director, Central Region Sizmek Technologies
John HoltVP Business DevelopmentLotLinx, Inc.
Lester HolzeNational Sales DirectorCars.com
Craig HooghiemMarketing ManagerPhaeton Automotive Group
Travis HoppVP, Product ManagementTrueCar, Inc.
Mindy HoweSr Director, OEM Sales (Major Accounts)Autobytel, INC.
Kristen Hoyle YounisDirector, Sales OperationsKelley Blue Book
Jiani HuManagerShanghai General Motors Corporation Limited
Ying HuManagerShanghai General Motors Corporation Limited
Ben HuiAss. Dir., Digital/Magazine ActivationZenith
Alex HultgrenNational Digital Manager, FCSDFord Motor Company
Jason HuntNational Account DirectorAOL Huffington Post
Kevin HuntVP Business DevelopmentReply! Inc.
Scott HursleySr. Sales ManagerPandora
Laura HutchinsonDirector, Business DevelopmentCARFAX
Tamsen HuverDirector of Advertising Sales, West CoastThe Washington Post
An HuynhSr. Account DirectorSessionM
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Dan IngleVP, Valuations & Industry ProductsKelley Blue Book
Nancy InouyeNational Marketing Communications ManagerScion
Kenneth InsanaSr. Dir., Automotive Media & Marketing SolutionsJ.D. Power
Matt IpaktchianRegional Account ExecutiveAutoTrader.com
Kim IrwinDirector, Customer OperationsTrilogy
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Dennis JacksonDirector of SalesPandora
Andrew JacobsonVP of SalesAutoGuide.com Group
Ari JacobyFounder & CEOSolve Media, Inc.
Jamie JagerAccount Director, DetroitRadiumOne
Lisa JakielATL Marketing ManagerSubaru of America, Inc.
Steven JamborDirector, ImplementationCallSource
Jackie JankowskiStrategic DirectorNeustar
Nadine JarrardSenior Director Of Sales, WestAdColony
Dan JayeFounderKorrelate and Principal MSG Inc.
Sarah JazwieckiSales DirectorMagnetic
Ashley A. JenkinsAccount ExecutiveOpenTable
Cynthia JensenSVP Media OperationsInnocean Worldwide
Melissa JensenAccount Executive, MidwestMagnetic
Chad JeskewitzVP, SalesSessionM
Zhongjun JiangDirectorShanghai General Motors Corporation Limited
Eric JillardGM, Marketing ServicesMercedes-Benz USA, LLC
Paul JimenezAccount ManagerShift Digital
Chris JohnsAccount ExecutiveShift Digital
Greg JohnsSVP, Client Directory Digital StrategyInitiative Media
Brandon JohnsonAccount DirectorBrightRoll, Inc.
Damon JohnsonVP Strategic DevelopmentKelley Blue Book
Diane JohnsonDirector of Sales, Southwest Exponential Interactive
Jeff JohnsonVP, HDAA OperationsInitiative Media
Karyn JohnsonSVP – Managing Digital Partner, West OptimediaOptimedia
Tyson JominyDirector PIN ConsultingJ.D. Power
John JonesAccount ExecutiveDealer.com
Stacey JonesVP SalesMode Media
Lori Jones-TyrakowskiProgram ManagerUrban Science
Tony JosephManager, National & Major AccountsHaystak Digital Marketing
Bridgett Marie JuddVP, Executive Director, DigitalInnocean Worldwide
Amanda Junge-Commerce ManagerMitsubishi Motors North America, Inc.
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Mirriam KaboubMedia Sales DirectorDealer.com
Khalid KadrieExecutive Vice PresidentPhaeton Automotive Group
Lenny KarpelSenior StrategistBSSP
Steven KaufmanVP Programmatic Dvlpmnt & Agency RelationsMagna Global N.A.
Shane KaySr. Sales Manager, EastKelley Blue Book
Andre KazewychInteractive Mrktg MngrChrysler Group LLC
Troy KeelSr. Account ExecutiveTribune Publishing
Tom KelleySenior Director, OperationsReply! Inc.
Ellen KellyAccount ManagerJ.D. Power
Jack KellyDigital & Social Marketing ManagerSubaru of America, Inc.
Ryan KellyOEM Sales DirectorDominion Dealer Solutions
Tyler KellySenior Vice PresidentCentro
Honey Mae KenworthyPR SpecialistCostco Auto Program
Scott KerrAccount ExecutiveYuMe
David KerteszVP, Account Director Goodway Group
Zaven KeusseyanMedia Supervisor Davis Elen Advertising, Inc.
Kathryn KieftDigital ConsultantShift Digital
Gerard KilleenSnr Manager, Cutomer ExperienceNissan North America
Kristen KilleenDirector MidwestMartini Media
Brian KilmerVP, SalesNinthDecimal
Karen KimAcura Digital MarketingAmerican Honda Motor Co., Inc
John KingUS Director - AutomotiveMaxPoint Interactive
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Robert KingManaging PartnerCallRevu, LLC
Thomas KingVice President, PINJ.D. Power
Bryan KingsburySenior Account Executive Rocket Fuel
Amy KinkadeSenior Account ExecutiveCars.com
Amy Kirvan-ParkerSenior Event PlannerDealer.com
Mike KissmanExecutive VPShift Digital
Jennifer KlawinDirector, West Coast SalesTumblr
Caryn KleinVice President, Research & InsightsTime Inc.
Christina KnevelsManager, Strategic AccountsAmobee
Shaun KniffinDirector of MarketingGermain Motor Company
Jason KnightCOOLotLinx, Inc.
Chris KnochVP, StrategyIgnitionOne
Scott KnupferDirector, Business DevelopmentCDK Global
Jaryd KnutsenGlobal Agency SalesTurn, Inc.
