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© 2010 Spitfire Strategies LLCAll rights reserved
Advocacy for Impact – Guiding Grantees to Success
Kristen Grimm and Ed WalzChristie McElhinney, The Colorado TrustGara LaMarche, The Atlantic Philanthropies
Grantmakers in HealthNovember 1, 2010
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GARA LAMARCHE
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CHRISTIE MCILHINNEY
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KRISTEN GRIMM
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ED WALZ
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How Do They Fit Together?
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Advocacy Can Deliver Big Change
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Theory of Change Comes First
Theory of Change
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That Defines Policy Change Needs
Theory of Change
Required Policy Change
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Which Determines Advocacy Needs
Theory of Change
Required Policy Change
Advocacy Needs
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All Inform Grantmaking Strategy
Theory of Change
Required Policy Change
Advocacy Needs
Grantmaking Strategy
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An Approach
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An Approach
What do you want to get done?
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An Approach
What do you want to get done?
What is standing in your way?
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An Approach
What do you want to get done?
What is standing in your way?
Could policy help?
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An Approach
What do you want to get done?
What is standing in your way?
Could policy change help?
How can advocacy help?
•Put problems on
the agenda
•Generate policy
ideas
• Recruit
champions
•Co-opt or
neutralize
opposition
• Provide support
or cover
•Celebrate wins
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An Approach
What do you want to get done?
What is standing in your way?
Who needs to be engaged?
How can advocacy help?
• Put problems on
the agenda
•Generate policy
ideas
• Recruit
champions
•Co-opt or
neutralize
opposition
• Provide support
or cover
•Celebrate wins
At what level will advocacy solutions be implemented? (Pick all that apply)
FoundationExecutive
Foundation Program
Cluster of Grantees
Individual Grantees
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An Approach
What do you want to get done?
What is standing in your way?
Who needs to be engaged?
How?
•Put problems on the agenda
•Generate policy
ideas
•Recruit
champions
•Co-opt or
neutralize
opposition
•Provide support
or cover
•Celebrate wins
At what level will advocacy solutions be implemented? (Pick all that apply)
What is the process to create top-line advocacy strategies? Who will be involved? What key questions must be answered?
FoundationExecutive
Foundation Program
Cluster of Grantees
Individual Grantees
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In Practice
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In Practice
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Guiding Grantees to a Plan
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Guiding Grantees to a Plan
Define win
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Guiding Grantees to a Plan
Define win
Win defines coalition needs
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Guiding Grantees to a Plan
Define win
Win defines coalition needs
Chart a course to your win
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Guiding Grantees to a Plan
Define win
Win defines coalition needs
Chart a course to your win
Know and plan for barriers
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Guiding Grantees to a Plan
Define win
Win defines coalition needs
Chart a course to your win
Know and plan for barriers
Create a public face
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Guiding Grantees to a Plan
Define win
Win defines coalition needs
Chart a course to your win
Know and plan for barriers
Create a public face
Nearly all education, tiny bit lobbying
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Guiding Grantees to a Plan
Define win
Win defines coalition needs
Chart a course to your win
Know and plan for barriers
Create a public face
Nearly all education, tiny bit lobbying
Define metrics, then use them
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Advocacy Capacity – The 5 Ps
1. Policymaking
2. People
3. Politics
4. Plan
5. Power
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1. Policymaking
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1. Policymaking
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1. Policymaking
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1. Policymaking
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2. People
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2. People
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2. People
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2. People
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2. People
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3. Politics
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3. Politics
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3. Politics
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3. Politics
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4. Plan
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4. Plan
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4. Plan
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4. Plan
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5. Power
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In Practice
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In Practice
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?
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?
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TOOLS
www.atlanticphilanthropies.org
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TOOLS
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TOOLS
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TOOLS
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TOOLS
www.spitfirestrategies.com
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