Hyunsuk KoAssociateKia USA
Joe KoenigVP, Business DevelopmentCARFAX
Jason KoenigsknechtVP National SalesJumpstart Automotive Group
Danielle KofferGroup Planning DirectorMindshare - Team Detriot
Ken KolodziejCEOString Automotive
Van KoppersmithPresident Dominion DMSDominion Dealer Solutions
Brian KotenkoRegional Marketing ManagerSubaru of America, Inc.
Courtney KovacevichVice President, ConnectionsiHeartMedia
Jon KovalcikClient PartnerRazorfish
Kevin KowalickDirector of AutomotiveComcast Spotlight
Melissa KramerAccount Director, Midwest AutomotiveMaxPoint Interactive
Meredith KrantzNational Sales ManagerSlate Magazine
Jim KratzAccount DirectorDrawbridge
Michael KrautNational Sales DirectorCars.com
Jill KregelBusiness Strategy Partner Rocket Fuel
Stephen KritzmanSenior Vice President of SalesPandora
Lori KuhnExecutive DirectorEyeview Digital
Nisha KumarSr. Manager, Product MarketingCars.com
Brad KushnerVP, Business DevelopmentContend
Kim KyawDgtl Mktg & Social Media MgrJaguar Land Rover North America
Kimberly KyawManager, Digital Marketing & Social MediaLand Rover
Joe KyriakozaGeneral Manager AutomotiveDatalogix
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Lisa LaCasseStrategic Account DirectorAOL
Tim LacoSenior Account ExecutiveAutoGuide.com Group
Alia LamborghiniVP of SalesMillennial Media
Michael LampertManaging PartnerMediacom/VW
Joseph LamphierVP of Sales & MarketingCrown Automotive Group
Bryan LandermanVP, Product Development & TechnologyDealer.com
Kimberly LaneDirector of SoCal AutoSpecific Media
Mike LaneVP, Strategic Development, Dgtl Mktg SolutionsDealer.com
Michael LanzIndustry DirectorGoogle
Nate LarimerDirector, Natl AcctsHaystak Digital Marketing
Chris LaroyManager, Industry EventsAutoTrader.com
Adam LaskerSr. Partner Development ManagerTrueCar, Inc.
David LattureSales Director, DetroitxAd
Felicia LauAssociate Director PHD
Andy LauridsenAccount ExecutiveShift Digital
Matthew LawlerDirector Social MediaInitiative Media
Thomas LaymacDirector, Global Digital MarketingChrysler Group LLC
Nick LealDirector of SalesBrightRoll, Inc.
Kyle LebetDigital Media Director23 Squared
Brian LedouxSVP Revenue OperationsJumpstart Automotive Group
Amy LeeCommunications SpecialistJaguar Land Rover North America
Bret LeeAccount DirectorYahoo!
Brian LeeSales ManagerRhythm New Media
Jennifer LeeVPCox Automotive
Kortni LeeSales ManagerTripadvisor
Robin LeeFranchise Sales DirectorSports Illustrated
Scott LeeSr. Account ExecutiveYuMe
Spencer LeeVice President of Sales, CentralRocket Fuel
Chris LehmanDirector of Agency SalesadMarketplace
Joel LeikerAutomotive Strategic Engagement ManagerAkamai Technologies, Inc.
Dennis LemoineEvent CoordinatorDealer.com
Roman LesnauSenior Director, Global AutomotiveJ.D. Power
David LetsonVice PresidentJ.D. Power
Brian LeungSalesMillennial Media
Adam LevittRegional MarketingAcura
Henry LiDirector, Mobile and Strategic PartnershipsNeustar
Zhen LiManagerShanghai General Motors Corporation Limited
Greg LibermanSales DirectorUndertone
Gregory LichtenthalAccount ExecutiveTwitter, Inc.
Todd LiebermanPresidentSolve Media, Inc.
John LillyVice PresidentCDK Global
Tony LimDirector, Market IntelligenceKelley Blue Book
Jerry LimberManagerUrban Science
Steve LindPresidentKelley Blue Book
Jack LintolCOOSummit Place Auto Group
Jenny Liou Sr. Digital Marketing Planner Scion
Brian LiszkaAccount ExecutiveCars.com
Dong LiuManagerShanghai General Motors Corporation Limited
Andrea LloydAccount ExecutiveCars.com
Jennifer LockhartSenior Director SalesEvolve Media, LLC
Jason LohrDirector, Central RegionAdobe
Giancarlo Lombardo MazzolaLic.Automotive Systems de México, S.A. de C.V.
Katie LongDirector of SalesBrightRoll, Inc.
Mary LongDirector of Biz DevDemand Media
Don LongfellowSVP, Head of Account Planning Innocean USA
Jessika LoraHead of Strategy & PartnershipseBay Motors
Matthew LouisellRegional Sales Manager, DetroitThinknear by Telenav
Erik LucasRetail Digital Operation ManagerSubaru of America, Inc.
Bill LuczoMarketing ManagerKelley Blue Book
J.D. Power 2014 Automotive Marketing Roundtable attendees
15
Mark LummasSenior Director | Client ServicesmTAB
Eric LymanVP Editorial and Consulting ALG
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Peter MaceyVP Midwest SalesPointRoll
Jai MackerGeneral Manager - Web & Platform SolutionsDealer.com
Tom MacLeanDirectorLocal Response
Trey MacLeodSVPMarketShare
William MaddockSales RepresentativeTEN: The Enthusiast Network
Chris MadisonDirector, Web AnalyticsKelley Blue Book
Erin MadorskySVPSpecific Media
Sarah MaggettiSalesMillennial Media
Rinku MahbubaniDigital DirectorMediaVest
Amit MaheshwariSr. VP, Corporate Strategy & BusinessDealertrack
Michael MajerusSales Manager, WestKelley Blue Book
Jon MakSales Director Adroit Digital
Kim MalbroughAccount ExecutiveCars.com
Laurel MalhotraSales DirectorCars.com
Daniel MalikSr. Manager, OEM AnalyticsTrueCar, Inc.
Jason MaloneSr. Partner Development ManagerTrueCar, Inc.
Eric ManciniSr. Director, Business LeaderInitiative Media
Marisa ManciniMarketing ManagerBankrate.com
Christina MandichManager Third PartiesAutoNation
Phil ManiaciSVPCUDL
Myra MarayagVP SalesDefy Media
Molly MarcheseCorporate Sales DirectorTime Inc.
Ludovico MarenziGeneral ManagerMackevision
Marissa MarsAccount ManagerShift Digital
Casey MartinCP, Sales East & SouthAddThis, Inc.
Ian MartinSr. Director, Strategic AccountsIgnitionOne
Michael MartinezCMODMEautomotive
Nikki MartinezMarketing SpecialistJ.D. Power
Scott MartinoMarketing Analytics LeadMercedes-Benz USA, LLC
Pam MarzolfDigital Advertising SpecialistTeam Detroit
Sara MascallMulti Media DirectorThe Wall Street Journal
Don MasonDirector of CentralTumblr
Nick MatarazzoCEOJumpstart Automotive Group
David MatathiaDirector, Marketing CommunicationsHyundai Motor America
Michael MatijasevicDirector of National AccountsDigilant
Melissa MatthewsDirector of Strategic PlanningBrand Arc
Mike MatzkeBrand StrategistTumblr
Brianna MaurySales ExecutiveContently
Saqib MausoofSVP - Programmatic InsightsMediabrands/Magna Global
Tim MaxwellSenior Manager, Retail MarketingHyundai Motor America
Michael MayRegional Sales VPVerve Wireless, Inc.
Jason MayoManagerVdopia
Randall McAdorySr Director Automotive Sales DevelopmentPandora
Ryann McAllisterDir. West Coast AutomotiveUndertone
Chris McArdleExecutive Director, Media and AdvertisingNeustar
John McBrideVPIHS
Kelly McCabeVP Strategic Relationships1Crowdtap
Duncan McCallCEO & Co-FounderPlaceIQ
Duncan McCallCEO & Co-FounderPlaceIQ
Melissa McCann-TiltonVP, Enterprise Solutions, MarketingCDK Global
Justin McCarthyPartner Development Director, ConsumerCARFAX
Stephen McCarthyCFOxAd
Kate McCormickManager, Account ServicesCars.com
Molly McDermottSr. Director of Sales, Midwest Rocket Fuel
Ashley McDonaldSales Development ManagerLiveIntent
Phillip McDonnellClient Director Digital StrategyInitiative Media
Michelle McEwenDirector of Sales, Western RegionRocket Fuel
Angela McFaddenAccount DirectorAOL
Brandon McFaddenRVP SalesTriad Retail Media
Mike McFallPresidentBlack Book
Greg McGivneyVP, Strategy & Business DevelopmentCars.com
Tony McIlwainDirector Business DevelopmentNBC
Patrick McKeeverDirector, Market DevelopementLeadiD
Nicole McKeithSenior Account DirectorBrightRoll, Inc.
Matt McKennaSr. VP, National AccountsAutoTrader.com
Matt McLaughlinCOODoubleVerify
Meg McLaughlinVP of Category StrategyDigilant
Troy McLeanVP, Enterprise Solutions, EnterpriseCDK Global
Brad McmahanVP of Software EngineeringCostco Auto Program
Scott McMahonVP, Automotive Marketing LeaderEquifax Automotive Services
Wendy McMullinDirector, Research & Market IntelligenceCox Automotive
Alex McNeillVideo EditorCBT News
Chris McphersonRegional Sales ManagerHulu
Lisa McQueenNational Media PlannerToyota Motor Sales, U.S.A., Inc.
Sally MedinaDirector of SalesAdColony
Nikole Meiernational account executive AutoTrader.com
Phil MeierVP, Central RegionMagnetic
Kevin MeixnerSVPNielsen Global Automotive
Monica MellierMedia DirectorTeam One Advertising
Matt MendezDirector, Client Partnerships, AutomotiveDatalogix
Donellyn MendozaDigital Media Supervisor Garage Team Mazda
Yutian MengMarketing and Communications DirectorJ.D. Power
Eric MercadoVice PresidentForce Marketing
Gary MerrifieldSVP, Ad SalesViacom
Lincoln MerrihewSVP, Transportation & Thought LeadershipMillward Brown Digital
Merrill MessacarRegional Sales ManagerTremor Video
Greg MessinaSr. Mobile SpecialistAppsnack
Vince MessinaVP, SalesYahoo!
Eric MethSVP, Programmatic SalesTriad Retail Media
David MetterPresident, AutoHooklogic, Inc.
Loni MetterCo-op Sales ManagerAutoTrader.com
Tamara MeyerMarket Intelligence AnalystKelley Blue Book
Daniel MichaeliCEO, SaleMoveSalesmove
Collin MiddletonAssociate Director, DigitalInitiative Media
PJ MieleVP, Sales, Western USTapad, Inc.
Justin MihalinecDirector of SalesNATIVO
Todd MilburyManagerNADA
16
Brandon MillerSr. Digital Engagement StrategistCarmichael Lynch
Brian MillerSenior Account ExecutiveCars.com
Chuck MillerDirector, Integrated SalesTEN: The Enthusiast Network
David MillerChief Security OfficerCovisint Corporation
Doug MillerVP, AnalyticsRocket Fuel
Jeff MillerDirector, Strategic PartnersKelley Blue Book
Kar MillerSales DirectorLiveIntent
Don Miller Jr.V.P. Partner, Portfolio Management-ChryslerUM-Detroit
Lincoln MillsteinSenior Vice PresidentHearst Corporation
Jocelyn MilshteynSalesLiveIntent
Jason MiltonAccount ExecutiveNeustar
Emily MinorAccount ExecutiveAOL
Stefanie MirabileAccount ExecutiveUndertone
Greg MitchellImplementation ManagerKorrelate and Principal MSG Inc.
Kristen MittauerDirector of MarketingSoutheast Toyota Distributers, LLC
Cheryle Miyao-QuockDirector, OEM DevelopmentTrueCar, Inc.
Jayde MoguelWeb Analyst ManagerKelley Blue Book
Patricio MondetSr. Account ExecutiveYuMe
Courtney MoodyVP AutomotiveUnivision Communications, Inc.
Jeffery MoohrV.P., Account DirectorRPA
Tom MoorheadManaging PartnerL2TMedia
Lynette MoranDirector, Adv & Bus Dev WestKelley Blue Book
Lenny MoravcikSenior DirectorJ.D. Power
Angie MoreVice President of Sales, WestRocket Fuel
Claire MorganDigital ConsultantShift Digital
Michelle MorrisVertical Manager, AutoFacebook
Bryon MorseRVP, CentralThinknear by Telenav
Tim MosbackVP, Integrated MediaUM - NY
Andy MossCEORoadster
Tom MuellnerAssociate Manager - B2B Content MarketingCars.com
Courtney MuesSr. Account ManagementiCrossing
Priscilla MuiAccount ExecutivePlaceIQ
Ryan MulliganSenior Partner Development ManagerCARFAX
Daniel MurphySenior Technical Project ManagerAkamai Technologies, Inc.
David MurphyPresidentTeam Detroit
Meghan MurphyMedia ManagerVolkswagen
Matt MurrayVP - Enterprise SolutionsDealer.com
Lindsay MurtaghSVP, Client Business PartnerUM - NY
Pawan MurthyGM - Online BusinessBMW Financial Services
Greg MyrickSenior Account ExecutiveTwitter, Inc.
N
Brett NanigianSr. Product Director, Industry SolutionsKelley Blue Book
Victor NavaLic.Automotive Systems de México, S.A. de C.V.
Diane NavaresSr. Marketing Intelligence ManagerKia USA
Robert NeisSenior Director, Global AutomotiveJ.D. Power
April NettlesNational Account ExecutiveAutoTrader.com
Jim NewberyEVP Automotive Industry Strategy InitiativesCostco Auto Program
Liz NewmanSr. Account ExecutiveTwitter, Inc.
Steve NewmanExecutive VP and GMiSKY
Brian NewmarkMedia and AdvertisingNeustar
Allison NgProduct ManagerJ.D. Power
James NguyenEVP, OEM & Partner DevelopmentTrueCar, Inc.
Chris NichollsCommunications DirectorSaatchi & Saatchi LA
Pamela NiekampVPNielsen Global Automotive
Jason NiermanVP, Partner DevelopmentTrueCar, Inc.
Amit NigamDirector, StrategyEyeview Digital
Misha NikolichAccount ManagerShift Digital
Ryan NinkeAssoc Sales Manager, Tier IIKelley Blue Book
Victoria NinoSr. Account ExecutiveEvolve Media, LLC
Justin NoldeConsultantUSI
Brian NorwoodNAEAutoTrader.com
Jeff NosekVice President of SalesADP Dealer Services
Perry NusbaumSenior VP SalesAddThis, Inc.
Conrad NussbaumManager - Business & AnalyticsToyota Motor Sales, U.S.A., Inc.
O
Will O’KaneAccount ExecutiveDstillery
Jason OatesCBOLiveIntent
Hwei-Lin OetkenVP of Marketing IntelligenceKelley Blue Book
Tanya OhSr. Account ManageriCrossing
Mike OlsonVP of Regional SalesCentro
Jonathan OpdykeCEOHooklogic, Inc.
Jerry OrbanVP Corporate DevelopmentAutoGuide.com Group
Phil OrianiExecutive VIPShift Digital
Sandy Orientale-MuracaManaging DirectorMindshare - Team Detriot
Jon OsbornDirector, Industry AnalyticsJ.D. Power
Kara OsborneDirector Digital AnalyticsCarat
Justin OsburnNational Account ExecutiveAutoTrader.com
Katie OstrowskiAccount ExecutiveCars.com
Cat OttDigital Marketing ManagerLithia Automotive Dealerships
Erin OttClient PartnerFacebook
Evan OwensVP, National Accounts, LA DivisionAutoTrader.com
P
Bruno PaivaVP of MarketingSantander Consumer USA
Mark PanoncialmanDigital Marketing ManagerAmerican Honda Motor Co., Inc
Gina PaolinoPresidentCostco Auto Program
Joseph PapaniaAssociate Media DirectorZimmerman Advertising
Natalie PappacodaDirector, Client StrategyUndertone
Christina ParkSr. Account ExecutiveTurn, Inc.
Pamela ParkAdvertising & Media ManagerScion
Andrew ParkerDigital StrategistDavis Elen Advertising, Inc.
Matt ParkerRegional Sales Dir.– Midwest, Adconion Dir.Adconion Direct
Paige ParrentDigital Platforms Mngr, VW MarketingVolkswagen
Carol ParuchMidwest Sales DirectorForensiq Inc.
Danni PattersonAssociate DirectorMindshare - Team Detriot
Jennifer PattersonDirectorSapient Nitro
Rob PattonManager, Client SolutionsRocket Fuel
Greg PayneDirector of OEM SalesLotLinx, Inc.
Mark PeakeRegional Sales DirectorCentro
Mark PearlsteinSVP, Sales and MarketingDoubleVerify
J.D. Power 2014 Automotive Marketing Roundtable attendees
17
Greg PendletonVP, Automotive Business DevelopmentiSKY
Huascar PeraltaVP, Ad Operations & Decision SciencesUniversal McCann
Josh PereiraBusiness Development ManagerDominion Dealer Solutions
Nelson PereiraDirectorSapient Nitro
Lester PerryVice PresidentInnocean Worldwide
Scott PetersDigital Media Director24 Squared
Bardo PetersenVice President OEM SalesLotLinx, Inc.
Annaliese PetersonVP, Digital Media DirectorTeam Detroit
Michele PetersonGlobal Practice DirectorUrban Science
Tom PetroSenior Director, Business DevelopmentJ.D. Power
Creed PettitVP of Sales, Western RegionThinknear by Telenav
Patricia PidgeonDirector of AutomotiveTime Warner Cable Media
Michael PierreSVP, Digital/Magazine ActivationZenith
Brandon PiersantMarketing DirectorDealerSocket
Robert PietschDirector, DSO (Automotive & Technology)Twitter, Inc.
Bradley PiggottVice President, US SalesBrightRoll, Inc.
Mike PignoneCommunications Planning SupervisorMediacom
Christina PikulasAccount ExecutiveYahoo!
Ann PiperVP, WestYuMe
Jay PivecPresident & Owner PivNet Agency
James PlagensRegional Sales Manager, DetroitNinthDecimal
Lisa PlaggemierProgram ManagerADP Dealer Services
Ruslan PolinovskyRegional Marketing Manager, Scion DivisionToyota Motor Sales, U.S.A., Inc.
Sarah PoluhaStrategist, Brand SociologyCarmichael Lynch
Andrew PooleClient SolutionsFacebook
Octavian PopSales ManagerAdconion Direct
Ryan PorterDirector, Site ContentAutoNation
Richard PowellVO Northeast SalesGoodway Group
John PribbenowDirector Third PartiesAutoNation
Dave PributskySVP, Partner DevelopmentTrueCar, Inc.
Andrew PricePresident, AutomotiveCallSource
John PriceCEOVast.com, Inc.
Tony PriceAccount ExecutiveRocket Fuel
Julie PriorNational Director, AutomotiveJun Group
Rudy PrivitelliDirector of SalesAutoTrader.com
Dean PrzymusinskiManager, Internet LeadsChannelVantage
Frank PumaPartner, Group Planning DirectorMaxus Global
Pam PutiamDirector, DataTrueCar, Inc.
Q-R
Michelle QuichoSenior Sales DirectorBrightRoll, Inc.
Mike RacicVP, Category Development Rocket Fuel
Lauren RacineAccount ExecutiveCars.com
Alex RadetichManaging PartnerTake 5 Solutions LLC
Aziz RahimSVPOpera
Todd RalphSales Director, Detriot Adroit Digital
Ray RamdinDirector, eCommerce,SalesAutoNation
Rene RamirezDirectorUSAA Federal Savings Bank
Todd W RankinDetroit Ad Sales DirectorDIRECTV
Anita Rao KeechSenior Global Account ExecutiveThe Wall Street Journal
Bill RasmussenManaging DirectorUrban Science
Anya RatanawanRegional Sales ManagerTremor Video
Phillip RatherClient PartnerFacebook
Joshua RatliffManagement SupervisorRPA
Syl RaymondVP, Global Enterprse Solutions, EnterpriseCDK Global
Susan ReaginSales Manager, Tier IIKelley Blue Book
Annie RebroSenior Account ExecutiveCars.com
Betty ReedHead of Media & Social Media OperationsChrysler Group LLC
David ReisonAnalystContour Asset Management
Jonathan RenteriaDigital Marketing ManagerKelley Blue Book
James RhoadesExec. Dir.Gunn Automotive Group
Famous RhodesVP, eCommerceAutoNation
Jonathan RicardSVP SalesSignal
Jason RiceVP, Digital MediaTEN: The Enthusiast Network
Brian RichardsSr. Partner Development ManagerTrueCar, Inc.
Elaine RichardsVP, Channel DevelopmentCars.com
Joe RichardsDirector, Research & Market IntelligenceCox Automotive
Mike RichardsPresidentTrilogy
Amy RichardsonSales DirectorRocket Fuel
Rachael Richardson-BorrorNetwork AdvertisingNBC
Owen RidolfiManager AnalyticsRocket Fuel
Mark RikessCEOThe Rikess Group
Reggie RileyChief Revenue OfficerInStadium
Sarah RipmasterExecutive Director, Media and AdvertisingNeustar
Ellen RitterDirector, Business DevelopmentMagnetic
Jeff RitterbandSenior Account ExecutiveDstillery
Jonathan RivardRegional Marketing ManagerSubaru of America, Inc.
Tom RiversSVPNielsen Global Automotive
Regina RivistoAssociate DirectorMindshare - Team Detriot
Stephanie RobbinsDirector, OEM SolutionsContact At Once!
Jessica RobertsClient PartnerFacebook
Brenna RobinsonSr. Public Relations ManagerKelley Blue Book
Jim RocheSVP of Marketing and SalesXtime
Rebecca RogersSales Lead, Southwest RegionDataXu
Mike RomanoRegional PresidentShift Digital
Pete RomanoSenior Brand DirectorAutoTrader.com
Myles RoseDigital Media & Analytics ManagerGulf States Toyota
Ted RossVP, Business StrategyPeak Performance
Kris RosychukMarketing SupervisorJ.D. Power
Steven RousseauVP- Head of Global AutomotiveVisible Measures
Jared RowePresidentKelley Blue Book
Chad RummingerClient Partner - Automotive Twitter, Inc.
Roy RutherfordVP, Automotive OEMCallSource
Martin RutynaAccount ManagerUrban Science
John RuvoloChief Revenue OfficerMartini Media
Shawn RyanAccount ExecutiveIHS
Phil RzepkaSVP, Head of DigitalCarat
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Eli SabaSales DirectorVan Tuyl
Tod SacerdotiCEOBrightRoll, Inc.
18
Ben SarmientoAccount ExecutiveCentro
Mark SarshaDirector of Partner DevelopmentMachinima
Jeff SayenBrand Comm. ManagerVolkswagen
Will SayreLead, Product Mgmt & Development J.D. Power
Nicole ScaglioneDirector, Demand SalesOpenX
Cathy ScaliaDirector, OEM RelationsDealertrack
Erik SchearDirector of SalesEyeview Digital
Jennifer ScheelDirector, Programmatic Amnet Group
Mike SchickSalesMillennial Media
Josh SchirleAssistant Media PlannerCarat
Mike SchlegelRVP Sales, WestInnovid
Aleck SchleiderVP, Data & AnalyticsVideology Inc.
Josefina SchmellaSr. Account ExecutiveZEFR
Kelly SchneiderDirector of Global Client Development Amnet Group
Sheri SchneiderVP Data SolutionsTrueCar, Inc.
Jenny SchollAccount ExecutiveMaxPoint Interactive
Becky ScholtenSales DirectorPlaceIQ
Beth ScholzeWest Coast DirectorSI Golf Group
Mike SchottVP of Sales - Western USSpecific Media
Michael SchrageVPUniversal City Nissan
Tommy SchroderSenior Director, Platform Partnerships BrightRoll, Inc.
Stephan SchroederSenior DirectorJ.D. Power
Jim SchubmehlVP, Group Digital DirectorZimmerman Advertising
Jon SchulzEVP, Business DevelopmentInteractive Media Holdings
Melissa SchulzHead of Digital PurchasingFiat Group Automobiles
Joseph SchumacherDirector, Business DevelopmentCARFAX
Alex SchumuckInternet Communications ManagerBMW of North America
Eric SchwabEVP, Sales & Marketing; GMTEN: The Enthusiast Network
David SchwartzSenior Account ExecutiveAutoGuide.com Group
Jonathan SchwartzVP of SalesNetmining
Robin SchwartzSales DirectorPointRoll
Carrie SciclunaDigital Account DirectorUSA TODAY
Jason ScinoccaCTOCallSource
Brian SciumbatoCorporate ManagerToyota Motor Sales, U.S.A., Inc.
Cindy ScottFounder & PrincipalBrand Traction
Eric ScottDirector of SalesDigital Motorworks
Mark SeatonHead of Auto PartnershipsDatalogix
Monica SeebohmSr. Director, Extend SalesTremor Video
Josh SeidmanAuto Client Lead, Eastern RegionDataXu
Paul SellersVP, AutomotiveUnivision Communications, Inc.
JP SeralAssociate Marketing StrategistBLiNQ Media
Steve SeyferthSales DirectorAT&T AdWorks
Jason SeymourSr. Director - Midwest/CanadaRocket Fuel
Adam ShackletonBusiness ManagerCapital One
Steven ShannonVP of MarketingHyundai Motor America
Dipanshu SharmaCEOxAd
Dan SharpStudio SupervisorJ.D. Power
Matt ShawManager, Global AnalyticsGeneral Motors
Stephen ShawCEOAutometrics
Eric ShepherdAccount Director - Automotive EastMaxPoint Interactive
Bromley ShielsAccount ExecutiveBizo
Christina ShinskyRegional Sales VPVerve Wireless, Inc.
Scott ShipleyDirector, Business DevelopmentTrilogy
Len ShortFounder and CMOLotLinx, Inc.
Richard ShuggDirector, OEM SalesAutobytel, INC.
Scott ShulmanVP, Strategic Sales Rocket Fuel
Tony SiconolfiVP of Sales & Strategic Client PartnershipsScout Media
Dan SieglerHead of Industry, AutomotiveGoogle
Dan SilverDirector of MarketingxAd
Jenna SilverDirector, Ad Sales MarketingUnivision Communications, Inc.
Christopher SimonAssociate Director, DigitalOptimedia
Dave SimonDirector of SalesBrightRoll, Inc.
David U. SimonChief Marketing OfficerPointRoll
Cory SimpsonEngagement PlannerCarmichael Lynch
Beth SinclairDealer Web Operations ManagerSubaru of America, Inc.
Tom SinovicSr. Sales ManagerKelley Blue Book
Justin SiscoFranchise Sales ManagerSports Illustrated
Erika SkalskiAccount ExecutiveTribune Publishing
Paul SkarvinkoMedia Sales DirectorDealer.com
John SkocilicSr VP, TechnologyAutobytel, INC.
Shawn SlaterSpecialist, Event OperationsJ.D. Power
Anthony SlyterSr.Director of Media & AdvertisingNeustar
Matt SmartSales Manager, Tier 1Kelley Blue Book
Cristina SmejkalSenior Account ExecutiveCars.com
Anthony SmihalDirector of Strategic AccountsRocket Fuel
Ray SmitDCA Marketing ManagerSubaru of America, Inc.
Adam SmithDirector, Ad SalesVEVO
Chris SmithVice President - Advertising SalesDealer.com
Denise SmithSVP, Client Business PartnerUnivision Communications, Inc.
Kelly SmithDirector of Sales, SouthwestKinetic Social
Kendall SmithSenior RSM, East Coast AudioTremor Video
Loretta SmithSr. Manager, Mketing OperationsVideology Inc.
Mike SmithAccount ExecutiveIHS
Walter SmithMgr. of Category Development-AutoTremor Video
Frank SmychynskyHead of Industry, AutomotiveTruSignal
Kyle SnarskiSalesMillennial Media
Ryan SoffaSVP, Product DevelopmentFordDirect
Stephanie SollersDirector of Sales - WestxAd
Ken SollomDirector, National AccountsAutoTrader.com
Dominic SoriaSales DirectorUndertone
Michael SosProduct ManagerDominion Dealer Solutions
Mike SpadaforeAutomotive Industry PrincipalAcxiom Corporation
Sam SpagnuoloDirector, Marketing and AdvertisingSOA
Randy SparksDigital Marketing AnalystLithia Automotive Dealerships
Elizabeth SpinaAssociate Director, StrategyOMD LA
Mark SpindlerGlobal Dir. Marketing & Sales PlanningFederal-Mogul
Steve St. AndreCEOShift Digital
Tom StacyVP SalesMartini Media
J.D. Power 2014 Automotive Marketing Roundtable attendees
19
Michael StanfordDigital Account DirectorTeam Detroit
Joe StanhopeSVP MarketingSignal
Kristen StantonVP, MarketingLotLinx, Inc.
Sean StapeltonAssociate Media DirectorMediacom/Audi
Sean StapletonVP- Sales & MarketingVinSolutions
Matt StarkSVP, Client EngagmentRazorfish
Max StecklerVP, Glb Adv Sol/BusnIntel, DMG, Product Mgmt.CDK Global
John SteermanSVP, Lead & Site Product Devpmnt & OperationsAutobytel, INC.
John SteermanSVP, Lead & Site Product Devpmnt & OperationsAutobytel, INC.
Tara StegerDirector of Sales, Southwest RegionDataXu
Langley SteinertCEOCarGurus
Anne SteinhauerVP Sales, National AccountsAutoTrader.com
Scott SteinmanSupervisorJ.D. Power
Julie SterlingHead of Automotive PartnershipsGoogle
Matt SterlingDirector, DigitalTime Inc.
Lisa StessmanHonda Digital MarketingAmerican Honda Motor Co., Inc
Sean StevensonVP, Business DevelopmentHooklogic, Inc.
Matt StewartDirector of MarketingChrysler Group LLC
Jon StoccoRVPOpera
Matt StollExecutive Director of BESTeam Detroit
Charlie StrandburgGeneral ManagerStrand Business Services, LLC
John StremelMedia Director, Hyundai Shopping & HDAAInnocean Worldwide
Matthew StrickrootNissan Account ExecUrban Science
Beth StrongAccount DirectorSapient Nitro
Jessica StudholmeExecutive Ad. Dir. -West CoastSports Illustrated
Steven SturmCategory Development OfficerAOL
Majdi SuleimanDirectorAutoTrader.com
Amanda SwartzSales DirectorBLiNQ Media
Steve SweckerPresidentAlphera Financial Services
Jason SwiderSales DirectorPointRoll
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Kevin TafazzoliResearch ManagerJ.D. Power
Amanda TaftAssociate Media DirectorTeam One Advertising
Chintan TalatiSr. Director Public RelationsKelley Blue Book
Sachie TamiyaProject ManageToyota Motor Sales, U.S.A., Inc.
Sam TaniratnaAccount Executive, West CoastMagnetic
Tony TarleDirectorSapient Nitro
Gabe TartagliaVice PresidentPandora
Ann-Marie TaylorDirector, West CoastSlate
Tim TaylorVP, West Coast SalesMagnetic
Ian TelevikDigital Marketing Planning ManagerKia USA
Markus TemplerSr Account ExecutiveRocket Fuel
Jeffrey TengDirector, Business DevelopmentOracle
John TewsDirector, Media RelationsJ.D. Power
Todd ThiessenSVP/Nat’l Strategy ManagerRazorfish
Michael ThillDirector of Regional SalesCentro
Brendan ThomasBrand StrategistTumblr
Dana ThomasAssociate DirectorMedia Vest
Doug ThomasVP of Regional SalesCentro
Jake ThompsonOnline Business Managerup2drive / BMW Financial Services
Christopher ThorntonAssociate Comm. Director, TDASaatchi & Saatchi LA
Danielle ThorntonResearch SpecialistJ.D. Power
Scott ThorntonMedia SupervisorTeam One Advertising
Trent ThrockmortonRegional Director, AudioTremor Video
Rudi ThunHead of VehicleseBay Motors
John TierneySenior VP National/Regional Advertising SalesComcast Spotlight
Kristen TignanelliMedia SupervisorTeam Detroit
Matt TimothyPresidentVindico
Sasha TinkhamRegional Marketing SpecialistSubaru of America, Inc.
Jeffrey TognettiProduct Development LeadDealerX
Valeri TompkinsVP Industry SolutionsALG
Derek TopelPartner, Digital DirectorMindshare - Team Detriot
Laura TormeySales DirectorAdconion Direct
Andres TorrenteAssociate Director, DigitalOMD LA
Jon TorreyManager - Certified providerDealer.com
Anne TourtillottRegional Sales Director, DetroitDstillery
Dave TourtlotteSenior Group ManagerHyundai Motor America
Bryan TracyStrategic Account ManagerGoogle
Justin TrainaVP of SalesDefy Media
Alex TranRelationship ManagerSantander Consumer USA
Marjorie TranumNational SalesAutoTrader.com
Hal TrencherSenior Vice President SalesPointRoll
John TrimbleChief Revenue Officer - DetroitPandora
Natassia TrinhSr. StrategistOMD LA
Susan TroutVP Branded SolutionsTime Inc.
Troy TroutnerSales DirectorAdconion Direct
Ryan TrowNational Account ManagerSlate
Pete TrujilloManager, Industry AnalyticsJ.D. Power
Steve TschosikSVP Agency SalesOwnerIQ
Tammera TubolinoVP, Digital DirectorCarat
Gary TuckerCEODealerRater
Matt TurckPublisherSlate Magazine
U-V
Kurt UnkelChief Digital OfficerTeam Detroit
Wayne UsseryDirector of digital marketingJim Ellis automotive dealerships
Jack ValenteSVP, Business DevelopmentInStadium
Michael ValentineDigital Strategy ManagerSOA
Mike Van SyckleField Team ExecutiveShift Digital
Chris VanBuhlerCommunications ManagerGeneral Motors
Kristi VandenboschChief Digital OfficerMeredith Xelerated Marketing
Dee Dee VanderyachtManager, SyndicationKelley Blue Book
Jose VargasPresidentAutoweb.com
Mark VarnerSenior Strategic Client ManagerCARFAX
Chris VesseySr. Manager- Ad. OperationsDealer.com
Alex VetterSenior Vice PresidentCars.com
Anthony ViccarsDigital DirectorOMD LA
Lance VickeryDirector, Strategic Client ServicesCARFAX
Dom VieiraVP Client ServicesCars.com
John VierhellerSVPAspen Marketing
Linda VillaniWest Coast Sales DirectorMailOnline
20
Michael VitugMedia DirectorRezonate Media
Mike VogelAccount DirectorAOL
Thorn VogelAutomotive Account ExecutiveAkamai Technologies, Inc.
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T.O. WagnerVP of Sales, Key AccountsDMEautomotive
Richard WainschelVP, Automotive InsightsAutoTrader.com
Arianne WalkerSr. Dir, Mktg & Media PracticeJ.D. Power
Mike WalkerVP, Strategy InnovationBLiNQ Media
Sara WalkerBrand StrategistTumblr
Frank WallSVP, National Sales ManagerTurner Broadcasting
Ben WallachCo-FounderWeb2Carz.com, LTD.
Matthew WalshSenior Manager, Business DevelopmentAmerican Express
Leigh WalterRegional Sales ManagerForbes Media
Michaell WaltersSenior Account ExecutiveAOL Platforms
Mike WaltherCEODMEautomotive
David WalthersBrand StrategistTumblr
Thomas WanWeb Statistical AnalystKelley Blue Book
Jon WardAccount ExecutiveShift Digital
Shelley WashburnVP, Account ServicesGS Marketing, Inc.
Eric Watson Group Manager, Brand & Marketing Comm.Mazda
Jenny WatsonVP Online and DirectAutoNation
Joseph WatsonAccount ExecutiveEquifax Automotive Services
Doug WeilandDirector, Adv & Bus Dev EastKelley Blue Book
Dan WeinerVice President of SalesPandora
Olga WeinraubVP Media Director, DigitalThe Garage/ Team Mazda
Katie WeissManager, Account ServicesCars.com
Heiko WenczelPresidentMackevision
Doron WeslyHead of Market Strategy & ResearchTremor Video
Taylor WestRVP East Coast & CanadaAdconion Direct
Bryan WestonAccount ExecutiveCentro
Alexandra WhileyAccount DirectorDataXu
Erin WhiteRegional Sales VPVerve Wireless, Inc.
Holly WhiteAccount ExecutiveCars.com
Lindsay WhiteExecutive DirectorAutometrics
Tracy WhiteVP MarketingBankrate.com
RJ WicksClient PartnerRazorfish
Ed WilliamsVice PresidentMillward Brown
Jamie WilliamsAccount DirectorSignal
Jona WilliamsSenior ManagerUrban Science
Kenny WilliamsStrategic Client ManagerCARFAX
Mark WilliamsSr. Market Intelligence AnalystKelley Blue Book
Craig WilliamsonSr. Dir. Glbl Automotive Bus. Dvl.J.D. Power
Jane WilmothVP Sales - MidwestBankrate.com
Caleb WinesSVP, Group Account DirectorSVP, Group Account Director Initiative
Dan WinjumSales Director, WestInnovid
Dave WinslowVice President - Digital StrategyDealer.com
Rebecca WisniakowskiLocal Sales ManagerHulu
Alex WitkowskiGroup DirectorOMD LA
Kelly WolfRegional Marketing SpecialistSubaru of America, Inc.
Tobias WolfExecutive DirectorMindshare - Team Detriot
Lily WonAssociate Comm. DirectorSaatchi & Saatchi LA
Michael WongVP Of Business Development, PivNet Agency
Tim WooAssociate Director, AnalyticsSaatchi & Saatchi LA
Liz WoodMedia Planner H & L Partners
John WoodburyManaging DirectorMediabrands Publishing
Daniel WoodfordVP, Client ServicesEpsilon
Greg WoottonVP SalesBLiNQ Media
Samuel WrightManager Dealer Digital MarketingNissan North America
Erin WrobleskiSales Manager, EastKelley Blue Book
Sheila WulfNational Account ManagerThe Washington Post
X-Y-Z
Meagan YednockBrand StrategistTumblr
Jason YoderDir. of Category Strategy - Automotive Rocket Fuel
Daly YooDirector, Website ProductAutobytel, INC.
Steven YounanDirector, PINJ.D. Power
Marilynn YoungsDirector, OEM DevelopmentTrueCar, Inc.
Jina YuSenior Account ManagerBrand Arc
Tom ZawackiVP, Programmatic Marketing Rocket Fuel
James ZaytiNational Manager, Hyundai Media PlaningInnocean Worldwide
Sarah ZeitlinAccount DirectorDataXu
Xin ZhaoManagerShanghai General Motors Corporation Limited
Yamin ZhuManagerShanghai General Motors Corporation Limited
Dawn ZiebarthDirector, Client ServicesiSKY
Kathleen ZimmermanKia USA
Kevin ZossAccount ExecutiveOpera
Marco ZuechAccount ExecutiveAutoGuide.com Group
Dean ZumachDirector of Sales, WestAltiscale
J.D. Power 2014 Automotive Marketing Roundtable attendees
Kickoff Gala
&Meals
Beer Garden
Registration Headshots
ChargingStation
Fresh Popcorn
Limo Service
General Sessions
Breakout 2
Internet Cafe
Breakout 1 J.D. PowerO2O
J.D. PowerMeeting
Room
4-9
8 4
5
9 76
3
27
1
5
62
BellagioBallroom
GrandBallroom
4 3
2Degas
Stage
Dealer.com Cabanas
Wind DownFuel Up
Stage
Grand Patio
Donatello3
Las Vegas Boulevard
Flamingo Road
Things to visit at the AMR: Parties to enjoy:
Wind Down Fuel Up Room
Professional Headshots
Internet Café
Fresh Popcorn Cart
Limo Service
Charging Station
Wednesday 5:15 - 8:00 p.m. Hyde Nightclub at the BellagioNetworking Nightclub Party sponsors:
Tuesday 6:00-8:00 p.m. Bellagio Ballroom
Kickoff Gala sponsor:
Thursday 2:10 - 3:30 p.m. Grand Patio
Farewell Beer Garden sponsor: